This document discusses how social media has evolved from Web 1.0 to Web 2.0 and the importance of social networks and social graph for businesses. It provides an overview of major social media platforms like Facebook, Twitter, LinkedIn and tools to engage with followers and customers on these networks. The key aspects covered are creating profiles, groups, pages, engaging users through sharing content, building relationships and facilitating conversations on these platforms.

1. Social Media and Your BusinessForensic Expert Witness AssociationMarch 27, 2010San Francisco, CAJohn LarkinGreg Barber

2. Email requesthttp://www.tinyurl.com/fewaworkshop

3. Social NetworksDiggTwineStumbleUponRedditDeliciousFacebookOrkutNingEcademyOK CupidLinkedInTribefubarJamendoMySpaceRyzeTwitterGood ReadsXingSecond LifeGaiaFriendster

4. Social NetworkingOne in every 11 minutes online globally is accounted for by social network and blogging sitesSocial Networking Sites have surpassed e-mailMark Hackman (PC World, March 10, 2009)Nielsen (Oct 2009): An average of 6 hours per month per user spent on FBFacebook surpasses Yahoo as the 2nd most visited siteLA Times, February 18, 2010

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6. McCain

7. Web 1.0Top downUpdating static HTML pagesFROM a central information source OUT TO a group of eager information seekers:magazinebulletinse-blastswebsite

8. Web 1.0 It was still clear, during the time of Web 1.0, what was universally meant by the word EXPERT.Who controls the "means of [intellectual] production"?

9. Web 1.5The RSS feedThe Web switches from “pull” to “push”Uses XML

10. Exercise Creating an RSS reader accountCreate a Google AccountPassword naming conventionSubscribe to an RSS feedhttp://www.forensic.org/fewa/http://www.nytimes.comhttp://www.theonion.com

11. Subscribing to RSS (IE 7+)Google home pageGoogle ReaderBloglinesMyYahoo!IE Favorites

12. Subscribing to RSS (Firefox)

13. Web 2.0From connecting people with documentsTo connecting people with people

14. Web 2.0BETWEEN information seekers

15. Social Graph

16. Social Graph

17. Social GraphWhat kinds of connections already exist between you and your clients/stakeholders?What kinds of connections can now be leveraged that couldn't be leveraged before?

18. Web 2.0Value (profitability) shiftsFrom owning access to [scarce] information or opportunity for interactivityTo creating/facilitating/owning the conduits of communityProduce more Produce with an eye toward interactivity

19. New ModelsNot to be used in same, top down wayNot just another top-down mediumLevel of commitment Easy to set up a social networkTakes a lot of work to make one workStill have to plan carefullyMust monitor content far more actively than beforeResponders should have the authority (these are real-time conversations here)

20. Ch-ch-ch-changesFrom deterministic to probabilisticFrom social networking to social notworking

21. Quick and Easy PublishingIncreasing ComplexitySOURCESNewspapersTelevisionAssociationsConferencesPUBLIC

22. News Bookmarking ServicesStumbleUponCreate accountCustomize profile/choose topicsSubscribe to each other's stumblesDiggCreate accountSearch and subscribe; add friendsDelicious (formerly de.licio.us)RedditCreate an accountCreate a Reddit

23. StumbleUpon

24. Digg

25. Don't forget your quotation marks

26. reddit

27. Other "Social" News Agg Siteshttp://www.mixx.com/http://kirtsy.com/http://tipd.com/Self niched for "financial news"

28. FacebookCreate accountEdit profileSearch email contact list (optional)Set privacy settingsCreate lists

29. Case StudyGuy Berry: Real Estate Agent, Trainer, Expert WitnessNote profile photoNote the note

30. Facebook Core AppsFind friendsBefriend/Friend others in the groupPost a statusComment on a friend's statusRemove conversationCreate a photo albumCreate a group/fan page for your business"Advertising"  "pages"  "create a page"Send out an announcement from that group

31. Facebook: WARNING

32. Facebook AppsNetworked blogsFind a few blogs to followRegister your own blog if you have oneCreate a boxSocial RSS (RSS-Connect)Download toolbarSimplarisBlogCast

33. Facebook AppsI EndorseMy Business BlinkWeb Professional ProfileDoesn't work on Mac

34. Facebook AppsCalliflowerSmartMessage Center Voice Mail appIntroductionsPC onlyCreate a Badge

35. DigressionGoogle Docs Forms, an alternative to SmartMessage Center

36. Facebook AppsSocialFlyWorkspace HuddleFileshare; upload logoSlideshare

37. Placing a Facebook AdSelect "Advertising" from the bottom of any page.Then click "Create and Ad."

38. MySpace RIP“[E]xpress yourself into a void and hope people come to visit your page.” Web 2.0 tools, Web 1.0 structure“Hoped that … users would write long-form blogs but … The quick and easy publishing on Facebook and Twitter [won out].”(RWW: http://tinyurl.com/cgadbl)Music playing when page loads - WTH

39. Twitter

40. Twitter and the 80-20 Rule"[T]he most prolific 10% of twitterers accounted for 90% of all tweets"20% of account holders have not tweeted anything at allEconomist January 28, 2010

41. Twitter … However…Folks, however, are still using Twitter to drum up businesshttp://business.twitter.com/twitter101/DellJet BluePepsiLevi's

42. TwitterCreate an accountUpload a background photoFor later: 1024x768 pixels (or larger)Keep your graphics to the left-most 150 pixelsTweet your first tweetTweet second tweet using #FEWAGo to search.twitter.comType in #FEWAFriend/Follow each otherReturn to search.twitter.comType in relevant term to find people to followRetweet something

43. TwitterValue: More than finding out what your cousin had for breakfastFeaturesHash marksRTsearch.twitter.comTrending topicsTwitterberryübertwitterTwihrlSponsored conversations (izea.com)http://www.youtube.com/watch?v=U1Bnmrssfqg

44. TwitterOh yeah, you can meet actual people on TwitterBuilding relationships vs. mass followsWhen do I start caring that my brand is being Tweeted?300 followers? How many care what you have to say?

45. Twitter“[N]o one on Twitter wants to be 'sold to' or 'marketed to.' They are there to build relationships.”Chummy or formal? “The businesses it works best for are the ones that have a deep understanding of the people they serve.”RainToday.comBest 40 brands on Twitterhttp://mashable.com/2009/01/21/best-twitter-brands/

46. Twitter Apps: News Outlets Associated Press, @associatedpressFinancial Times @FTmedianews, @FTfinancenewsLA Times, @latimesbreaking, @latimesworld, @latimestechMcClatchy Washington Bureau, @McClatchyDCMacworld, @MacworldOrange County Register, @OCRegisterPRWeek magazine, @prweekstaffReuters, @ReutersScientific American Magazine & Website, @SciAmSilicon Alley Insider, @alleyinsiderThe Chicago Tribune, @chicagotribuneThe Guardian, @guardiannewsThe London Times, @timesonlineThe New York Times, NY, @nytimesThe Washington Post The Trail/44, @wapo44US News & World Report, @usnewsUSA Today, @ondeadline

47. Twitter Apps: News Outlets Exercise: Find at least 25 news outlet Twitter feeds and add them to a list called "News."Create two or more other lists and place those news tweet feeds into them.NPR, @nprNewsThe Atlantic, @atlantic_onlineHarpers, @harpersHuffington Post, @huffingtonPostCNN Breaking News, @cnnbrkLady Gaga, @lADYgAGAMcKinsey Quarterly, @MckQuarterlyAmerican Spectator, @AmspecMother Jones, @MotherJonesThe Economist, @theeconomistHarvard Business Review, @harvardbizNational Review, @NROCornerAnticipate ending up following hundreds of accounts, get started early with lists.

48. Twitter Apps: MonitterFilter by locationUpdates in real time, no "refreshing" needed.Three search termsGenerate RSS feed

49. Twitter Apps: TweetDecktwitterlinkedintwitter DMstwitter hashmark

50. Twitter Apps: TwilertTrending topics that you specify are emailed daily to you.

51. Twitter ToolsTwelloExercise: find 25 people to follow using specific search criteria.Don't forget to assign each to one or more lists.

52. Twitter Tools: My Cleenr

53. Twitter Tools: TwitterfeedIf your blog generates an RSS feed, you can use this service to automatically create a tweet each time your blog is updated.Keep in mind, though, that most blogging services now provide a mechanism for this so you might not need Twitterfeed.

54. Friend FeedRoomsRoom with a view of other roomsPack as much into the headline as possible

55. FlickrCreate accountUpload photosShare

56. YouTubeChannelsHow to upload a videoHow to download a videomediaconverter.org

57. Yammer

58. LinkedInGetting by with the free versionGroupsSearching for contactsSan Francisco CEOs with expertise in Accounting

59. LinkedIn: Profile

60. LinkedIn: My Groups

61. LinkedIn: Find Groups

62. LinkedIn: Create Groups

63. LinkedIn: Email Delivery Settings

64. LinkedIn: Email Updates

65. LinkedIn: Applications

66. Building Your OwnNot so freeMzingaRamiusFreeNingWordpress.com.orgDrupal

67. Ning

68. New Models (cont.)You can't just reach out to your followers…

69. New Models (cont.)…You must provide them the means to pass your message along to their followers.addthis.com