Social production/analytics tools survey 2014 www.hoangtien.net - viettiensoft@gmail.com

1. Timestamp
Name of social
production/analytics tool
1/8/2014 20:09:25 Google Analytics
1/9/2014 10:03:40 SocialNewsDesk
1/9/2014 10:06:40 Spredfast
1/9/2014 10:48:47 Sprout Social
1/9/2014 12:17:40 Tweetreach
1/9/2014 12:18:30 retweetrank.com
1/9/2014 12:20:47 twittercounter.com
1/9/2014 12:29:05 Social Flow
1/9/2014 13:16:07 SocialBro
1/9/2014 13:31:47 Visual Revenue/Outbrain
In short, why you use it / what you like best about it
Does it cost money?
It's free and we don't have much money. There are some new social
tools so we'll be checking those out.
Totally free
SND was created by a couple of news people. They say over 500
newsrooms use it now. It has features that you won't find in other similar
tools that only would be useful in a newsroom like reminding you to post,
spell check, add a link, etc - best practice stuff. And you can put your
whole team on it ... so everyone gets their own login and we don't have
to passwords for the native platforms anymore. It has a nice analytics
report too ... you can get it emailed like overnights so you get a quick at a
glance update daily. We also run all of our Facebook contests through it. Paid
Lots of analytics to dig into (if you have the time :) and also features a
scheduling tool. You can add multiple users without having to make them
admins of your account. Facebook, Twitter, Google+. Facebook has
added many of the scheduling features that Spredfast has before, such
as the ability to edit scheduled post, upload your own thumbnails, etc.
We have an account through Gannett's enterprise agreement, so I'm not
sure about the cost.
Paid
For managing production across several branded accounts and tracking
lists, keywords, campaigns and for news trends and engagement
opportunities.
Free for trial period only
Basic service is free, but
Great way to get a spot look at how viral your posts go when you have
you pay for premium
big news.
features
Basic service is free, but
you pay for premium
It's an easy way to keep track of retweets.
features
Staff can look at their progress. Followers aren't everything, but having
Basic service is free, but
something tangible for them is helpful. Plus, you can compare with
you pay for premium
competition.
features
Some great parts about Social Flow: Chrome bookmarklet, progress
reports, adding analytics to social feeds, two-step login, individual post
reports and the re-optimize function.
Paid
Basic service is free, but
Really excellent analysis of tweets and followers. Free for small
you pay for premium
followings, price gets higher the bigger your following.
features, Paid
My favorite part of this tool is the real-time click through rate information
for our home page. It has definitely opened our eyes about how people
interact with our stories, the home page carousel, etc. Although most of
the tool isn't social per se, it does include A/B headline testing tool, which
would be as useful for tweets as for headlines. It also include a fairly indepth "social" tab, which can track clicks per hour and something it terms
"reach" (both for Facebook and Twitter accounts). I also tracks some
mentions. Theoretically, you can schedule tweets, etc., but we don't use
the tool for that.
Paid
Does it include
export of data?
Size of your news
org
Yes
Medium
Yes
Medium
Yes
Small
Yes
Small
Yes
Large
Yes
Large
Yes
Large
Yes
Large
Yes
Small
No
Medium

2. Timestamp
Name of social
production/analytics tool
1/9/2014 13:35:37 Bitly Enterprise
1/9/2014 14:11:18 Bitly (Free)
In short, why you use it / what you like best about it
Does it cost money?
We just added bitly enterprise in November. This offers all kinds of
Twitter/sharing coolness to our site. It allows all our social shares to go
out with our branded strib.mn short URL. There is extensive tracking,
hourly, daily, etc, most shared. It shows us what OTHERS are sharing
via bitly. We can edit the unique part of short urls, for example: strib.
mn/jmorneau, etc. You can also point the same URL to a new web
address. It gives us referral data on our stories shared via bitly. (The list
kind of goes on and on). It is not cheap
Paid
Before we got Bitly Enterprise, we really relied on the free version of bitly.
Because we had a grandfathered API code, were were actually able to
use our branded short URL through TweetDeck Bitly log-in (although I
believe this has been taken away now) Nevertheless, even the free
version of bitly allows users to track clicks on story shares. I *think* it still
allows you to edit the unique part of a short URL here bit.ly/*editable. You
can also do some basic tracking of shares over time, days, geography,
referrers
Totally free
Really easy tool for scheduling posts to different platforms.
Does it include
export of data?
Size of your news
org
Yes
Medium
No
Medium
No
Medium
No
Large
It's just for me
(individual
account)
The queue feature also lets you add tweets (from browser or reading
app) and will send them out on a pre-chosen schedule.
1/9/2014 17:25:40 Buffer
1/9/2014 22:02:53 Crowdtangle
1/10/2014 10:29:
26 Comunn.it
1/10/2014 10:30:
35 Wise Metrics
1/11/2014 17:44:
08 Statigram
1/11/2014 17:45:
29 Statigram
Basic service is free, but
The pay features are improving all the time, they have more robust stuff you pay for premium
(including more analytics) for business prices.
features
It adds context to FB posts by creating a score for every entry -- if a page
typically gets 20 likes on every entry, a post with 40 likes gets a score of
2x. This allows you to see what is trending. You can also use their search
functions to surface local stories with broader potential. Good for keeping
track of competitors.
Paid
Basic service is free, but
Focuses on valuable and active followers. Interesting.
you pay for premium
http://commun.it/
features
FAcebook page - generate dashboards. I really like how sensible and
comprehensive the metrics are. $10/month for several smaller pages,
Free for trial period only,
$50 a month for larger.
Paid
Statistics for Instagram engagement includes likes, followers and
comments over time, and analysis of tags, filters and time of post w/
optimization suggestions.
Totally free
Statistics for Instagram engagement includes likes, followers and
comments over time, and analysis of tags, filters and time of post w/
optimization suggestions.
Totally free
Yes
Yes
No
No
Medium
It's just for me
(individual
account)
It's just for me
(individual
account)

3. Timestamp
Name of social
production/analytics tool
1/13/2014 9:10:03 Supermetrics
1/13/2014 9:12:42 Track Maven
1/13/2014 9:17:28 Social Bakers
1/13/2014 9:38:08 IFTTT
1/14/2014 10:32:
10 ThinkUp
1/14/2014 10:33:
44 YOURLS
In short, why you use it / what you like best about it
Supermetrics Data Grabber is an easy-to-use report automation tool for
Google Analytics, AdWords, Facebook, Bing Ads & YouTube. It's the
only analytics tool that makes it easy to combine metrics for lots of sites
into a single view. It works in Excel. Formerly known as GA Data
Grabber.
http://supermetrics.com/ Drops them into an excel sheet. Competitively
priced, just added Twitter this weekend. Priced per app, but pretty
competitively.
Track What Matters
TrackMaven makes it easy to organize and track all of your competitors
from one easy
to use tool. No more gathering data from multiple sources for your
reports.
Does it cost money?
Free for trial period only,
Paid
Yes
Competitive analytics. Recommneded by some big names. Haven't used
it myself, dont know if it would translate well to newsrooms.
Paid
Haven't used this myself, but had it recommended. Has publishing,
listening, and analytics.
http://analytics.socialbakers.com/
Analytics, part of Socialbakers PRO suite, provides a multi-platform
dashboard to measure, compare and maximize social media
performance. With user-friendly visual reporting on the most important
social media metrics, Analytics offers competitive intelligence and the
tools necessary to generate a social media marketing roadmap of your
industry.
https://ifttt.com/
Does it include
export of data?
Paid
Great for odd automation. Takes a while to set it up right.
Totally free
Allows us to freely aggregate, store and search brand and reporter
Tweets (as well as other social media postings). It leverages an Open
Source code base. It can be self-hosted. It allows us to see patterns and
significant events in our social media.
Totally free
Self-hosted link-shortner. Gives us full control over our links. Provides
tracking, can be modified to output an RSS feed of shortened links.
Open-source. Easy to use.
Totally free
Size of your news
org
Large
No
Large
No
No
Large
It's just for me
(individual
account)
Yes
Medium
Yes
Medium