Health Care and Social Media for Business Development Institute

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  • Inventory marketing & communication programs.Inventory assets & touch points used in marketing and communication programs.Determine an area where a program can be initiated.Define objectives, goals, policies, procedures and budget.
  • Google AlertsBlog PulseBuzz MetricsSurveysSocial MentionRadian 6CymfonyJiveViral HeatTattlerHow to Build Your Own Social Media Monitoring Service (@webmetricsguru)
  • EngagementcommentsrecommendationsretweetsforwardslinkslikesmentionsInteractionsWeb Site Goalsleadspage viewssubscriberstime on sitebounce rate
  • Health Care and Social Media for Business Development Institute

    1. 1. Columbia University Department of Surgery <br />www.columbiasurgery.org<br />info@columbiasurgery.org<br />@columbiasurgery<br />
    2. 2. Why social media for health care?<br />“This business as we knew it for the last 20 years has changed. We used to market to the doctors who would refer their patients to us. Now more patients are hearing about us from other patients.”<br />3/18/2011<br />Health Care Social Communications Leadeship Forum<br />2<br />
    3. 3. From the Bottom of My LVAD<br />3/18/2011<br />Health Care Social Communications Leadership Forum<br />3<br />
    4. 4. The Liver Spot<br />3/18/2011<br />Health Care Social Communications Leadeship Forum<br />4<br />
    5. 5. Heart-Valve-Surgery.com<br />3/18/2011<br />Health Care Social Communications Leadeship Forum<br />5<br />
    6. 6. Columbia Surgery Facebook Pages<br />3/18/2011<br />Health Care Social Communications Leadership Forum<br />6<br />
    7. 7. 3/18/2011<br />Health Care Social Communications Leadeship Forum<br />7<br />
    8. 8. 3/18/2011<br />Health Care Social Communications Leadeship Forum<br />8<br />
    9. 9. www.columbiasurgery.net<br />3/18/2011<br />Health Care Social Communications Leadeship Forum<br />9<br />
    10. 10. Does social media work for NYPH/Columbia?<br />3/18/2011<br />Health Care Social Communications Leadership Forum<br />10<br />
    11. 11. Social Media Strategy<br />3/18/2011<br />Health Care Social Communications Leadership Forum<br />11<br />
    12. 12. 1. Determine First Program<br />3/18/2011<br />Health Care Social Communications Leadership Forum<br />12<br />
    13. 13. 2. Listen<br />3/18/2011<br />Health Care Social Communications Leadership Forum<br />13<br />
    14. 14. 3. Prepare<br />3/18/2011<br />Health Care Social Communications Leadeship Forum<br />14<br />
    15. 15. 4. Engage(Blog as a Power Station)<br />3/18/2011<br />Health Care Social Communications Leadeship Forum<br />15<br />
    16. 16. 5. Measure Successes<br />3/18/2011<br />Going Viral Against HIV and STIs<br />16<br />
    17. 17. Success Dashboard<br />Content Produced By Area<br />Social Media Activity Scores<br />Facebook Insights<br />Twitter Klout<br />Traffic to Web Site<br />Informational Requests<br />Referrals<br />Article Syndication & Links<br />3/18/2011<br />Health Care Social Communications Leadeship Forum<br />17<br />
    18. 18. Strategy is Important<br />Consistent communications message<br />Justifying social media to management<br />Content creation, page monitoring, community building<br />Employee policies regarding social media<br />Issue, and crisis control<br />New requirements for even more “community” content.<br />New operational work flows<br />3/18/2011<br />Health Care Social Communications Leadership Forum<br />18<br />
    19. 19. New Initiatives<br />Ask An Expert<br />ShareCare<br />Patient<br />Clinician<br />Online Support Communities<br />Pancreatic Cancer<br />Liver<br />Online Chats<br />Content Management & Workflow<br />Content Syndication<br />3/18/2011<br />Health Care Social Communications Leadeship Forum<br />19<br />
    20. 20. www.columbiasurgery.org@columbiasurgery<br />Bradley W. Jobling<br />@bradjobling<br />www.linkedin.com/in/bradleyjobling<br />3/18/2011<br />Health Care Social Communications Leadeship Forum<br />20<br />

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