This document provides an overview of social networking and its importance for JCI Canada. It discusses establishing a social media presence on LinkedIn, Facebook, Twitter, YouTube and Skype. Key points include: introducing the JCI brand on these platforms, encouraging member engagement through regular communication of programs, events, successes and movements. It also outlines appointing community managers and volunteers to consistently update the networks on a weekly/daily basis, and providing guidelines to local organizations on utilizing social media. The goal is to strengthen relationships and expand JCI Canada's reach through an interactive online presence.

1. Social Networking 101
A “How To” for JCI Canada
Presented by Jillian Walker, JCI Calgary

2. What is Social Networking?
• “Social network service that focuses on
the building and reflecting of social
networks or social relations among people,
who share interests and/or activities”
• Two way street
– Not about broadcasting…
– Instead focus on conversation and
engagement

3. Requirements of Social
Networking
• Be active and responsive
• Ask for continual feedback and ideas
• Include personality
• Encourage sharing (quality content)
Adapted from Mashable.com

4. Importance of Branding
• The concept of being “googled”
• Conversation is already happening
• Building trust
• Expanding your reach
• Holding the power
Adapted from www.socialmediatoday.com

5. What should be included in the
JCI brand?

6. JCI Areas of Opportunity
Individual
Business
Community
International

7. JCI Corporate Programs
• Competitions from Local to International
– JCI World Debating Championship
– JCI World Public Speaking Championship
– JCI Ten Outstanding Young Persons of the
World (TOYP) Program
• JCI Twinning Program

8. JCI Partner Programs
• UN MDG’s [UN Millennium Summit]
• Nothing But Nets [UN Foundation]
• Corporate Social Responsibility [UN
Global Impact]
• Better Business Plan [Int’l Chamber of
Commerce]
• CYEA [Flanders District of Creativity]

9. We are an
INTERNATIONAL
organization.

10. We already have the
relationships
built…

11. …but we have to continue to
STRENGTHEN
them…

12. …and keep our members and
partners
ENGAGED!

13. Social Networking

14. “New” JCI Canada Networks
• Website: www.jcicanada.com
– Newsletter: emailed to all members
• LinkedIn: www.linkedin.com/in/jcicanada
• Facebook: www.facebook.com/jcicanada
• Twitter: www.twittter.com/jcicanada
• YouTube: www.youtube.com/user/jcicanada
• Skype: jcicanada

15. What is LinkedIn?
• “Business oriented social networking site”
– Ability to create “company” pages, which
includes home page, list of membership,
events, links, and statistics
– Opportunity to participate in question &
answer, join groups, and create polls
• 47.6 million users globally
Adapted from Wikipedia

16. What is Facebook?
• “Social network service used for creating a
profile, exchanging messages, updating
status’, creating events, and strengthening
relationships.”
• More than 500 million active users
Adapted from Wikipedia

17. Facebook
• Account: www.facebook.com/jcicanada
• Changes:
– Conversion from Group Page to Fan Page
– Twitter & YouTube linked to page

18. Facebook

19. What is Twitter?
• “Social networking and microblogging
service enabling users to send and read
other users’ messages called “tweets”’
– Posts limited to 140 characters
– Ability to subscribe to other users’ tweets
(known as “following”)
– Ability for other users’ to subscribe to your
tweets (known as “followers”)
Adapted from Wikipedia

20. Twitter
• Account: www.twitter.com/jcicanada
• Changes:
– Created account
– Created “following” consisting of JCI
members, chapters, senators, trainers;
national partnerships (Junior Achievement,
ACE/SIFE); and international partnerships
(AIESEC, UN, Nothing But Nets)
– Created “lists”

21. Twitter

22. Twitter Quickie
• tweet = 140 character (or less) post
• @reply = to respond to others [ie.
@jcicanada]
• DM = direct/private message
• RT or retweet = share and/or comment on
the posts of others [ie. RT @jcicanada]
• twitpic = service used to share photos

23. What is YouTube?
• “Video sharing website on which users can
upload, share, and view videos”
– Available in 24 countries and 29 different
languages
– 15 minute limit
– “Share” function
– More than 14 billion videos viewed
Adapted from Wikipedia

24. What is YouTube?

25. What is Skype?
• “A software application that allows users to
make voice calls over the internet”
– Also features instant messaging, file transfer,
video conferencing
– Benefits of using organizational account over
personal accounts
• More than 521 million users
Adapted from Wikipedia

26. Communication

27. What Should You Communicate?
• Programs
– Corporate
– Partner
– National, Regional, Local
• Events
• Successes
• Member Movements
– International, National, Regional

28. What Should You Communicate
Cont’d
• Programs
– International, Americas, National, Regional,
Local level
– Partner
• UN MDG’s, Nothing But Nets, Corporate Social
Responsibility, Better Business Plan, CYEA

29. What Should You Communicate
Cont’d?
• Events
– International, Americas, National, Regional
• Events typically created by another party (ie. HQ,
COC, etc)
• Share link to event through JCI Canada networks
• Ideally JCI Canada will be largest JCI network in
Canada, offer to communicate National & Regional
events via JCI Canada networks

30. What Should You Communicate
Cont’d
• Successes
– International, Americas, National, Regional, or
Local level
• Effective Speaking, World Debating, CYEA, TOYP,
Twinning
• Congratulate and offer support to other LOM/
NOM’s
– Partnerships
• Junior Achievement, SIFE/ACE, AIESEC,
• UN, Nothing But Nets

31. What Should You Communicate
Cont’d
• Movements
– JCI World President and Officials
– JCI National President and Officials
– JCI Regional Presidents and Officials

32. Frequency of Communication
• Website: Monthly
• LinkedIn: Weekly
• Twitter: Daily
– “Scheduled” tweets daily; interaction as often
as possible
• Facebook: Multiple times per week
• YouTube: Monthly
• Skype: Occasional

33. How will we do this?
• Recruitment of “Community Manager”
– Responsible for managing ALL social
networking sites with assistance of National
Board
– Strong communication and writing skills req’d
• 3-4 volunteers nationally to assist with
weekly/daily updates
• Consistency is key

34. Communication to LOM’s
• Promote new networks JCI Canada is
involved with (newsletter feature)
• Protocol to get LOM event/activity
communicated through JCI Canada
networks
– Email to update@jcicanada.com
– 3 days to 6 months in advance

35. Communication to LOM’s Cont’d
• Distribute “Social Networking 101” PPT
presentation to Chapter & Regional
Presidents
• Advise guidelines can be adapted to the
local level
• Encourage use of social networking at the
local and regional level
• Offer support from National Board

36. Passwords
• Consistency between various networks
• Should change on an annual basis (with
changeover of new board)

37. More Info?
Jillian Walker
Vice President External, JCI Calgary
Twitter: @jillianwalker | @jcicalgary
vpexternal@jcicalgary.com