SlideShare a Scribd company logo
INFORMATION
And the Free Methodist Church
IMAGINE THIS




•   A small girl in Africa with no hope encounters a Free Methodist Missionary

•   She begins studying the Bible

•   She begins school
IMAGINE THIS




•   She now has hope.

•   She encounters the Holy Spirit.

•   She finds purpose in school.

•   The missionary, under-resourced and disconnected, has no way to spread this amazing
    story.
WHAT IF...




What if the missionary had the resources and access to the technology to spread the
message?
WHAT IF...
                                                                  Web Page Title




                                                       MISSIONARY'S BLOG


 A missionary with access to the right technology posts the story on his blog.

The post is pushed to the blog’s subscribers, prayer partners, donors, and other
                              interested parties.
WHAT IF...
                  Web Page Title                              Web Page Title




       MISSIONARY'S BLOG                             FREE METHODIST


Because the story is so powerful it is picked up and put onto the homepage of the
                            Free Methodist Church.
Web Page Title
                        WHAT IF...

 FREE METHODIST
       Web Page Title




MISSIONARY'S BLOG


 The story spreads to readers who in turn spread it through various
                     social networking outlets
WHAT IF...
                                                                Web Page Title




                                                         FREE METHODIST
                                                                Web Page Title




                                                        MISSIONARY'S BLOG

New interested people pick up on the stories through the social media outlets and
are directed back to freemethodistchurch.org and the Missionary’s blog. Every new
person who reads her story is a potential new member, donor, and/or prayer partner.
UNPRECEDENTED
 OPPORTUNITY FOR FMC
• Never before has the church been able to communicate and converse
  with such large numbers of people so instantaneously and effectively. How?

• Growth of global access to technology and therefore to information

• Dramatically lower costs to create, distribute and access information.

• Over 1.7 Billion people are active on the Internet

     • 74.2% North America

     • 19.4% Asia

     • 6.8% Africa
OPEN LEADERSHIP
• First time in human history that communication can happen on a
  global scale

• The ability to communicate effectively breaks a number of long
  standing rules

         • Message/content is created centrally

         • Message/content is distributed centrally

         • Message/content is a oneway street with the reader or
           listener unable to interact or comment.

•   However - things are changing
WHAT IS ALLOWING THIS
      CHANGE?
• Growth of access to technology globally

• Mobile

     • Cheap

     • Pervasive

     • Common standards or at least clear winners

• Ability to Publish

• Ability to comment, participate, vote, organize
SMART PHONE UNIT VOLUME (M)

200
180
160
140
120
100
 80
 60
 40
 20
  0
      2001   2002   2003   2004   2005   2006   2007   2008   2009
WHY THIS MATTERS FOR
         FMC?
• History of excellence in writing and publishing

• History of a consistent publishing schedule

• Bishops with giftings in communication

• Transformational occurring activity around the planet
  - we have an important story to tell
SUGGESTED NEXT STEPS
• Maintain history of publishing. Why?

     • Not sure how this will all turn out and it is working

• Commit to new distribution channels immediately

  • Web

  • Mobile

  • Tablet

• Redistribute print material through these new channels

• Encourage publishing, feedback and sharing
NEW DISTRIBUTION
               CHANNELS
• Current Model
 • Magazine (36,000 People)
 • Small Email List
 • Outdated & Ineffective
   Website

• We   have the content
• We   need to change the way
 it is distributed
THE MOVE TO MOBILE




   CURRENT           NEW
THE CURRENT WAY

• Slowinformation
 turnaround

• No instant access to
 additional information
THE NEW WAY

• Cost   of Distribution: $0

• Almostinstant information
 turnaround

• Instant
        access to additional
 information

• Multiple   languages
URT PLAN OVERVIEW
                             Users



                                              Staff & Support                  Bishops              EldersPublic
                                                                                                      Elders
                          Presentation
                             Layer
Overall User Experience




                                         Staff/Volunteer Portal            Bishop Portal          Public Website
                             CMS




                                                             Open Source Content Management Platform



                                                                         Desired Features
                          and Features




                                                Online Giving           Blackbaud (Financials)    Church Metrics
                            Services




                                         External Social Connections      Media Distribution     Event Management


                                                  Missions             Email (Communications)     Knowledge-Base
THE CONNECTED PASTOR
                                                     Web Page Title




                                           freemethodistchurch.org




•    I’m a minister facing new problems                               •   We are the pastors and staff that
     and exciting challenges every day.                                   make the Free Methodist Church
                                                                          run.
•    I have a limited budget and a
     constant need for experienced help.                              •   We’ve been there, experienced
                                                                          almost everything and are ready to
•    How do I take our Wesleyan                                           help.
     Tradition and make it relevant to
     today's evangelicals?


       ROI: Our Pastors are not alone. They have thousands of mentors and “staff members” at their
    fingertips 24 hours a day, 7 days a week. No need to repeat lessons that have already been learned.
FM KNOWLEDGE-BASE
 COLLECT                       AGGREGATE                  CONNECT

                              Free Methodist Wiki-Style
Sacraments
             Church               Knowledge-base                          I want to see news, data
             Foundations                                                  and metrics from all
                                                                          around the Free
                                                                          Methodist community.

                                       Search

             Church           Instantly Searchable
             History

                             Constantly Expanding
                                                                          I want to connect with
                                                                          other pastors to find help
             Church
                              Available Worldwide                         with problems they have
             Documents                                                    already solved.
                                Connects church
                             leaders and members             Pastor
                                 to a wealth of
                                  knowledge.
             Church
             Data
                                Allows leaders with                       I want to learn more
                              local reach to become                       about the Free Methodist
                             international resources.                     Church and find out how
                                                                          to get involved.

 !           Knowledgeable
             People
                                 Puts resources
                              around the world on         Church Member

                                 equal footing.
INFORMATION
And the Free Methodist Church

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Fall 2010 BOA Report

  • 1. INFORMATION And the Free Methodist Church
  • 2.
  • 3. IMAGINE THIS • A small girl in Africa with no hope encounters a Free Methodist Missionary • She begins studying the Bible • She begins school
  • 4. IMAGINE THIS • She now has hope. • She encounters the Holy Spirit. • She finds purpose in school. • The missionary, under-resourced and disconnected, has no way to spread this amazing story.
  • 5. WHAT IF... What if the missionary had the resources and access to the technology to spread the message?
  • 6. WHAT IF... Web Page Title MISSIONARY'S BLOG A missionary with access to the right technology posts the story on his blog. The post is pushed to the blog’s subscribers, prayer partners, donors, and other interested parties.
  • 7. WHAT IF... Web Page Title Web Page Title MISSIONARY'S BLOG FREE METHODIST Because the story is so powerful it is picked up and put onto the homepage of the Free Methodist Church.
  • 8. Web Page Title WHAT IF... FREE METHODIST Web Page Title MISSIONARY'S BLOG The story spreads to readers who in turn spread it through various social networking outlets
  • 9. WHAT IF... Web Page Title FREE METHODIST Web Page Title MISSIONARY'S BLOG New interested people pick up on the stories through the social media outlets and are directed back to freemethodistchurch.org and the Missionary’s blog. Every new person who reads her story is a potential new member, donor, and/or prayer partner.
  • 10. UNPRECEDENTED OPPORTUNITY FOR FMC • Never before has the church been able to communicate and converse with such large numbers of people so instantaneously and effectively. How? • Growth of global access to technology and therefore to information • Dramatically lower costs to create, distribute and access information. • Over 1.7 Billion people are active on the Internet • 74.2% North America • 19.4% Asia • 6.8% Africa
  • 11. OPEN LEADERSHIP • First time in human history that communication can happen on a global scale • The ability to communicate effectively breaks a number of long standing rules • Message/content is created centrally • Message/content is distributed centrally • Message/content is a oneway street with the reader or listener unable to interact or comment. • However - things are changing
  • 12. WHAT IS ALLOWING THIS CHANGE? • Growth of access to technology globally • Mobile • Cheap • Pervasive • Common standards or at least clear winners • Ability to Publish • Ability to comment, participate, vote, organize
  • 13. SMART PHONE UNIT VOLUME (M) 200 180 160 140 120 100 80 60 40 20 0 2001 2002 2003 2004 2005 2006 2007 2008 2009
  • 14.
  • 15. WHY THIS MATTERS FOR FMC? • History of excellence in writing and publishing • History of a consistent publishing schedule • Bishops with giftings in communication • Transformational occurring activity around the planet - we have an important story to tell
  • 16. SUGGESTED NEXT STEPS • Maintain history of publishing. Why? • Not sure how this will all turn out and it is working • Commit to new distribution channels immediately • Web • Mobile • Tablet • Redistribute print material through these new channels • Encourage publishing, feedback and sharing
  • 17. NEW DISTRIBUTION CHANNELS • Current Model • Magazine (36,000 People) • Small Email List • Outdated & Ineffective Website • We have the content • We need to change the way it is distributed
  • 18. THE MOVE TO MOBILE CURRENT NEW
  • 19. THE CURRENT WAY • Slowinformation turnaround • No instant access to additional information
  • 20. THE NEW WAY • Cost of Distribution: $0 • Almostinstant information turnaround • Instant access to additional information • Multiple languages
  • 21. URT PLAN OVERVIEW Users Staff & Support Bishops EldersPublic Elders Presentation Layer Overall User Experience Staff/Volunteer Portal Bishop Portal Public Website CMS Open Source Content Management Platform Desired Features and Features Online Giving Blackbaud (Financials) Church Metrics Services External Social Connections Media Distribution Event Management Missions Email (Communications) Knowledge-Base
  • 22. THE CONNECTED PASTOR Web Page Title freemethodistchurch.org • I’m a minister facing new problems • We are the pastors and staff that and exciting challenges every day. make the Free Methodist Church run. • I have a limited budget and a constant need for experienced help. • We’ve been there, experienced almost everything and are ready to • How do I take our Wesleyan help. Tradition and make it relevant to today's evangelicals? ROI: Our Pastors are not alone. They have thousands of mentors and “staff members” at their fingertips 24 hours a day, 7 days a week. No need to repeat lessons that have already been learned.
  • 23. FM KNOWLEDGE-BASE COLLECT AGGREGATE CONNECT Free Methodist Wiki-Style Sacraments Church Knowledge-base I want to see news, data Foundations and metrics from all around the Free Methodist community. Search Church Instantly Searchable History Constantly Expanding I want to connect with other pastors to find help Church Available Worldwide with problems they have Documents already solved. Connects church leaders and members Pastor to a wealth of knowledge. Church Data Allows leaders with I want to learn more local reach to become about the Free Methodist international resources. Church and find out how to get involved. ! Knowledgeable People Puts resources around the world on Church Member equal footing.
  • 24.
  • 25.
  • 26. INFORMATION And the Free Methodist Church