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Social Media Management Cutting Through the Cluter
1. Social Media Management
Cutting through the clutter
Robin J. Phillips
@RobinJP
Reynolds Center for
Business Journalism
Twitter:
@BizJournalism
facebook.com/BizJournalism
2. + It’s ok, we’re all
overwhelmed ..
You are not alone
You have more power than you think
Giving up is not a good idea
You will never see it all .. and that’s OK
Set goals, schedule time for your social media
Several (free) tools can be useful for filtering social media
What you want and get out of social media is very personal
6. + Set some goals
Increase number of followers.
Increase impact – number of retweets, interaction, story ideas generated.
Increase fan/friend count.
Track analytics to understand interaction, activity on your page.
Set a goal for number of uploads a month.
Increase number of views on your videos by integrating with rest of SM network.
Make sure your key contacts on your beat are also LinkedIn contacts.
Find discussions that are most relevant to your beat and take part.
8. + Is your media managing you?
Problem
Email
No
time to Tweet
Too
Is
overload
much to read
this worthwhile?
Cut
into personal time
Too
much clutter
Twitter, FB, etc.
Feels
like a chore
Possible solution
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Mailbox zero
Schedule it
Readers, RSS
Goals, analytics
Schedule ahead
Curate, thin the herd
Find your style
It’s a relationship