Woonstad Rotterdam - Workshop gebruik van social media door ondernemers
Social Media Training (Linked In And Recruitment) Tias Nimbas 4 January 2012
1. - Social Media Training - TiasNimbas – 04/01/2012 -
Social Media Training - TiasNimbas 1 04/01/12
2. Introduction – Ayman van Bregt
- Co-founder NSMA
(Dutch Social Media
Academy)
- Digital Strategist with a
focus on turning digital (and
social) media into business
http://about.me/aymanvanbregt
Twitter: @aymanvanbregt
Social Media Training - TiasNimbas 2 04/01/12
3. Overview
1. Social media and recruitment
2. Everything you need to know about LinkedIn
3. Making LinkedIn work for you
Slides are available via http://www.slideshare.net/nsma
Social Media Training - TiasNimbas 3 04/01/12
4. 1. Social media and recruitment
Defining social media
The social media landscape: The Conversation Prism by Brian Solis
The effect of social networking
Social Technographics by Forrester
Social media used around the world
Social media used in business
Social recruitment
Social recruitment on LinkedIn
Tips in using social media
Photo:
Cistar
Social Media Training - TiasNimbas 4 04/01/12
5. Defining social media
‘Social media describes
online tools and platforms
that people use to share
opinions, insights,
experiences and
perspectives with each
other.
Social media can take many
forms, including text,
images, audio and video.
Populair social mediums
include blos, message
boards, podcasts, wikis and
vlogs (2006)’
- Dion Hinchcliffe -
Social Media Training - TiasNimbas 5 04/01/12
6. Quiz
Based upon the definition of Social Media...
Do you consider yourself an active social media user?
Social Media Training - TiasNimbas 6 04/01/12
7. The social media landscape
‘Choose wisely
and go step by
step’
h,p://www.theconversa5onprism.com/
Social Media Training - TiasNimbas 7 04/01/12
8. The effect of social networking
- Strongly connected small networks
- Link to other networks
- Connected subnetworks
Social Media Training - TiasNimbas 8 04/01/12
9. The effect of social networking
Source:
Anatomy
of
Facebook
Research by Facebook and the University of Milan
Social Media Training - TiasNimbas 9 04/01/12
10. Social technographics (user activity)
Inac&ves
Spectators
Joiners
Collectors
Cri&cs
Creators
Do
not
use
View
and
Have
a
Collect
Respond
to
Produce
social
media
read
profile
on
a
webcontent
webcontent
webcontent
webcontent
social
network
site
‘Not everybody uses social media in the same way’
Source:
Forrester
Research
Social Media Training - TiasNimbas 10 04/01/12
11. Social media used around the world
Social Media Training - TiasNimbas 11 04/01/12
12. Social media used around the world
h,p://www.slideshare.net/stevenvanbelleghem/social-‐media-‐around-‐the-‐world-‐2011
Social Media Training - TiasNimbas 12 04/01/12
13. Social media used in business
‘Conversations online outrank all traditional marketing channels’ (B2B)
Source:
GlobalWebIndex
Social Media Training - TiasNimbas 13 04/01/12
15. Social recruitment
Overthink your online identity
Source:
Careerenlightment
Social Media Training - TiasNimbas 15 04/01/12
16. Social recruitment
LinkedIn is the
preferred
social network
for recruiters
to start.
Source:
LinkedIn
Global
Recrui5ng
Trends
Survey
Social Media Training - TiasNimbas 16 04/01/12
17. Social recruitment on LinkedIn
Many recruiters use LinkedIn as a tool
Source:
LinkedIn
Global
Recrui5ng
Trends
Survey
Social Media Training - TiasNimbas 17 04/01/12
18. Social recruitment on LinkedIn
Posting jobs...
How
companies
use LinkedIn
with open
positions
Social Media Training - TiasNimbas 18 04/01/12
19. Social recruitment on LinkedIn
Using ‘Talent Finder’...
How
companies
use LinkedIn
with open
positions
Social Media Training - TiasNimbas 19 04/01/12
20. Social recruitment on LinkedIn
Viewing information on profiles...
How
companies
use LinkedIn
with open
positions
Social Media Training - TiasNimbas 20 04/01/12
21. Social recruitment on LinkedIn
Searching on specific details...
How
companies
use LinkedIn
with open
positions
Social Media Training - TiasNimbas 21 04/01/12
22. Social recruitment on LinkedIn
Using Search Alerts...
How
companies
use LinkedIn
with open
positions
Social Media Training - TiasNimbas 22 04/01/12
23. Tips in using social media
1. Google yourself (including 123people.com)
2. Align with the platforms used by your key players (local
differences)
3. Position yourself and streamline your profiles on different social
networks
4. Inform your network regularly that you’re available for a new
position
5. Share your knowledge proactively instead of showing how
great you think you are
6. Use the power of 4 degrees of separation (warm introductions)
7. Start with giving and you’ll be receiving
Social Media Training - TiasNimbas 23 04/01/12
24. Overview
1. Social media and recruitment
2. Everything you need to know about LinkedIn
3. Making LinkedIn work for you
Social Media Training - TiasNimbas 24 04/01/12
25. 2. Everything you need to know about LinkedIn
What is LinkedIn?
Numbers and facts
Characteristics
The impact of LinkedIn
Members’ activity
100% profile completeness
Applications
Networking
Groups
Jobs
Company pages
Answers
Social Media Training - TiasNimbas 25 04/01/12
26. What is LinkedIn?
h,p://youtu.be/ZVlUwwgOfKw
Social Media Training - TiasNimbas 26 04/01/12
27. What is LinkedIn?
‘LinkedIn is the world’s largest professional network with over
135 million members and growing rapidly.
LinkedIn connects you to your trusted contacts and helps you
exhange knowledge, ideas, and opportunities with a broader
network of professionals’
Source:
LinkedIn
Help
Center
Social Media Training - TiasNimbas 27 04/01/12
28. Numbers and facts
- 44% North-America
- 22% Europe
- 3 million Dutch members
- 62% male, 38% female
- 24% entrepreneurs
- Business services and
technology are the most
represented industries
- 4 billion searches (2011)
Source:
LinkedIn
About
&
NSMA
Photo:
Lazy
Person
Social Media Training - TiasNimbas 28 04/01/12
30. The impact of LinkedIn
‘LinkedIn provides work for an increasing amount of jobseekers’
Source:
Jobvite
Social Media Training - TiasNimbas 30 04/01/12
31. The impact of LinkedIn
‘LinkedIn generates twice the amount of leads as Twitter’
Source:
Pardot
(infographic)
Social Media Training - TiasNimbas 31 04/01/12
32. The impact of LinkedIn
Source:
LinkedIn
Press
Center
Social Media Training - TiasNimbas 32 04/01/12
33. The impact of LinkedIn
Source:
LinkedIn
Press
Center
Social Media Training - TiasNimbas 33 04/01/12
34. Members’ activity
35% checks profile daily
81% is a LinkedIn group member
C-level executives expand their network
Middle management maintain contacts
Entry level professionals seek jobs
42% update their profile regularly
90% is positive about LinkedIn
Source:
Lab
42
&
NSMA
Social Media Training - TiasNimbas 34 04/01/12
35. Members’ activity
Most activity
between 9-5
Increased activity
on mobile devices
in the evening
Most profiles
viewed during
office hours
Source:
Hubspot
Social Media Training - TiasNimbas 35 04/01/12
36. 100% profile completeness
Why a complete
profile?
Present yourself
as a professional
Higher ranking in
search results
Social Media Training - TiasNimbas 36 04/01/12
37. 100% profile completeness
Your current position
Two past positions
Your education
Your profile summary and specialties
A profile photo
At least three recommendations
Tips
Social Media Training - TiasNimbas 37 04/01/12
38. 100% profile completeness – Current position
Link (if applicable) to company page
Provide extensive and relevant information
Use relevant keywords to describe yourself
Social Media Training - TiasNimbas 38 04/01/12
39. 100% profile completeness – Two past positions
Add your working history
Social Media Training - TiasNimbas 39 04/01/12
40. 100% profile completeness – Education
Link to your school
Add activities and
societies
Provide additional
notes to show more
of your personality
Social Media Training - TiasNimbas 40 04/01/12
41. 100% profile completeness - Summary and specialties
Keep it short and
simple
Focus on the key
message
Add specialties
Social Media Training - TiasNimbas 41 04/01/12
42. 100% profile completeness - a profile photo
This is how
people look at
a LinkedIn
profile
- Quality photo
- Professional
appearance
Source:
Eyetrack
Shop
- Friendly
Social Media Training - TiasNimbas 42 04/01/12
43. 100% profile completeness - three recommendations
Ask for recommendations
and show them on your
profile and the profile of
the person giving you the
recommendation
Social Media Training - TiasNimbas 43 04/01/12
44. Quiz
Who has got a profile on LinkedIn that is 100% complete?
Social Media Training - TiasNimbas 44 04/01/12
46. Avoid overused keywords
Creative
Multinational
Dynamic
Effective
Problem solving
Motivated
Managerial
Track record
Source:
LinkedIn
Press
Center
Social Media Training - TiasNimbas 46 04/01/12
47. Don’t exaggerate with keywords
Source:
Richard
van
der
Blom
Blog
Social Media Training - TiasNimbas 47 04/01/12
48. Add websites
Generate traffic
Social Media Training - TiasNimbas 48 04/01/12
49. Add sections to your profile
- Certifications
- Courses
- Honors and Awards
- Languages
- Organizations
- Projects
- Patents
- Skills
- Test Scores
- Volunteer Experience &
Causes
Social Media Training - TiasNimbas 49 04/01/12
50. Change the order of your profile
Let the most
important
sections stand
out
Drag to rearrange profile sections
Social Media Training - TiasNimbas 50 04/01/12
51. Applications
Adding applications to your profile
Twitter
Slideshare
Events
Find more
Social Media Training - TiasNimbas 51 04/01/12
52. Applications – Adding applications to your profile
Applications add value to your profile
Social Media Training - TiasNimbas 52 04/01/12
54. Applications - Tweets
- Add a Twitter ‘follow
button’ to your profile
- Redirect tweets
automaticly (or just tweets
with the hashtag #in)
- Use your LinkedIn profile
to get Twitter followers
Social Media Training - TiasNimbas 54 04/01/12
55. Applications - Slideshare
- Share your Slideshare
presentations via LinkedIn
- Show presentations
through thumbnails or a
complete player
Social Media Training - TiasNimbas 55 04/01/12
56. Applications - Events
- Find relevant events
- Show which events you
attent
- See who is also attending
- Add your own events to
the database
Social Media Training - TiasNimbas 56 04/01/12
57. Applications
Use
‘Browse More
Applications’ to
find more
Social Media Training - TiasNimbas 57 04/01/12
58. Networking
1st, 2nd and 3rd degree connections
People you may know
Find connections through e-mail
Who’s viewed your profile
Search people
Interact
Status updates (what’s on your mind)
Tips
Social Media Training - TiasNimbas 58 04/01/12
59. Networking - 1st, 2nd and 3rd degree connections
The networking
economy – We
are globally
connected...
Social Media Training - TiasNimbas 59 04/01/12
60. Networking - People you may know
LinkedIn shows
suggestions
based upon
information on
your profile and
your e-mail
addresses
Social Media Training - TiasNimbas 60 04/01/12
61. Networking - Find connections through e-mail
Select ‘Add
Contacts’
Enter your
e-mail address
Add the people
you know
Social Media Training - TiasNimbas 61 04/01/12
62. Networking - Who’s viewed your profile
See who has
visited your
profile recently
Social Media Training - TiasNimbas 62 04/01/12
63. Networking - Search People
‘Find new and
relevant
connections’
Set the search
mode to ‘People’
Create a relevant
query
Filter the search
results
Social Media Training - TiasNimbas 63 04/01/12
64. Networking - Interact
‘Expand your
network’
Always include a
personal message
1: Connect when you know the
person
2: Get introduced through a
connection
Social Media Training - TiasNimbas 64 04/01/12
65. Networking – Status updates
Show your expertise by sharing messages
Increase your visibility
Call to (inter)action
Social Media Training - TiasNimbas 65 04/01/12
66. Networking - Privacy settings
Do you want to browse anonymously
or show that you have visited a profile?
Social Media Training - TiasNimbas 66 04/01/12
67. Find new connections through status updates
Find
professionals
and start a
dialogue
Social Media Training - TiasNimbas 67 04/01/12
68. Groups
Value
Different types of groups
Finding interesting groups
View group statistics
Interact with professionals
Become an influential
Groups and recruiters
Social Media Training - TiasNimbas 68 04/01/12
69. Groups - Value
Stimulate discussions
Share knowledge
Expand your business network
Stay informed
Social Media Training - TiasNimbas 69 04/01/12
70. Groups - Different types of groups
- Alumni groups
- Corporate groups
- Conference groups
- Networking groups
- Non profit groups
- Professional groups
Social Media Training - TiasNimbas 70 04/01/12
71. Groups - Different types of groups
Open groups: Closed groups:
Accessable for every user. To join ‘closed groups’ you have
You can join the group directly. to request a membership.
Social Media Training - TiasNimbas 71 04/01/12
72. Groups – Finding interesting groups
Set the search mode to
‘Groups’
Create a relevant query
Optional:
Select the group category
Select a language
Click on search
Browse the results
Social Media Training - TiasNimbas 72 04/01/12
73. Groups - View group statistics
Is the group
active and
relevant?
Social Media Training - TiasNimbas 73 04/01/12
74. Groups - Interact with professionals
Comment on discussions
‘Like’, ‘Follow’ or ‘Share’ a discussion
Start your own Discussion or Poll
Social Media Training - TiasNimbas 74 04/01/12
75. Groups - Become an influential
Influence members
of a group by
participating
actively
Social Media Training - TiasNimbas 75 04/01/12
76. Groups and recruiters
1. Identify recruiters that are important for you
2. Find out via their profile if they are members of groups on
LinkedIn
3. Join mutual groups
4. Share your knowledge and participate in active discussions or
start your own discussion
Social Media Training - TiasNimbas 76 04/01/12
77. Jobs
LinkedIn jobs
Job suggestions
Search jobs
Applying for a job
Tips
Social Media Training - TiasNimbas 77 04/01/12
78. Jobs – LinkedIn jobs
Find relevant jobs by using the jobs section on
LinkedIn
Social Media Training - TiasNimbas 78 04/01/12
79. Jobs – Job suggestions
(The importance of relevant information
on your profile)
LinkedIn shows
suggestions based
on information on
your profile
Social Media Training - TiasNimbas 79 04/01/12
80. Jobs - Search jobs
Create a relevant query
Filter search results
Find matching jobs
Social Media Training - TiasNimbas 80 04/01/12
81. Jobs – Applying for a job
Apply directly or
on the company
website
Social Media Training - TiasNimbas 81 04/01/12
82. E-mail alerts
Receive e-mail
updates with
suggested jobs
Social Media Training - TiasNimbas 82 04/01/12
83. Save jobs
Save jobs and retrieve later
Social Media Training - TiasNimbas 83 04/01/12
84. Company pages
Finding relevant company pages
Follow company pages
Get introduced
Social Media Training - TiasNimbas 84 04/01/12
85. Company pages - Finding relevant company pages
Set the search mode to
‘Company’
Filter search results
View company details
Follow company
Social Media Training - TiasNimbas 85 04/01/12
86. Company pages - Follow company pages
Stay up-to-date
View profiles of the
employees
Be the first to discover
new job openings
Show your interest in the
company
Social Media Training - TiasNimbas 86 04/01/12
87. Company pages - Get introduced
How many connections
link you to the
company?
Send a message and ask
for an introduction
Social Media Training - TiasNimbas 87 04/01/12
89. Answers - Value
Show your knowledge
Rated answers stage your expertise
Giving attention to your network
Social Media Training - TiasNimbas 89 04/01/12
90. Answers – Using Answers
Go to Answers (under More)
Browse questions from your
network
Browse questions in
categories
Ask questions
Social Media Training - TiasNimbas 90 04/01/12
91. Overview
1. Social media and recruitment
2. Everything you need to know about LinkedIn
3. Making LinkedIn work for you
Social Media Training - TiasNimbas 91 04/01/12
92. 3. Making LinkedIn work for you
Goals
Key players
Activities and time
Do’s and dont’s
Tip
Overview
Social Media Training - TiasNimbas 92 04/01/12
93. Making LinkedIn work for you - Goals
FOUT:
What are my Present yourself as an
goals? expert?
Generate business?
Follow competitors?
Find a job?
Social Media Training - TiasNimbas 93 04/01/12
94. Making LinkedIn work for you – Key players
FOUT:
Who do i need to
follow and target? Industry professionals?
Decision makers?
Recruiters?
Colleagues?
Social Media Training - TiasNimbas 94 04/01/12
95. Making LinkedIn work for you - Activities and time
What will you use and not use on LinkedIn?
100% Profile completeness?
Monitoring profile activity?
Join groups?
Monitor updates?
Use Answers?
How much time are you willing to spend?
15 minutes a day?
Half an hour weekly?
A couple of hours monthly?
Annually optimize your profile?
Social Media Training - TiasNimbas 95 04/01/12
96. Making LinkedIn work for you – Do’s and dont’s
Present yourself a unique way
Act and be social without putting the focus on selling yourself
Keep your profile updated
Interact with your connections (give attention) Do
Send invitations without a personal note
Share meaningless status updates
Add too long descriptions and summaries on your profile
Don’t Spam people
Social Media Training - TiasNimbas 96 04/01/12
97. Making LinkedIn work for you - Tip
1. Define yourself as a personal brand in three words
2. Search for these words on LinkedIn
3. Analyze the top 5 profiles and learn how to improve your profile
4. Monitor improvement with information and statistics of how
often you show up in searches
Social Media Training - TiasNimbas 97 04/01/12
98. Making LinkedIn work for you – Overview
A complete profile with relevant keywords makes you stand out more and contributes to
be found better bij recruiters on LinkedIn
Keep in touch with connections and expand your network
Participate in groups and get noticed by recruiters and professionals
Find relevant jobs and apply
Follow companies to stay up to date
Social Media Training - TiasNimbas 98 04/01/12
99. Extra material from the discussion
The offline network: http://www.youtube.com/watch?v=VeP7AFwqHcQ
What Facebook really knows: http://www.youtube.com/watch?v=kJvAUqs3Ofg
Using LinkedIn-functionalities within Facebook: http://branchout.com/ and
http://www.beknown.com/landing
LinkedIn Demographics (in response to Stanley’s question on Engineering):
http://www.slideshare.net/amover/linked-in-demographics-and-statistics-2011
Social Media Training - TiasNimbas 99 04/01/12
100. Contact
Connect with us...
ayman@nsma.nl
Twitter: @aymanvanbregt & @nsma_
LinkedIn: http://linkd.in/nsma
Presentation available via:
http://www.slideshare.net/nsma Follow our tips & tricks (Dutch)...
http://www.socialmediaacademie.nl
Social Media Training - TiasNimbas 100 04/01/12