This document discusses how social media has evolved from Web 1.0 to Web 2.0 and the importance of social networks and social graph for businesses. It provides an overview of major social media platforms like Facebook, Twitter, LinkedIn and tools to engage with followers and customers on these networks. The key aspects covered are creating profiles, groups, pages, engaging users through sharing content, building relationships and facilitating conversations on these platforms.
The document provides an overview of Twitter, including its history and usage. It discusses how to effectively use Twitter to build relationships, monitor news/events, and for crisis communication. It offers tips on establishing an online presence on Twitter, such as including a profile URL, photo, and engaging with others. Metrics for measuring Twitter success are presented, as well as various Twitter apps and analytics tools. The document also provides examples of how students have used social media, including Facebook and blogs, for journalism assignments.
Growing Your Business with Twitter: An Infoboom WebinarPaul Gillin
Twitter is the hottest new social networking tool, but it can be dense and confusing to the uninitiated. Successful users are finding that Twitter can deliver a gusher of value, from market intelligence to sales leads, but unlocking that value requires understanding the unique characteristics and culture of the Twitter community.
This webinar looks at the dynamics of Twitter and how to apply it to your business. You'll learn:
Who should “tweet” for your company;
How to create a unique and compelling Twitter presence;
How to grow a quality follower base;
The value of retweets and hash tags;
How to express yourself in 140 characters; and
The low-hanging fruit of business value.
Twitter is a microblogging service that allows users to post short messages called tweets that are limited to 140 characters. Tweets can include links, thoughts, and updates on what a user is currently doing. While Twitter has a small user base compared to other social networks, its growth rate has been very high. The user demographic skews older than assumed, between ages 25-45. People use Twitter to share breaking news, interesting links and thoughts. Various apps and tools allow enhancing the Twitter experience across different devices and platforms. New users should learn conventions like mentions, hashtags, retweets and follow Twitter etiquette.
The document discusses spreadable media and how content is shared online through social networks and platforms like Twitter and Facebook. It provides tips on using hashtags, geotagging, shortlinks and widgets to help disseminate content. Key advice includes listening first before sharing valuable content to build connections and engage audiences.
This blog post summarizes key points from several technology, business, and entertainment blogs. The blogs discuss topics such as Google Fiber increasing internet speeds, suppressed inventions, Twitter cancelling a data contract, and actors joining new movies. The blogs provide commentary and opinions on these topics from various authors.
The document discusses how social media is becoming an important tool for communication and engagement. It provides an overview of popular social media platforms like Twitter, Facebook, and YouTube and how organizations can use them to share information and interact with the community. The document also outlines best practices for using social media and some tools to help manage a social media presence.
Reaching Policymakers Through New Media march31-finalmccannjl
This document discusses how non-profits can use new media like social media, blogs, videos and websites to influence policymakers. It provides examples of organizations that have successfully used these tactics. Key recommendations include using the right tools for the target audience, having a clear message, knowing your state's political landscape, and tracking results to improve strategies. Examples show how blogs, videos and relationships with journalists helped advance policy debates and in some cases directly influenced legislation.
This document provides an overview of social media and Twitter best practices. It discusses how Twitter can be used as part of an overall marketing strategy and outlines steps for setting up a Twitter profile, finding people to follow, understanding Twitter lingo, following best practices, and interacting on Twitter. Key metrics mentioned include that Facebook has over 500 million users and YouTube is the second largest search engine.
The document provides an overview of Twitter, including its history and usage. It discusses how to effectively use Twitter to build relationships, monitor news/events, and for crisis communication. It offers tips on establishing an online presence on Twitter, such as including a profile URL, photo, and engaging with others. Metrics for measuring Twitter success are presented, as well as various Twitter apps and analytics tools. The document also provides examples of how students have used social media, including Facebook and blogs, for journalism assignments.
Growing Your Business with Twitter: An Infoboom WebinarPaul Gillin
Twitter is the hottest new social networking tool, but it can be dense and confusing to the uninitiated. Successful users are finding that Twitter can deliver a gusher of value, from market intelligence to sales leads, but unlocking that value requires understanding the unique characteristics and culture of the Twitter community.
This webinar looks at the dynamics of Twitter and how to apply it to your business. You'll learn:
Who should “tweet” for your company;
How to create a unique and compelling Twitter presence;
How to grow a quality follower base;
The value of retweets and hash tags;
How to express yourself in 140 characters; and
The low-hanging fruit of business value.
Twitter is a microblogging service that allows users to post short messages called tweets that are limited to 140 characters. Tweets can include links, thoughts, and updates on what a user is currently doing. While Twitter has a small user base compared to other social networks, its growth rate has been very high. The user demographic skews older than assumed, between ages 25-45. People use Twitter to share breaking news, interesting links and thoughts. Various apps and tools allow enhancing the Twitter experience across different devices and platforms. New users should learn conventions like mentions, hashtags, retweets and follow Twitter etiquette.
The document discusses spreadable media and how content is shared online through social networks and platforms like Twitter and Facebook. It provides tips on using hashtags, geotagging, shortlinks and widgets to help disseminate content. Key advice includes listening first before sharing valuable content to build connections and engage audiences.
This blog post summarizes key points from several technology, business, and entertainment blogs. The blogs discuss topics such as Google Fiber increasing internet speeds, suppressed inventions, Twitter cancelling a data contract, and actors joining new movies. The blogs provide commentary and opinions on these topics from various authors.
The document discusses how social media is becoming an important tool for communication and engagement. It provides an overview of popular social media platforms like Twitter, Facebook, and YouTube and how organizations can use them to share information and interact with the community. The document also outlines best practices for using social media and some tools to help manage a social media presence.
Reaching Policymakers Through New Media march31-finalmccannjl
This document discusses how non-profits can use new media like social media, blogs, videos and websites to influence policymakers. It provides examples of organizations that have successfully used these tactics. Key recommendations include using the right tools for the target audience, having a clear message, knowing your state's political landscape, and tracking results to improve strategies. Examples show how blogs, videos and relationships with journalists helped advance policy debates and in some cases directly influenced legislation.
This document provides an overview of social media and Twitter best practices. It discusses how Twitter can be used as part of an overall marketing strategy and outlines steps for setting up a Twitter profile, finding people to follow, understanding Twitter lingo, following best practices, and interacting on Twitter. Key metrics mentioned include that Facebook has over 500 million users and YouTube is the second largest search engine.
This document provides an introduction to Twitter and how to use it effectively for activism, known as "Twittivism." It defines common Twitter terminology and explains that Twitter allows users to connect globally through short messages called tweets. The document encourages readers to see Twitter not just as a social platform, but as a tool for real activism by tracking information and sharing it with followers. It notes that Twitter has over 140 million active users who produce 340 million tweets daily, showing its potential for organizing and communicating ideas to drive people to action.
The document discusses using Twitter to connect with key audiences and make social change. It provides tips on listening to others on Twitter, taking the plunge to start tweeting, and tools like TweetDeck and Hootsuite that can help manage tweets. The goal is to help members of the HHS Network CA learn strategies for effectively using Twitter to advocate, share information, and collaborate.
The document provides instructions for creating a Facebook account and customizing your profile. It outlines the basic steps to set up an account, including providing name, email, birthday and password. It emphasizes completing your profile with details like education and work to help others find you. Additionally, it recommends taking advantage of Facebook's vanity URL feature to create a shorter, more memorable URL for your profile like Facebook.com/YourName to make it easier for people to find and share your profile.
(SKIP TO SLIDE 113 IF YOU ALREADY KNOW WHAT TWITTER IS.) A presentation I gave at the Nurun Montreal head office in February 2009. The subject covers an idea I had about leveraging the viral potential of Twitter to benefit both its users and third parties looking for some marketing love.
Blogs have become an important source of news and information. They allow for behind-the-scenes perspectives and immediate reporting from anywhere via mobile devices. However, blogging can also put reporters at risk as their online activities are more easily traced, and blogging from dangerous locations can leave reporters vulnerable with no backup. While some see blogging as a threat to traditional media, others believe blogs will continue to work alongside and influence mainstream news.
Here are some tips for putting your story together:
- Keep posts between 200-400 words for maximum impact. Shorter is better for the internet.
- For video, edit down to the most important 30 seconds if you have more footage. Use free video editing software.
- Upload videos to YouTube under 10 minutes. Stop and restart recording events every 10 minutes for easy editing later.
- Don't underestimate a good photo with a caption. A simple photo can go viral.
- Store photos on sites like Facebook, Twitter, Instagram, Flickr for sharing.
- Let your network know where you'll be so others can help spread the word later. Contact bloggers beforehand.
- Express your
This is a training that was conducted for the NWS offices. It includes the basics of Twitter, some tips and best practices for NWS offices to use on Twitter and finally a section on detecting fake tweets and fake pictures.
I am no longer the Technology Coordinator at Glenfield School, but please feel free to contact me on Twitter. This presentation is an introduction to Twitter for educators. @sammorra
The document provides guidance on using social media and other online resources to find passive job candidates. It discusses searching profiles on Facebook, MySpace, Twitter, LinkedIn, blogs, mailing lists and more to build employer brands, gain trust and find additional details on prospective candidates without active recruiting. Specific search techniques are outlined for each platform.
This document summarizes the state of Twitter in January 2010. It finds that Twitter growth had slowed to 3.5% monthly from a high of 13% the previous year. The average Twitter user was now more engaged with more followers, followings, and tweets. Additionally, profiles were becoming more complete and international adoption was increasing significantly with 40% of top locations outside of North America.
Twitter is a communication platform that allows users to write and read short messages called tweets. It helps businesses connect with customers by allowing them to quickly share information, gather feedback, and build relationships. To build a following, businesses should tweet valuable content several times a day, engage with other users, and provide a description in their profile. Some businesses have seen increased sales from their presence on Twitter.
The document summarizes key statistics about the state of Twitter in Q4 of 2008. It finds that Twitter grew significantly in 2008, with 70% of users joining that year. While Twitter has an estimated 4-5 million users total, only 30% are engaged, as 35% have 10 or fewer followers. The average user tweets most during the week and has been on Twitter for around 275 days. The top locations listed in profiles are major English-speaking cities like London, New York, and San Francisco.
A webinar on highlighting data from HubSpot's State of the Twittersphere report, released in January 2009. The report covers the new data and introduces three case studies of businesses using Twitter.
Wanna learn more about Facebook for your business?
• Why do people share?
• Latest FB Statistics.
• What's the value of a "Fan"
• What happens after you click "like"
• "Edge Rank" What is it, and why you need to care.
This document provides an overview of social networking technologies and how cultural institutions can use them. It defines common terms like blogs, microblogging and podcasting. Examples are given of how organizations like the National Trust, Coca-Cola Archives, and Charles H. Wright Museum of African American History have used Twitter, Facebook, Flickr and blogs to engage new audiences and share collections. The document encourages institutions to experiment with one or two technologies before expanding and stresses keeping content relevant and personable.
This document provides instructions and guidance for managing Startau Tel Aviv University's social media accounts and online presence. It includes information on administrative logins and passwords for platforms like Facebook, Twitter, and Startau.org. It also offers tips on effective social media posting, using analytics to understand audience engagement, and creating a monthly report on key online metrics. The goal is to spread awareness of Startau's services and events while measuring the success of its digital marketing efforts.
Social Media Web Marketing Nov 2009 Wk2PCM creative
The document discusses various aspects of social media marketing and web tools. It introduces social networking concepts like managing, maintaining and measuring networks. It also covers specific platforms like Facebook, Twitter, and Ning and how to create accounts and build networks on these sites. RSS feeds and tools for online publishing and content sharing are also examined.
A list of how journalists can use social media tools in their work. A presentation that is given to Associated Collegiate Press workshop, specific to college media, but a lot of principles apply. In fact, all do.
The document provides an overview of Twitter, including:
1. Twitter allows users to post short "tweets" of up to 140 characters to share updates and follow discussions from other users.
2. It launched in 2006 and has grown significantly since then, with over 10% of internet users estimated to have Twitter accounts in 2009.
3. Key aspects of Twitter include tweets, retweets, hashtags, following other users, and direct messages. The document also provides tips on using Twitter effectively.
A comprehensive guide to using twitter in a business environment. Topics include:
*Getting started
*Building a follower base
*How to gain visibility
*Business uses of Twitter
*The future of Twitter in the enterprise
This presentation features plenty of examples and best practices from successful members of the Twitter community.
The document provides an overview of Twitter, including its history, key features, tips for using it effectively, and analytics tools. It notes that Twitter launched in 2006 and was originally called "twttr", and that the average active user tweets less than once per day. Key aspects covered include how to tweet, retweet, use hashtags and direct messages, establish credibility on the platform, and ways to use Twitter for networking, monitoring news, and promoting content.
This document provides an introduction to Twitter and how to use it effectively for activism, known as "Twittivism." It defines common Twitter terminology and explains that Twitter allows users to connect globally through short messages called tweets. The document encourages readers to see Twitter not just as a social platform, but as a tool for real activism by tracking information and sharing it with followers. It notes that Twitter has over 140 million active users who produce 340 million tweets daily, showing its potential for organizing and communicating ideas to drive people to action.
The document discusses using Twitter to connect with key audiences and make social change. It provides tips on listening to others on Twitter, taking the plunge to start tweeting, and tools like TweetDeck and Hootsuite that can help manage tweets. The goal is to help members of the HHS Network CA learn strategies for effectively using Twitter to advocate, share information, and collaborate.
The document provides instructions for creating a Facebook account and customizing your profile. It outlines the basic steps to set up an account, including providing name, email, birthday and password. It emphasizes completing your profile with details like education and work to help others find you. Additionally, it recommends taking advantage of Facebook's vanity URL feature to create a shorter, more memorable URL for your profile like Facebook.com/YourName to make it easier for people to find and share your profile.
(SKIP TO SLIDE 113 IF YOU ALREADY KNOW WHAT TWITTER IS.) A presentation I gave at the Nurun Montreal head office in February 2009. The subject covers an idea I had about leveraging the viral potential of Twitter to benefit both its users and third parties looking for some marketing love.
Blogs have become an important source of news and information. They allow for behind-the-scenes perspectives and immediate reporting from anywhere via mobile devices. However, blogging can also put reporters at risk as their online activities are more easily traced, and blogging from dangerous locations can leave reporters vulnerable with no backup. While some see blogging as a threat to traditional media, others believe blogs will continue to work alongside and influence mainstream news.
Here are some tips for putting your story together:
- Keep posts between 200-400 words for maximum impact. Shorter is better for the internet.
- For video, edit down to the most important 30 seconds if you have more footage. Use free video editing software.
- Upload videos to YouTube under 10 minutes. Stop and restart recording events every 10 minutes for easy editing later.
- Don't underestimate a good photo with a caption. A simple photo can go viral.
- Store photos on sites like Facebook, Twitter, Instagram, Flickr for sharing.
- Let your network know where you'll be so others can help spread the word later. Contact bloggers beforehand.
- Express your
This is a training that was conducted for the NWS offices. It includes the basics of Twitter, some tips and best practices for NWS offices to use on Twitter and finally a section on detecting fake tweets and fake pictures.
I am no longer the Technology Coordinator at Glenfield School, but please feel free to contact me on Twitter. This presentation is an introduction to Twitter for educators. @sammorra
The document provides guidance on using social media and other online resources to find passive job candidates. It discusses searching profiles on Facebook, MySpace, Twitter, LinkedIn, blogs, mailing lists and more to build employer brands, gain trust and find additional details on prospective candidates without active recruiting. Specific search techniques are outlined for each platform.
This document summarizes the state of Twitter in January 2010. It finds that Twitter growth had slowed to 3.5% monthly from a high of 13% the previous year. The average Twitter user was now more engaged with more followers, followings, and tweets. Additionally, profiles were becoming more complete and international adoption was increasing significantly with 40% of top locations outside of North America.
Twitter is a communication platform that allows users to write and read short messages called tweets. It helps businesses connect with customers by allowing them to quickly share information, gather feedback, and build relationships. To build a following, businesses should tweet valuable content several times a day, engage with other users, and provide a description in their profile. Some businesses have seen increased sales from their presence on Twitter.
The document summarizes key statistics about the state of Twitter in Q4 of 2008. It finds that Twitter grew significantly in 2008, with 70% of users joining that year. While Twitter has an estimated 4-5 million users total, only 30% are engaged, as 35% have 10 or fewer followers. The average user tweets most during the week and has been on Twitter for around 275 days. The top locations listed in profiles are major English-speaking cities like London, New York, and San Francisco.
A webinar on highlighting data from HubSpot's State of the Twittersphere report, released in January 2009. The report covers the new data and introduces three case studies of businesses using Twitter.
Wanna learn more about Facebook for your business?
• Why do people share?
• Latest FB Statistics.
• What's the value of a "Fan"
• What happens after you click "like"
• "Edge Rank" What is it, and why you need to care.
This document provides an overview of social networking technologies and how cultural institutions can use them. It defines common terms like blogs, microblogging and podcasting. Examples are given of how organizations like the National Trust, Coca-Cola Archives, and Charles H. Wright Museum of African American History have used Twitter, Facebook, Flickr and blogs to engage new audiences and share collections. The document encourages institutions to experiment with one or two technologies before expanding and stresses keeping content relevant and personable.
This document provides instructions and guidance for managing Startau Tel Aviv University's social media accounts and online presence. It includes information on administrative logins and passwords for platforms like Facebook, Twitter, and Startau.org. It also offers tips on effective social media posting, using analytics to understand audience engagement, and creating a monthly report on key online metrics. The goal is to spread awareness of Startau's services and events while measuring the success of its digital marketing efforts.
Social Media Web Marketing Nov 2009 Wk2PCM creative
The document discusses various aspects of social media marketing and web tools. It introduces social networking concepts like managing, maintaining and measuring networks. It also covers specific platforms like Facebook, Twitter, and Ning and how to create accounts and build networks on these sites. RSS feeds and tools for online publishing and content sharing are also examined.
A list of how journalists can use social media tools in their work. A presentation that is given to Associated Collegiate Press workshop, specific to college media, but a lot of principles apply. In fact, all do.
The document provides an overview of Twitter, including:
1. Twitter allows users to post short "tweets" of up to 140 characters to share updates and follow discussions from other users.
2. It launched in 2006 and has grown significantly since then, with over 10% of internet users estimated to have Twitter accounts in 2009.
3. Key aspects of Twitter include tweets, retweets, hashtags, following other users, and direct messages. The document also provides tips on using Twitter effectively.
A comprehensive guide to using twitter in a business environment. Topics include:
*Getting started
*Building a follower base
*How to gain visibility
*Business uses of Twitter
*The future of Twitter in the enterprise
This presentation features plenty of examples and best practices from successful members of the Twitter community.
The document provides an overview of Twitter, including its history, key features, tips for using it effectively, and analytics tools. It notes that Twitter launched in 2006 and was originally called "twttr", and that the average active user tweets less than once per day. Key aspects covered include how to tweet, retweet, use hashtags and direct messages, establish credibility on the platform, and ways to use Twitter for networking, monitoring news, and promoting content.
Michael M McCurry presented on using Twitter effectively for both personal and professional purposes. The presentation covered setting up a Twitter account, understanding basic Twitter terms and tools, and maximizing one's reach through strategic use of the platform. Attendees participated in exercises to craft Twitter bios and messages to share information on the platform.
The document provides an overview of a social media bootcamp presented by Sarah Evans. It covers key topics like social network overviews, PR and marketing on social platforms, social media news releases, influencers, crisis management, monitoring and analytics. The bootcamp also discusses goals, strategies and tactics for various social networks including Twitter, Facebook, Foursquare, YouTube and using social media for PR outreach. Case studies are presented on how brands like Old Spice and news organizations have effectively used social media. Advice is provided on engaging audiences, responding to crises and connecting with journalists on social platforms. Tools for different social networks are also highlighted.
This presentation discusses how businesses can use Twitter for marketing and customer service purposes. Key points include how to set up a Twitter profile, engage with followers by tweeting relevant content and retweeting others, use hashtags to join conversations, and leverage tools like lists and advanced search. Examples are given of how companies have benefited from addressing customer complaints on Twitter and building communities around their brands. Best practices like regularly engaging others and avoiding self-promotion are also covered.
This document provides an overview of using microblogs like Twitter for journalism purposes. It discusses what Twitter is and how it can be used as a reporting tool to find sources, generate story ideas, and spread news quickly. Examples of how hashtags and retweets work on Twitter are also summarized.
An overview of using social media for non-profits, presented to Dr. Cynthia King's Communication 464 classes at Cal State Fullerton on Sept. 9, 2009. Includes specific applications and thoughts on using LinkedIn, Facebook and Twitter. Based on a presentation given by Cara Stewart at IABC/OC on Sept. 8, 2009.
June 22 Mumbai #2 Social Media, GG ToolsBill Brower
The document discusses the importance of social media for organizations and provides tips for using key social media platforms like Twitter and Facebook. It explains that social media can help engage supporters, spread messages and ideas, fundraise, and build online communities. Specific strategies are outlined, such as using hashtags on Twitter to expand reach, keeping follow ratios balanced, and asking questions on Facebook to encourage conversation. Metrics like retweets and donations from social media campaigns are also mentioned.
Twitter is a free microblogging service that allows users to post short text updates called tweets. Tweets are limited to 140 characters and can be posted via websites, text messages, or third party applications. Users can follow other users and see their tweet updates in real-time. Popular uses of Twitter include sharing updates, promoting projects, networking, and discovering trending topics and news.
The document provides information about various social media platforms and websites that the author uses or finds interesting including their Facebook, LinkedIn, and Twitter profiles, WheresSpot which is a community the author started, discussions around privacy issues on sites like Facebook, and trends in social media use like the growth of Facebook users, mobile use, and tweeting in the classroom. It also mentions checking in on Foursquare, using Google Reader, and using Ning to manage online communities.
This document provides an introduction to Facebook and Twitter, including statistics on their popularity and usage. Facebook has over 300 million active users, with 50% logging on daily. People upload over 2 billion photos and share over 2 billion pieces of content each week. Twitter sees over 3 million tweets per day, and had over 18 million US adult users in 2009. The document discusses how individuals and businesses can create accounts and engage with others on both platforms.
Twitter is an online social media website and phenomenon that is spurring a new revolution on the Internet -- and in modern business. More than 50 million users have joined its ranks in the past two years, and Twitter.com is amongst the most heavily used and most influential websites on the Internet.
This online presentation provides an overview of Twitter, its position and context on the Internet relative to other online tools and social media (Web 2.0), and how to use Twitter as a business tool for increasing sales, and building (or safe-guarding) corporate reputation. Presented by Toby Ward, Prescient Digital Media, for IFCA, Insurance and Financial Communicators Association (members only webinar).
This document summarizes how mass media and social media have changed between 1999 and 2009. It discusses the rise of technologies like Blackberries, smartphones, search engines and social networking sites. It provides statistics on sites like Facebook, Twitter and LinkedIn. The document then gives guidance on how organizations can utilize social media for purposes like marketing, media relations, fundraising and internal communications. It includes a glossary of common social media terms and tips for getting started on Twitter.
Slides for a presentation about Twitter to the Association of Women in Technology in Austin, Texas, on 10/14/2008. Slides for a diverse audience familiar with technology in general, but not necessarily with social technology or, specifically, Twitter.
May 11 Nepal #2 Social Media, GlobalGiving toolsBill Brower
This document discusses the importance of social media for organizations and provides tips for using key social media platforms like Twitter and Facebook. It explains that social media allows organizations to build online communities, engage supporters, and spread their message to a wide audience. Specific advice includes keeping tweets short, using hashtags to expand reach, and asking questions on Facebook to encourage conversation.
May 11 Nepal #2 Social Media, GlobalGiving toolsguestcce90a
This document discusses the importance of social media for organizations and provides tips for using key social media platforms like Twitter and Facebook. It explains that social media allows organizations to build online communities, engage supporters, and spread their message to a wide audience. Specific advice includes keeping tweets concise and spaced out, using hashtags to join conversations, and asking questions on Facebook to encourage participation.
June 11 Hyderabad #2 social media, GG toolsBill Brower
This document discusses the importance of social media for organizations and provides tips for using key social media platforms like Twitter and Facebook. It explains that social media allows organizations to build online communities, engage supporters, and spread their message to a wide audience. Specific advice includes keeping tweets short, using hashtags to expand reach, and asking questions on Facebook to encourage conversation.
June 18 Bangalore #2 social media, GG toolsBill Brower
This document discusses the importance of social media for organizations and provides tips for using key social media platforms like Twitter and Facebook. It explains that social media allows organizations to build online communities, engage supporters, and spread their message to a wide audience. Specific advice includes keeping tweets short, using hashtags to expand reach, and asking questions on Facebook to encourage conversation.
3. Social Networks Digg Twine StumbleUpon Reddit Delicious Facebook Orkut Ning Ecademy OK Cupid LinkedIn Tribe fubar Jamendo MySpace Ryze Twitter Good Reads Xing Second Life Gaia Friendster
4. Social Networking One in every 11 minutes online globally is accounted for by social network and blogging sites Social Networking Sites have surpassed e-mail Mark Hackman (PC World, March 10, 2009) Nielsen (Oct 2009): An average of 6 hours per month per user spent on FB Facebook surpasses Yahoo as the 2nd most visited site LA Times, February 18, 2010
7. Web 1.0 Top down Updating static HTML pages FROM a central information source OUT TO a group of eager information seekers: magazine bulletins e-blasts website
8. Web 1.0 It was still clear, during the time of Web 1.0, what was universally meant by the word EXPERT. Who controls the "means of [intellectual] production"?
9. Web 1.5 The RSS feed The Web switches from “pull” to “push” Uses XML
10. Exercise Creating an RSS reader account Create a Google Account Password naming convention Subscribe to an RSS feed http://www.forensic.org/fewa/ http://www.nytimes.com http://www.theonion.com
11. Subscribing to RSS (IE 7+) Google home page Google Reader Bloglines MyYahoo! IE Favorites
17. Social Graph What kinds of connections already exist between you and your clients/stakeholders? What kinds of connections can now be leveraged that couldn't be leveraged before?
18. Web 2.0 Value (profitability) shifts From owning access to [scarce] information or opportunity for interactivity To creating/facilitating/owning the conduits of community Produce more Produce with an eye toward interactivity
19. New Models Not to be used in same, top down way Not just another top-down medium Level of commitment Easy to set up a social network Takes a lot of work to make one work Still have to plan carefully Must monitor content far more actively than before Responders should have the authority (these are real-time conversations here)
27. Other "Social" News Agg Sites http://www.mixx.com/ http://kirtsy.com/ http://tipd.com/ Self niched for "financial news"
28. Facebook Create account Edit profile Search email contact list (optional) Set privacy settings Create lists
29. Case Study Guy Berry: Real Estate Agent, Trainer, Expert Witness Note profile photo Note the note
30. Facebook Core Apps Find friends Befriend/Friend others in the group Post a status Comment on a friend's status Remove conversation Create a photo album Create a group/fan page for your business "Advertising" "pages" "create a page" Send out an announcement from that group
32. Facebook Apps Networked blogs Find a few blogs to follow Register your own blog if you have one Create a box Social RSS (RSS-Connect) Download toolbar SimplarisBlogCast
33. Facebook Apps I Endorse My Business BlinkWeb Professional Profile Doesn't work on Mac
37. Placing a Facebook Ad Select "Advertising" from the bottom of any page. Then click "Create and Ad."
38. MySpace RIP “[E]xpress yourself into a void and hope people come to visit your page.” Web 2.0 tools, Web 1.0 structure “Hoped that … users would write long-form blogs but … The quick and easy publishing on Facebook and Twitter [won out].” (RWW: http://tinyurl.com/cgadbl) Music playing when page loads - WTH
40. Twitter and the 80-20 Rule "[T]he most prolific 10% of twitterers accounted for 90% of all tweets" 20% of account holders have not tweeted anything at all Economist January 28, 2010
41. Twitter … However… Folks, however, are still using Twitter to drum up business http://business.twitter.com/twitter101/ Dell Jet Blue Pepsi Levi's
42. Twitter Create an account Upload a background photo For later: 1024x768 pixels (or larger) Keep your graphics to the left-most 150 pixels Tweet your first tweet Tweet second tweet using #FEWA Go to search.twitter.com Type in #FEWA Friend/Follow each other Return to search.twitter.com Type in relevant term to find people to follow Retweet something
43. Twitter Value: More than finding out what your cousin had for breakfast Features Hash marks RT search.twitter.com Trending topics Twitterberry übertwitter Twihrl Sponsored conversations (izea.com) http://www.youtube.com/watch?v=U1Bnmrssfqg
44. Twitter Oh yeah, you can meet actual people on Twitter Building relationships vs. mass follows When do I start caring that my brand is being Tweeted? 300 followers? How many care what you have to say?
45. Twitter “[N]o one on Twitter wants to be 'sold to' or 'marketed to.' They are there to build relationships.” Chummy or formal? “The businesses it works best for are the ones that have a deep understanding of the people they serve.” RainToday.com Best 40 brands on Twitter http://mashable.com/2009/01/21/best-twitter-brands/
46. Twitter Apps: News Outlets Associated Press, @associatedpress Financial Times @FTmedianews, @FTfinancenews LA Times, @latimesbreaking, @latimesworld, @latimestech McClatchy Washington Bureau, @McClatchyDC Macworld, @Macworld Orange County Register, @OCRegister PRWeek magazine, @prweekstaff Reuters, @Reuters Scientific American Magazine & Website, @SciAm Silicon Alley Insider, @alleyinsider The Chicago Tribune, @chicagotribune The Guardian, @guardiannews The London Times, @timesonline The New York Times, NY, @nytimes The Washington Post The Trail/44, @wapo44 US News & World Report, @usnews USA Today, @ondeadline
47. Twitter Apps: News Outlets Exercise: Find at least 25 news outlet Twitter feeds and add them to a list called "News." Create two or more other lists and place those news tweet feeds into them. NPR, @nprNews The Atlantic, @atlantic_online Harpers, @harpers Huffington Post, @huffingtonPost CNN Breaking News, @cnnbrk Lady Gaga, @lADYgAGA McKinsey Quarterly, @MckQuarterly American Spectator, @Amspec Mother Jones, @MotherJones The Economist, @theeconomist Harvard Business Review, @harvardbiz National Review, @NROCorner Anticipate ending up following hundreds of accounts, get started early with lists.
48. Twitter Apps: Monitter Filter by location Updates in real time, no "refreshing" needed. Three search terms Generate RSS feed
53. Twitter Tools: Twitterfeed If your blog generates an RSS feed, you can use this service to automatically create a tweet each time your blog is updated. Keep in mind, though, that most blogging services now provide a mechanism for this so you might not need Twitterfeed.
54. Friend Feed Rooms Room with a view of other rooms Pack as much into the headline as possible