This document is a conversation in 5 parts about using social media for communication. It discusses which channels to use, how to create and publish useful content, engaging different audiences, and envisioning the future of social media. Specific tips include using integration of channels like blogging and photos on Flickr and tweets, creating student "ambassadors" and editorial boards, and positioning your organization as an expert in your niche to build reputation outside your core community. It also predicts mobile usage and video on social media will continue increasing and names several thought leaders and local events to follow.