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17 social media toolsfor public relations professionals 4th Annual Social Media forPR & Corporate Communications by Pete Codella, APR February 14, 2011
My information Pete Codella, APR (Accredited in Public Relations) pete@codellamarketing.com @codella 801.448.7383 TXT prpete to 50500 for my SMS business card by Contxts.com
Twitter publishing tools Tweet Deck Social Oomph Dynamic Tweets CoTweet TwitPic Bitly FeedBurner’s Socialize
Tweet Deck
Tweet Deck
Tweet Deck
Social Oomph
Social Oomph
Social Oomph
Dynamic Tweets
CoTweet
TwitPic
TwitPic
Bitly
Bitly
FeedBurner’s Socialize
Twitter Search Tweet Deck Tweet Beep Topsy Google Social Search Bing BackTweets Twitter search tools
Twitter Search
TweetBeep
Topsy
Topsy
Google Social Search
Bing bing.com/twitter
BackTweets
Twitter network tools Twitter Find People Twellow TweepSearch
Twitter Find People
Twellow
Twellow
TweepSearch
TweepSearch
Twitter measurement Klout Grader
Klout
Grader
Username
Facebook friend lists
Edit your page
Like Box
Notes & RSS
Involver plugins
YouTube
Posterous
HTML on a page tab
HTML on a page tab
Custom page
Developers developers.facebook.com/showcase
LinkedIn groups
LinkedIn polls
LinkedIn jobs
LinkedIn companies
Listen Technorati BlogPulse Board Tracker Google Alerts Social Mention Sprout Social Icerocket
Listen Trackur Visible
Technorati
BlogPulse
Board Tracker
Google Alerts
Google Alerts
SocialMention
Sprout Social
Icerocket
Trackur
Visible
Monitoring via RSS Google Reader Google Blog Search Google Social Search Twitter Search What the Hashtag?!
Google Reader
Google Blog Search
Google Social Search
Twitter Search
What the hashtag?!
Compare Alexa Compete
Alexa
Alexa
Alexa
Compete
Research Google Trends Wikiscanner Wordle ZoomInfo Go2Web20
Google Trends
Wikiscanner
Wordle
ZoomInfo
Go2Web20
Measure Google Analytics Grader Website Blog Facebook Twitter Press Release Quantcast
Measure Quarkbase Radian6 SWIX Sysomos Xinu
Google Analytics
Website Grader
Grader.com
Quantcast
Quarkbase
Radian6
SWIX
Sysomos
Xinu
Monitor Alterian Argyle Social Brandwatch Collective Intellect Custom Scoop CyberAlert Cymfony
Monitor Jive Fliptop Lithium Sentiment360
Alterian
Argyle Social
Brandwatch
Collective Intellect
Custom Scoop
CyberAlert
Cymfony
Jive
Fliptop
Lithium
Sentiment360
Aggregate Tumblr FriendFeed HootSuite
Tumblr
FriendFeed
HootSuite
Tagging Delicious Digg StumbleUpon
Delicious
Digg
StumbleUpon
Publish Posterous Ping.fm FeedBurner YouTube
Posterous
Posterous
Ping
Ping dashboard
FeedBurner
YouTube
Bonus!
7 steps to free Internet monitoring Google Search — set the baseline for your keyword(s) Create a Gmail account Set-up Google Reader Do a Google Blog Search Do a Twitter search Add RSS feeds for your search results to your Reader Subscribe to Google Alerts
10 practical steps to business results using social media Claim your name on as many platforms as possible Pick your poison — decide which tools you’ll use and why Plan your publishing — both content and people resources Build your online networks — this is the new advertising ‘reach’ Listen!
10 practical steps to business results using social media Give VIP treatment to your social media friends Create fun, unique, engaging content Be consistent (stick to your plan, #3) and be persistent Engage with your online network to build stronger relationships Monitor, measure and track your involvement; compare it to other initiatives (advertising, events, sales, etc.)
youtube.com/codellamarketing

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