The document outlines a social marketing application by Crowd Factory that enhances customer acquisition through peer-to-peer marketing across major social networks. It facilitates tracking of individual and campaign-level data to measure conversions and ROI, allowing marketers to tailor messages and perform A/B testing. Additionally, it emphasizes ease of use for creating campaigns and provides analytics to optimize marketing efforts.

1. Amplify customer acquisition across social networks and track
ROI all the way to the individual person
Social Campaign boosts
customer acquistion by
harnessing peer-to-peer
marketing across the major
social networks
Social Campaign is an easy-to-use application for marketers to
amplify results by 100% or more with the power of peer-to-peer
BUILT-IN SOCIAL ROI
Social Campaign is the first social marketing application to track
click-level, individual-level, and campaign level data so that you can
tell exactly how many conversions and revenue someone generated
through their social activity. Social Campaign can make you a hero.
TAILOR The meSSAge - SOCIAL A/B TeSTINg
You can create a campaign your way, where you tailor the marketing
message carried by your site visitors as a result of their sharing
actions. Each message is tracked so you can A/B test different
messages to maximize your results.
888.801.9197 | www.crowdfactory.com

2. FAST AND SImpLe
• Build and deploy a campaign in minutes
• Intuitive wizards for campaign creative and social analytics
ABOUT CROWD FACTORY
Crowd Factory is the leading social marketing
platform enabling companies to run compelling
social marketing campaigns to increase new
customer acquisition and capture actionable
analytics to further optimize marketing results.
We can help any marketing effort accelerate
and optimize results using social marketing. The
company is privately held with headquarters in
San Francisco, CA. To learn more about Crowd
Factory, visit: www.crowdfactory.com
OUT-OF-The-BOx SOCIAL ANALYTICS
Dashboard and Trends allow you to track all campaigns or individual peRFeCT SITe INTegRATION
campaigns for performance and conversion. Marketers can select the
time frame for the data displayed (last week, month or quarter) and Weave Social Campaign into the flow of your
measure and A/B test the best performing campaigns. website, from purchases to video plays and
favorites, and auto-publish tracked messages
where the fish are - on the major social networks.
You define a conversion in your business, and
measure real-time Social ROI as a direct result of
social actions.
TRANSFORm The mARKeTINg FUNNeL
Social Campaign expands your marketing funnel,
automatically, through expanding your reach
through the social channel. You can get started
today, contact us at info@crowdfactory.com. We’d
love to help you win at social marketing.
eNgAge The CROWD
A dynamic list of your greatest influencers - people who are driving
traffic, conversions and revenue. Recampaign influencers in Social
Campaign, Facebook, Twitter or with an email campaign. Select
and export a list of users based on different criteria including
demographics, registration source, and social activity. Campaign
Segmentation provides fine-tuned analysis of end-user data (preferred
social network, and influence among peers).