5 Keys to Winning with Gamification (by Gigya)
How Businesses Are Growing User Generated Content, Revenue and Customer Loyalty with Gamification
5 ключевых моментов, чтобы победить с геймификацией
Как бизнес увеличивают количество контента, генерируемого пользователями, выручку и лояльность пользователей при помощи геймификации
How to Turn User Generated Content into Revenue with Ratings and ReviewsFlutterbyBarb
How to Turn User Generated Content into Revenue with Ratings and Reviews via Gigya
This white paper examines three ways brands can start effectively harnessing ratings and reviews to stimulate both new and repeat conversions: 1. Boosting brand awareness and referral traffic 2. Improving long-tail SEO 3. Building a transparent, brand-loyal community
Behavioral loyalty is at the core of most loyalty programs today. Customers make a purchase or provide information in exchange for a reward. This is as valuable today as ever, but it’s also no longer enough. In addition to rewarding customers for transactions and information, companies also need to reward customers for interactions—specifically, social interactions that translate to engagement and advocacy. In other words, organizations must find creative ways to use their loyalty programs to foster attitudinal loyalty; to build and capitalize on the emotional connections engaged customers have with their preferred brands.
This presentation discusses the benefits and drawbacks of rewarding customers for such behaviors and transactions and information sharing, as well as the challenges and opportunities of rewarding customers for actions that show genuine engagement and advocacy. It also examines the competitive advantage companies can create by building a loyalty program that rewards customers for all three, as well as how to do so
How to Turn User Generated Content into Revenue with Ratings and ReviewsFlutterbyBarb
How to Turn User Generated Content into Revenue with Ratings and Reviews via Gigya
This white paper examines three ways brands can start effectively harnessing ratings and reviews to stimulate both new and repeat conversions: 1. Boosting brand awareness and referral traffic 2. Improving long-tail SEO 3. Building a transparent, brand-loyal community
Behavioral loyalty is at the core of most loyalty programs today. Customers make a purchase or provide information in exchange for a reward. This is as valuable today as ever, but it’s also no longer enough. In addition to rewarding customers for transactions and information, companies also need to reward customers for interactions—specifically, social interactions that translate to engagement and advocacy. In other words, organizations must find creative ways to use their loyalty programs to foster attitudinal loyalty; to build and capitalize on the emotional connections engaged customers have with their preferred brands.
This presentation discusses the benefits and drawbacks of rewarding customers for such behaviors and transactions and information sharing, as well as the challenges and opportunities of rewarding customers for actions that show genuine engagement and advocacy. It also examines the competitive advantage companies can create by building a loyalty program that rewards customers for all three, as well as how to do so
This survey confirmed, again, that consumers are challenging companies to sit up and take notice; and if they aren’t willing to care for their customers, they will go elsewhere.
Reinventing Marketing for B2B Services - One North ConferenceDavid Rogers
David Rogers is a globally recognized leader on brands and digital business strategy, known for his pioneering model of customer networks. He teaches digital marketing to executives at Columbia Business School, consults to startups and Fortune 500 companies, is founder of the acclaimed BRITE conference, and is author of three books, most recently, “The Network Is Your Customer: 5 Strategies to Thrive in a Digital Age.” His current research, and next book, focus on why some businesses are able to adapt and survive in an era of constant disruptive change.
EMOTIONAL CONNECTIONS ATTRACT DIGITAL MARKETERS’ BRANDING DOLLARSMediaBrix
New research findings: A 2014 Millward Brown Digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States
Strategies to Boost SEO Rank Using Social Signals - Webinar by ShopSocially a...Shop Socially
Marketers can boost SEO Rank using social signals . ShopSocially and Americaneagle.com webinar presented proven strategies for using social to improve SEO Rank. These strategies are:
1. Increase content sharability via onsite social apps
2. Optimize shared content
3. Channel social UGC for SEO benefit
4. Use social UGC as social proof on site
This video is a recording of this webinar and details the above strategies.
To implement these strategies on your website and get the SEO benefit via social, contact ShopSocially at shopsocially.com/platform/request-a-demo.html or write to sales@shopsocially.com
Accenture Social Media PoV - 55m conversations in 55 days Mac Karlekar
While it should come as no surprise that many major CPG brands and retailers are among the top 50 most active social media brands, this new point of view finds different brands are at varying levels of maturity in having a two-way dialogue with consumers. According to Accenture research, consumers want to engage more with CPG brands than with retailers. The success of consumer engagement is making sure fans feel part of the overall brand voice.
With successful referral marketing programs for
over 500 brands, we have put together this Referral Marketing Best Practices for 2014 guide. The guide provides smart marketers with the framework to launch successful referral marketing programs.
Major changes are happening in loyalty. Marketers and business owners need to understand this new state of loyalty, to cost-effectively grow their business.
In this presentation you will discover a 3-pillar strategy proven to improve ROI, customer retention, brand advocacy, and new customer acquisition.
Request a Popdeem Demo here - https://popdeem.com/webinar-demo-request
Social&Loyal is a SaaS based omnichannel loyalty platform that allows companies to attract, engage and retain consumers. Our technology allows marketers to create and manage a new generation of loyalty programs in which consumers are rewarded for any action they take both on and off line that generates value to the company. All done in a gamified way to enhance engagement to unexpected levels.
Awareness to Advocacy: Drive More Sales with SocialPowerReviews
Social networking is a global phenomenon. We all connect and share with our personal and business networks through Facebook, LinkedIn, and Twitter. And this has huge implications for business because consumers are now equal partners in shaping the brand conversations.
So you probably have a social media plan with a Twitter account and a Facebook Fan Page. But do you know how to convert those "likes" and "tweets" into dollars?
Join Jeremiah Owyang, Partner at Altimeter Group, and Nadim Hossain, VP of Marketing for PowerReviews, for a 60 minute webinar where they will explore how to turn social into sales.
You will learn:
- the seven step process of the Customer Hourglass Framework
- the three core fundamentals of social commerce
- how to turn social to sales through content generation, engagement, and advocacy
General Electric Social Media Strategy – Innovative Technology oriented ContentRajesh Prabhakar
GE social media strategy can be called a digital content factory which is a convergence of different social media platforms that allows company and customers publish and share their own content. The company deals with significantly high quality content that discusses the innovations in technology, emerging technologies, explanation and description about existing technologies.
2014 Customer Loyalty ASEAN Conference: Hans Roxas ChuaJim D Griffin
Hans Roxas Chua presents an intriguing new framework to help illustrate how digital competencies can help accelerate and transform CRM and loyalty programs. Hans is the Director of the International Institute of Digital Marketing. He first began in 2003 as Director of the Java Wireless Competency Center at Ateneo de Manila University, which he still leads today. In 2006, he also founded BlueBlade Technologies, an enterprise that acts as a profit-seeking lab for innovations from Academe.
Gigya’s Loyalty package offers a suite of gamification tools that make it easy to develop custom gamification strategies, recognize and reward users and track and measure results.
Brands with futuristic vision have hopped on the mantra of holistic loyalty to unlock long-term benefits. This blog covers the trends that became a mainstream strategy in the loyalty software market in 2022 and some promising trends for 2023.
This survey confirmed, again, that consumers are challenging companies to sit up and take notice; and if they aren’t willing to care for their customers, they will go elsewhere.
Reinventing Marketing for B2B Services - One North ConferenceDavid Rogers
David Rogers is a globally recognized leader on brands and digital business strategy, known for his pioneering model of customer networks. He teaches digital marketing to executives at Columbia Business School, consults to startups and Fortune 500 companies, is founder of the acclaimed BRITE conference, and is author of three books, most recently, “The Network Is Your Customer: 5 Strategies to Thrive in a Digital Age.” His current research, and next book, focus on why some businesses are able to adapt and survive in an era of constant disruptive change.
EMOTIONAL CONNECTIONS ATTRACT DIGITAL MARKETERS’ BRANDING DOLLARSMediaBrix
New research findings: A 2014 Millward Brown Digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States
Strategies to Boost SEO Rank Using Social Signals - Webinar by ShopSocially a...Shop Socially
Marketers can boost SEO Rank using social signals . ShopSocially and Americaneagle.com webinar presented proven strategies for using social to improve SEO Rank. These strategies are:
1. Increase content sharability via onsite social apps
2. Optimize shared content
3. Channel social UGC for SEO benefit
4. Use social UGC as social proof on site
This video is a recording of this webinar and details the above strategies.
To implement these strategies on your website and get the SEO benefit via social, contact ShopSocially at shopsocially.com/platform/request-a-demo.html or write to sales@shopsocially.com
Accenture Social Media PoV - 55m conversations in 55 days Mac Karlekar
While it should come as no surprise that many major CPG brands and retailers are among the top 50 most active social media brands, this new point of view finds different brands are at varying levels of maturity in having a two-way dialogue with consumers. According to Accenture research, consumers want to engage more with CPG brands than with retailers. The success of consumer engagement is making sure fans feel part of the overall brand voice.
With successful referral marketing programs for
over 500 brands, we have put together this Referral Marketing Best Practices for 2014 guide. The guide provides smart marketers with the framework to launch successful referral marketing programs.
Major changes are happening in loyalty. Marketers and business owners need to understand this new state of loyalty, to cost-effectively grow their business.
In this presentation you will discover a 3-pillar strategy proven to improve ROI, customer retention, brand advocacy, and new customer acquisition.
Request a Popdeem Demo here - https://popdeem.com/webinar-demo-request
Social&Loyal is a SaaS based omnichannel loyalty platform that allows companies to attract, engage and retain consumers. Our technology allows marketers to create and manage a new generation of loyalty programs in which consumers are rewarded for any action they take both on and off line that generates value to the company. All done in a gamified way to enhance engagement to unexpected levels.
Awareness to Advocacy: Drive More Sales with SocialPowerReviews
Social networking is a global phenomenon. We all connect and share with our personal and business networks through Facebook, LinkedIn, and Twitter. And this has huge implications for business because consumers are now equal partners in shaping the brand conversations.
So you probably have a social media plan with a Twitter account and a Facebook Fan Page. But do you know how to convert those "likes" and "tweets" into dollars?
Join Jeremiah Owyang, Partner at Altimeter Group, and Nadim Hossain, VP of Marketing for PowerReviews, for a 60 minute webinar where they will explore how to turn social into sales.
You will learn:
- the seven step process of the Customer Hourglass Framework
- the three core fundamentals of social commerce
- how to turn social to sales through content generation, engagement, and advocacy
General Electric Social Media Strategy – Innovative Technology oriented ContentRajesh Prabhakar
GE social media strategy can be called a digital content factory which is a convergence of different social media platforms that allows company and customers publish and share their own content. The company deals with significantly high quality content that discusses the innovations in technology, emerging technologies, explanation and description about existing technologies.
2014 Customer Loyalty ASEAN Conference: Hans Roxas ChuaJim D Griffin
Hans Roxas Chua presents an intriguing new framework to help illustrate how digital competencies can help accelerate and transform CRM and loyalty programs. Hans is the Director of the International Institute of Digital Marketing. He first began in 2003 as Director of the Java Wireless Competency Center at Ateneo de Manila University, which he still leads today. In 2006, he also founded BlueBlade Technologies, an enterprise that acts as a profit-seeking lab for innovations from Academe.
Gigya’s Loyalty package offers a suite of gamification tools that make it easy to develop custom gamification strategies, recognize and reward users and track and measure results.
Brands with futuristic vision have hopped on the mantra of holistic loyalty to unlock long-term benefits. This blog covers the trends that became a mainstream strategy in the loyalty software market in 2022 and some promising trends for 2023.
2020 forced most companies to deviate from their intended marketing plans. Events were canceled, campaign budgets were slashed, and consumers demanded more than excellent product and top-notch customer service.
While 2020 forced teams to adapt their marketing strategies on the fly, this year presents the opportunity to tailor strategies to the new digital marketing landscape.
Here are 7 trends to inspire new ideas for your 2021 marketing plan.
2020 forced most companies to deviate from their intended marketing plans. Events were canceled, campaign budgets were slashed, and consumers demanded more than excellent product and top-notch customer service.
While 2020 forced teams to adapt their marketing strategies on the fly, this year presents the opportunity to tailor strategies to the new digital marketing landscape.
Here are 7 trends to inspire new ideas for your 2021 marketing plan.
Reinventing Customer, Employee Engagement Through GamificationCognizant
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Leading Retailers Use Gamification To
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incentive, challenge, achievement/reward,
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Well, you are in the right place. We will be telling you the ‘Why’ and showing you the ‘How’.
How Social Marketing Can Drive Sales - Tips for Auto DealershipsTagkast
People are spending more time online – reading blogs, watching online TV and interacting on social media – than ever before. Year after year, consumers have digitalized their media consumption and online now dominates. This is a clear argument for ensuring online and social media media gets a greater share of a business's advertising spend and attention.
Many automotive dealerships are responding to this and using owned social media channels to improve relationships with their existing customers. And the same platforms being used to build community and engage supporters – Facebook, Twitter, Instagram – can also successfully attract new customers and generate sales. Here'e how social marketing can drive sales.
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In today's digital age, Social Media Engagement is the way of life. From status
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with professionals on LinkedIn – We almost live in a 'One button
economy'. Businesses across the globe are leveraging on the C2C Era,
however one prominent question that almost troubles all is - “I will
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this documents sheds the much needed light on gauging Social Media ROI.
There’s a demand for digital communications. That’s what makes digital marketing so important for your business – the majority of consumers are dropping brick-and-mortar shops and picking up laptops or smartphones instead.
Perfecting your digital marketing efforts may seem like an almighty challenge – juggling SEO, social media, content creation, email, and PPC is no mean feat – but it can be done if you follow our digital marketing tips and tricks of the trade.
For more info visit us: https://www.digitaltechnology.institute/
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Unlock the secrets to modern marketing success with 7 powerful strategies at ReversedOut.com. Stay ahead in the digital landscape with expert advice and proven techniques to elevate your marketing efforts. Maximize your brand's reach, engagement, and conversions. Click now to optimize your marketing game and achieve remarkable results!
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1. v
5 KEYS TO WINNING WITH GAMIFICATION
How Businesses Are Growing User Generated Content,
Revenue and Customer Loyalty with Gamification.
2.
FIVE KEYS TO WINNING WITH GAMIFICATION
By 2015, M2 Research forecasts that game mechanics
revenues will generate $1.6 billion in revenues and will
account for 23 percent of all social media marketing
budgets (FastCompany).
With gamification, the main objective isn’t to turn your entire site into a game: rather,
it’s about incentivizing the behaviors that are most closely aligned with your business
goals.
Why Gamification?
Gamification works because it incentivizes users to perform certain actions by tapping
into their competitive natures. When done right, it leverages the proven principles of
rewards and incentives to help create customer action. By participating in loyalty
programs and gaming dynamics, site visitors help promote your brand and content
while having fun and staying engaged for longer stretches of time.
The reality is that most companies currently don’t have a strategy in place to succeed
at socializing and gamifying their web properties. This presents a tremendous
opportunity for firms to move fast and push ahead of the competition.
To encourage a greater sense of community among your user base and incentivize
desired site actions, we’ve outlined five ways businesses can leverage gamification to
generate conversions while providing an immersive customer experience that builds
brand equity.
The Five Keys to Winning With Gamification:
• Set the Stage with Social Login
• Encourage More User Generated Content
• Implement Savvy Sharing
• Encourage Participation by Keeping Score
• Nurture Consumer Relationships with Rewards
3.
FIVE KEYS TO WINNING WITH GAMIFICATION
1) Set the Stage with Social Login
Many businesses are built upon marketers simply dropping cookies on unassuming
consumers as they make their way across the Internet, bombarding them with an
onslaught of “relevant” ads and content. To today’s social consumers, who crave open
communication and transparency with brands, this type of marketing is often viewed
as a “sneak attack,” in some cases causing more damage to consumer perception of
brands than increasing purchase intent.
White Castle encourages users to login with a social network to participate in their community site, Craver Nation.
Not only that, but social login also lets you identify customers by the actionable,
relevant data points that they’ve already shared with their social networks. This ability
to instantly capture user data and apply it towards your gamification strategy is
invaluable to crafting a truly customized, personal user experience.
51% of consumers agree that if a layer of competition were added
to everyday activities, they would pay more attention to their
behaviors and actions ( JWIntelligence)
4.
FIVE KEYS TO WINNING WITH GAMIFICATION
2) Encourage More User Generated Content
User-generated content is incredibly valuable for businesses looking to connect closer
to their consumers: it adds a dynamic layer to your web properties by providing an
outlet for users to actively comment on, react to, and engage with your content. Not
to mention, customer feedback like comments helps boost SEO for increased
exposure among search engines.
Businesses seeking to increase their user-generated content can leverage
gamification to incentivize customers to leave feedback through social plugins such as
comments, ratings, and reviews. For instance, an e-commerce business can leverage
reviews and reactions to offer exclusive product discounts to the authors of their
most helpful product reviews by allowing customers to react to each review and
mining these reactions to find the reviews with the most positive reactions.
New Belgium encourages members to contribute UGC with badges and points that lead to real-world rewards
Incentivizing customers to produce content across your web properties encourages
your most active evangelists to promote and provide constructive feedback on your
business while fostering community and trust among your user base.
5.
FIVE KEYS TO WINNING WITH GAMIFICATION
3) Implement Savvy Sharing
As you grow your customer base into loyal advocates, it’s important to offer outlets
for them to share about your brand across their social networks. Sharing essentially
acts as a virtual form of word of mouth advertising for your business, as it sets the
stage for your biggest fans to promote your business to their friends.
To facilitate the sharing process, businesses can rank their top sharers on a
leaderboard and offer rewards to these customers to keep them engaged in the long
term.
Example: BYUtvSports
BYUtvSports, the official sports channel for Brigham Young University, incorporated
gamification and sharing into their online experience by changing users’ virtual
rankings and “titles” for performing valuable site actions like sharing articles, videos,
and site actions. As a result, the media outlet reported “thousands and thousands” of
new signups for the new gamification features just a week after their initial launch.
When it comes to the impact of gamification on sharing, the results clearly speak for
themselves: we found that gamification increases social share rates by an average of
22 percent (Gigya).
6.
FIVE KEYS TO WINNING WITH GAMIFICATION
4) Encourage Participation by Keeping Score
For gamification to be effective, brands must make participating a seamless part of
the user experience, as well as give users a reason to keep coming back and engaging.
Keeping score of user engagement through point systems is key in creating the level
of active, purposeful participation that leads to repeat connectivity, conversion and,
eventually, brand loyalty.
Award users points for taking simple, everyday actions like logging in or favoriting an
item. Keeping users involved in a game without much effort on their part is a powerful
strategy to convert them into active, continuous participants. Create challenges and
competition by allowing users to earn and share special badges or displaying high
scores via leaderboards. This fosters feelings of prestige and influence that make
consumers feel more connected to and invested in your brand.
For example, leading video game developer Capcom
created an interactive mobile app to generate excitement
over the franchise relaunch of Devil May Cry. The mobile
app presented users with daily challenges wherein they
would scan real-world items to earn points that could
then be redeemed in the game. Encouraging users to
participate with intent resulted in thousands of daily app
logins, with users logging in an average of 6 times each.
What Should You Keep Score Of?
As a general rule of thumb, you should be rewarding members for any action of value
across your website or app. Here’s a list of ideas to help you get started:
BRAND PROMOTION/LOYALTY
o Inviting friends to participate
o Check-ins
o Purchases
o Sharing content
o Driving referral traffic
COMMUNITY PARTICIPATION
o Posting comments
o Product reviews
o Poll participation
o Page views
o Joining live events
7.
FIVE KEYS TO WINNING WITH GAMIFICATION
5) Nurture Relationships with Rewards
Gamification opens the door for brands to create incentives for customers to visit and
spend time and again through interactive reward systems and loyalty programs.
Statistics show that companies that offer rewards card programs see 46% higher
customer spending (LoyaltyLeaders), so providing consumers with a means to earn
and redeem rewards is a proven and powerful marketing and sales tool.
Gamified rewards like giving a consumer free merchandise for reaching level 5 on
your mobile app, or offering her a 25% discount for sharing her favorite items with
her social networks not only increase engagement, but also make consumers feel
valued. Stimulating such feelings of exclusivity and membership results in increased
conversion rates and consumer loyalty. Brands should construct loyalty programs that
incorporate multi-step processes and stretch across various real-world and virtual
channels to create a more immersive customer experience.
CASE STUDY
Boyd Gaming Customers Hit the Jackpot
with Gamification
Boyd Gaming’s B Connected Social is the first
online social gaming platform connected to a
casino loyalty program. Participants can earn
points by booking hotel rooms, linking their
social media accounts, sharing promotions with
friends and checking in at any Boyd Casino.
These virtual points can then be exchanged for
real-world rewards like vacations, iPads, slot
dollars and gift certificates. This gamified reward
system led to exceptional results, including:
o Over 700,000 visits to B Connected Online a month after launch
o Over 115,000 game-based actions each month by members
o Over 35,000 social media shares, resulting in more than three social
referrals per share
o A 30.4% increase in social check-ins to Boyd gaming outlets
8.
FIVE KEYS TO WINNING WITH GAMIFICATION
Conclusion
As consumer attention becomes increasingly difficult to command and engagement
becomes the standard for conversion, gamification will emerge as a core element of
every successful marketer’s strategy. Following these five keys to winning users with
gamification is sure to help you establish the connectivity and interaction necessary to
develop long-term, lucrative customer relationships.
About Gigya
Gigya’s Gamifciation solution is a social loyalty and rewards engine that makes it easy
to reward users and stimulate activity on your site. Gigya helps you to reward users
for performing actions that benefit your business through its plug-and-play and fully
customizable integration options. And the platform is fully integrated with all Gigya
plugins and social analytics – so you can quickly and easily reward your users for
activities you want them to perform.
For more resources on gamification and customer loyalty, visit Gigya.com. To get
started right away, you can speak with a product expert by calling: 888-920-1702
Sources
- http://www.fastcompany.com/1768213/gamification-why-sites-need-simplify-social
- http://blog.gigya.com/gamification-real-results-not-hype-infographic/
- http://www.jwtintelligence.com/2011/01/data-point-gamification-effect/#axzz2cXE9o7W8
- http://www.loyaltyleaders.org/facts.php