SlideShare a Scribd company logo
May 14, 2014
Ivy Exec
Avoid Disaster
With These Six HR
Must-Do’s for Social Media
So, what exactly are we talking about?
Social Media Def 1 – “Interactive platforms
via which individuals and communities
create and share user-generated
content.”
Social Media Def 2 – “Social software
which mediates human communication.”
Bottom line:
Social Media is all about the sharing of
user-generated content…
Sometimes willingly and sometimes…
So, what exactly are we talking about?
Why is managing Social Media SO challenging?
Speed Scope
Meet the “S-Squared” Twins…
X
Speed
Meet the “S-Squared” Twins…
Years to reach market
audience of 50M:
Radio – 38
TV – 13
Internet – 4
iPod – 3
Facebook - 2
Why is managing Social Media SO challenging?
Scope
Meet the “S-Squared” Twins…
Registered Facebook
Users: 1.11B
Google Searches Each
Month: 115B
WhatsApp Text Msgs
Per Day: 50B
Why is managing Social Media SO challenging?
Why is managing Social Media SO challenging?
A
F
E B
D C
A
Diverse Viewpoints Are Essential
Risk
Senior Exec
Records Manager Marketing / PR
HR Director
Legal
Head of IT
Compliance
Summer Interns International Experts
External Users
Gen X / Y Employees
11
Diversity is Essential
Who’s Speaking for Your Company?
From NY Post’s “Worst Social Media Blunders 2013”
Who’s Speaking for Your Company?
From Chicago Tribune’s “Top Social Media Fails 2013”
Who’s Speaking for Your Company?
B
Risk + No Policy =>
Bigger
Risk
Risk +
Good
Policy
=> Smaller
Risk
16
Put Simply…
When Hashtags become Bashtags
From digibuzzme.com
When Hashtags become Bashtags
From digibuzzme.com
Who’s Speaking for Your Company?
From NY Post’s “Worst Social Media Blunders 2013”
Channel Fatigue (AKA “Crying Wolf”)
C
Risks Are… Everywhere!
Legal Risk
Financial Risk
Reputational Risk
Regulatory Risk
Strategic Risk
Security Risk
The Mayor and the Malcontent
@BritishMonarchy
And It Can Happen Anywhere
A Reputation is a Terrible Thing to Waste
From NY Post’s “Worst Social Media Blunders 2013”
D
Before you deploy, think through…
27
1) Will it make SENSE?
2) Is it CLEAR? That is, does it cover:
- What?
- Who?
- Why?
3) Is it CONSISTENT?
4) Will employees find the policy helpful in
guiding their FUTURE ACTIONS?
From Chicago Tribune’s “Top Social Media Fails 2013”
Who’s Speaking for Your Company?
From mashable.com
The Power of Well-Considered Humor
From mashable.com
The Power of Well-Considered Humor
How Will You Handle Your Crisis?
From mashable.com
E
Effective
Risk Mitigation=
(Quality of Policies) X (Communication)
Put Simply…
Do your employees know:
• Who is authorized to say
• What to
• Whom?
Put Even More Simply…
From Chicago Tribune’s “Top Social Media Fails 2013”
Who’s Minding “The Boss?”
Who’s Minding “The Boss?”
From Chicago Tribune’s “Top Social Media Fails 2013”
Who’s Minding “The Boss?”
F
From Chicago Tribune’s “Top Social Media Fails 2013”
Is Your Approach Consistent?
From Chicago Tribune’s “Top Social Media Fails 2013”
Is Your Execution Solid?
Because Just When You Think You’ve
Made it Idiot-Proof…
Because… Even More
Change / Chaos is On the Way
ASSEMBLE
EDUCATE BASELINE
DEVELOP CREATE
FOREVER
Check out our certificate program and course series at
www.ecornell.com
Social Media in HR: From Policy to Practice
• Designing and Implementing Effective Social Media Policy
• Finding and Managing Talent Through Social Media
• Creating and Sustaining Remote Work Programs
I’ll send you the Social Media in HR
series playlist w/ 44 course videos on
Q & A
For more information, please visit
www.ecornell.com

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