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A conversation in five parts
          MPCC Campus Communicators
                        July 29, 2009




             ://holterhaus, integrated marketing
part 1/introductions

                  shameless promotion
      ://holterhaus is integrated marketing,
           with an emphasis on new media.

I help organizations develop innovative ways
                to communicate with people.
about this conversation
    let’s create an open dialogue, and let it
                 evolve through these topics

part 2: deciding which channels to employ

         part 3: publishing useful content

     part 4: engaging different audiences

            part 5: envisioning the future
pt 2/which channels to employ?




                                 image credit:
                                 D'Arcy
                                 Norman on
                                 flickr
factors to consider

*ease of use – skills and tech required

   *open vs. closed – twitter vs. ning

          *deployment – when to use
the importance of integration

                                for instance:

     blogging – write something interesting
                                            +
         flickr – enrich it with photos/video
                                            +
twitter/facebook – make sure people know
example: virtual + physical events
pt 3/publishing useful content
locating and creating content

  *what do you already publish?

   *plan with editorial calendars

  *ask your community for ideas
when to solicit community content?

            *events– who took photos?

  *exciting changes – the new building

*major challenges – solutions, anyone?
for students, think: “Yearbook 2.0”

 *recruit “ambassadors” to lead others

*create a student-run “editorial board”
example: creating “Fiskateers”
pt 4/“get communal”
engaging different audiences




                               image credit:
                               Seattle
                               Municipal
                               Archives
who are you trying to reach?

            *current students?

        *prospective students?

                    *parents?

                 *colleagues?

          *the broader public?
your students and their parents are
                           in your “club.”

don’t forget about influential colleagues
                 and the broader public.
expert positioning builds your
 reputation outside of the “club”

*are you talking about your school’s
       niche, quirk, or specialization?

  *have you researched the broader
                social mediasphere?
example: 3M PSD blog strategy
pt 5/envisioning the future




                              image credit:
                              davidcrow
                              on flickr
what is social media replacing?

*phone calls, email (to some extent), television

    *on average, US teens spend 9 hours per
                  week on social media sites

                  source: Pew Internet & American Life Project
the next big thing?

        *there will be many (each year)

     *mobile usage of SM will increase

*video, too – anyone can create and edit

        *better integration, ease of use
how to keep up?

*use it socially and professionally

   *read a handful of good blogs

  *events – the MN social media
       community is very robust
further reading/thought leaders
                           Mashable
                         Joseph Jaffe
                        Chris Brogan
                          Zeus Jones
                         Hello Viking
          Social Media Breakfast MSP
         Your 14-24 year-old relatives
thank you/mark holterhaus
           mobile: +1 763 229 2995
               twitter: mholterhaus
                skype: mholterhaus
      email: mark@holterhaus.com
               site: holterhaus.com
      blog: housekept.blogspot.com

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social prez - mpcc - mholterhaus

  • 1. Is this working? A conversation in five parts MPCC Campus Communicators July 29, 2009 ://holterhaus, integrated marketing
  • 2. part 1/introductions shameless promotion ://holterhaus is integrated marketing, with an emphasis on new media. I help organizations develop innovative ways to communicate with people.
  • 3. about this conversation let’s create an open dialogue, and let it evolve through these topics part 2: deciding which channels to employ part 3: publishing useful content part 4: engaging different audiences part 5: envisioning the future
  • 4. pt 2/which channels to employ? image credit: D'Arcy Norman on flickr
  • 5. factors to consider *ease of use – skills and tech required *open vs. closed – twitter vs. ning *deployment – when to use
  • 6. the importance of integration for instance: blogging – write something interesting + flickr – enrich it with photos/video + twitter/facebook – make sure people know
  • 7. example: virtual + physical events
  • 9. locating and creating content *what do you already publish? *plan with editorial calendars *ask your community for ideas
  • 10. when to solicit community content? *events– who took photos? *exciting changes – the new building *major challenges – solutions, anyone?
  • 11. for students, think: “Yearbook 2.0” *recruit “ambassadors” to lead others *create a student-run “editorial board”
  • 13. pt 4/“get communal” engaging different audiences image credit: Seattle Municipal Archives
  • 14. who are you trying to reach? *current students? *prospective students? *parents? *colleagues? *the broader public?
  • 15. your students and their parents are in your “club.” don’t forget about influential colleagues and the broader public.
  • 16. expert positioning builds your reputation outside of the “club” *are you talking about your school’s niche, quirk, or specialization? *have you researched the broader social mediasphere?
  • 17. example: 3M PSD blog strategy
  • 18. pt 5/envisioning the future image credit: davidcrow on flickr
  • 19. what is social media replacing? *phone calls, email (to some extent), television *on average, US teens spend 9 hours per week on social media sites source: Pew Internet & American Life Project
  • 20. the next big thing? *there will be many (each year) *mobile usage of SM will increase *video, too – anyone can create and edit *better integration, ease of use
  • 21. how to keep up? *use it socially and professionally *read a handful of good blogs *events – the MN social media community is very robust
  • 22. further reading/thought leaders Mashable Joseph Jaffe Chris Brogan Zeus Jones Hello Viking Social Media Breakfast MSP Your 14-24 year-old relatives
  • 23. thank you/mark holterhaus mobile: +1 763 229 2995 twitter: mholterhaus skype: mholterhaus email: mark@holterhaus.com site: holterhaus.com blog: housekept.blogspot.com