Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Can Corporations Do Well by Doing Good? Private Sector's role in Social Marketing

424 views

Published on

Ignite presentation I did for the Managerial Marketing course at the Presidio Graduate School on the private sector's role in social marketing, promoting behavior change.

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Can Corporations Do Well by Doing Good? Private Sector's role in Social Marketing

  1. 1. Private Sector<br />Social Marketing<br />Corporations: Doing Well by Doing Good? <br />Tiina Seppäläinen<br />March 20, 2011<br />Cultivators<br />
  2. 2. Growing Force Across the Globe<br />
  3. 3. Corporate Control<br />
  4. 4. 2010 McKinsey Global Survey<br />…”engaging in sustainability contributes positively to shareholder value in the long term”<br />76%<br />
  5. 5. Corporations’ roles in improving sustainability<br />Philanthropy<br />Volunteerism<br />Affordable products<br />Cause promotions<br />Social marketing<br />Sustainable practices<br />Sustainable products<br />Enable Change<br />
  6. 6. Role 1: Corporate Philanthropy<br />
  7. 7. Role 2: Volunteerism<br />
  8. 8. Role 3: Affordable Products<br />
  9. 9. Role 4: Cause promotions <br />
  10. 10. Role 5: Social Marketing<br />
  11. 11. Role 6: Sustainable Practices<br />
  12. 12. Role 7: Sustainable Products<br />
  13. 13. Why do social marketing?<br />
  14. 14. Enhanced reputation<br />2009 Reputation Quotient Survey<br />
  15. 15. Brand Loyalty<br />versus<br />
  16. 16. Enhanced product sales<br />Per capita sales:<br /><$1/year in India<br />$1/year in Sub-Saharan Africa and Indonesia<br />$3/year in China<br />
  17. 17. Higher employee satisfaction<br />Loyalty<br />Social<br />Marketing<br />Reputation<br />
  18. 18. Monsanto<br />America’s Farmer’s Grow America<br />
  19. 19. Whole Foods Market<br />
  20. 20. Private Sector and Social Marketing<br />

×