The document discusses strategies for social enterprises to tackle challenges with content, engagement, and scale on social media. It focuses on leveraging curation to create scalable content by organizing information from various sources and adding context. Various curation tools and techniques are examined, from basic options like email alerts, hashtags and lists, to more advanced visual tools like Scoop.it and Flipboard. Guidelines for effective curation are provided. The document also explores strategies for creating compelling original content, such as using animations, unique presentations, free images and templates, and repurposing content across multiple channels and touchpoints.
Overlappings and Underpinnings - Content Strategy and Information ArchitectureChris Moritz
Are content strategy and information architecture (IA) the same thing? Utterly different? Should practitioners see each other as partners, or rivals? In this talk, presented to the Michigan Usability Professionals Association, Chris Moritz (Digital Content Strategy Manager at Campbell Ewald) runs through the arguments and sets out one idea for bringing the two together.
Interesante Documento sobre la evolución de la gestión del conocimiento... Coolhunting análisis de tendencias, en industrias, aprovechamiento de los avances tecnológicos y culturales, nuevos medios, nuevos consumos
Explore the important factors to consider when integrating social media into your recruiting strategy.
This presentation covers:
1) Critical factors when considering social media
2) How to set the appropriate foundation
3) Execution Framework
4) Tool Consideration
Improving Findability: The Role of Information Architecture in Effective SearchScott Abel
Presented at Documentation and Training East 2007 by Seth Earley -- Search is not just a plug in or a utility. While "just Googling" for information works on the web, there are numerous reasons why this is not always the best approach for intranets and individual web sites.
This slide deck explores the role of information architecture and discusses 5 important strategies for improving search including tuned search, metadata and tagging, faceted search, term expansion and disambiguation, and results clustering.
Devising intranet incentives: rewards and conditions for knowledge exchangeHazel Hall
Hazel Hall's invited paper presented at the 25th International Online Meeting, London, 4-6 December 2001. The full text article on which this presentation is based is available from Knowledge Board at http://www.knowledgeboard.com/lib/3259. The material presented here draws on early work for Hazel Hall's PhD, the full details of which are available from http://hazelhall.org/publications/phd-the-knowledge-trap-an-intranet-implementation-in-a-corporate-environment/
A Site Redesign - shock therapy for school webmastersJason Hando
This presentation is a powerful blow-by-blow account of a school's web pages being revamped for the modern audience. It was presented at ACEC 2010 in Melbourne (April 2010).
Overlappings and Underpinnings - Content Strategy and Information ArchitectureChris Moritz
Are content strategy and information architecture (IA) the same thing? Utterly different? Should practitioners see each other as partners, or rivals? In this talk, presented to the Michigan Usability Professionals Association, Chris Moritz (Digital Content Strategy Manager at Campbell Ewald) runs through the arguments and sets out one idea for bringing the two together.
Interesante Documento sobre la evolución de la gestión del conocimiento... Coolhunting análisis de tendencias, en industrias, aprovechamiento de los avances tecnológicos y culturales, nuevos medios, nuevos consumos
Explore the important factors to consider when integrating social media into your recruiting strategy.
This presentation covers:
1) Critical factors when considering social media
2) How to set the appropriate foundation
3) Execution Framework
4) Tool Consideration
Improving Findability: The Role of Information Architecture in Effective SearchScott Abel
Presented at Documentation and Training East 2007 by Seth Earley -- Search is not just a plug in or a utility. While "just Googling" for information works on the web, there are numerous reasons why this is not always the best approach for intranets and individual web sites.
This slide deck explores the role of information architecture and discusses 5 important strategies for improving search including tuned search, metadata and tagging, faceted search, term expansion and disambiguation, and results clustering.
Devising intranet incentives: rewards and conditions for knowledge exchangeHazel Hall
Hazel Hall's invited paper presented at the 25th International Online Meeting, London, 4-6 December 2001. The full text article on which this presentation is based is available from Knowledge Board at http://www.knowledgeboard.com/lib/3259. The material presented here draws on early work for Hazel Hall's PhD, the full details of which are available from http://hazelhall.org/publications/phd-the-knowledge-trap-an-intranet-implementation-in-a-corporate-environment/
A Site Redesign - shock therapy for school webmastersJason Hando
This presentation is a powerful blow-by-blow account of a school's web pages being revamped for the modern audience. It was presented at ACEC 2010 in Melbourne (April 2010).
Demonstrating value with Communities Of PracticeCollabor8now Ltd
How do you demonstrate or even measure the value of collaboration and knowledge sharing? This presentation is based on over 7 years experience gained implementing on-line communities for the UK public sector.
The 2.0 Adoption Council Enterprise 2.0 Black Belt Workshop: Community Roles & Adoption Planning by Stan Garfield & Luis Suarez @ Enterprise 2.0 Conference Boston, June 2010
At the Advertising Research Foundation’s (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled Study of the Key Drivers of Online Content Consumption. An AOL sponsored study to better understand content usage was presented. Presenters included, Kristin Kovner- Senior Marketing Director at AOL, Bill Ziff-Levine-Principal & Co-Founder Data & Management at Counsel, Inc., & Jon Stewart- Research Director at Nielsen.
Developing a digital literacy framework in your schoolEduwebinar
Presented by June Wall and hosted by KB Enterprises (Aust) Pty Ltd. Provides information literacy, ICT literacy and critical literacy models and processes for a whole school approach to digital literacy.
Part one of a three part workshop co taught with Dan Klyn and Christina Wodtke on Feb 7, 2013 at General Assembly in NYC.
ABOUT THIS WORKSHOP
Information architecture (IA) once was practiced as a sort of web-era librarianship. It was about organizing the information contained within websites to make things easier to find and use. But today an increasingly significant proportion of our daily business is conducted digitally. Using a variety of devices, people communicate with one another, search for information and entertainment, make retail purchases, initiate and negotiate business transactions, and more.
This class will explore well-architected digital experiences. What does it mean to architect information? How does the structure of information relate to understanding? How can information architects manage complex information across channels and contexts? What unique value can professional information architects bring to the creation and delivery of products and services? What is the interplay of information architecture and the other disciplines within user experience? This class will provide a broad introduction to a useful set of tools and ideas that provide a framework under which user and business insight can be harvested and used in pursuit of real business goals.
Effective Content Curation in Higher Edmeetcontent
In our communications efforts, we seek to convey and affirm the brand of our institution. But our community is already doing that everyday through the content they share and create. We can integrate that content into our communications efforts through curation. But what does that mean, and what does it entail? Our Apr. 10 webinar explained what curation needs to be effective, the tools of the trade and examples of effective content curation in higher ed.
A live walkthrough of 4 Better Practices for creating customer-centric B2B marketing content. Loaded with real-life examples, and reviews of 6 volunteer companies who participated in a live Content Clinic webinar hosted by Pardot on February 23, 2011.
Developing Customer-Centric Content: A Better B2B Marketing ClinicPardot
Engaging content - the cornerstone of your marketing efforts, right? Whether it's websites, white papers or press releases - you want prospects to find your marketing content findable, relevant, and valuable. Learn how the right content will ultimately result in more leads and more customers by facilitating the buying cycle.
With the growing amount of content within an organization, it is becoming harder and harder to manage and collaborate around this content. Sharing of in-context Knowledge among people working on common projects or problems, is one of the greatest challenge for growing organizations. .
AxonShare is Collaborative Content Management solution that allows content-centric collaboration and helps organizations address the challenge of Knowledge Sharing. AxonShare, enables people in different departments and teams, within & outside the organization, to work collaboratively on projects, documents and other digital content leveraging 'collaborative workspaces' and 'enterprise2.0 collaboration' appllications. It is the only solution that combines collaboration, content management, and social networking which allows people to do in minutes what would otherwise take hours and days.
Using the Social Web to Maximise Access to your Resourceslisbk
Slides for workshop session A2 at UKOLN's IWMW 2009 on "Using the Social Web to Maximise Access to your Resources".
See http://iwmw.ukoln.ac.uk/iwmw2009/sessions/kelly/
Demonstrating value with Communities Of PracticeCollabor8now Ltd
How do you demonstrate or even measure the value of collaboration and knowledge sharing? This presentation is based on over 7 years experience gained implementing on-line communities for the UK public sector.
The 2.0 Adoption Council Enterprise 2.0 Black Belt Workshop: Community Roles & Adoption Planning by Stan Garfield & Luis Suarez @ Enterprise 2.0 Conference Boston, June 2010
At the Advertising Research Foundation’s (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled Study of the Key Drivers of Online Content Consumption. An AOL sponsored study to better understand content usage was presented. Presenters included, Kristin Kovner- Senior Marketing Director at AOL, Bill Ziff-Levine-Principal & Co-Founder Data & Management at Counsel, Inc., & Jon Stewart- Research Director at Nielsen.
Developing a digital literacy framework in your schoolEduwebinar
Presented by June Wall and hosted by KB Enterprises (Aust) Pty Ltd. Provides information literacy, ICT literacy and critical literacy models and processes for a whole school approach to digital literacy.
Part one of a three part workshop co taught with Dan Klyn and Christina Wodtke on Feb 7, 2013 at General Assembly in NYC.
ABOUT THIS WORKSHOP
Information architecture (IA) once was practiced as a sort of web-era librarianship. It was about organizing the information contained within websites to make things easier to find and use. But today an increasingly significant proportion of our daily business is conducted digitally. Using a variety of devices, people communicate with one another, search for information and entertainment, make retail purchases, initiate and negotiate business transactions, and more.
This class will explore well-architected digital experiences. What does it mean to architect information? How does the structure of information relate to understanding? How can information architects manage complex information across channels and contexts? What unique value can professional information architects bring to the creation and delivery of products and services? What is the interplay of information architecture and the other disciplines within user experience? This class will provide a broad introduction to a useful set of tools and ideas that provide a framework under which user and business insight can be harvested and used in pursuit of real business goals.
Effective Content Curation in Higher Edmeetcontent
In our communications efforts, we seek to convey and affirm the brand of our institution. But our community is already doing that everyday through the content they share and create. We can integrate that content into our communications efforts through curation. But what does that mean, and what does it entail? Our Apr. 10 webinar explained what curation needs to be effective, the tools of the trade and examples of effective content curation in higher ed.
A live walkthrough of 4 Better Practices for creating customer-centric B2B marketing content. Loaded with real-life examples, and reviews of 6 volunteer companies who participated in a live Content Clinic webinar hosted by Pardot on February 23, 2011.
Developing Customer-Centric Content: A Better B2B Marketing ClinicPardot
Engaging content - the cornerstone of your marketing efforts, right? Whether it's websites, white papers or press releases - you want prospects to find your marketing content findable, relevant, and valuable. Learn how the right content will ultimately result in more leads and more customers by facilitating the buying cycle.
With the growing amount of content within an organization, it is becoming harder and harder to manage and collaborate around this content. Sharing of in-context Knowledge among people working on common projects or problems, is one of the greatest challenge for growing organizations. .
AxonShare is Collaborative Content Management solution that allows content-centric collaboration and helps organizations address the challenge of Knowledge Sharing. AxonShare, enables people in different departments and teams, within & outside the organization, to work collaboratively on projects, documents and other digital content leveraging 'collaborative workspaces' and 'enterprise2.0 collaboration' appllications. It is the only solution that combines collaboration, content management, and social networking which allows people to do in minutes what would otherwise take hours and days.
Using the Social Web to Maximise Access to your Resourceslisbk
Slides for workshop session A2 at UKOLN's IWMW 2009 on "Using the Social Web to Maximise Access to your Resources".
See http://iwmw.ukoln.ac.uk/iwmw2009/sessions/kelly/
GuideStar Webinar (03/28/13) - Social Media for Nonprofits: Killer Content in...GuideStar
Great, your nonprofit is on Facebook and Twitter now, but what are you going to say to your followers to keep them engaged? Join us for this free, interactive webinar to learn how to discover, organize, and distribute compelling online content.
In this webinar, participants will:
· Gain practical tips and content curation resources to help you carve the time out of your busy schedule and establish your organization as a thought leader in its field, creating credibility and building your social media follower base.
· Understand how to engage your social media followers, and convert their attention into support for your nonprofit.
· Get turned onto free tools and platforms that can help you identify and share killer content in no time, and harness the potential of social media to engage your most important supporters and allies in valuable conversations.
This webinar is co-presented by Ritu Sharma and Arabella Santiago.
Ritu Sharma is the Co-Founder & Executive Director of Social Media for Nonprofits, the only conference series in the country devoted to social media for social good. She is a public speaker, consultant, and event planner and heads up programming, marketing, and event logistics for the series. Previously, she produced the North American Social Media Marketing & Monitoring conference series for Our Social Times. Before that, she started a web development and social media business, which leveraged an international team across India, Romania, and the US.
A journalist at heart, Arabella Santiago believes in the power of producing authentic content to develop, strengthen and market a brand. Currently, Arabella is the Director of Marketing and Communications at Scoop.it, a social media publishing platform that allows users to express themselves on topics that matter through idea discovery, content curation and social sharing. Prior to joining Scoop.it, she was the Executive Director of Techweek 2012 Chicago, the largest technology conference in the Midwest with over 5,000 participants. For four years, Arabella ran MediaGuns, Inc., web production company that served businesses, nonprofit organizations and events including The Women's Conference, then led by former California First Lady Maria Shriver. She began her career as a newspaper reporter and has continued to build on her journalism skills. Arabella has interviewed hundreds of leaders, visionaries and celebrities including Richard Branson, Craig Newmark and startup founders Leah Busque and Travis Kalanick.
----
This webinar is brought to you in partnership with:
- GuideStar USA, the leader in nonprofit information. Find out more about GuideStar's previous and upcoming webinars here: http://www.guidestar.org/rxg/news/webinars/index.aspx
- Foundation Center, the leading source of information about philanthropy worldwide. Learn more about the Foundation Center by visiting foundationcenter.org.
Context As A Content Strategy: Creating More Meaningful Web Experiences Throu...Daniel Eizans
This presentation attempts to begin to define how content strategists can evaluate and plan for content through a more specific contextual lens through examining how the brain processes, accesses and stores information and what factors content strategists can begin to consider when planning for supporting content and creating deeper, more meaningful content plans across multiple devices (iPad, Smart Phone, Laptop, Desktop, Etc.).
Benefits of Content Curation #13NTCCur8Aquifer Media
Content curation is the process of sifting through information on the web and organizing, filtering and making sense of it, and sharing the very best content with your network. Rather than another potential recipe for information overload, content curation can actually be a method to tackle this problem. With so much information coming at us from social networks,web sites, emails, and other digital sources,we can no longer afford to sit and whine about it. Content curation can empower us to win the battle over too much information. In addition, there are benefits for both nonprofit organization and the people who work for them, like improving staff expertise, thought leadership, and forming the base of your content strategy pyramid
The automobile industry is one of the most impacted by social media conversations, which have a significant effect on opinion and purchase. Also, given the capital intensive nature of the business, and the criticality of new launches, brand owners are increasingly looking at the social web for marketing and deeper analysis to understand brand and sales impact.
Moving away from the vanity indices, the 'Blogworks IndiaAuto Social Index' aims to correlate social metrics, consumer sentiment and sales data to provide marketers and brand owners with actionable insights.
Through leaderboards that we have created, the report will help auto brands to monitor their performance vis-à-vis their competitors over a period of time. This monthly report will show online movements in brand conversations and impact.
From this month on, our Blogworks IndiaAuto Social Index is available for purchase to auto brands and agencies.
Through leaderboards that we have created, the report will help auto brands to monitor their performance vis-à-vis their competitors over a period of time. Updated every month from here on, the report will show monthly online movements in brand conversations and impact.
Top auto brands by mentions
Top brands by Brand Vibrancy Index (BVI)
This month’s exclusive
From the owners heart – an exclusive diagnosis what people who have bought a vehicle think about the brand.
See:
How sentiment has shifted for your brand over time
How vibrant your brand is, in comparison to your competitors
Attributes & sentiment by nameplates
Category summaries and key conversation drivers
Individual brand dashboard for your brand
Which are the most socially talked about brands by owners
Which brands have the highest vibrancy score amongst owners
What are the key highlights (accolades and pain-points) for various vehicle
Buy your full copy: http://www.blogworks.in/post/paid-research-reports/#more-7272
As the countdown to the general elections begins, social media conversations around possible candidates for the top job and other political leaders have gathered momentum. Blogworks Most Mentioned Political Leaders is a monthly barometer of public mood and conversations about the top political leaders on social media in India.
The automobile industry is one of the most impacted by social media conversations, which have a significant effect on opinion and purchase. Also, given the capital intensive nature of the business, and the criticality of new launches, brand owners are increasingly looking at the social web for marketing and deeper analysis to understand brand and sales impact.
Moving away from the vanity indices, the 'Blogworks IndiaAuto Social Index' aims to correlate social metrics, consumer sentiment and sales data to provide marketers and brand owners with actionable insights.
Through leaderboards that we have created, the report will help auto brands to monitor their performance vis-à-vis their competitors over a period of time. This monthly report will show online movements in brand conversations and impact.
The automobile industry is one of the most impacted by social media conversations, which have a significant effect on opinion and purchase. Also, given the capital intensive nature of the business, and the criticality of new launches, brand owners are increasingly looking at the social web for marketing and deeper analysis to understand brand and sales impact.
Moving away from the vanity indices, the 'Blogworks IndiaAuto Social Index' aims to correlate social metrics, consumer sentiment and sales data to provide marketers and brand owners with actionable insights.
Through leaderboards that we have created, the report will help auto brands to monitor their performance vis-à-vis their competitors over a period of time. This monthly report will show online movements in brand conversations and impact.
As the countdown to the
general elections begins, social
media conversations around
possible candidates for the top
job and other political leaders
have gathered momentum .
Blogworks Most Mentioned
Political Leaders Index is a
monthly barometer of public
mood and conversations about
the top political leaders on
social media in India.
Automobiles are one of the most actively discussed and researched categories on social media. Auto manufacturers are increasingly leveraging platforms like Facebook, Twitter, Youtube, blogs and forums along with owned digital assets ahead of new product launches or as part of marketing initiatives.
The Blogworks’ IndiaAuto Social Index tracks the most mentioned and the most vibrant brands (inspired by the Net Promoter Score), which is the difference between the percentage of positive mentions and the percentage of negative mentions as also ranks brands on mentions of attributes ranging from ‘Price’ to ‘Customer Service’ .
We announced our IndiaAuto Social Index results for the month of July 2013 today. The report helps auto brands to monitor their performance vis-à-vis their competitors over a period of time. This monthly report shows online movements in brand conversations and impact.
The 4th edition of ‘Blogworks India’s Most Mentioned Political Leaders’ analyses online mentions of
the top 20 political leaders being talked about, during July 2013 in comparison to June 2013. Out of
the top 20, we identified seven leaders basis their share of mentions in online conversations and
basis their names being compared for the top job amongst stakeholders online. We have
undertaken a further analysis on public sentiment and key conversation drivers.
We will be bringing to you monthly updates up to the elections.
The automobile industry is one of the most impacted by social media conversations, which have a significant effect on opinion and purchase. Also, given the capital intensive nature of the business, and the criticality of new launches, brand owners are increasingly looking at the social web for marketing and deeper analysis to understand brand and sales impact.
Moving away from the vanity indices, the 'Blogworks IndiaAuto Social Index' aims to correlate social metrics, consumer sentiment and sales data to provide marketers and brand owners with actionable insights.
Through leaderboards that we have created, the report will help auto brands to monitor their performance vis-à-vis their competitors over a period of time. To be updated every
month from here on, the report will show monthly online movements in brand conversations and impact.
An analysis of the top 20 Most Mentioned Political Leaders on social media for the period May 2013. This is an update to the first edition of the report which can be found here: http://slidesha.re/12gBdqp
More from Blogworks - helping create brands for the future (20)
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
4. What this session promises ‘not’ to do
Share social media ‘gyaan’
Recommend social media as the panacea for all issues
Devise a social media strategy for your organisation
Talk about social media basics and concepts
05
5. What we intend to discuss
Three big challenges that social enterprises face after
‘first foray’ into social media
Content
Engagement
Scale
Broad strategies to tackle the above
Case Studies
05
7. Block 1 – The Content Challenge
Issues at hand
High noise environment
Highly competitive, everyone is a publisher
Domination of visual communication
Technical expertise
Investment
Copyright
Multiple channels
How to meaningfully repurpose and not just replicate
05
8. Block 1 – The Content Challenge
Solving the content challenge
Curation Creation
• Beat the clutter • High-quality
• Help ‘make sense’ content
• Use technology to • Visually rich
reduce human effort • Global appeal
• Focus on human • Become a
effort where it adds publisher with
most value – building a nimble set-up
context and trust
05
10. What is Curation?
Image Source: http://devdutt.com/articles/leadership/shabharis-point-of-view.html
10
11. Content Curation
“A Content Curator is someone who
continually finds, groups, organizes
and shares the best and most relevant
content on a specific issue online.
IMAGE The most important component of
this job is the word "continually.”
- Rohit Bhargava
Image Source: http://www.flickr.com/photos/twincityscene/3458007021/
11
12. Content Curation
“Content curation is the organizing,
filtering and “making sense of”
information on the web and sharing
the very best pieces of content that
IMAGE you’ve cherry picked with your
network.” - Beth Kanter
Image Source: http://www.flickr.com/photos/andrewmalone/686342524/
11
13. Content Curation
“Content curation is not just about
pulling information from the web and
reposting it. It is about evaluating
content and creating a valuable
IMAGE experience for your audience.”
- Blog.atomicreach
Image Source: http://www.flickr.com/photos/isante/4814320003/
11
14. Process Flow for Curation
How to choose?
• Objectives
Define • Audience
• Topics
Seek
• By Topic – discovery
Organise sources
• By People – credibility and trust
Sense
Process & assimilate • Evaluate information and your POV
Share
• Don’t replicate, repurpose (channels)
Share • Schedule – consistency, optimise
performance
Inputs from: http://www.slideshare.net/kanter/the-unanticipated-benefits-of-content-curation
05
15. Exercise
How do you currently organise/filter information online?
Which tools do you use to ‘curate’ knowledge around your
subject?
16. 3 key stages in curation
Inputs
• Source of Venue
information • Where can the
• Type of content identified content
identified be shared?
Organisation
• How is content
organised?
• List
• Visual
• Chronological
• Interlinked
• Does it allow
annotations?
05
17. Curation Techniques: Basic: Emailers
Email Subscriptions
Value
> Delivered in inbox periodically
Limitations
> May add to inbox clutter
> No social sharing enabled
11
18. Curation Techniques: Basic: Google Alerts
Google Alerts
Input
> Keywords (Automated)
Value
> Track
IMAGE > Own business
> Competition
> Industry
11
19. Curation Techniques: Basic: RSS Feeds
RSS Feeds – basic?
Input – web destinations
Value
> Keeps users updated about
latest content from their
IMAGE favourite destinations without
having to visit different
websites
11
20. Curation Techniques: Basic: Twitter Lists
Input
> Handpicked
individuals/organisations
Twitter Lists
> Max 20 lists
> 500 people
IMAGE Value
> Helps organise followers/non-
followers into specific groups
> Takes away need to scan your
entire feed
> Access to focused content/
specific topics
> Thought Leadership – public
lists
> Content resource – private lists
11
21. Curation Techniques: Basic: Twitter Hashtags
Twitter Hashtags
Input
> Keywords
> Automated
Value
IMAGE > Discovery by topics not
confined to people
11
22. Curation Techniques: Basic: Facebook Interest Lists
Facebook Interest Lists
Input
> Handpicked
Value
IMAGE > Benchmarking
content/initiatives
> Ease of sharing in FB
environment
> Personal-professional content
in proximity but defined by
boundaries
11
24. Curation Techniques: Intermediate: Storify
Storify
Helps users aggregate and display
photos, tweets and other social
content
Popular as a form of live-blogging
and social story-telling
Value
> Context through chronology
> Aggregates different content
formats
> Great for reporting events and
happenings
11
25. Curation Techniques: Advanced: Scoop.it
Scoop.it
‘Scoop.it helps people and
businesses shine on the web by
sharing content that matters.’
IMAGE Intuitive interface/user
experience
Visual collection of stories
Helps build authority
Helps focus on specific topics
Good combination of human
filtering and automation
Popular among educators
11
31. Curation Techniques: Advanced: Flipboard (Mobile)
Flipboard
‘Personal magazine, filled with
things you care about’
Interest graph meets social graph
Visual delight
Great user experience
Aesthetics are a key driver of
content
Relevance
> Individual – aggregate
favourite resources
> Organisation – create
magazines
Available on smartphones and
tablets
> Elite audience group in India
11
32. Other Curation Tools
There are many more…
Source: Mindmap by Robin Good: http://www.mindmeister.com/55395228/content-curation-tools-the-newsmaster-toolkit-by-robin-good-2012
05
33. Other Curation Tools
There are many more…
Source: Mindmap by Robin Good: http://www.mindmeister.com/55395228/content-curation-tools-the-newsmaster-toolkit-by-robin-good-2012
05
34. Important guidelines that define ‘Curation’
Did you?
> Go deep in your research
(source identification +
evaluation)
IMAGE > Give credit, attribute content
to owner
> Add a point of view
> Build a balance between
human effort and automation
> Add value
Image Source: http://networkedblogs.com/yo9S2?ref=nf
11
38. Creating great content - Photos
www.pixabay.com
65,000 free images
IMAGE Can be used for personal
and commercial use without
author attribution
11
39. Creating great content - Photos
One of the best resources to identify creative commons images across key search
destinations
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40. Creating great content - Templates
Visual templates key for
content on Facebook
IMAGE > EdgeRank algorithm
favours visual content
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41. Creating great content – Photos (posters/templates)
www.posterini.com
Free web app
Create customizable posters
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42. Creating great content - Videos
www.slide.ly
Quick videos from photos
IMAGE Add music
Similar tools
> Animoto
> Knovio
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43. Creating great content - Professional Voice-overs
www.slidetalk.net
Convert text into a
IMAGE voiceover speech
20+ languages
70+ voices
Use – tutorials, elearning
Similar tools
> HelloSlide
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44. Creating great content – Multimedia
Visual showcase of different formats – www.jux.com
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45. Creating great content – Multimedia (remixed)
Mozilla Popcorn – example of Transmedia Storytelling
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46. Repurposing content
Tipping Point #ThinktoRise
#ThinktoRise began as an offshoot of partnership with Tehelka THiNK 2012
Fest on Tipping Point Innovator showcase series
The Twitter chat series seeks to bring innovators to the fore.
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47. Repurposing content
Leverage Hashtag:
Twitter chats: Marketing:
Media Tehelka’s #ThinktoRise
Identified Emailers for Topicality: A
Partnership expertise to was a
interviewees each chat, session at
with Tehelka identify branded
with large amplification THiNK 2012
– Tipping innovators hashtag with
networks and on all social Fest Goa
Point and create the element
presence touchpoints
content of content
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