Most research on why startups fail focuses on two areas: business (no market need, run out of cash, poor marketing) and communication (lack of soft skills, poor communication within the team or with investors). This presentation will show a different perspective – a model that will help startup founders with technological background to analyze their business idea on a deeper level ­- their own needs, their technical ambitions, and the market needs.

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Before
Starting
a Startup
Paweł Wrzeszcz
Agile Coach, BUSINESS MENTOR

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https://flic.kr/p/fF81HV

3. @pawelwrzeszczPhoto: http://www.apple.com/iphone

4. @pawelwrzeszczPhoto: http://www.stepwise.pl

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Technical Excellence Trap

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Own Need Trap

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https://flic.kr/p/nVPMJh

8. @pawelwrzeszczhttps://flic.kr/p/qDmj9H

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Own Need Trap

10. @pawelwrzeszczhttps://www.forbes.com/sites/groupthink/2016/03/02/top-20-reasons-why-startups-fail-infographic/#75d4bad33911

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Own Need
Market
Technical
Excellence
@pawelwrzeszcz

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Lean Canvas: https://leanstack.com/leancanvas,
ProductVision Board: http://www.romanpichler.com/tools/vision-board/,
Big Idea Canvas: https://www.bigideacanvas.com/

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Own Need
Market
Technical
Excellence
@pawelwrzeszcz
Challenge Your IT Startup Idea - MONTE Model

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http://codebrag.com

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Customer != User

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Own Need
Market
Technical
Excellence
@pawelwrzeszcz
Challenge Your IT Startup Idea - MONTE Model

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Technical Excellence Trap
Own Need Trap

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Before Starting a Startup
1. Evaluate your traps (technical & own need)
2. Be aware of them (esp. while considering a pivot)

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Before Starting a Startup
3. Consider less risky alternatives
- technical: freelance, software house, Hacking Holidays
- own need: hack it just for yourself, or wait ;-)

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1. Own Need
2. Market
3. Technical
Excellence
@pawelwrzeszcz
MONTE Model - Suggested order of execution

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1. Own Need
2. Market
3. Technical
Excellence
@pawelwrzeszcz
MONTE Model - Suggested order of execution

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Thank you!
Paweł Wrzeszcz
pawel@wrzesz.cz
https://pawel.wrzesz.cz
linkedin.com/in/pawelwrzeszcz