The document outlines a social media strategy focused on social optimization, emphasizing the importance of authenticity, measurable goals, and strategic planning to foster effective relationships. It highlights principles that apply to both online and offline interactions, encouraging organizations to listen, adapt, and share relevant content. Steps for creating a social strategy include defining one's story, objectives, and sharing guidelines in alignment with business goals.

1. Social MediaStrategyPart 1Social OptimizationPresented byHeidi Forbes Öste, CEO and Founder

2. Developing and maintaining mutually beneficial and effective relationshipsWhat is Social Optimization?

3. Social optimization principals are critical for successful ENGAGEMENTin communities / networks / teams Principles apply both online and face to face

4. Tools vary and change, but principals do not

5. ”Social” means interacting with PEOPLE

6. Principals apply to both individuals and organizationsWhy Social Optimization?cc K-Free, Amazon Soccer Team

7. Social Optimization Elements

8. AuthenticityWhat is your STORY?Who you are makes you REALAuthenticity  TRUST

9. Real and Unique, NOT Fake and SameKugelETIQUETTE RESPECTINTEGRITY OPENSelf-AwarenessSolecism

10. GoalsMeasurable achievements with milestonesObjectivesYour vision for where you want your story to goStrategyHow you will accomplish your goals and objectivesHave a Strategy

11. Goals / Objectives  STRATEGYPlanning!Participants!Policy!Practice!

12. Be Current / Positive / PresentSEEDING (preparing for growth) ConnectingFEEDING (keeping fresh, relevant knowledge/content) Learning, Sharing, RespondingWEEDING (pruning old content and analyzing data) Adapting to change (Purge non-value added)-Based on Gardeners analogy of Social Media Strategy by David Armano. Harvard Business Publishing

13. ShareETIQUETTERESPECTINTEGRITY -REALRecognize Value of ALLResources

14. ListenAre you really listening?... Invite constructive feedback