Social Media 101 presentation part of AUB's Online Collaborative Social Media 101 workshop presented by Weam Alawar, content by Mohammad Hijazi.

1. Social Media 101
AUB’s Online Collaborative’s
third annual social media workshop
#SM101

2. Course Overview
Day/Date
Lecture
Title
Loca0on
Introduc0on
and
Case
27-­‐Feb
OSB
207
Studies
6-­‐Mar
Facebook
Tips
and
Tricks
OSB
207
TwiAer
Basics
and
Jafet:
E-­‐Classroom
13-­‐Mar
Blogging
(2nd
floor)
Jafet:
E-­‐Classroom
20-­‐Mar
LinkedIn
(2nd
floor)
Google
Plus
and
Other
Social
Networks
27-­‐Mar
OSB
207
(Pinterest,
Instagram,
etc…)
Social
Media
Monitoring
Jafet:
E-­‐Classroom
(2nd
3-­‐Apr
and
Measurement
floor)
Design
for
Social
Media
10-­‐Apr
OSB
207
and
HTML
for
Blogs
24-­‐Apr
Examina0on
OSB
207

3. So what is Social Media?
• The internet has been available since the 1960s as
ARPANET
• Access was limited to the military and universities
• First Website in 1991
• Dial-up access in 1993 to the public
• Web 1.0
• Not Social Media

4. So what is Social Media?
• Web 1.0:
• Early stage of World Wide Web
• Users can only view, cannot contribute
• Editing only done by owner of the website
• No user-generated content

5. So what is Social Media?
• The big transformation: Web 2.0
• Coined in 1999
• Resurfaced in 2004
• Allows users to interact and collaborate
• Ongoing interactive dialogue
• Social networking, user created sites,
blogging, video sharing, etc…

6. So what is Social Media?
• Social media is the use of web-based and
mobile technologies to turn communication
into interactive dialogue. It is a group of
Internet-based applications that build on the
ideological and technological foundations of
Web 2.0, which allows the creation and
exchange of user-generated content.

7. Web 2.0
• A Web 2.0 site allows users to interact
and collaborate with each other in
a dialogue as creators of user-
generated content in a virtual
community, in contrast to websites
where users are limited to the passive
viewing of content that was created for
them.

9. Social media is an
online conversation!
Look Who’s Online: • your school
• your family • your fans
• your schoolmates • your neighborhood
• your community • your acquaintances
• Your childhood • anyone who has
friends internet access and
an opinion

10. But to you, all this is …

11. So what is Social Media
REALLY?

29. Listen
• Find where the people that
interest you are participating
• Read what they have to say
• Google your interests (and
your name)
• Find tools that can help you
listen
• Discover what is happening
out there

31. Share Your Content
• Don’t be afraid to share.
You need to share
information to get the
value out of social media
• Update your profile(s) to
update your readers
• Tools that promote
sharing:
• Share This, RSS feeds,
Email a friend

32. Contribute in a meaningful
way
• Think like a contributor
• Consider what is relevant
to the community
• Share your opinion with
regard to issues of interest
• Help in creating original
content, constructive
discussions, etc…

34. Be personal
• Don't shout (?). Don’t be
extra formal.
• Speak like yourself – and
join the conversation
• Start a conversation–
give people something
they can relate to.
• Most importantly: Be
yourself

36. Be transparent & honest
• Remember: Online
content is public content.
• Ask yourself: Would you
say that in public?
• Avoid puffery
(people will ignore it)
• Avoid evasion and lying
(people won’t ignore it)

37. See criticism as an
opportunity
• Don’t try to delete or
remove criticism (it will just
make it worse)
• Listen to your detractors
• Admit your shortcomings
• Work openly towards an
explanation and
legitimate solution

39. Southpark Videos

40. And now from QUICK
STATS