Week 1: Social Capital &
the Media Landscape
Ryan Thornburg
University of North Carolina
@rtburg
What You Will Learn This Week
• What is social media?
• Brief history of social media & audience
engagement
• Who uses soc...
In This Lecture…
• What is Social Capital?
• History of Social Media
• The Big Ideas
What is Social Capital?
• Personal connections that help people act
more effectively
What is Social Capital?
bigger

is not

BETTER
What Creates Social Capital?
• Political Knowledge
• Trust
• Civic Engagement (voting, group membership)
• I have informat...
Social Networks
Build
Social Capital
What is a Social Network?
What is a Social Network?
• Web-based service that allows individuals to
– Construct a public or semi-public profile
– Cho...
Next Up: History & ‘Big Ideas’
Pace of Change Increasing
1700

1700s – Pamphleteers

1800

1900

2000

1900s – Penny press
– “community correspondents”
Pace of Change Increasing
1700

1800

1900

2000

1945 – Barry Gray put his radio mic up to the phone
receiver. (Also Geor...
Pace of Change Increasing
1700

1969 – ARPANET – peer-to-peer

1800

1900

2000

1980s -- CompuServe, FidoNet and BBs
1986...
Pace of Change Increasing
1700

1800

1900

2000

1997-2000 – SixDegrees.com
1999- Napster ; LiveJournal; Blogger/PyraLabs...
The Big Ideas
1. Your audience knows more than you.
2. Conversation, Not a Lecture
3. Process, Not a Product
4. Your most ...
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• What is Social Capital?
• History of Social Media
• The Big Ideas

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Social capital & media landscape -Social Media for Journalists tienhoang

  1. 1. Week 1: Social Capital & the Media Landscape Ryan Thornburg University of North Carolina @rtburg
  2. 2. What You Will Learn This Week • What is social media? • Brief history of social media & audience engagement • Who uses social media for news, and how? • Key components of social journalism • Examples of professional social journalism
  3. 3. In This Lecture… • What is Social Capital? • History of Social Media • The Big Ideas
  4. 4. What is Social Capital? • Personal connections that help people act more effectively
  5. 5. What is Social Capital? bigger is not BETTER
  6. 6. What Creates Social Capital? • Political Knowledge • Trust • Civic Engagement (voting, group membership) • I have information that I trust. I know how to use it and I have the social network needed to activate it.
  7. 7. Social Networks Build Social Capital
  8. 8. What is a Social Network?
  9. 9. What is a Social Network? • Web-based service that allows individuals to – Construct a public or semi-public profile – Choose and display a list of other users with whom they’re connected (either one way or mutual) – View and traverse the connections made by others within the system » danah boyd and Nicole B. Ellison
  10. 10. Next Up: History & ‘Big Ideas’
  11. 11. Pace of Change Increasing 1700 1700s – Pamphleteers 1800 1900 2000 1900s – Penny press – “community correspondents”
  12. 12. Pace of Change Increasing 1700 1800 1900 2000 1945 – Barry Gray put his radio mic up to the phone receiver. (Also George Roy Clough in Texas) 1945 – As We May Think: “here is a new profession of trail blazers, those who find delight in the task of establishing useful trails through the enormous mass of the common record” 1960 – launch of first all-talk radio stations in LA and St. Louis. 1968 – BBC Radio Nottingham
  13. 13. Pace of Change Increasing 1700 1969 – ARPANET – peer-to-peer 1800 1900 2000 1980s -- CompuServe, FidoNet and BBs 1986 – Email Listserv 1990/1991 – hypertext, the WWW and HTML 1997-2000 – SixDegrees.com – first social network platform, create profiles, list friends and surf others’ lists
  14. 14. Pace of Change Increasing 1700 1800 1900 2000 1997-2000 – SixDegrees.com 1999- Napster ; LiveJournal; Blogger/PyraLabs; BlackBerry; cross-network SMS 2002-2004 Friendster 2002 – TinyURL 2003- LinkedIn 2003-2008 - MySpace; 2003/2004 – Orkut, Hi5, Flickr, Facebook, Dodgeball 2005- YouTube, Bebo, Ning 2006- Facebook (all); Twitter 2007 – iPhone; Tumblr 2008 – TweetDeck, HootSuite 2009 - SocialFlow 2010 – Instagram; Pinterest 2012 – Vine
  15. 15. The Big Ideas 1. Your audience knows more than you. 2. Conversation, Not a Lecture 3. Process, Not a Product 4. Your most loyal readers are your best distributors and best sources 5. The Strength of Weak Ties

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