Viadeo is a professional social network with 35 million members worldwide and 1 million new members per month. It aims to level the playing field between candidates and recruiters by using social ads, digital word of mouth, and community to help the job find candidates rather than the other way around. While social networks can democratize and globalize the job market, it is important to understand local contexts and build individual relationships rather than just corporate profiles in order to create a high-quality network rather than just connecting with many weak ties.

1. Levelling the Playing FieldSocial Recruitment & Professional Social Networks@petercrosby

2. Viadeo is… 35 million members worldwide 1 million new members / Month 150 million viewed pages / Month 150 000 connections / Day

3. David vs. Goliath ?

4. One size fits all vs. The world’s PSN

5. In the beginning… bulletin boards

6. Professional Social Network: Where ? Internet population (in million users) 45M 46M 28M 20M 54M 43M 220M 30M 32M 29M 96M 360M 10M 87M 19M 13M 7M 81M 4M 27M 20M 11M 30M 67M 17M 8M 5M 20M Everywhere (1.7Bn Internet users worldwide) Source: www.internetworldstats.com

8. In other words… the CV is dead…

10. What is passive recruitment?

12. But just social is stupid

14. 38% head hunted in the UK alone

15. But both candidates & recruiters can game the system

16. You don’t find a job…v

18. Content that gets pushed & recommended

19. Digital word of mouthv

21. An ol’ fashioned data driven proposition

22. Cardinal Healthcare

23. The power of communityv

25. Enhanced sphere of search on both sides of the equation

26. But do you understand what it means to be local?

28. …this is networking & the relationship is with YOU

29. The Trump Organisation (!)

30. The <your name here> Organisation

32. Super connectors are poor connectors

33. Quantity is a comfort blanket