The document outlines a successful social media campaign for Britney Spears' album 'Femme Fatale' using Crowd Factory's platform, resulting in 31% of traffic to her website generated from social sharing. Fans received discounts by sharing promotional offers with friends, thereby enhancing engagement and conversion rates. The campaign demonstrated effective measurement of social ROI and the ability to quickly integrate social elements into existing marketing strategies.

1. Success Story
Britney Spears Femme Fatale
Objective:
What We Do Use existing fan
Crowd Factory quantifies base to promote
the value of social media new album
by connecting social OutcOme:
activity to conversion 31% of traffic came
events. Launch and from Social Campaign
& the sharing from
amplify campaigns, view
fans & influencers.
social-action analytics,
and optimize on the fly.
Social ROI made simple,
finally.
• Measure Social ROI
Add Social Boost to every
S O c i a l c a m pa i g n S O l u t i O n :
Social Interaction. View cross-
Visitors to Britney.com saw an offer to pre-order the
platform campaign results album and share the offer with their friends. If fans got
in a single dashboard. Track 10 or more of their friends to visit Britney.com, they
your offer from the point got a 20% off promo code for the entire Britney catalog. (This differs from the Grou-
of share to conversion, and pon model – in which a certain amount of people are required to take part and, if they
view revenue generation per do, everyone gets the discount.)
social action. R e S u lt S / b e n e i f t S O f S O c i a l c a m pa i g n f R O m c R O w d f a c t O R y :
Jive Records chose Crowd Factory’s Social Campaign to launch the recent announce
• Manage Social Campaigns ment of Britney Spears’ new album Femme Fatale. Using social media to spread
Easily add social to the word, Crowd Factory created a campaign that enabled fans to share and
existing marketing post about the new album on Facebook and Twitter. After sharing with 10
friends, each fan could get a 20% discount on the album. In the first 3 days,
programs in minutes.
Social Campaign
Embed social elements into
delivered 31% of
video, email, landing pages, all traffic to Britney.
ads and more, all with built-in com as a result
analytics. of the social visits
from fans sharing.
• Create Social Offers
Create social games that allow
your customers to win when
they promote your offers.
Reward winners for getting
friends to convert & share with
their networks.
Ready to Amp Your Social?
www.CrowdFactory.com (888) 801-9197
Others who ampflied their social with Crowd Factory include: