Presentation delivered by William Gaultier, CEO of e-storm and Kendra Losee, Vice Chancellor of Marketing for National University System on develop a strategic social media plan based on research with students, senior management, competitors.
A true way to get more strategic about social media beyond the tactics.
e-storm has developed this strategic framework for ebates.com, sutter home, microsoft, pleo and many other organizations.
Enjoy! and let us know what you think?