Twitter is launching a new tool called Curator that allows publishers to easily find and display the most relevant tweets on a given topic. Curator enables complex searches filtered by keywords, locations, languages and follower counts. It also provides analytics on trends within tweet streams. While currently only available to publishers, Curator could help marketers save time finding relevant tweets by doing some of the filtering for them. It remains to be seen whether Twitter will open the tool up to all users.

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Why Twitter’s New Product “Curator”
Could Save Social Marketers Hours
By Kevin Shively – April 1, 2015
265 0 34 48 7
Surfacing the most relevant and interesting content can be a big challenge on Twitter. The
sheer volume of Tweets makes it difficult to keep up with the ones that are relevant to your
brand.
Twitter is working to ease that tension with a new feature released this week. Called
“Curator”, this tool gives publishers the ability to aggregate the most relevant content


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possible from Twitter and Vine and display it on the web, television, jumbotron, etc.
How does Curator work?
According to Twitter’s blog post announcing the release:
Curator enables publishers to create complex keyword and hashtag queries to easily
uncover streams of high quality Tweets. Queries can be further refined by follower
counts, location, languages and more to create of the most relevant Tweets
pertaining to that topic. For example, you can find Tweets including ,
collections
#MarchMadness

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The advanced filters that allow users to segment Tweets by follower accounts, location, and
language is the key component, acting as a listening tool and a stream visualization tool all in
one.
Curator also offers a dashboard that features analytics and trends within the selected query
to the user monitoring the stream.
Initially, Twitter is opening the tool for free to publishers: news organizations, production
companies, broadcasters, local governments, and concert venues.
How Will Curator Help Marketers?
Over 500 million Tweets are sent per day. That’s a lot to handle.
”
from users with 100+ followers located in the US. You can then use Curator to display
the best Tweets from that search into your mobile app, during a TV show broadcast, or
on any screen regardless of size.

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As a content curator, many marketers spend hours sifting through Tweets to find the ones
that will be relevant to their audience. Curator’s filtering feature does some of that heavy
lifting for you, allowing users to share only the most relevant and interesting content with
their audience.
As a publisher, there are many reasons to use this tool: Visualizations for your event,
conversations around a specific news topic, conference hashtags, etc. But Curator also offers
segmentation and quick insight into your conversation, helping you answer questions about
your campaign:
Are more men or women talking about your topic?
How about just among the influential and most-followed users?
Where are people using your hashtag?
What are they saying in that specific city?
While Curator has similar features to other Tweet curation tools, the data available about
those Tweets is what makes it appealing, and gives it basic listening and monitoring
capabilities as well. While it’s only open to publishers at this point, there is an application

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Kevin Shively
As Sr. Content Marketing Manager, editor of the Simply Measured blog, cohost of
the #SimplyMeasured podcast, and generally delightful person, my job is to tell
stories to the internet...You're welcome internet.
form that lets users make their case as a publisher, and the opportunity for Curator to make
an impact for brand marketers is already there if Twitter opens it to all users.
If you’re a publisher or live event producer, we’d love to hear from you. Will you use Curator?
Let us know in the comments.
Get everything you need to analyze the metrics that matter
New Research on
Twitter Users Who
Follow Brands
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2 Comments Simply Measured 
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• Reply •
Stephanie • 2 days ago
I've been using a tool like this called SpiderQube, and it does the exact same thing as Curator will. I love SpiderQube
and they have a Observer view - so you can watch a hashtag real time. It looks like Curator will do the same, so it'll
be interesting to see if there's any differences between the two.
1 △ ▽
• Reply •
MissMae • 2 days ago
I haven't tried it yet, but i'm already thinking of how much impact this would bring when discussing employment
sentiment on this channel!
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