The Definitive Guide to Making Money Online:
Using Google Adsense and Affiliate Marketing to Boost Your Profits
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Table of Contents
Introduction- You Will Learn How to Make Money Online!
Part One. Internet Marketing Basics
Chapter One. The Power of Making Money Online
Chapter Two. Internet Marketing Obstacles: How To Overcome Them
Chapter Three: The Biggest Misconceptions Of Internet Marketing
Part Two. Strategy No.1- Make money with Google Adsense
Chapter Four. An Introduction to Google Adsense
Chapter Five. How to Find a Profitable Topic
Chapter Six. Keyword Research and Criteria for Ideal Keywords
Chapter Seven. Competition Analysis Criterion
Chapter Eight. Content Creation
Chapter Nine. Registering A Domain Name
Chapter Ten. Getting A Hosting Account
Chapter Eleven. How to Build A Website
Chapter Twelve. Guidelines for Posting Articles Onto Your Website
Chapter Thirteen. Monetizing Your Website With Google Adsense
Chapter Fourteen. How to rank In the Google Search Engine
Chapter Fifteen. Tracking Keywords Ranking and Traffic
Chapter Sixteen. Rinse and repeat: Creating Multiple Profit Generating Sites
Part Three. Strategy No.2- Make Money with Affiliate Marketing
Chapter Seventeen. Finding a hot niche market
Chapter Eighteen. Finding Affiliate Products
Chapter Nineteen. Keyword Research
Chapter Twenty. Competition Analysis
Chapter Twenty-One. Registering A Domain
Chapter Twenty-Two. Getting Hosting Account
Chapter Twenty-Three. Building A Website To Start Promoting
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Chapter Twenty-Four. Content Creation
Chapter Twenty-Five. Banner Ads
Chapter Twenty-Six. Promoting Your Website And Affiliate Link
Conclusion- Anyone Can Make Money Online!
The information contained in this eBook, is meant to serve as a guide to proven strategies
that the author of this eBook have utilized to significantly increase their monthly passive
income. Though the money making strategies discussed within this book have been highly
effective for many, the creator of this eBook cannot guarantee of the reader's earning result.
Summaries, strategies, tips and tricks are only recommendations by the author, and reading
this eBook does not promise that one’s results will match our own results. Ultimately, one's
investment of time and effort will determine earning potential.
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Introduction- You Will Learn How to Make Money Online!
There isn't any doubt that we live in an era that is geared toward technology. We utilize
computers on a daily basis, mobile devices help us to stay on task and stay connected, and
the internet provides us with a wealth of opportunity. One of the most significant opportunities
offered by this modern-day technology is the ability to make money without even leaving your
home. By using proven online marketing strategies, you can turn your computer or mobile
device into a profit generating machine.
My name is Wilson Tiong, and in this book I am going to show you how you can use two
online money making strategies to create a limitless source of income. I know that these two
strategies will work because I have used them to transform my financial future and vastly
improve my quality of life. In essence, the world of online profit generation has changed my
life, and I want to share the information that I've gathered with you. I would like to give you the
power to make more money than you ever thought possible with Google Adsense and Affiliate
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Like so many others, I was deeply affected by the worldwide
economic crisis. I am originally from Malaysia, where I spent
my days as a child dreaming of the bright future that I would
have, as all children do. I worked hard to achieve success in
my life, focusing on building my education, and even
completed my Accounting Degree at Adelaide University. I
went on to become the owner of 2 businesses, where felt as
though I had finally achieved my professional goals.
Unfortunately, the recession would come along and force me to file for bankruptcy. All of the
time and money that I had invested in creating financial opportunities for myself were now
gone, and I was left with nothing. I had to sell my home and downgrade my life. I went back to
work as restaurant manager, where I worked from from 10am to 10pm, 7 days a week. I didn't
really have any sort of lifestyle to speak of, save for one that involved working virtually round
the clock. I was surviving, rather than thriving, and I didn't know how I was ever going to have
the future that I had dreamed of now.
That was when I started working as an Internet Marketer. In 2009, with absolutely no IT
background and broken English, I started my own online marketing firm. I realized that there
were innumerable opportunities to make money via the internet, and seized the chance to
make a better life for myself. Today, I am happy to say, that I am a successful full time internet
marketer, who coaches others on how to make money online. I even run my own seminar in
Australia, where I instruct hopeful internet marketers on how they, too, can turn their dreams
of financial freedom into a reality, thanks to the online marketing strategies that I've shown
As a result of so many people asking me for advice on how they can benefit from Google
Adsense and Affiliate Marketing, especially those who are unable to attend one of my
seminars, I decided that it was time to pen the definitive guide to making money online.
Herein, you will find a detailed step by step guide for generating online income with my two
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When you have reached the end of this book, you will know
how to make money online by monetizing website content
through Google Adsense and selling affiliate products on your
site. I am going to share all of my insider secrets with you,
which I have learned over the course of many years of trial
and error, so that you can benefit from my experiences. So, if
you are looking for a way to earn extra income, or even to quit
your job and make money from home full-time, then this book
was written for you!
If you are willing to invest the time into building your online profit generating empire, then you
will soon find that you can have the bright financial future that you've always dreamed of.
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Part One- Internet Marketing Basics
Before we delve into the two strategies for making money online, it's important to gain a basic
understanding of internet marketing, in a nutshell. It's also essential that you are aware of just
how much online marketing can benefit your financial situation, and are knowledgeable about
how to overcome the hurdles that can potentially stand in your way of achieving your goals.
Chapter One- The Power of Making Money Online
One of the most popular questions that I am asked during my seminars is “why should I invest
my time into making money online?” This is, of course, a perfectly valid question. So many of
us already lead busy lives, and adding one more thing to our lengthy to-do lists is nearly
impossible for some individuals. However, there are a myriad of benefits to making money
online. You can rely upon the fact that, if done right (I will teach you how to do it right in this
very book) you can turn your online money making strategies into a blank check. Here are
just a few of the benefits that you can expect when choosing to an online marketer:
Earn passive income
One of the best things about online marketing is that, once you set up your system, it
becomes a low-maintenance money making machine. After you've built a website and
incorporated Google Adsense and Affiliate Product Sales, you need only set aside a bit
of time upkeep the site. This means that, even if you are on vacation (enjoying the
profits that you've generated) you can still be making money.
No restrictions on how much you can earn
As I mentioned earlier, making money online is like getting a blank check. You can
make as little or as much as you want, depending upon how much effort you put into
the process. For example, if you devote an hour a day to up-keeping your site and
creating new websites, then you will probably make more than someone who only
spends an hour a week maintaining their online money making endeavors. You hear
stories all over the web about how people are earning their living through internet
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marketing, why can't you do the same?
Starting a website and incorporating Google Adsense and/or Affiliate marketing into the
site requires very little financial investment. In fact, the only costs that are typically
associated with making money online via my strategies are the website start-up and
maintenance. You can run a profit making website for just a few dollars each month,
and receive limitless income from that one site. What other successful business
endeavors only require minimal capital, but still have the power to lead to boundless
Because there is so little capital involved, making money online through Google
Adsense and Affiliate Marketing has very little risk. It's not a high-stakes gamble, but a
carefully thought out online profit generating strategy that has been proven. As a result,
you won't have to worry about losing your savings when you start your online money
There are very few opportunities today that offer you all of the rewards that you will
receive through the strategies that I am going to share, especially ones that aren't
associated with a great deal of risk. Every minute of every day is new money making
opportunity if you have a site that features Google Adsense and Affiliate Marketing,
because there is always the possibility that someone is visiting your website and
clicking on the links/ads.
Are you ready to be your own boss and lead the life
you've always wanted? If so, then these strategies
can offer you that chance. You don't need to be tied
to an office or stuck in a cubicle. You aren't even
required to sit at a computer all day. As an added
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bonus, making money online can give you the opportunity to vastly improve your
financial future (and present, for that matter).
Anyone can do it
One of the biggest myths about online money making opportunities is that they are
only for those who are tech-savvy. How many times have you heard someone say “Oh,
I can't make money on the internet, because I didn't go to school for it” or “I don't think
internet marketing is for me, because I just don't have the know-how or computer
experience”? What many people fail to realize is that anyone can make money online,
as long as they have a will to do so, and the drive to follow through. Even if you're not
necessarily a computer guru, you can hop online and start making money, regardless
of your educational background or current financial situation.
I understand that all of these things sound almost too good to be true, but I can assure you
that they are completely achievable. Innumerable people have used online marketing
techniques to achieve each and every one of these benefits, and so can you!
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Chapter Two- Internet Marketing Obstacles: How To Overcome Them
Online marketing can give you the power to be your own boss, earn passive income, and
achieve a variety of the other benefits that we mentioned in the last chapter. However, in
order to get the results that you want, you must be aware of how you can overcome some of
the most common internet marketing obstacles.
Virtually every internet marketer faces these obstacles at some point.
After all, they are difficult to avoid in this industry. In fact, I am well
versed in this particular topic only because I have had my share of
hurdles throughout the years, and have had to find my way over,
through, and around them. However, learning how you can get past
these internet marketing obstacles, and even learn from the
experience, is crucial to your future success.
So, without further ado...Here are the top 4 online marketing problems that may arise, as well
a time tested solution to help you navigate past the problem at hand:
When first starting out in the world of internet marketing, I realized that I
was simply becoming overwhelmed by the various money making options
that I was coming across online. It seemed as through every blogger,
entrepreneur, or “guru” was giving me another strategy that I could use to
gain my financial freedom.
This isn't necessarily a bad thing, because having a myriad of opportunities to choose from is
generally beneficial. However, when it comes to finding the strategy that works for you, an
abundance of advice, tips, tricks, and resources can quickly turn into a case of information
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overload. You can simply become overwhelmed by all of the information that is being thrown
your way, and it can begin to hinder your success, rather than help it.
This is why you should figure out the niche you are going to specialize in early on in your
internet marketing career. Try to avoid skimming through innumerable step-by-step strategies
or programs, and just concentrate on one that you think is going to work the best for you. This
can help you to stay focused, and not be overloaded by a flood of information that is bound to
confuse of overwhelm you.
You are actually taking the first step in overcoming this particular hurdle by reading this book,
believe it or not. By absorbing the information that I am sharing with you (instead of trying to
learn about everything and anything that has to do with internet marketing), you are giving
yourself the opportunity to avoid information overload and get on the fast track to online
Lack of Direction
One of the biggest obstacles that new internet marketers (and even a good number of
experienced ones) have to learn to overcome is a lack of direction. Many marketers will
wander around the virtual world aimlessly, without any clear focus or sense of direction,
looking for the next big thing that is going to make them money online.
The trouble with this way of thinking is that you won't be able to set clear goals, which means
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that you probably aren't going to achieve any results. As is with all things in life, especially in
your professional life, you have to have a clear focus. You have to “set your sights” on a
specific outcome and commit yourself to a specific path if you want to achieve success in
It's essential that you have a clear focus on where you want to take your internet marketing
endeavors, and what you would like to specialize in. There's an old adage that suits this
particular obstacle perfectly: “Don't be a jack of all trades and a master at none”. This simply
means that you cannot possibly try to master all forms of internet marketing, due to the fact
that you will not devote enough time or effort to any one particular strategy to succeed.
For example, if you try to research and implement each and every online marketing idea that
you come across (rather than focusing on the system that I am going to share with you), you
just won't be able to dedicate yourself to mastering the nuances of any one specific strategy.
As such, you will probably end up spending a great deal of time learning all there is to know
about online marketing, but not truly achieving success in any one given area.
Another of the primary obstacles that many internet marketers face is, oddly enough, the
inability to overcome obstacles. You must be able to assess each of the obstacles that you
face, and learn how to handle them, if you want to make money online. Usually it's just a
matter of being able to determine what is preventing your from succeeding, and then focusing
on some creative solutions that can remedy the issue. Perseverance is key though, because
it will allow for you to stick with internet marketing, even when it becomes challenging, so that
you can eventually find a way to overcome the hurdles that are standing in your way.
When I first began my internet marketing career, there were a number of times when I thought
that I might not be cut out for it. When the obstacles that just about every novice internet
marketer encounters began to pop up, I remember feeling overwhelmed and out of my depth.
It seemed as though there were so many hurdles to get over in order to reach my goal.
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However, I realized that I merely needed to change my perception of the obstacles. I needed
to alter how I was viewing them. Instead of looking at them as though they were the end of my
marketing career, I realized that they were an opportunity to gain experience and knowledge
that I could in the future. I finally understood that I just had to have a bit of optimism and a
great deal of perseverance if I wanted to reap the rewards of online marketing.
So, I strongly recommend that you do the same. Whenever you feel as though an obstacle
may be too much of a challenge, try to alter the way you are looking at it. Every hurdle that
you must face can be overcome, as long as you are able to have a positive perspective and
find a creative solution to the problem that is standing between you and achieving the many
benefits that internet marketing has to offer.
Perseverance is key. Only those who never give up will be able to make the most of internet
marketing and truly benefit from the strategies that I am going to share with you in this book.
Lack of Patient and Persistence
Many internet marketers fully expect to begin making money the minute they begin
implementing their strategies. They assume that their endeavors will pay off almost
immediately, and that they can quit their jobs the day that they start their SEO marketing
campaigns or link building strategies. In a perfect world, this may very well be the case.
However, from my experiences, I can tell you that you should be patient and persistent when
entering into the world of online marketing.
This isn't to say that every ounce of time and effort that you put in isn't a worthwhile
investment, because it is. After all, my life has been truly changed by my decision to venture
into the world of internet marketing. I have, however, had to come to terms with the idea that
you don't get rich overnight with online marketing. You have to wait for it to pay off, and it most
assuredly will if you remain persistent and don't let any obstacles deter you from reaching
your goal, whatever that goal might be.
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Keep in mind that it's not obstacles present you with a unique opportunity: to learn and grow
from the experiences that they provide. I know that I am a better internet marketer (and
possibly even a more well rounded individual), because of the knowledge that I have gained
by tackling obstacles that I've come across throughout my internet marketing endeavors.
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Chapter Three: The Biggest Misconceptions Of Internet Marketing
When I speak with people about the topic of online marketing,
especially those who may not be very familiar with the subject,
there are always a handful of “myths” that I have to dispel. It
misconceptions about making money online, which are
preventing them from even entertaining the idea that they can
become an online marketing pro as well.
I am here to tell you that anyone, and I mean anyone, can
make money online. It's just a matter of having a strategy in
place (which I will discuss a bit later in this book), and having
patience, persistence, and perseverance. So, I thought that I would take this opportunity to
clarify some of the most common misconceptions of internet marketing, in order to emphasize
the fact that everyone has the ability to make a living online.
You need to have I.T knowledge.
I am living proof that you don't need to become an Internet Technology expert in order to
make money online. I had absolutely no I.T background when I started making money online.
All that you need to begin internet marketing is a computer, internet access, a strategy, and
the determination to become successful.
I hear stories each and every day of individuals who have been able to quit their jobs, improve
their quality of life, and remedy their financial issues by making money online. Very few of
these people have had any I.T. experience whatsoever, and they are still able to live very
comfortably from the money that they earn on a daily basis, thanks to the internet.
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There is a push button software to make money online.
There are a myriad of software products and “get rich quick”
schemes that have been popping up all over the web in recent
years. Many of them promise to “double your investment in 48
hours” or “teach you how to make $1,000 over the weekend” by sharing their internet
marketing secrets with you for a fee.
Unfortunately, there isn’t any push button software or get rich quick program that can help you
to make money online. If there were, believe me, everyone would be using it to get rich at this
very moment. There also isn't any strategy that you can use to start making money right away.
At least, not one can allow you to achieve any sort of passive income over time.
When I first began online marketing, I have to admit that I was lured in by the appeal of the
push button software claims. I realized early on, however, that these products just didn't live
up to their “guarantees”, and that I was wasting my time with them. So, I began devoting my
time and effort to developing a proven strategy instead.
You need to spend a lot of time everyday.
You'll often hear “horror” stories about how internet marketing will consume your life, or how
you will have to spend 18 hours a day to see any results. That couldn't be further from the
truth though. In fact, in order to become successful, you usually only need to spend about 3 to
4 hours a day to your online marketing strategy, and forcing yourself to work for hours on end
can actually hinder your success.
In the beginning, I'll admit that I went a bit overboard with
making money online. I devoted most of my day to trying to
perfect my techniques and brainstorming new marketing
ideas. I eventually suffered from a severe case of “burn out”
though. I realized that I wasn't being as productive as I
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could be, simply because I was just too mentally exhausted to make the most of my internet
So, I limited by work day to just 3 or 4 hours, and began to see an improvement in my results
almost immediately. This was because I was able to completely focus while I was working,
thanks to the fact that I was fully rested and ready to go when the time came for me to hop
online and make money every day.
It is too late for me to start making money online.
This is, by far, the myth that I hear the most often. Many people think that the internet
marketing industry has just become too saturated.
So, they believe that there isn't any room left for
them to make money online. I want to clear this up
here and now though...It is NOT too late to make
money online today because the opportunity is huge!
There is enough opportunity to go around, and even
you can start making money online right now.
Think of it this way: each day that you procrastinate about starting your internet marketing
strategy is another day that you aren't making money online. Every day is a missed
opportunity. You have just as much right as anyone else to start improving your life and to
gain your financial freedom through online marketing. So, don't let the fact that there is
thousands of other internet marketers stand in your way.
Hopefully I've helped to dispel any myths that have been preventing you from starting your
own internet marketing strategy. You, too, can make money online, regardless of your
background, experience, or schedule. In the next section of this book I am going to tell you
how, and share some of my online money making tips with you.
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Part Two- Strategy No.1- Make money with Google Adsense
The first strategy that I am going to share with you is centered around Google Adsense.
Online marketers have been using Adsense for years to generate passive income, and it has
quickly become one of the most effective ways to make money online. However, if you are
new to online marketing, getting started with Adsense may be a bit of a daunting task.
That's why I've outlined the entire strategy in the following chapters, and have provided you
with a step-by-step guide to making money with Google Adsense...
Chapter Four- An Introduction to Google
Before we begin talking about how you can make
money with this invaluable tool, I thought it wise to go
over the basics of Google Adsense. This will enable
you to make the most of strategy that I will share with
you, and to begin raking in those profits as soon as possible.
What is Google Adsense?
For many individuals (especially those who don't have experience with online marketing),
Google Adsense may be something that they've heard of, but aren't necessarily familiar with.
It's an online money making tool that countless web masters and internet marketing firms
utilize today, and just about every successful blog or site has integrated Adsense into their
After you have enrolled in Adsense, ads generated by Google will be displayed on your site.
When your site's visitors clicked on these advertisements, which are typically in the form of
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banners or ad boxes, your Google Adsense account will be funded. Essentially, you are
monetizing the content on your site, and will be paid for simply displaying targeted ads. You
even get to choose where you want the ads to be shown, and what types of ads can compete
for a spot on your site.
Benefit of using Google Adsense to earn money.
Quite early on, I realized that putting Google Adsense on my site was a “no-brainer”, as they
say. In fact, there are almost too many benefits associated with Google Adsense to list here,
so I will mention just a handful of the top advantages:
Continuous stream of passive income
Of course, the main benefit of using Google Adsense is that you gain the ability to
generate passive income. Advertisers are willing to pay for their ads to be shown on
your site, and you don't have to do anything more than placing the ad code on your site
and posting content on your web page. Once you reach the $100 threshold that
Google has put in place, the amount you've earned will paid out.
Track visitors stats and revenue quickly and conveniently
Not only can you earn a significant profit with Google Adsense, but it also gives you the
ability to view a detailed report of your visitor stats and current Adsense revenue. By
simply logging in to your account, you are able to access information, such as the
popularity of certain web pages and how much you are earning per ad click, which can
help you to improve upon your website to increase your profit.
Offer your visitors the opportunity to view products/sites that appeal to them
Google will display ads that appeal to your target audience, and give them the
opportunity to view special promotions and sites that they may find useful. For
example, if you have a tech gadget site, Google Adsense might display an ad about a
site that is offering a sale of mobile devices. So, not only will your visitor receive the
helpful information that you will be providing via content on your site, but the chance to
learn about a deal that can potentially save them money. Google also allows you to
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have complete control over which ads are displayed, due to the fact that you can
choose to block certain advertisers.
Be sure to read the Google Adsense terms and policy.
Before you enroll in the Google Adsense program, I highly recommend that you thoroughly
read through their terms and policy. The reason for this being that Google can suspend or
disable your account if you don't adhere to the terms. Content guidelines, traffic sources, ad
and site behavior, copyrighted material, an product specific policies are all covered in their
guidelines, which you can view via the Google Adsense site.
Also, they have been known to update the Terms and Conditions, so it may be wise to check
the policy every now and then, to ensure that you are aware of any changes that may affect
your Adsense account.
Important Note: Do not to click the ads on the own website.
Web masters and content publishers are not able to click on their own ads, as this would
inflate your revenue. All of the clicks or ad impressions must be a result of “genuine user
interest”. Therefore, it is against their policy to either manually or artificially generate
impressions or clicks on any ads that are being shown on your site. Google's site specifies
which methods is violation of their policy.
“These prohibited methods include, but are not limited to, repeated manual clicks or
impressions, automated click and impression generating tools
and the use of robots or deceptive software. Please note that
clicking your own ads for any reason is prohibited.”
You are also prohibited from asking others to click on your ads,
or using “deceptive implementation methods” to get clicks. This
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means that you cannot offer others any sort of compensation for clicking on or viewing your
ads, and are unable to place graphics near ads that state you are trying to raise money for a
third party (such as a charity or special group) via the Google Adsense ad.
Chapter Five- How to Find a Profitable Topic
Now that we've covered all of the basics of Google Adsense, it's time to delve into the first
step of the strategy: finding a topic that will result in profit. This is the one of the most
important aspects of the Google Adsense strategy, because the subject that you choose will
determine your visitor traffic and the ads that are going to be placed on your site. For
example, if you opt for a topic that isn't necessarily popular, or doesn't appeal to a significant
number of people, then you will limit your revenue.
Here are a few tips to keep in mind when trying to select the perfect topic for your site:
Choose evergreen topics
Always go with a topic that will stand the test of time. This was one of the main hurdles that
stood in my way when I began using Google Adsense. Instead of discussing topics that
people would be looking for months, or even years, to come, I was only focusing on topics
that were trending that the moment. While it may be a good idea to do this every now and
then, you should always include content that is evergreen, and will of interest to your visitors
now and in the future.
When I look for topics that may be ideal for my various sites today, I always consider whether
the subject will provide me with a constant stream of traffic over the course of time, rather
than just a small burst of traffic in the beginning. This is mainly because I have come to
realize that they key to passive income generation through Google Adsense is providing
information that will always be relevant.
Where to get topic ideas
There are a variety of online resources that you can turn to when looking for great, profit
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generating topics for your site. The first place that I always turn is Google Trends. The site will
allow you to view the hot topics that are trending that the moment in the searches. If the
internet is all abuzz about a breaking news story, then you can write a post based upon that.
The trick is not just summing up the information that's already been provided elsewhere, but
putting a unique spin on the topic.
For example, if you happen to own a health and fitness site or blog, and one of the trending
topics pertains to a celebrity who has just announced that she is trying a new crash diet, then
write about the benefits and disadvantages of the diet itself. Offer your readers an inside look
at the basics of the diet, or give advice on alternate eating habits that may be more beneficial.
You can also take a look at blog comments that are being posted on your competitor's site.
Quite often you'll find that readers will post questions about the topic being discussed, or ask
to learn more about a particular aspect of the subject. You can then address their need for
more information by creating a post for your own site. This is a great way to come up with a
topic because you already know that there is interest in that particular subject, and that there
will most likely be a steady stream of visitor traffic (and adsense revenue) if you dedicate a
post to the topic.
Choose topic with commercial intent
You also need to choose topics based upon commercial intent. In other
words, your subjects should also draw in those who intend to purchase
a product, not just visitors who are looking for research data. Those who
are simply searching for information aren't likely to buy anything, so they
probably won't click on your ads (and you won't be able to convert the
visitor into a Google Adsense revenue source).
Therefore, when you are brainstorming ideas for topics, it's important to include keywords
(which we will talk about in the next chapter) that draw in those who are seeking information
about a product or service they would like to purchase within your niche. These keywords are
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known as “conversion keywords” and you should never underestimate their power when it
comes to making money online through Google Adsense.
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Chapter Six- Keyword Research and Criteria for Ideal Keywords
In this chapter I am going to walk you through how to conduct keyword research and the
basic criteria that you should keep in mind when searching for keywords. Keywords are
essential, because they are going to help your site rank in the search engines. Sites that rank
higher in search engines such as Google, Yahoo, and Bing are the ones that are going to get
the Adsense revenue, given that visitors will be able to find them more easily among the
innumerable other niche sites on the web.
It's essential that you carry out keyword research before
you begin creating your content, so that you can
effectively incorporate these key words into your post.
Here are just a few of the techniques that you can utilize
in order to find keywords that can help you to rank and
increase profits via your site or blog:
Free Keyword tools
The first keyword research tool that I recommend is the Google Keywords Tool, which
is completely free. It allows you to type in one particular keyword or subject, and
receive a myriad of other keywords that you may want to consider using. This is ideal
for those who are just starting out, as there is no investment involved, and you can
begin to get a feel for how keywords work and which keywords may be best for your
Google Keywords Tool
Paid Keyword tools
In addition to the free keyword research methods, there are also paid keyword tools,
such as those offered by Market Samurai and Traffic Travis. The reason that these
may be more beneficial is primarily due to the fact that they provide you with an
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abundance of keywords that you can utilize, as well as an in depth analysis of the
relevancy, competitiveness, and commercial appeal of your keywords.
You can download Market Samurai Free Trial Here
You can download Free Traffic Travis Here
Generate as many keyword ideas as possible from the keyword tools
When using the keyword tools, whether they are free of charge or paid, it's important to
gather as many keyword ideas as possible. In fact, you'll want to build a rather
extensive list of keywords, so that you gain the opportunity to attract as many visitors
as humanly possible. Remember, increase visitors equals increased potential to make
money with Google Adsense.
Criteria for Ideal Keywords
In order to help you get the most out of your keyword research, I thought that I'd share some
basic keyword selection criteria with you. Here are some tips to keep in mind when using the
Google Keyword Tool (as well as pictures to help you through the process):
Use the “Exact” Match Type. Once you've landed on the keyword tool page
Google Adwords (which is the site through which you can access the tool), be
sure to click the “exact” box under the match types section.
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The keyword must have at least 1,000 Exact Match Type search volume
You can input this number in the “filter ideas” section of the page (as shown
below). If a keyword has at least 1,000 exact matches per month, this means
that there is a higher likelihood of it increasing your visitor traffic stats.
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Keyword with at least $1 CPC
Under the “Approximate CPC (Search)” column, look for keywords that have at
least a $1 CPC, as these words will help you to generate more revenue per
Find at least 10 keywords to target
And last, but certainly not least, choose at least 10 keywords to target when
writing your content. Also, keep in mind that all 10 keywords must pass the
keyword research criteria and competition analysis criteria (which I will discuss
in the next chapter).
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Chapter Seven- Competition Analysis Criterion
Now that we've gone over the keyword research criteria, it's
important to talk about the importance of competition
analysis and its respective criteria. I highly recommend
using Market Samurai for keyword competition analysis, as
it provides you with the ability to gauge how difficult it will be
to achieve a high ranking by using a particular keyword. The keyword competition relies
heavily upon the popularity of the keyword and how much of a challenge it will present if you
are trying to rise in rank with that specific word.
Before venturing over to Market Samurai, it may be good to get a “lay of the land”, by typing
your chosen keywords into the Google Search Engine. The top 5 results are where you want
to be, so analyze those particular search results first. These sites are at the top for a reason,
so take a close look at the content they've created, the keywords they've used, and every
other aspect of their site.
Next, I would recommend that you use Market Samurai to carry out a keyword competition
analysis. Here is the criteria that you should follow when using Market Samurai to determine
the keyword competition.
1. Criteria #1- Low page rank on top 5 results on Google
You will want to search for sites that have low page ranks on the top 5 results. Page
rank is, essentially, they system that Google uses when ranking web pages, with a
higher page rank being more desirable.
A site can increase its ranking by receiving a greater amount of clicks than a
competitor who also comes up with the same search criteria. For example, if your site
is received more visitors than another site in your niche, then you will most likely be
above them in the search results. Therefore, you will probably receive even more traffic
to your site, thanks to the fact that those searching for information on your chosen
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keyword can find you more easily.
2. Criteria #2- Low amount of Backlink pointing to the top 5 search result on
You should keep in mind that the total backlink to the page must not be greater than
300 when using the competition analysis tool. Backlinks are links that are shown on
For example, if you make an arrangement for
another blog to post a review of your site,
including a link back to one of your pages, then
that would be considered a backlink. These links
are important because they contribute to your
overall ranking in Google, and help you to
elevate your ranking.
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3. Criteria #3 How old is the domain age?
A domain age is the length of time that the domain has been active. For example, if
someone purchased a domain four years ago, the domain age would be four years.
The older the website is, the harder it is to beat. This is mainly because the age of the
site is also taken into consideration when Google is ranking sites. Older sites are
generally given more value, because they have been establishing a presence for a
longer period of time.
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4. Criteria #4 Site Authority
An authority site is, essentially, the site that everyone turns to for information about that
respective topic. For example, if you always visit a tech site for the latest information
about mobile devices, and know that you can rely upon them to provide you with
reliable data, then they may be considered an authority site. Generally, authority sites
rank higher in the search engines, given that they receive so much traffic from the
topics and keywords that they choose.
You can usually tell if a blog or site is an authority site by how high they rank, how
frequently they post, and how engaged they are in social media. Authority sites are
typically more active, and will have fresh content on a continuous basis. Every
webmaster wants to become an authority site, as it increases the likelihood of earning
substantial passive income.
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Chapter Eight- Content Creation
The most important element of your new website is going to be the content that you post. In
order to draw in visitors who will click on the ads that are being shown, you will need to
provide them with them information that they are looking for or solutions to their problems. As
such, spending time developing content for your posts is a top priority for any online marketer.
Speaking from personal experience, I can tell you that content creation is key to any site's
success, regardless of the specific niche or target audience.
The Importance of high quality content
The content that you provide your visitors should be
informative, helpful, or even provide an answer to a
commonly asked question. Poor quality content will not only
hinder your visitor stats in the long term, thanks to the fact
that it won't help you to rank, but it won't bring any passive
income via Google Adsense either. So, it's not only
important to choose perfect keywords for your posts, but to
put a great deal of time into the creation of that content as
Tips for Writing your own content
There are a handful of tips that you'll want to consider when you are creating unique content
for your site, in order to ensure that it is of the highest quality, and that it helps you to achieve
a loyal readership:
No duplicate content allowed!
Never use content that has already been utilized on other sites, due to the fact that it
won't help you to rank whatsoever. In fact, duplicate content is often flagged by
Google, and can end up hindering your SEO efforts, rather than helping you to
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increase visitor traffic.
Use images in the content
It's also wise to use images in the content. Be sure, however, that they are royalty free
image or pictures that you own. Using images can make your posts more visually
appealing to the reader, and help them to better connect with the content or illustrate a
certain point that you are trying to make with the post.
Use Video in the content
Site visitors generally enjoy multimedia in posts, such as videos, given that it can be a
more interactive experience. It is, however, still important to write content along with
the video, in order to include important keywords.
At least 500 to 700 words in the content
Your content should never be shorter than around 500 words, but it shouldn't be too
lengthy either. Between 500 and 700 words is the “sweet spot”, because that length
allows for you to engage the reader with valuable information, while not taking up too
much of their time.
Hire expert to write your content – Outsource
If you simply don't have the time to create your own content (or don't feel as though you're up
to the task), then why not hire someone to do it for you? A talented freelance content writer
can whip up posts for you quite quickly, and without any time or effort on your part. Visiting
freelance sites can enable you to search for professionals who can create informative,
memorable content, you need only provide them with the keywords that you would like to
target or the topics that you would like to cover.
Hire writers from iWriter is one of my NO.1 option.
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Chapter Nine- Registering A Domain Name
Choosing an effective, memorable domain name is just as important as creating powerful,
attention grabbing content. So, it's best to take your time when trying to figure out a domain
name for your new Google Adsense site. It took me quite awhile to come up with the name for
my first domain, and I still do a fair amount of research and pondering when I choose domains
to this day. Here are just a few of the tips that I'd like to share with you when it comes to
picking a domain that will serve to help you make money online.
Using Keyword as a domain name
Using a keyword as a domain name is a great idea, given
that it will help you to rank more quickly in the search
engines. It will also enable visitors to quickly determine
what your site is going to offer them. For example, if you
choose the keyword “diet product reviews” as your
domain name, then your visitors can expect to find a
wealth of information about diet products that may benefit
Choosing a domain name that doubles as a keyword also allows you to build credibility in
your niche, and to become an authority site more quickly. As we discussed earlier in the book,
becoming an authority site can increase visitor traffic and, therefore, increase your chance to
Using brand name as a domain name
You can also opt to use a brand name as your domain, in order to
enhance your brand image.
If you are offering reviews for a particular company, such as an
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electronics manufacturer or game development company, using their brand name in your
domain can be a bit risky, however. You should always be aware of copyright laws, in regards
to using other people's brands as your domain name.
For example, if you are offering information about the muscle building niche on your site,
instead of using keyword as a domain or another person's product name as your domain, you
can create your own brand for the website. EliteMuscleMan.com or TheMuscleGuru.com are
examples of domain names that may help you to increase your credibility by building a brand
and using it as a domain name.
Sign up with Godaddy to register a domain name
There are a number of web domain providers on the web today.
However, I strongly suggest that you sign up with Godaddy, as
they offer competitive pricing and wide range of features. They
are also reliable, given that they have been around for a number
of years and have a high customer satisfaction rating.
The sign up process on Godaddy could not be easier either, and
they even offer you the opportunity to purchase upgrades and
additional features while you are checking out. I have used them for quite some time and
have been very happy with their customer service and the user-friendliness of their domain
Click Here To Visit Godaddy
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Choose .com extension
When choosing your domain, be sure to choose a .com, rather than a .net or .org (or any of
the other innumerable extensions that you can select from). A .com lends to your credibility
and will even help you to rank higher. As a general rule, visitors will go to a .com over sites
that have any of the alternative extensions, given that the .com is seen as being more reliable
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Chapter Ten- Getting A Hosting Account
Once you've selected your domain name and purchased your .com from GoDaddy, it's time
to find a hosting provider that can help you to make your site go live. If you are new to the
world of site creation, and aren't familiar with hosting, then have no fear. In this chapter, I am
going to walk you through the basics of hosting, and offer even give you a discount code that
you can use to get a special deal on your new hosting plan.
What is hosting?
Web hosting gives you the ability to launch your site on
the web and insures that the files, images, and content
that you have on your site can be accessed at all times by
your visitors. In essence, a web hosting service stores
and maintains your site for you, so that it can be viewed
by anyone online. You are, basically, renting storage
space from a hosting service, and are guaranteed that
your readership will be able to visit your site round the
clock, even when your computer is not physically online.
Where to Get Website Hosting
While I recommend going to Godaddy for your domain, I highly suggest that
you venture over to Hostgator to sign for hosting. They offer a number of
affordable plans that can get you online quickly and conveniently. Here is a
quick walk through of the plans that they do offer:
Hostgator- Hatchling Plan. With this plan, you get a single domain, unlimited disk
space, and unlimited bandwidth, as well as a shared SSL certificate. As the name
suggests, this is ideal for those who are just starting out, and are still trying to get a feel
for websites and online marketing.
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Hostgator- Baby Plan. This plan includes the features that are offered in the hatchling
plan, save for the fact that you do get unlimited domains. Therefore, if you are planning
on hosting several sites, this plan may be an ideal option.
Hostgator- Business Plan. Once again, this plan includes all of the features that you'll
find in the Baby plan, with the addition of a few extra ones, such as a free private SSL
certificate and IP address, and a free toll free number.
If you do choose to go with Hostgator (which I cannot recommend highly enough), then you
can use my coupon code to get a special discount. When ordering, simply input the Coupon
Click Here To Visit Hostgator
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Chapter Eleven- How to Build A Website
Now is the moment that you've probably been waiting for...actually building your brand new
website. This part of the process will allow you to show off your creative side, and make your
mark upon the virtual world. However, it's important that you keep in mind that this new site is
going to provide you with an opportunity to generate limitless revenue. So, throughout the
entire website creation process, you should ensure that it provides your visitors with a
memorable and long lasting impression. It should look professional, while still appealing to
your target audience, if you want to rake in Google Adsense profits.
After conducting quite a bit of research (and a great deal of trial and error), I found that
Wordpress is the best website creation platform, regardless of your experience level. I
searched far and wide for the perfect design platform, and Wordpress is now my go-to site,
thanks to its ease of use and wide range of features.
What is Wordpress and Why Should I Use It?
Wordpress is a website/blog creation site that allows you to design a website using easy to
use templates. Best of all, it's free. You can create a wordpress
account and begin designing a website in just minutes. I, personally,
use Wordpress for all of my sites, given that it does offer so many
benefits. I experimented for awhile with other designing sites, and
found that Wordpress is, by far, the best. And I'm apparently not
alone in this belief, as it has risen to become one of the most
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popular free website/blog design platforms online today.
Using Wordpress to build your website
To begin using wordpress, you simply have to visit their site and create an account. From
there, they will ask you to choose a sub domain of wordpress or a link the wordpress site to a
domain you already own. You can also choose to install wordpress onto your hard drive
(which I suggest you do), which you should do if you are planning on hosting your own site.
From there, the platform will walk you through every step of the creation process, from
choosing a them to uploading your first post. It's just that simple.
Installing the Wordpress Theme
The design program already has templates to choose from. However, if you would like
alternate themes, then you can download those from the themes gallery (for free). Once
you've downloaded the theme that you prefer, you simply upload it to the 'wp-content/themes'
directory of your site, at which time you can select it as a default template. There are two
ways to go about uploading the theme:
Upload the .zip file of the theme in the 'wp-content/themes' directory by using the File
Manager and then extract it online.
Extract the file in your computer, then to upload the contents of the file into the desired
folder by using FTP.
The web is filled with sites that are offering free wordpress template themes, so you should
have any trouble finding a template that is perfect for you new site. There are also new
themes added on a continual basis, so you can always choose a theme for now, and then
check back often if you would like to alter it at a later date.
Installing the plugins
Wordpress also happens to have a myriad of plugins to choose from, all of them offering you
the chance to enhance the functionality and user experience of your site. For example, there
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are plugins that enable visitors to quickly see your twitter feed, and others that post a live
news feed on your page. The plugin that I suggest you install right away is the Google
Adsense plugin, which enables you to integrate Google Adsense onto your site quickly and
Purchase premium wordpress theme – Studiopress
If you've scoured the free wordpress template sites and just can't find one that is to your
liking, then you may want to consider purchasing a premium wordpress theme at
Studiopress.com. I've purchased a number of themes from them in the past, and have found
that they have designs that are difficult to find elsewhere. Plus, when you buy a theme
through Studiopress, your template is already search engine optimized, and you get unlimited
support and upgrades.
If you want to find out more about Studio Press Theme just click here.
Important Note: While you can opt to just have your site hosted on Wordpress, I would highly
recommend that you do self-host your site and purchase a domain. There are a myriad of
advantages to having a self-hosted site via Wordpress, including:
Access to hundreds of web design themes and thousands of plugins.
Gain the ability to completely customize the display and functionality of your chosen
themes and CSS files.
Ability to add in Google Adsense ads (which is a must if you are opting for this money
Boost your SEO (given that Wordpress enables every page to be indexed).
More storage space for your site.
Keep in mind that these are just a few of the reasons why getting a self-hosted site is ideal. I,
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personally, self host all of my sites, and can assure you that it is well worth the extra bit of
time and effort that it takes to purchase a domain and obtain hosting.
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Chapter Twelve- Guidelines for Posting Articles Onto Your Website
The quality of your content and the topics you choose are essential to making money online.
However, having consistent content is also imperative. In order to build a loyal readership
(and to draw in new visitors), fresh and interesting content on a continuous basis is key. Here
are the guidelines that I recommend for posting articles onto your website.
Post 1 article every week
You should post at least one new content piece every week. This will enable you to
always ensure that you are attracting new visitors by featuring new keywords, as well
as help you to increase your returning visitor stats. Remember, your article shouldn't be
any longer than 700 words, and you can even outsource the work if you like, so
creating new content every week shouldn't be too time consuming.
Scheduling the article
Wordpress also gives you the power to schedule when you would like an article
published. For example, if you write an article today, you can schedule it to be
published a week from now, in case you aren't going to be able to access your
computer that following week for one reason or another. This makes it even easier to
stick to the “once a week” rule.
Interlinking the content
Linking between various content pieces is also essential, as it can raise awareness of
posts that may not be ranking high in the search engines. Interlinking can also allow
you to raise your Google Adsense revenue, as you will increase the number of
chances for visitors clicking on ads displayed throughout your site. Better yet, if you
have other websites, interlink between those as well.
Remember: Google likes to see fresh content!
When Google ranks pages, it likes to see sites that are offering new content. This
means that, if you do post on a regular basis, you will rank higher in the search engine.
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So, be sure to post content as often as possible, in order to increase your revenue
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Chapter Thirteen- Monetizing Your Website With Google Adsense
In order to begin generating revenue with your site, you will have to integrate Google Adsense
into the coding. While this may be a difficult task for those who are new to website design,
Wordpress makes the task quick and convenient. As soon as you integrate Adsense, you
have the potential to begin making money almost immediately. This chapter will go over the
basics of Google Adsense integration, and some helpful advice that I wanted to share from
my own experience.
Generate the code from Google Adsense Account
After signing up with Google Adsense, a code will be generated that you can place into
the coding of your website (if you are not familiar with how to do this, then you can use
the plugin offered by wordpress). You can use this code to create an ad on your site,
which will end up turning it into a source of passive income.
Use the “Quick Adsense Plugin” to insert the Google Ads
As I mentioned before, you can also integrate your Google Adsense code into your site
by using the Quick Adsense Plugin in Wordpress. This is yet another reason why I
utilize Wordpress (they make it easy for me to make money online through Adsense).
Tips to keep in mind
There are a few things to remember when integrating the code. Firstly, you are only
able to place three ads on each page. So, place them carefully. You should try to test
the positions of the ads, as well. If an ad doesn't look quite right in one position, or just
isn't bringing in the revenue results that you've been hoping for, then try shifting the
locations of the ads on your page.
The trick is to find what works best for your site. If you are discovering that you seem to
get more clicks by placing an ad on the left sidebar of your page, then by all means,
place the ad in the sidebar. Once again, it's all a matter of trial and error. However, you
should always take advantage of the opportunity to place all three ads on each page: 1
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in the sidebar, 1 at the beginning of the article, and last ad at the end of the article.
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Chapter Fourteen- How to rank In the Google Search Engine
I've already emphasized how having great content is crucial. However, even posts that are
extremely well crafted and informative won't help your revenue generation whatsoever if it
doesn't adhere to the principles of Search Engine Optimization (SEO). SEO is the key to
ranking in the entire major search engines, such as Google, and will allow you to make
What is SEO and Why is it so important?
SEO, which stands for Search Engine Optimization, is a group
of online marketing techniques that enables you to get traffic
from organic listings that are featured on the major search
engines. The main goal of SEO is to rank high in the results
pages of these search engines, as a higher rank means an
increased flow of traffic.
SEO, in essence, allows visitors to find you amongst the
countless other websites online today. It's a bit like a road
map. Without SEO, you may have exceptional content and
information that they won't find elsewhere, but the visitors simply aren't able to find you amidst
the scores of other blogs and sites. And, if they can't find you, then that is a missed
opportunity for Google Adsense revenue.
SEO Strategies that Work
Using keyword as anchor text link
Anchor text links are visible words that link to another page of the site or another site
entirely when they are clicked through. By using keywords as anchor text links, you
increase your chances to being ranked higher in search engines for that particular
keyword or phrase. This can then increase your traffic and bring in visitors who are
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more likely to click on your Google Ads (given that search engines use anchor text
links to determine the ranking of a particular page), thereby bringing in increased
potential for Adsense revenue.
I highly recommend that you don't just use exact
keywords as anchor text links when trying to
implement a successful link building strategy.
Instead, use a combination of different anchor text
links. For instance, you can use a URL as an
anchor text link, or even as LSI keyword. You can
also place a picture for back linking purposes, or a
non-keyword (such as “click here” or “visit this
website”) as an anchor text link. The key is to use
a wide range of combinations, so that your links
profile looks more natural and organic to the
Google search engine.
Getting a Back link from a relevant site
Another great SEO strategy is getting a back linking with another niche site that has
impressive visitor stats. Try contacting other webmasters who may be willing to post a
link back to your site. This can help you to reach a much broader target audience,
which can increase the chances of someone clicking on your ads.
Do blog commenting for relevant site
Post comments on blog topics that are relevant. In the comment, be sure to include a
link to your site or a brief mention of your site and the content that you've posted
(especially if that content answers questions that are being asked by fellow posters).
Do forum posting to get the signature link
Post on forums and message boards and make sure to include a signature that links
back to your site or a recent post that you've featured. This can enable you to reach
your target audience and bring in new visitors to your site.
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Do article posting to the article directories
Write an informative article that covers a topic in your niche and
post it to article directories, such as ezines. These articles help
to boost your keyword ranking, and can drive significant traffic
to your site, given that you are able to include links to your site
in your submission.
Submit site to rss feed directories and website directories
RSS feed directories (which allow you to syndicate your content) and
website directories are great places to post your site, given that they
are provide you with the opportunity to attract visitors who may not be
able to find you otherwise.
Submit Press Release to get backlink
There are a number of free press release distribution sites online that
enable you to create and publish a press release, which can then be
reference by other sites (who will need to include a backlink to your
site or press release in their posts).
A social bookmarking service gives users the ability to add, edit, and
share bookmarks of web pages.
By signing up with social
bookmarking sites, such as Twitter and Pinterest, you can reach a
network of people that quickly and virtually effortlessly.
Using web 2.0 site to create link
A web 2.0 site is a website that transcends the traditional static
web pages. A perfect example of a web 2.0 site is YouTube.
You may want to consider posting various forms of media on a
2.0 site, such as as video on YouTube, which includes a
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backlink to your page.
Advance SEO strategy- Link wheel and tiered linking
You may want to consider more advanced SEO strategies as well, like tiered linking
(which involves having links to your back links) and the link wheel (which creates
backlinks to your website's home page). These strategies can help to boost your rank
and bring in profit generating visitors.
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Chapter Fifteen- Tracking Keywords Ranking and Traffic
In order to get the most out of your SEO strategy, it's important to track your overall keyword
rank and traffic sources. This will enable you to fine tune your marketing plan and switch out
any of the keywords or strategies that aren't necessarily effective. As a result, you will gain the
ability to make even more money online, given that you will be able to make virtually every
element of your online marketing tactic successful and highly effective.
Why you should track keyword ranking & Tracking Tools that I recommend.
It's essential that you track your keywords and how they are faring online, given that you will
need to assess whether they are effective or not. If they are not working as well as you
hoped, then you will need to begin using a new group of fresh keywords. It will also allow you
to see if your site is becoming an authority site early on (even before you start receiving a
steady flow of traffic).
Google and other keyword tracking tools (such as Market Samurai) let you see how well your
keywords are doing, and from what sources you are receiving your website traffic. Keeping a
close eye on this will provide you with the opportunity to shift the focus of your keyword
campaign to concentrate on keyword groups that are successful, and steering clear of those
that aren't really bringing in traffic.
Both Market Samurai and Google Analytic offer great tools that can help you track traffic of
certain keywords. Both of these sites go through Google's pages and keywords in order to
find out what people are searching for, and to figure out whether a keyword that you've been
utilizing is being indexed or not. By doing this, you can develop new strategies or fine tune the
ones you are already using to increase traffic and adsense revenue.
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Using Google Webmaster tools
Google Webmaster tools offer you the opportunity to keep track of your site's visibility for free.
You will receive detailed reports that tell you how your site is being indexed, as well as any
problems that Google may be experiencing when trying to access your site. You are also able
to view information about internal and external links to your site via their link reporting tools,
which gives you the power to see how your visitors are reaching your site.
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Chapter Sixteen- Rinse and repeat:
Creating Multiple Profit Generating Sites
At this point, you've officially created a website that features valuable content and a variety of
SEO techniques. More importantly, you're now able to begin earning passive income thanks
to the Google Adsense strategy that I've shared with you. While a single site does have the
power to bring in extra income, I highly recommend that you create multiple profit generating
sites, in order to achieve limitless revenue.
Find a new niche to target
It's best to go with an entirely different niche when you create your new site. This way you
don't create competition for you already existing site. So, choose a topic that you can write
extensively about, as well as one that you know will draw in a good reader base. Sit down and
brainstorm some topics that you are interested in or already have a fair amount of knowledge
on, and then do your research to see if there is also a fair amount of interest from others. If
you happen to have a hobby that is quite popular, then you may want to think about turning it
into a profit generating site.
Follow the same steps to create more websites
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Once you've settled upon an ideal topic, then simply repeat the steps that I've outlined for you
to create your next source of passive income. You can create an unlimited number of sites by
following the guidelines that I've shared in this book, and can achieve a limitless earning
Just remember that each site will take time to maintain, so don't get in over your head by
creating too many sites all at once. It's better to slowly but surely build up your online
marketing empire, in order to give yourself the chance to get a feel for how everything works
and to not become too overwhelmed in the beginning.
Selling website to get fast cash on Flippa.com- Optional
After your website has become a success, you might even want to consider selling it on
Flippa.com. This is also ideal for those who have too many sites going at once and want to
reduce their workload. I've used the site on numerous occasions, and have recommended to
clients who are looking for fast cash for their sites. It's also a great place to buy sites as well, if
you are looking for a domain that has already been taken or a turn-key site that is already up
Now that we've covered the Google Adsense strategy, we're going to move on to the second
strategy that I would like to share with you: Affiliate Marketing. Using both strategies can
provide you with the opportunity to boost profits and increase traffic to your sites, so I suggest
using both strategies to get the most revenue generating potential.
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Part Three- Strategy No.2- Make Money with Affiliate Marketing
Google Adsense has the power to bring in a steady stream of income. However, if you really
want to make the most of your online marketing efforts, it's best to employ yet another money
making strategy: affiliate marketing. While you may have heard this term quite often
(especially if you've been searching through “how to make money online” posts and message
boards), those who are new to the world of online marketing may not be familiar with what
affiliate marketing is and why you should do it. So, this chapter is going to cover the basics of
affiliate marketing, before we dive into the step-by-step of the strategy itself.
What is affiliate marketing?
Affiliate marketing is a way of making money online, wherein you (the publisher of the content
on your site) is compensated for helping a business or site by marketing their product or
service. This type of promotion typically rewards the publisher via a commission, which is paid
when a visitor to your site follows a link to a seller's site or purchases something. Affiliate
marketers can also receive a commission if another action is taken, such as a visitor signing
up for a mailing list on the business' site or taking a survey.
The exact terms of the commission that will be paid out to you, the publisher, are agreed upon
beforehand, so as not to have any confusion later on. For example, if a business would like
you to review one of their products and then feature a link to their site at the bottom of the
post, you may be paid for a simple click-through to their site or the visitor may have to actually
purchase the product before you can receive your commission.
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Benefits of affiliate marketing
Affiliate marketing is a win-win situation for both parties
involved. You, as the publisher of the content, get
compensated by the business or site. Also, the content
that you provide on your site (even if it is just a review
of the company's product) will result in increased traffic.
As such, if you do have Google Adsense already
integrated, you have a higher likelihood of receiving revenue from that income source as well.
You also gain the opportunity to build a business relationship with the business or site who is
offering the product or service. In turn, they may be willing to drive traffic to your site (which is
especially helpful if they already have high visitor stats). In essence, you build up your
network of contacts, which can help you to increase your revenue in the long run.
There are is the potential to receive free products, as well. On occasion, the business or site
who is offering the product will send you one sample, so that you are able to create a more
informative and in depth review that you can post on your site to promote their goods.
Promoting products with your own website
Throughout this section of the book, I will walk you through how you can get affiliate
marketing opportunities, and will share some tips on how to promote the products on your
own website. You will find that many of the techniques I discussed in the first strategy are
present here as well. So, if you've already obtained hosting, purchased a domain, and created
a website, you are already well on your way to implementing this strategy.
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Chapter Seventeen- Finding a hot niche market
First things first...you are going to have to find a hot niche
market that appeals to a particular target audience. While
you may be tempted to simply create a “catch-all” site that
doesn't necessarily focus on any one specific thing, I
strongly advise against this. Creating a niche site will help
you to become an authority on your subject, and will
enhance the credibility of your site, which will draw in
affiliate opportunities. Here are a few things that you should
keep in mind when trying to figure out which niche you
would like to cater to.
You should never underestimate the importance of finding just the right topic. After all, you will
be devoting a fair amount of time to writing about the topic and promoting it, so it's crucial that
you select a niche that you can write extensively about, and one that you believe is worth your
time and effort.
I always say that it's imperative to do a good deal of research before settling on a topic. See
what's trending right now, and what has the potential to generate interest in the near future.
For example, if you notice that the internet is all abuzz about a new video game platform, you
may want to consider creating a site that reviews games and new gaming gear.
If the hot niche topic that you have decided to go with isn't necessarily something that you are
familiar with, then take the time to become familiar with it. Do a bit of online research to learn
the lingo associated with the subject, or to find out about the different products that are
offered in that niche. Remember, you want to become the authority site, so you'll want to
know as much as possible about the topic before you begin creating posts or writing reviews.
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Chapter Eighteen- Finding Affiliate Products
After you've chosen the ideal niche, you'll need to begin finding affiliate products that will most
appeal to your core readership. While you can contact the companies directly and ask them if
they would like to form an affiliate marketing partnership, this process can be quite time
consuming. There are, however, a number of sites that you can turn to, which specialize in
matching publishers with businesses who want to promote their products, services, or sites.
Affiliate Product Sites
Here are just a few of the more popular Affiliate Product sites that you should peruse, in order
to find the opportunity that's right for you:
Clickbank. This site is simple and easy to use. They have been around since 1998,
and offer you the chance to either monetize your content or become an affiliate. The
site has over 100,000 active affiliates, making it a great place for publishers and
advertisers to meet up, and allows affiliates from over 150 countries to sign up for their
Commission Junction. You can sign up with Commission Junction for free and get
started almost immediately. The enrollment process is easy. After your application has
been approved, you will have access to the “CJ Account Manager”, where you can
apply for various affiliate programs.
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Amazon Associates. Amazon allows you to earn up to 10 percent in advertising fees,
and no third party (advertiser) approval is necessary when signing up. The site also
provides linking tools, which make website monetization even easier.
How do I get paid from them?
The commissions that you receive are quite often a percentage of the sale or a flat rate
commission that is given each time a visitors clicks through. These transactions are normally
tracked when you, the publisher of the content, embeds a specific code into your site, which
enables the business (advertiser) to track where conversions/sales are coming from. The
advertiser could also opt to place a coupon code on your site, which will be unique, and will
allow them to track where the sale originated from.
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Chapter Nineteen- Keyword Research
The keyword research that you have to conduct is a bit different from that of the Google
Adsense strategy, given that you will be trying to target those who are specifically looking to
purchase a product or service. As such, you will have to choose a keyword with buyer intent,
and will have to attract those who are online to make a purchase, not just those seeking
information about the topic. Here are a few tips and tricks to keep in mind when doing your
keyword research (by using the keyword selection tools that we talked about in the first
Target 10 to 30 keywords
Be sure to target between 10 to 30 keywords. This is considered to be the ideal range,
because it can allow for you to focus on a particular group of keywords when writing your
content, without becoming overwhelmed by an abundance of keywords or phrases. Targeting
any less than 10 keywords would, most likely, not achieve significant results, especially if
those keywords were highly competitive.
Product and Author name keywords
Include product and author name keywords in your list. For example, if you are reviewing
digital cameras on your site, include the name of the camera manufacturer and the model on
your list of keywords. This will enable you to attract visitors who are looking for information
about the camera before they make a purchase (which increases the likelihood that they may
simply click through to the advertiser and buy the camera from them directly).
Include what are known as “crisis keywords”, such as how to, learn, and lessons.
This will clue your visitors into the fact that you are offering good for information
and education on the topic, and will raise your site's credibility, which can help you
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to gain that coveted 'authority site' status.
Long tail keyword vs short tail keyword
There are two primary categories of keywords: long tail and short tail. Long tail keywords
target a more specific audience and typically contain 3 or more keywords. For example “los
angeles watch repair” is a long tail keyword. A short tail keyword, on the other hand, targets a
much wider audience and includes less than 3 keywords. A good example of a short tail
keyword would be “watch repair”. I recommend that you use long tail keywords to reach your
target audience. Despite the fact that short tail keywords can help you to bring in more traffic,
long tail keywords are the ones that help you to rank more effectively.
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Chapter Twenty- Competition Analysis
I provided a step-by-step walk-through of how to conduct
competition analysis and its basic criteria in Chapter Seven.
However, I thought that it was important to emphasize just
how important this type of analysis is when you are making
money online with Affiliate marketing.
As I mentioned earlier, I highly recommend using Market Samurai for keyword competition
analysis. It provides you with the opportunity to determine how difficult it will be to achieve a
high ranking by using a specific keyword, and allows you to fine tune your keyword strategy.
For example, if a keyword may be too competitive, you can opt for a keyword that is still
relevant, but not quite as popular.
The reason why competition analysis is so very important is mainly due to the fact that you
simply don't want to waste your time on words that are too popular, or those that aren't going
to bring in a significant amount of traffic. In the beginning of my internet marketing career, I
was guilty of trying to go with keywords that everyone else was using and trying to compete
with sites that were much older and well established than mine right from the get-go.
After a short while, I realized that I was going about it the wrong way. Instead, I should have
been focusing on building up my site as an authority site and targeting more specific long tail
keywords that appealed to those who were looking to purchase the product or service my
advertisers were offering. Rather than trying to beat all of the sites that were ranking higher
than me right away, I simply needed to focus on slowly but surely moving up in the results.
Competition Analysis can allow you to get an accurate picture of what you are up against so
that you can set realistic and achievable goals. That's what it helped me to do, and now I am
proud to say that my sites consistently do well and achieve higher rankings than I ever would
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Chapter Twenty-One- Registering A Domain
Choosing an effective, memorable domain name is just as important as creating powerful,
attention grabbing content. So, it's best to take your time when trying to figure out a domain
name for your new site. It took me quite awhile to come up with the name for my first domain,
and I still do a fair amount of research and pondering when I choose domains to this day.
Here are just a few of the tips that I'd like to share with you when it comes to picking a domain
that will serve to help you make money online.
Brand name vs Keyword domain name
You can also opt to use a brand name as your domain, in order to enhance your brand image.
Or, if you are offering reviews for a particular company, such as an electronics manufacturer
or game development company, using their brand name in your domain can help you to raise
in rank as well. This is due to the fact that an established brand already has a loyal customer
base that is searching for them online, and you can catch some of that traffic as well.
For example, if you are offering product reviews for a beauty product company, you may want
to include their brand name in your domain, to further increase your credibility as an authority
site and to appeal to the brand's core demographic as well.
Using a keyword as a domain name is a great idea, given that it will help you to rank more
quickly in the search engines. It will also enable visitors to quickly determine what your site is
going to offer them. For example, if you choose the keyword “diet product reviews” as your
domain name, then your visitors can expect to find a wealth of information about diet products
that may benefit them.
Choosing a domain name that doubles as a keyword also allows you to build credibility in
your niche, and to become an authority site more quickly. As we discussed earlier in the book,
becoming an authority site can increase visitor traffic and, therefore, increase your chance to
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Sign up with Godaddy to register a domain name
There are countless web domain providers on the web today. However, as I stated in the first
strategy, I highly recommend that you sign up with Godaddy. They offer competitive pricing
and boast a wide range of features. The sign up process on Godaddy is also simple and
stress free, and they even offer you the opportunity to purchase upgrades and additional
features during the check out process.
Visit Godaddy Here
Brand name vs Keyword domain name
When creating a domain name, I suggest that you choose either a brand name or keyword
domain name. If you are offering reviews for a particular company, such as a game console
manufacturer, using their brand name in your domain can help you to rise in rank and build an
image as an authority site for their brand. As discussed earlier in the book you should aware
of the copyright law when using other people’s brand as your domain name.
On the other hand, using a keyword as a domain name can help you to rank more quickly in
the search engines, and will allow visitors to quickly determine what your site is going to
provide them. Choosing a domain name that is also a keyword gives you the ability to build
credibility in your niche as well.
Choose a .com extension
When selecting your domain name, try to select a .com, rather than a .net or .org (or any of
the other extensions that you can choose from today). A .com tends to enhance your
credibility and can even help you rank higher in the search engines. Typically, those who are
searching for content on a particular subject will go to a .com over sites that have any of the
other extensions, because the .com is seen as being more reliable and credible.
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Prevent using Hyphen in the domain name
If at all possible, avoid using a hyphen in your domain
name. Sites that feature a hyphen are often confused for
other sites, which means that all of your promotional efforts
may go to waste if a visitor accidentally enters your
hyphenated domain name without that all important hyphen.
So, try to steer clear of hyphens, and opt for a more creative site name if your ideal domain
name is already taken.
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Chapter Twenty-Two. Getting Hosting Account
Once you've chosen the perfect domain name, you should begin looking for a hosting
provider that can host your .com for you. This chapter is going to recap the basics of hosting
with Hostgator, and provide you with a discount code that you can use to get a deal on your
hosting plan through their site.
Where to Get Website Hosting: Hostgator.com
I suggest that you turn to Hostgator to sign for hosting. They offer a affordable plans that can
get you online quickly. Here is a quick explanation of the plans that they do offer:
Hostgator- Hatchling Plan. With this plan, you get a single domain, unlimited disk
space, and unlimited bandwidth, as well as a shared SSL certificate. This is great for
those who are just starting out, or may be trying to get a feel for the world of online
marketing and website ownership.
Hostgator- Baby Plan. This plan includes the features that are featured in the
hatchling plan, with one exception-you do get unlimited domains. As such, if you are
planning on hosting several sites, this plan may be a great option.
Hostgator- Business Plan. This plan includes all of the features that you'll find in the
Baby plan, with the addition of a few extras, like a free private SSL certificate and IP
address, and a free toll free number.
If you do choose to go with Hostgator, then you can use the code WilsonSpecialDiscount to
get a special discount. When ordering, simply input the Coupon Code. It's that simple.
Sign Up Hostgator Here
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Chapter Twenty-Three. Building A Website To Start Promoting
After you've secured a domain name and a hosting account, it's time to begin creating the site
that will eventually become a source of constant passive income. In Chapter Eleven I went
over the basics of creating a Wordpress site, as well as the benefits of using this particular
web design platform.
So, if you've skipped over the Google Adsense strategy that I've shared (which I highly
recommend you do utilize, in order to make the most money with your online marketing
endeavors), please reference that chapter to get an in depth look at how to create a high
impact Wordpress site.
Wordpress makes it easy and stress free to create a website that you can use to promote
your affiliate ads and links. In fact, you can start promoting in a matter of minutes, thanks to
their quick sign up process and streamlined platform download. The first time I used the site I
was actually quite shocked by just how hassle free it was, in fact, especially given that it is a
free website/blog creation tool.
There are other free website design sites out there, such as Blogger and Weebly, but I've
found that Wordpress is ideally suited for both Google Adsense and Affiliate marketing
integration, thanks to their plugins. So, if you haven't already created a site at this point, it
may be a good idea to hop over there and get a feel for the platform and starting looking over
themes that may be a great match for your affiliate marketing site.
Want to learn more on how to build a website with Wordpress?
Join today to learn the step by step on how to build a website. Click Here
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Chapter Twenty-Four- Content Creation
Informative and attention grabbing content is also a crucial
part of affiliate marketing. After all, the content is the
element of your site that is going to draw in the visitors who
may potentially click on the affiliate link, so you'll want to
offer content that is going to attract your audience and build
visitor loyalty. Here are a few of the tips that I utilize whenever I create core content for my
sites, in order to increase revenues via affiliate marketing.
Write your own content
It's essential that you write your own content, as that will give you the chance to appeal to
affiliate advertisers. These advertisers are looking for sites that offer fresh, informative
content, not those who simply copy and past from other blogs and sites. So, take the time to
do a bit of research and create your own custom content if you want to make money online
with affiliate marketing.
Outsource your content
If you don't have the time to create your own content (or just don't feel as though you are up
to the task), then hire someone to write it for you. There are a number of freelance sites online
today that have a myriad of writers who can craft valuable content for your affiliate marketing
niche site. You need only provide them with the topic and/or keywords, and they will create
posts on your behalf.
Click Here to Visit iWriter
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Provide good value to the reader
Despite the fact that your site may be geared toward making
money with Affiliate Marketing, you still need to provide high
quality content to the reader. They are coming to your site
because they want to learn about a product or service, and
you should be able to supply them with the answers to their
questions, or at least offer them the chance to gain
knowledge about an aspect of the topic.
Write an honest review for the product & Don't forget the affiliate link
You should always be honest when writing your review. After all, you are the one who the
reader is looking to for information, and you should supply them with a review that features
both the pros and cons of the product or service. Also, be sure to include the link to the
advertisers site or page in the content itself. I cannot tell you how many times I wrote a well
crafted review and published it, only to remember that I had completely forgotten to integrate
the link. As the whole point of the post is to promote the affiliate, forgetting this crucial step
could be costly.
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Chapter Twenty-Five- Banner Ads
Yet another affiliate marketing tool that you can utilize to generate revenue is a banner ad.
These ads have been around for quite some time for one key reason: they work! If they are
well designed and attention grabbing, banner ads have the power to significantly increase
your site's profits and to make your current affiliate marketing campaign a successful one!
What is a banner ad?
In many ways, a banner ad is much like a link or traditional advertisement that you would
place upon your site. It is intended to entice the visitor to click on the ad, which will then
redirect them to the affiliate site. The difference with a banner ad is that it is much more
visually appealing. Instead of merely having a text link or ad on your site, placing a banner ad
gives you the ability to include a graphically appealing ad to your visitors.
Generally, the product provider will give you the code for their banner, which you will then
embed into the coding of your site. You can also opt to create a banner on your own, if you
would prefer to choose the look and content of the ad yourself. When visitors click on the
carefully placed banner, they will be sent to the seller's site, where they can view their
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How to Get Banner Ads from Product Owners
There are two primary ways to get banner ads: contacting the seller directly or visiting a
banner ad site. Banner ad sites allow you to shop around for the banners that you would like
to display on your site, which allows you to conveniently pick and choose which products or
services you'd like to promote. This option is ideal for those who may not necessarily have a
clear idea of which affiliate niche they would like to specialize in or simply don't have the time
to contact sellers directly.
If you would like to have a specific banner ad placed on your site (such as one that features a
product you have a fondness for or would like to promote to your visitors), then contacting the
seller directly is a great option. Simply send them an email or message via their site
suggesting that you would like to become an affiliate, and possibly even mention any
impressive site stats that you may have (such as a good number of visitors or demographics
that you appeal to).
Where to Place Banner Ads on Your Site
It's often more beneficial to place banner ads on the sidebar of your site, rather than in the
header. This is mainly due to the fact that a banner placed toward the top of your site can be
off-putting to some of your visitors, and can detract from the overall aesthetic. Whenever I
embed the code for a banner ad in my sites, I always place them on the left or right sidebar,
as it seems to attract the most clicks, while still properly showcasing my own content.
That being said, there are some product providers who will request that you place their
banner ad in a specific location on your site. For example, they may stipulate the the banner
must be inserted at the top of your page or in the middle of your home page text. If you would
like to partner with these sellers you should adhere to their guidelines, so that you don't
compromise your business arrangement. However, if you simply don't want banners
interrupting the overall experience of your site (as mid-page banners have a tendency to do),
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then you may want to go with another product provider who is a bit more flexible.
Chapter Twenty-Six- Promoting Your Website And Affiliate Link
There are also a handful of marketing techniques that you can use to promote your website
and the affiliate links you've integrated. While finding the write promotion strategy is normally
a process of trial and error, I've provided you with a number of tips for time tested techniques
that have worked for me (and will undoubtedly work for you, as well).
Search Engine Optimization (SEO
The primary online marketing technique that you
should always utilize, regardless of the niche you've
chosen or the products that you are promotion, is
Search Engine Optimization (SEO). By using the SEO
technique that I outlined in Strategy #1, such as
including keywords in your core site content and your
posts, you gain the ability to attract your target
audience. It also allows your site to be found by those
who are more likely to purchase the affiliate products and click on their ads, given that they
will be probably be searching for that product or service in particular.
You don't need to have extensive I.T. knowledge to implement a successful SEO strategy
either. In fact, you can begin your own SEO marketing campaign by just using the tips that
I've provided for SEO in Chapter Fourteen of the book.
While many people view social media sites, such as
Facebook and Twitter, as a means to keep in touch
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with friends and family, they are also great marketing tools. You can create a facebook
fanpage, twitter account, or Google plus page (just to name a few) that you can use to reach
your target audience. You can even include the links to the affiliate marketing page of your
site, so that visitors are delivered right to the section of your site that can generate revenue.
You should always have a mailing list sign up section on your
site, where visitors can type in their email addresses in order
to be added to your database of “subscribers”. You may even
want to offer them a special perk for signing up, such as a free
report or even a small ebook. Once they are added to your
mailing list, you can send them updates about new posts that
feature affiliate links, information about the products that the
affiliate is offering, as well as a wealth of other promotional
It's important to constantly build upon your mailing list, so that you can reach out to your
readership and keep them informed about new content that you're offering. You can also send
them monthly newsletters or special discounts through email. This will give them the sense
that they are receiving something of value from your site, and will build visitor/customer
The software that I’m using for my email marketing campaign called Aweber and I am highly
recommended you to try it out.
Sign up your trail Aweber here.
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