5 Killer Social Media Tips for PR Pros
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"According to data from Crowd Factory, whose technology powers social sharing functionality on PRNewswire.com, press releases that are shared bring an average of six people back to the site to view the release."
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TRENDING STORIES
Microsoft Acquires For Top News Sites, Just How Dangerous Is
Skype for $8.5 Billion Facebook Drives More Sitting All Day?
68 Traffic Than Twitter [INFOGRAPHIC] 95
[STATS] 27
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3 hours ago by Leyl Master Black
Twitter YouTube
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The Social PR Series is supported by Vocus. Vocus helps businesses get heard and
talked about on social media and beyond. It brings you all the conversations that matter,
without information overload, and lets you find influencers fast. Take a quick online demo
and see what it can do.
So you’ve got the social PR basics down, and you’re following and
engaging with relevant media and influencers. Maybe you’ve even
developed a few social media campaigns for your company or clients.
What are some other ways you can give your PR efforts an added
social boost?
Here are five social media tips for PR professionals.
1. Anticipate and Join Twitter Conversations](https://image.slidesharecdn.com/social-media-tips-for-pr-pros-110510120824-phpapp01/85/5-Killer-Social-Media-Tips-for-PR-Pros-1-320.jpg)
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TRENDING TOPICS
Twitter
9342
followers
Google
8865
While you can’t always predict what news or events will become a #hashtag that people will follow, it’s a pretty followers
safe bet that events like the #Oscars or #adtech will have a large group of people following the hashtag before,
during and shortly after each event. PR pros should consider timing news or relevant content around these Gadgets
events so they have an immediately engaged audience for tweets about this content. 1162
followers
For example, indie fashion site Moxsie.com timed a Twitter-based “Fashion Police” contest around the #Oscars Apple
conversation, inserting contest-related tweets into the mix. 7588
followers
One thing to note: You can certainly drop your tweet into the fray and hope people will retweet it, but to truly
Skype
participate in the conversation, you should actively engage — retweeting good content, following interesting 571
people, replying to questions and posting more than just links to your brand content — so the community followers
recognizes you and values your contribution.
YouTube
1488
followers
2. Write Tweetable Press Release Headlines
Microsoft
637
followers
Osama
Bin
Laden
32
followers
Startups
1421
followers
TOP STORIES TODAY
10 Historic Tweets That
Captivated the World
46
When you use a news distribution service such as PR Newswire or PRWeb to issue a press release, you 1
typically see a large number of tweets that feature your press release headline once your news hits the wire.
Writing your release headline with “tweetability” in mind can impact the number of tweets and retweets of your
10 Android Apps for
release. Health & Fitness 22
This is not only a great opportunity to get your company, product or client’s name out to the social community,
but also to drive views of your release. According to data from Crowd Factory, whose technology powers social
2
sharing functionality on PRNewswire.com, press releases that are shared bring an average of six people back
to the site to view the release. Just How Dangerous Is
Sitting All Day?
Four key things to ask yourself when writing a tweetable press headline are: [INFOGRAPHIC] 78
Is it short enough to fit into a tweet that also includes a Twitter handle and a link?
3
Is the company or product name in the beginning so it won’t get cut off?
28 Cases For Your New
Does it contain relevant keywords to make it searchable? iPad 2 [PICS] 137
Is it punchy enough to generate retweets based on the headline alone?
converted by Web2PDFConvert.com](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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5 Killer Social Media Tips for PR Pros
- 1. Welcome to Mashable! Sign in with or to get started! Close VIRAL TOPICS ABOUT MASHABLE Welcome to Mashable! TOP STORIES MY STORIES TOPICS PEOPLE ACTIVITY Have an account? Sign in Search Mashable ALL SOCIAL MEDIA TECH & GADGETS BUSINESS & MARKETING VIDEO MOBILE DEV & DESIGN MEDIA SOCIAL GOOD STARTUPS EXPLORE CLASSIFIEDS TRENDING STORIES Microsoft Acquires For Top News Sites, Just How Dangerous Is Skype for $8.5 Billion Facebook Drives More Sitting All Day? 68 Traffic Than Twitter [INFOGRAPHIC] 95 [STATS] 27 SUBSCRIBE TO MASHABLE 5 Killer Social Media Tips for PR Pros Like 492573 likes. Sign Up to see what your friends like. 3 hours ago by Leyl Master Black Twitter YouTube 7 Stumble RSS 1,929 Like 106 More subscription options » Share 207 email share Like Send 106 likes. Sign Up to see what your friends like. The Social PR Series is supported by Vocus. Vocus helps businesses get heard and talked about on social media and beyond. It brings you all the conversations that matter, without information overload, and lets you find influencers fast. Take a quick online demo and see what it can do. So you’ve got the social PR basics down, and you’re following and engaging with relevant media and influencers. Maybe you’ve even developed a few social media campaigns for your company or clients. What are some other ways you can give your PR efforts an added social boost? Here are five social media tips for PR professionals. 1. Anticipate and Join Twitter Conversations
- 2. MASHABLE NEWS IN YOUR INBOX Your Email Address Sign up TRENDING TOPICS Twitter 9342 followers Google 8865 While you can’t always predict what news or events will become a #hashtag that people will follow, it’s a pretty followers safe bet that events like the #Oscars or #adtech will have a large group of people following the hashtag before, during and shortly after each event. PR pros should consider timing news or relevant content around these Gadgets events so they have an immediately engaged audience for tweets about this content. 1162 followers For example, indie fashion site Moxsie.com timed a Twitter-based “Fashion Police” contest around the #Oscars Apple conversation, inserting contest-related tweets into the mix. 7588 followers One thing to note: You can certainly drop your tweet into the fray and hope people will retweet it, but to truly Skype participate in the conversation, you should actively engage — retweeting good content, following interesting 571 people, replying to questions and posting more than just links to your brand content — so the community followers recognizes you and values your contribution. YouTube 1488 followers 2. Write Tweetable Press Release Headlines Microsoft 637 followers Osama Bin Laden 32 followers Startups 1421 followers TOP STORIES TODAY 10 Historic Tweets That Captivated the World 46 When you use a news distribution service such as PR Newswire or PRWeb to issue a press release, you 1 typically see a large number of tweets that feature your press release headline once your news hits the wire. Writing your release headline with “tweetability” in mind can impact the number of tweets and retweets of your 10 Android Apps for release. Health & Fitness 22 This is not only a great opportunity to get your company, product or client’s name out to the social community, but also to drive views of your release. According to data from Crowd Factory, whose technology powers social 2 sharing functionality on PRNewswire.com, press releases that are shared bring an average of six people back to the site to view the release. Just How Dangerous Is Sitting All Day? Four key things to ask yourself when writing a tweetable press headline are: [INFOGRAPHIC] 78 Is it short enough to fit into a tweet that also includes a Twitter handle and a link? 3 Is the company or product name in the beginning so it won’t get cut off? 28 Cases For Your New Does it contain relevant keywords to make it searchable? iPad 2 [PICS] 137 Is it punchy enough to generate retweets based on the headline alone? converted by Web2PDFConvert.com