I guest-lectured at an undergraduate course about sales and event promotion. I spoke about the power of using social media for conducting marketing research and engaging customers and prospects.
With such a crowded marketplace, it can be difficult to get your business noticed. Check out this simple starter guide to PR - covering what to say, and how and where to say it, to make your business heard! www.haveavoicepr.co.uk
The first version of this presentation was made in 2013 for Viet Youth Entrepreneur, with content from Deepak Goel - mentor at 500 Startups. This presentation is re-done with more contents from "Fundraising Talk" of Michael Maxwell Carter - CEO/Founder of Weeby
Twitter: @thuymuoi
SMC meet themed around 'Emerging/Best Social Media Practices by Product Companies' .
Objective:
a) Learnings and takeaways for SMCM community/audience
b) Feedback & gyan for product cos. from the club members, strategists & experts present at the venue.
Products & Speakers:
a) Sahil Parikh - DeskAway.com
b) Sahil Khan - Yolkshire
c) Nitin Jain- Hokey Pokey Ice Cream
With such a crowded marketplace, it can be difficult to get your business noticed. Check out this simple starter guide to PR - covering what to say, and how and where to say it, to make your business heard! www.haveavoicepr.co.uk
The first version of this presentation was made in 2013 for Viet Youth Entrepreneur, with content from Deepak Goel - mentor at 500 Startups. This presentation is re-done with more contents from "Fundraising Talk" of Michael Maxwell Carter - CEO/Founder of Weeby
Twitter: @thuymuoi
SMC meet themed around 'Emerging/Best Social Media Practices by Product Companies' .
Objective:
a) Learnings and takeaways for SMCM community/audience
b) Feedback & gyan for product cos. from the club members, strategists & experts present at the venue.
Products & Speakers:
a) Sahil Parikh - DeskAway.com
b) Sahil Khan - Yolkshire
c) Nitin Jain- Hokey Pokey Ice Cream
Social Media 101 for Microsoft PartnersUlistic Inc.
Stuart Crawford from Bulletproof InfoTech, who serves Calgary, Red Deer and Alberta with Microsoft Small Business computer repair, technology support and business solutions shared his tips and tricks on Social Media with Microsoft partners on the 5W25 seminar series.
Does your business have a plan? Create an easy marketing strategy in under one hour built around lean startup concepts; leverage to catapult your business forward in 12 specific, actionable steps.
Just because you have something to SAY does not mean you know HOW to say it. AND Just because you have said something does not mean people would respond accordingly. There are factors responsible for successful online content.
Launching and managing your social media pagesAgence Tesla
Learn how to set up and manage your social media pages : understand the different social networks, what are the best practices on Facebook, Twitter and LinkedIn, how to set up your account, what is the cybersquatting, how to plan your posts and tweets, where to find the content you share, how to create an editorial calendar, how to use Hootsuite to manage several social networks in the same time, how to moderate and monitor your pages, understand the importance of advertising and how to target your audiences and how to create efficient contests, with a lot of case studies and tools !
窮富翁 on Social Entrepreneurship
a Personal reflection on the 窮富翁 RTHK TV series
exploring options of extending work to assist the poor in the society thru Social Entrepreneurship
20 Steps to Becoming THE Publisher in Your IndustryJoe Pulizzi
Presentation from Joe Pulizzi given at the Ohio Growth Summit about Content marketing and how small businesses can learn to become THE information resource (publisher) for their industry to attract and retain customers.
Social Media's Life and the JOB SEEKING
- Overview of Social Media’s impact on job seeking
- The “Must Haves”
- Best Practices
*** TAKE AWAYS ***
- Practical Steps that can be implemented NOW to enhance your Online Presence
- Reputation Management resources
- Build & Nurture a Referral Network
(Presentation Created for the Andover Networking Group)
Content Marketing Strategies Conference: Joe Puizzi 10 Ways You May Be Failin...dlvr.it
The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011.
Blog, Post, & Publish: Content Marketing for Recruiters | Talent Connect Vega...LinkedIn Talent Solutions
As talent acquisition and marketing become more and more blended, what key content marketing tricks do you need to succeed? Learn effective tactics and techniques that will help you begin publishing your own content to engage candidates and drive recruiting results.
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Content Marketing: Case studies and strategies for successMarketingSherpa
Presentation by Erin Hogg, Reporter, MECLABS, at UNF's Social Media Marketing class.
This presentation explores the familial relationship of content marketing and social media.
It also provides real examples and case studies of how content marketing is linked to sales and the concept of relationship marketing and establishing a life-long customer by building up company reputation and trust.
Leveraging User-Generated Content Inside Community ForumsAlan Belniak
Both long-form and short-form content have their places, and serve us well. Often times, people clamor to see what the subject matter experts have to say. What do you do when the subject matter experts are your community? How can you harness the power of user-generated content and make that a focal point of your content strategy? In this session, we'll explore some element that make up a good community, how to spur conversations inside that community, foster engagement, and then re-imagine, re-use, and re-cycle that content into something new. (via @abelniak)
Prepared for Abderdeen's Revenue-Driven Marketign Leadership summit (#RDM2012) - October 2012. A primer on understanding and starting to identify the new influencer landscape.
Social Media 101 for Microsoft PartnersUlistic Inc.
Stuart Crawford from Bulletproof InfoTech, who serves Calgary, Red Deer and Alberta with Microsoft Small Business computer repair, technology support and business solutions shared his tips and tricks on Social Media with Microsoft partners on the 5W25 seminar series.
Does your business have a plan? Create an easy marketing strategy in under one hour built around lean startup concepts; leverage to catapult your business forward in 12 specific, actionable steps.
Just because you have something to SAY does not mean you know HOW to say it. AND Just because you have said something does not mean people would respond accordingly. There are factors responsible for successful online content.
Launching and managing your social media pagesAgence Tesla
Learn how to set up and manage your social media pages : understand the different social networks, what are the best practices on Facebook, Twitter and LinkedIn, how to set up your account, what is the cybersquatting, how to plan your posts and tweets, where to find the content you share, how to create an editorial calendar, how to use Hootsuite to manage several social networks in the same time, how to moderate and monitor your pages, understand the importance of advertising and how to target your audiences and how to create efficient contests, with a lot of case studies and tools !
窮富翁 on Social Entrepreneurship
a Personal reflection on the 窮富翁 RTHK TV series
exploring options of extending work to assist the poor in the society thru Social Entrepreneurship
20 Steps to Becoming THE Publisher in Your IndustryJoe Pulizzi
Presentation from Joe Pulizzi given at the Ohio Growth Summit about Content marketing and how small businesses can learn to become THE information resource (publisher) for their industry to attract and retain customers.
Social Media's Life and the JOB SEEKING
- Overview of Social Media’s impact on job seeking
- The “Must Haves”
- Best Practices
*** TAKE AWAYS ***
- Practical Steps that can be implemented NOW to enhance your Online Presence
- Reputation Management resources
- Build & Nurture a Referral Network
(Presentation Created for the Andover Networking Group)
Content Marketing Strategies Conference: Joe Puizzi 10 Ways You May Be Failin...dlvr.it
The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011.
Blog, Post, & Publish: Content Marketing for Recruiters | Talent Connect Vega...LinkedIn Talent Solutions
As talent acquisition and marketing become more and more blended, what key content marketing tricks do you need to succeed? Learn effective tactics and techniques that will help you begin publishing your own content to engage candidates and drive recruiting results.
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Content Marketing: Case studies and strategies for successMarketingSherpa
Presentation by Erin Hogg, Reporter, MECLABS, at UNF's Social Media Marketing class.
This presentation explores the familial relationship of content marketing and social media.
It also provides real examples and case studies of how content marketing is linked to sales and the concept of relationship marketing and establishing a life-long customer by building up company reputation and trust.
Similar to Putting the 'Social' in Social Media (20)
Leveraging User-Generated Content Inside Community ForumsAlan Belniak
Both long-form and short-form content have their places, and serve us well. Often times, people clamor to see what the subject matter experts have to say. What do you do when the subject matter experts are your community? How can you harness the power of user-generated content and make that a focal point of your content strategy? In this session, we'll explore some element that make up a good community, how to spur conversations inside that community, foster engagement, and then re-imagine, re-use, and re-cycle that content into something new. (via @abelniak)
Prepared for Abderdeen's Revenue-Driven Marketign Leadership summit (#RDM2012) - October 2012. A primer on understanding and starting to identify the new influencer landscape.
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Several tools today let people tweet and post to multiple social networks. Some are free, others are pay. We evaluated a handful of them and prepared a quick crib-sheet to have handy when you make vendor calls.
Businesses are seeing the value of social media, and are chomping at the bit to get started. How, though? The first two steps are to determine your objectives and listen. This presentation reviews how you can do those steps.
Twitter is a communication platform with many uses by many people. Many roles in an organization can benefit from using it to better engage with customers. Here is a primer on how to get started.
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See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
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UI automation Sample
Desktop automation flow
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Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
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Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
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Clipboard AI
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Cheryl Hung, ochery.com
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• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
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4. Introductions Alan Belniak @abelniak or http://www.Twitter.com/abelniak alan {at} SubjectivelySpeaking.net PTC (about) Director of Social Media Marketing
7. Definitions ‘Social’ Media ‘New’ Media B2B and B2C Advertising and Marketing Take-away: It’s a Modern-day Cocktail Party
8.
9. What’s the Value of Social Media? Why Should You (or Shouldn’t You) ‘Do’ This? Away From Advertising, Toward Marketing Connect With Customers and Prospects You Think That It’s a Silver Bullet You Think That This Is Your Marketing Strategy
16. So, How Do You Start? Listen. This is so fundamentally important that I’m going to say it again: start with listening Where do your customers + prospects hang out? Join the networks if required Listen to the conversations that are happening
17. Focus on the ‘Why?’ Why are you bothering to do this? What do you hope to learn from this? Whereare the conversations happening? Whatare they talking about? Whatform/s of media are being consumed?
18.
19. Wrapping Up Social Media is a conversation, not a bullhorn A wealth of market research is at your fingertips You just need to listen
20. Focus on The Verbs You Need to Do This… Stop Listen Contribute and Create (Participate) Engage
21. Focus on The Verbs You Need to Do This… Stop Listen Contribute and Create (Participate) Engage … Before You Do This Sell
23. Resources My links on social media Other bloggers who ‘get this’: Chris Brogan, CC Chapman, Todd Defren, Jason Falls My blog Listening: moving from strategy to tactics + tools Keyword search tools: https://adwords.google.com/select/KeywordToolExternal http://www.keyworddiscovery.com/search.html http://www.blogpulse.com/trend
24. Thanks! Alan Belniak @abelniak or http://www.Twitter.com/abelniak alan {at} SubjectivelySpeaking.net http://www.SubjectivelySpeaking.net
http://www.youtube.com/watch?v=sIFYPQjYhv8Note that this has tons of dataIt’s really coolI can source itIt’s also an adIt’s also a place to have a dialogue and conversation on the topic (the comments section)Erik can visit it and interact with fans and detractors, etc.
Microsoft clipart
‘Social’ Media – media that permits communication back to the content provider and to other content consumers. So, a (published) letter to the editor of the New York Times in 1950 is social media. Why it’s so popular today is because of the online channels and the fact that the price of PCs has gone down, the number of publishing and syndication platforms has gone up, the price of broadband Internet connectivity has gone down, and the broadband penetration has gone up.‘New’ Media – media reach and platforms on all new channels; some great new forms of media aren’t necessarily social, but leverage ubiquitous and prevalent distribution channels, so they’re worth discussingB2B, B2C, and the difference (and the similarities) – who is the end consumer and user? Who is the purchaser? If they are one in the same, it’s (very typically) a B2C sphere. If they are different (like where I work), then it’s very typically a B2B sphere. These are different because the marketing message may very well be different for B2C and B2B, and the different channels inside a B2B message. These are the same because it fundamentally boils down to forming relationships and listening.Advertising vs. Marketing – By analogy: advertising is a bullhorn; marketing is a telephone.It’s a Modern-day Cocktail Party – You don’t walk into a party you’ve never been to before and start saying “buy my stuff!”. You walk the perimeter, walk through the middle, scan the crowd, listen a bit. You get a drink or a snack, you mingle. You join a conversation circle. You nod your head. You might offer up an opinion on the matter. Maybe someone asks you what you think, and you respond. Soon, you’re warm to the room. You laugh and chat. By the end of the night, you’re starting conversations, and people are joining your circles. *This* is the ‘social’ of ‘social media’.
Why is this a big deal all of the sudden?Change in landscape and consumer media consumptionPC prices went down, broadband penetration went up, anyone can be a blogger these daysForrester Social Technographics dataThis isn’t just conjecture – there is research behind thisPush v. pull; customers telling you what they want versus you giving customers few choices=-=-=-=-=-=-Quick history: Internet gained popularity, marketers saw a new channel, but still used 1.0, one-way communications… think newspapers and blaring TV adsImage source: http://www.socialmediatoday.com/SMC/106502
Quick history: Internet gained popularity, marketers saw a new channel, but still used 1.0, one-way communications… think newspapers and blaring TV adsImage source: http://www.socialmediatoday.com/SMC/106502
Broadband is now everywhere; telecommunication prices drop; most everyone has much broader accessibilityNo credentials to become a blogger (unlike journalism); tools to blog become free and ubiquitous (there’s a blogging *template* inside Microsoft Word!)Everyone is a blogger these days…Fundamental shift from a 1.0 tool to a 2.0 tool… this is what it means when people say “Web 2.0”; it permits feedback back to the author and between other consumers of that informationImage source: http://www.socialmediatoday.com/SMC/106502