Snap Inc. is the parent company of Snapchat. Some key events in Snapchat's history include:
- Its launch in 2011 as a photo messaging app called Picaboo that allowed photos to disappear.
- It was rebranded as Snapchat in 2012 and gained popularity for its disappearing photos and videos.
- Over time it launched new features like Geofilters, Stories, and Discover content.
- The company has grown substantially through acquisitions of companies like Bitmoji, Looksery, and Snow to enhance its camera and augmented reality capabilities.
- Snap Inc. went public in 2017 with a valuation of over $20 billion but faced challenges in growing its userbase and
This document discusses virtual reality (VR) and its potential for brands. It begins by outlining the expected growth of the VR industry, with revenues projected to increase 20x from 2016 to 2020. The document then provides 5 key points for brands developing VR experiences: 1) Reinvent, don't retrofit existing content for VR, 2) Create for 3D spaces not 2D frames, 3) Develop storyworlds not just storylines, 4) Get up close and personal by making the camera a character, and 5) Transcend the present by transporting users to new worlds. It concludes by discussing challenges around distributing and engaging audiences in VR given its current lack of accessibility and high prices of some headsets.
Marketing Plan LiveTrak (Android App for Google Play Store)Harsh Gupta
This presentation is based on the marketing plan developed on an idea for an android app named as LiveTrak for google play store which is created under the guidance of Prof Sameer Mathur, during the marketing management internship of IIM, Lucknow.
Need help learning how to market your company with Snapchat? Read this beginner's guide to get started today! For more help with using social media for your company contact BKV today at http://www.bkv.com/contact/
In this project, the analysis will break down Snapchat Inc's 9 elements of the business model. An assignment from curiosity, adventure, and my career interest advertisement.
Snapchat launched in 2011, allowing users to share photos with friends. It has since expanded globally and introduced new features like video Snaps and lenses. While creativity and communication with friends are advantages, Snapchat also faces challenges like a limited audience and interface issues. Recent updates aim to advance augmented reality and make Snapchat Scan more useful through faster scanning and additional database information.
New platform updates and shifting consumer view points are shaping how brands and consumers interact with each other. Check our 60-minute power session exploring the ins and outs of the latest trends in social media.
eMarketer Webinar: Immersive Media—A New Frontier Powered by Virtual and Augm...eMarketer
This document discusses the emerging fields of virtual reality (VR) and augmented reality (AR). It notes that VR completely immerses users in virtual worlds, while AR overlays virtual objects on the real world. Major tech companies are investing heavily in VR and AR, with over $2.5 billion invested in related startups. While estimates of the market size of VR and AR vary widely, mobile VR is expected to significantly outpace desktop VR over the next few years. Major challenges include creating complex and realistic content while controlling costs, as well as defining effective ways to leverage immersive technologies for marketing.
Nine Elements of Business Model Analysis.docxCasjmiaellis
Snapchat's business model focuses on its large user base of mostly younger users. It generates nearly all of its revenue from advertising on its platform. Key activities include growing its user and partner base, innovating features to improve the user experience, and marketing. Key resources are content from users, employees, and intellectual property. Key partners are users, content creators, advertisers, and developers. While revenue has increased in recent years, Snapchat has lost billions since 2018 and must address challenges like time limitations for ads to achieve profitability.
This document discusses virtual reality (VR) and its potential for brands. It begins by outlining the expected growth of the VR industry, with revenues projected to increase 20x from 2016 to 2020. The document then provides 5 key points for brands developing VR experiences: 1) Reinvent, don't retrofit existing content for VR, 2) Create for 3D spaces not 2D frames, 3) Develop storyworlds not just storylines, 4) Get up close and personal by making the camera a character, and 5) Transcend the present by transporting users to new worlds. It concludes by discussing challenges around distributing and engaging audiences in VR given its current lack of accessibility and high prices of some headsets.
Marketing Plan LiveTrak (Android App for Google Play Store)Harsh Gupta
This presentation is based on the marketing plan developed on an idea for an android app named as LiveTrak for google play store which is created under the guidance of Prof Sameer Mathur, during the marketing management internship of IIM, Lucknow.
Need help learning how to market your company with Snapchat? Read this beginner's guide to get started today! For more help with using social media for your company contact BKV today at http://www.bkv.com/contact/
In this project, the analysis will break down Snapchat Inc's 9 elements of the business model. An assignment from curiosity, adventure, and my career interest advertisement.
Snapchat launched in 2011, allowing users to share photos with friends. It has since expanded globally and introduced new features like video Snaps and lenses. While creativity and communication with friends are advantages, Snapchat also faces challenges like a limited audience and interface issues. Recent updates aim to advance augmented reality and make Snapchat Scan more useful through faster scanning and additional database information.
New platform updates and shifting consumer view points are shaping how brands and consumers interact with each other. Check our 60-minute power session exploring the ins and outs of the latest trends in social media.
eMarketer Webinar: Immersive Media—A New Frontier Powered by Virtual and Augm...eMarketer
This document discusses the emerging fields of virtual reality (VR) and augmented reality (AR). It notes that VR completely immerses users in virtual worlds, while AR overlays virtual objects on the real world. Major tech companies are investing heavily in VR and AR, with over $2.5 billion invested in related startups. While estimates of the market size of VR and AR vary widely, mobile VR is expected to significantly outpace desktop VR over the next few years. Major challenges include creating complex and realistic content while controlling costs, as well as defining effective ways to leverage immersive technologies for marketing.
Nine Elements of Business Model Analysis.docxCasjmiaellis
Snapchat's business model focuses on its large user base of mostly younger users. It generates nearly all of its revenue from advertising on its platform. Key activities include growing its user and partner base, innovating features to improve the user experience, and marketing. Key resources are content from users, employees, and intellectual property. Key partners are users, content creators, advertisers, and developers. While revenue has increased in recent years, Snapchat has lost billions since 2018 and must address challenges like time limitations for ads to achieve profitability.
This whitepaper from Elon Media Analytics students examines how smaller-budget cinema productions can use Snapchat as a way to generate buzz about upcoming films.
Snapchat is a photo and video messaging app launched in 2011. Its purpose is for users to communicate with friends by taking images or videos that last for a few seconds before being deleted. Users can edit their snaps with filters, lenses, stickers and send them to friends or add them to their story for all friends to view. Revenue comes from geofilters that users can purchase to display on their snaps in certain locations, and advertising placements that companies pay to display in the discover and story sections. Legal issues include respecting intellectual property and copyright of content posted, and ensuring user privacy through controls on sharing location data.
Snapchat: The Fastest Growing Platform EverDoug Robinson
The document discusses Snapchat's growth as an advertising platform over the past year. Snapchat released updates like Chat 2.0 that allow for better targeted ads [1]. It also developed ways to understand users through Discover publishers [2]. Snapchat is building an API to improve ad targeting and tracking [3]. Some key projects include Live Stories, Sponsored GeoFilters and Lenses, and entering the messaging app market. The document provides examples of successful brand campaigns and advises focusing on engagement, the right tone for the audience, and video to build relationships with users [4].
This document discusses Snapchat's growth as an advertising platform over the past year. It outlines changes Snapchat has made, including allowing more targeted ads through user data and customization. Snapchat now offers metrics to measure ad engagement. The document also discusses various Snapchat ad formats like Live Stories, Sponsored Lenses and Geofilters. It provides examples of successful brand campaigns on Snapchat and argues Snapchat's personalized experience provides opportunities for brands to connect with customers.
MoneyGraph. Insights into social media.InData Labs
MoneyGraph is a SaaS product, which is powered by statistical algorithms and scalable machine learning to provide access to analytics of social media users.
Nine Elements of the Business Model (Snapchat)Isamar Miranda
Snapchat remains a strong social media platform despite many competitors rising and falling. It has 191 million daily active users who spend over 30 minutes per day on the app. Snapchat generates revenue through advertising, sponsored lenses and filters, and premium placement in its Discover section. While revenue has grown significantly in recent years, Snapchat has struggled to be profitable as it focuses on research and development, sales and marketing, and maintaining IT infrastructure. The company aims to reach profitability by the end of 2020 through assessing costs and adjusting its business model.
Portfolio Management - Figuring Out How to Say When and WhySiddhi
The document discusses portfolio management and product roadmapping. It provides definitions and examples of key terms like product line, product, project, and roadmap. It also discusses levels of planning from strategic to tactical. Examples are given of 6 potential products for a location-based software company, including benefits, risks, development estimates, and market potential. Teams are asked to create initial roadmaps and order the products by forecast business value to determine the optimal portfolio.
Through the presentation we briefly go through the current state of SEO and progress to technologies which are already present and imminently growing in importance; as well as look into future potential outcomes for other technicologies affecting how SEO is done in the future.
The webinar covered various social media platform updates and advertising features, including Facebook Collections, Instagram carousels and shoppable posts, LinkedIn matched audiences, and Pinterest search ads. It also provided examples of social media campaigns from AirBnB, Bacardi, and Coca-Cola and discussed tools for social listening and audience tracking from Crowd Capture and Infomous.
Snapchat is a mobile app known for its disappearing photos and videos. It has grown rapidly since launching in 2011 and now has over 80 million active users globally. While most of its users are young (ages 13-25) and female, Snapchat has introduced new features like Stories that allow brands to reach this difficult demographic. Several major brands have had success using Snapchat to engage users and drive sales through exclusive content and discounts. However, Snapchat also has disadvantages for brands like a lack of metrics and an inability to achieve viral sharing within the app. Overall, Snapchat provides an innovative new format for brands to experiment with mobile advertising and messaging.
Snapchat is a mobile app that allows users to send photos, videos, and messages that disappear after being viewed. The document summarizes Snapchat's key features and statistics on its growing user base. It also provides examples of how brands are using Snapchat to engage younger audiences through temporary promotions, discounts and sponsored content. While Snapchat offers new opportunities for creative advertising, the platform also poses challenges for brands in building large followings and measuring engagement.
The document provides information about using Snapchat as a digital marketing platform. It discusses why Snapchat is useful for personal and business use, how businesses can use different advertising methods on Snapchat like Snaps Ads, Sponsored Lenses, Geofilters, Discover content and influencer partnerships. It also provides metrics to measure Snapchat business success, like total views, story completions and screenshots. Analytics tools to track Snapchat performance are also mentioned, such as Snaplytics, Google Analytics and Storyheap. The document was prepared by Ann, Shelly and Bharati on January 2, 2018 to understand the Snapchat digital platform.
Snapchat is a social media platform where users can share raw or exaggerated photos, videos, and messages known as Snaps to others. It was developed by three former Stanford University students Evan Spiegel, Bobby Murphy and Reggie Brown. It was first launched as Picaboo on May 8, 2011 and then as Snapchat in September 2011.
Evento Mobilidade 2016 - A inovação a serviço da compra de mídia - Dario Diam...IAB Brasil
This document provides a brief history of digital marketing from 1999 to 2018, highlighting major developments and trends over time including the rise of search engines, social media platforms, mobile technologies, and data-driven advertising. Key events and technologies are organized within time periods including Pre-Digital Era, Google Time, Web 2.0, Platform Web, and Mobile First. The document also discusses future trends in digital marketing including augmented reality, virtual assistants, and contactless payments.
This document summarizes key trends in social media from March 2012. Mobile usage is increasing rapidly and will overtake desktop usage by 2014. Popular mobile apps include those for sales, contacts, margins, flights, office work, and expenses. Gamification and location-based apps are trends, along with ambient social networks like Foursquare and Highlight. Pinterest is growing quickly among women while Klout measures online influence. LinkedIn and Facebook are expanding profiles with features like Timeline.
This document summarizes the history and current state of mobile barcode scanning. It discusses how QR codes originated in Japan in the 1990s and were widely adopted for advertising and payments. While barcode scanning took off in Asia, it was slower to catch on in Europe and North America due to issues with standards, device compatibility, and identifying relevant scanning experiences. The document then outlines several campaigns by ShotCode that demonstrate successful use cases for barcode scanning including downloads, event check-ins, and promotional codes. It concludes by discussing the importance of easy-to-use scanning experiences, relevant content, and full multimedia campaigns to drive adoption of mobile barcode scanning.
This document summarizes the history and current state of mobile barcode scanning. It discusses how QR codes originated in Japan in the 1990s and were widely adopted for advertising and payments. While barcode scanning took off in Asia, it was slower to catch on in Europe due to patent issues and device fragmentation. The document then outlines several barcode scanning campaigns by ShotCode from 2005-2006 and lessons learned around ensuring relevant content, large device compatibility, and proper media exposure. It concludes by discussing the need to fix routing standards and the future potential of proximity marketing using barcodes.
The document discusses QR code marketing and provides details about QR codes. It defines what a QR code is, how it works, and the types of data it can encode. Statistics are given showing rapid growth in QR code usage. Examples of creative marketing campaigns using QR codes are described, highlighting benefits like increased engagement and traffic. Both advantages and disadvantages of QR codes for marketing are outlined. Common uses of QR codes for events, tourism, maps, and campaigns are listed.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
This whitepaper from Elon Media Analytics students examines how smaller-budget cinema productions can use Snapchat as a way to generate buzz about upcoming films.
Snapchat is a photo and video messaging app launched in 2011. Its purpose is for users to communicate with friends by taking images or videos that last for a few seconds before being deleted. Users can edit their snaps with filters, lenses, stickers and send them to friends or add them to their story for all friends to view. Revenue comes from geofilters that users can purchase to display on their snaps in certain locations, and advertising placements that companies pay to display in the discover and story sections. Legal issues include respecting intellectual property and copyright of content posted, and ensuring user privacy through controls on sharing location data.
Snapchat: The Fastest Growing Platform EverDoug Robinson
The document discusses Snapchat's growth as an advertising platform over the past year. Snapchat released updates like Chat 2.0 that allow for better targeted ads [1]. It also developed ways to understand users through Discover publishers [2]. Snapchat is building an API to improve ad targeting and tracking [3]. Some key projects include Live Stories, Sponsored GeoFilters and Lenses, and entering the messaging app market. The document provides examples of successful brand campaigns and advises focusing on engagement, the right tone for the audience, and video to build relationships with users [4].
This document discusses Snapchat's growth as an advertising platform over the past year. It outlines changes Snapchat has made, including allowing more targeted ads through user data and customization. Snapchat now offers metrics to measure ad engagement. The document also discusses various Snapchat ad formats like Live Stories, Sponsored Lenses and Geofilters. It provides examples of successful brand campaigns on Snapchat and argues Snapchat's personalized experience provides opportunities for brands to connect with customers.
MoneyGraph. Insights into social media.InData Labs
MoneyGraph is a SaaS product, which is powered by statistical algorithms and scalable machine learning to provide access to analytics of social media users.
Nine Elements of the Business Model (Snapchat)Isamar Miranda
Snapchat remains a strong social media platform despite many competitors rising and falling. It has 191 million daily active users who spend over 30 minutes per day on the app. Snapchat generates revenue through advertising, sponsored lenses and filters, and premium placement in its Discover section. While revenue has grown significantly in recent years, Snapchat has struggled to be profitable as it focuses on research and development, sales and marketing, and maintaining IT infrastructure. The company aims to reach profitability by the end of 2020 through assessing costs and adjusting its business model.
Portfolio Management - Figuring Out How to Say When and WhySiddhi
The document discusses portfolio management and product roadmapping. It provides definitions and examples of key terms like product line, product, project, and roadmap. It also discusses levels of planning from strategic to tactical. Examples are given of 6 potential products for a location-based software company, including benefits, risks, development estimates, and market potential. Teams are asked to create initial roadmaps and order the products by forecast business value to determine the optimal portfolio.
Through the presentation we briefly go through the current state of SEO and progress to technologies which are already present and imminently growing in importance; as well as look into future potential outcomes for other technicologies affecting how SEO is done in the future.
The webinar covered various social media platform updates and advertising features, including Facebook Collections, Instagram carousels and shoppable posts, LinkedIn matched audiences, and Pinterest search ads. It also provided examples of social media campaigns from AirBnB, Bacardi, and Coca-Cola and discussed tools for social listening and audience tracking from Crowd Capture and Infomous.
Snapchat is a mobile app known for its disappearing photos and videos. It has grown rapidly since launching in 2011 and now has over 80 million active users globally. While most of its users are young (ages 13-25) and female, Snapchat has introduced new features like Stories that allow brands to reach this difficult demographic. Several major brands have had success using Snapchat to engage users and drive sales through exclusive content and discounts. However, Snapchat also has disadvantages for brands like a lack of metrics and an inability to achieve viral sharing within the app. Overall, Snapchat provides an innovative new format for brands to experiment with mobile advertising and messaging.
Snapchat is a mobile app that allows users to send photos, videos, and messages that disappear after being viewed. The document summarizes Snapchat's key features and statistics on its growing user base. It also provides examples of how brands are using Snapchat to engage younger audiences through temporary promotions, discounts and sponsored content. While Snapchat offers new opportunities for creative advertising, the platform also poses challenges for brands in building large followings and measuring engagement.
The document provides information about using Snapchat as a digital marketing platform. It discusses why Snapchat is useful for personal and business use, how businesses can use different advertising methods on Snapchat like Snaps Ads, Sponsored Lenses, Geofilters, Discover content and influencer partnerships. It also provides metrics to measure Snapchat business success, like total views, story completions and screenshots. Analytics tools to track Snapchat performance are also mentioned, such as Snaplytics, Google Analytics and Storyheap. The document was prepared by Ann, Shelly and Bharati on January 2, 2018 to understand the Snapchat digital platform.
Snapchat is a social media platform where users can share raw or exaggerated photos, videos, and messages known as Snaps to others. It was developed by three former Stanford University students Evan Spiegel, Bobby Murphy and Reggie Brown. It was first launched as Picaboo on May 8, 2011 and then as Snapchat in September 2011.
Evento Mobilidade 2016 - A inovação a serviço da compra de mídia - Dario Diam...IAB Brasil
This document provides a brief history of digital marketing from 1999 to 2018, highlighting major developments and trends over time including the rise of search engines, social media platforms, mobile technologies, and data-driven advertising. Key events and technologies are organized within time periods including Pre-Digital Era, Google Time, Web 2.0, Platform Web, and Mobile First. The document also discusses future trends in digital marketing including augmented reality, virtual assistants, and contactless payments.
This document summarizes key trends in social media from March 2012. Mobile usage is increasing rapidly and will overtake desktop usage by 2014. Popular mobile apps include those for sales, contacts, margins, flights, office work, and expenses. Gamification and location-based apps are trends, along with ambient social networks like Foursquare and Highlight. Pinterest is growing quickly among women while Klout measures online influence. LinkedIn and Facebook are expanding profiles with features like Timeline.
This document summarizes the history and current state of mobile barcode scanning. It discusses how QR codes originated in Japan in the 1990s and were widely adopted for advertising and payments. While barcode scanning took off in Asia, it was slower to catch on in Europe and North America due to issues with standards, device compatibility, and identifying relevant scanning experiences. The document then outlines several campaigns by ShotCode that demonstrate successful use cases for barcode scanning including downloads, event check-ins, and promotional codes. It concludes by discussing the importance of easy-to-use scanning experiences, relevant content, and full multimedia campaigns to drive adoption of mobile barcode scanning.
This document summarizes the history and current state of mobile barcode scanning. It discusses how QR codes originated in Japan in the 1990s and were widely adopted for advertising and payments. While barcode scanning took off in Asia, it was slower to catch on in Europe due to patent issues and device fragmentation. The document then outlines several barcode scanning campaigns by ShotCode from 2005-2006 and lessons learned around ensuring relevant content, large device compatibility, and proper media exposure. It concludes by discussing the need to fix routing standards and the future potential of proximity marketing using barcodes.
The document discusses QR code marketing and provides details about QR codes. It defines what a QR code is, how it works, and the types of data it can encode. Statistics are given showing rapid growth in QR code usage. Examples of creative marketing campaigns using QR codes are described, highlighting benefits like increased engagement and traffic. Both advantages and disadvantages of QR codes for marketing are outlined. Common uses of QR codes for events, tourism, maps, and campaigns are listed.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
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This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
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The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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13. It was initially called
Pictaboo.
The ghost was launched by
Evan, which is still in use.
Spiegel was the CEO, Murphy
was the CTO and Reggie
Brown was the CMO
13
23. 60 interest categories
like parenting, political
news, music festivals
and more based on
signals
Basic( age and gender)
and advanced
( household speakers,
moms and college
graduates )
Target by device,
operating system,
carrier and cellular
connectivity (like Wifi
or 3G)
Target an audience by
country, state, region
or designated market
area
23
25. Unique selling point is
that it is cool, new, and
has created its
own advertising "curre
ncy’’
Companies need
Snapchat to do more
to prove its ads
actually drive sales.
25
26. Snapchat has
rebranded to Snap Inc
to reflect its new
direction as a "camera
company".
The rebrand comes a
year after Snap Inc.
launched its ad
business. It now sells
ads on its Discover and
Stories platforms.
Snap Inc.
26
28. Channels — like
Stories — are
refreshed every 24
hours.
Each channel typically
includes 5-10 pieces of
content.
Quick, entertaining
rundown of your
friend's day.
Read the latest
headlines from CNN,
Mashable, and more.
Content posted here
comes from editorial
entities — CNN,
Mashable, Vice, etc.
— not Snapchatters.
28
29. Live Stories are curated snaps surrounding a
particular event. Snapchat pulls user-
submitted photos and videos to form a story.
29
30. Spread snaps
and share it with
a creative and
quirky filter.
These are paid
by local owners,
brands etc.
Turnaround time for
a review is roughly a
day, and pricing
begins at $5.
30
39. In 2016, Snapchat was sued by Canadian company Investel for
infringement on its geofiltering patent
Investel Capital Corp. has filed suit against Snapchat, Inc. in the
Federal Court of Canada "seeking remedies in the form of
monetary damages for past infringement, as well as injunctive
relief prohibiting Snapchat, Inc. from continuing to infringe the
patent
39
46. Acquisition for $64.2 million
Allows you to make personalized cartoons of
you and your friends.
Your Bitmoji avatar is your digital identity.
46
47. • Vergence Lab
Acquisition
• $129.99
Cost
• Upto 100 video snaps – 9 seconds each –charges in special case
Battery
• LED ring on after pressing button on right side
• 10 seconds countdown-stores
• Snap temporarily using internal storage of device
Camera
• Effective audio recording but noisy with high windy movement
Audio
• Snaps sent over Bluetooth after sync
• Saves to Memories of Snapchat app
Tech Link
47
48. Paris based startup bought in 2016
Exist in Snapchat app as Snap Map feature
Used for location sharing and Location based content
discovery.
It only pulls your location when you use the app
Constant use of GPS in the background to locate friends on a
map
Tag using Bitmoji avatar at a location
48
49. Digital Stickers or Filter over a photo in a particular geographical location
The smartphone’s GPS pick up where the user is at a given time, and the appropriate
illustration specific to where they are by city, neighborhood, or even store i
Types of Geo-Filters
On-demand Geo-filters for events
Sponsored Geo-filters for marketing brands
McDonalds first brand to try “Sponsored Geo-filters”
Geo-filters features :
Anyone can pay Snapchat to create their own custom geo-filter
A specific area for a set amount of time
A minimum size of 5,000 square feet
A minimum duration of 30 minutes
Turnaround time for a review is roughly a day
Pricing begins at $5
49
50. Acquisition of Vurb in 2017
A search app for smartphones
Snapchat Stories are now searchable.
The stories just have to be added to Snapchat’s Our Story
group montage to be searchable
It relies on machine learning to categorize stories
It’s specifically analyzing caption text, time,
and visual elements
50
51. The stories just have to be added to Snapchat’s Our Story
group montage to be searchable
It relies on machine learning to categorize stories
It’s specifically analyzing caption text, time, and visual
elements
51
52. Acquisition of Scan.me
Known as QR Snapcodes
$14 million in cash, $3 million in restricted stock units and $33
million in Class B common Snapchat stock
Users can create a unique Snapcode for a website, which will
open inside Snapchat when they scan it with the app’s camera.
Businesses can promote themselves with photographable
symbols instead of just a URL.
They made it easy for people to add each other on Snapchat
without typing in user names
Hold 100 times more data than 1D barcodes
They can also be digitally scanned
52
53. To implement
Snap Map –location based marking while using Snapchat
Geo Filters- custom location-based filters within a certain
area and time
Voice Filters- users remix their voices with predefined
voices after recording a snap
PaperClip Tool - sending a website link
Backdrop and Scissor Tool- a crop feature that lets you cut
a selected area in your snap and apply colourful patterns
QR Snapcode- 2D Barcode
53
Merger and Acquisition to make the snapchat app effective
Looksery's computer vision tech allows for facial recognition and modification in real time, which is what Snapchat's lenses do.
Facial recognition works through the Viola-Jones algorithm, which identifies the light and contour patterns that make up a human face. The bridge of the nose is always lighter than the sides, for example. And the centre of the forehead is lighter than the sides, and much lighter than the eye sockets.
The markings delineate where specific facial features begin and end, and how their shapes are formed.
After the lens is fitted onto your face, though, the app has even more work to do. It needs to adjust the lens to move with your face, as you rotate, move, and turn it, and it has to do it for every frame of video and in real time. The algorithm does this using the point mask it created of your face. It uses every point on the mask as a coordinate, to make a 3D mesh that perfectly covers all your features.
Another, slightly more sinister, use for this technology is facial detection. Facebook, Google, and intelligence agencies are amassing humongous databases of faces, in order to help with surveillance and identification. The problem with this is that there aren't any laws that regulate this activity.
I mean, that isn't going to stop be from putting a flower crown on my selfie, but it's good to know.
Snapchat could use Seene’s format for a brand new category of selfie lenses, a new 3D photo format, and potentially for future virtual reality projects.
Seene scans and reconstructs full 3D geometry on your phone.
Seene doesn’t need special infrared sensors and multiple cameras. Similarly, Seene doesn’t need a cloud backend to process 3D scans and recreate 3D objects — everything happens on the phone.
Most augmented reality apps use your phone’s camera to recognize a 2D image (a QR code for instance) and inject a 3D object on your phone display. Seene can go a step further as it can inject 3D objects around real life things.
Snapchat acquired Looksery to power its selfie lenses. Combining Looksery’s technology with Seene’s technology would allow Snapchat to create more complex lenses with a real sense of depth.
Seene also works with the camera at the back of your phone to capture 3D scenes. Combined with your phone’s accelerometers, it creates a sort of hybrid between a photo and a video; something more interactive.
Rapid face detection
Computer vision allowing-image processing which leads to face recognition using Viola Janes Algorithm
Active Shape Model mapping the face as per a standard face structure points.
3D model mapping to achieve face contour adjustment as per user and work with any distance .
Superimposition of the filter over the face with depth and sense of distance .
Bitstrips for $64.2 million
Snapchat had previously allowed users to choose to set a Bitmoji as their profile if they wanted to, but the new change seems to automatically set it, removing your old image whether you wanted to or not. Users who haven’t created Bitmoji seem to be unaffected, and are able to continue to use the old profile pictures as usual.
Bitmoji adds that identity, it is not a fad. I believe with all my heart this is an inevitable evolution of communication.
Bitmojis could add a way to express how users feel when they aren't taking a selfie.
Snapchat, which relies on advertisers for most of its revenue, likely sees bitmojis as another unique way to sell sponsorships
Story Search, QR Snapcodes and its Spectacles glasses were all based off its acquisitions of Vurb, Scan.me and Vergence Labs,
There is an LED inside the right side of the Spectacles (behind the camera) that begins counting down the 10 seconds in a circular ring, showing you how much time you have left to snap. You can shoot around 100 ten-second clips using the Spectacles’ internal storage before you have to connect them to your phone and transfer them over.
extremely wide angle and have that “Point Of View” feel becoming more and more common in cameras and VR/AR systems.
The Spectacles dump the pics automatically and drop into Snapchat’s Memories section.
enormous break in narrative technique from centuries of film and photography. Traditionally, eye contact with the camera was considered something to be avoided as it breaks immersion. With POV cameras, however, you’re placed into the narrative and have to come to grips with the fact that you’re a character.
It’s interesting that Snap is letting them get out to customers via a vending machine near its headquarters, rather than shipping them to traditional tech reviewers or press to fondle — but it makes a ton of sense to me. Interesting strategy for an interesting company.
Paris-based startup
see where their friends currently are on a map using constant GPS in the background. People can then message these friends in the app to make plans to hang out.
Snapchat launched its Snap Map location-sharing and location-based content discovery feature. It works slightly differently, only pulling your location when you open the app,
$250 million to $350 million
Unique acquisition where Zenly is not absorbed in Snap Inc but is running autonomously
There is less clarity about the acquisition
a digital sticker or badge you can add to each snap you take with most only available is specific geolocations. It’s also a form of marketing based on your locale or region where segmented audiences can be reached. Snapchat users are able to share your logo or event info without having any contact or interference from the sponsor or brand.
While the on-demand (paid) geo-filters are a bit more serious, there are also hundreds of thousands of community geo-filters (free) always available and always changing with your location. They’re also easy to create, but some strict and there are some vague guidelines each one must pass before it’s ready to use.
In other words, geofilters let mobile users add a location illustration — specific to where they are by city, neighborhood, or even store — to photos that they may then share with friends or followers via Snapchat. The smartphone’s location signals pick up where the user is at a given time, and the appropriate geofilter is offered based on this location.
Snapchat first expanded its ad options in June 2015, launching “sponsored geofilters” for brand locations. McDonald’s was the first to try it out, and the fast-food chain paid to make custom filters — illustrations of McDonald’s cheeseburgers and pouches of fries, among others — available to Snapchat users while they were in its physical locations.
With on-demand geofilters, anyone can pay Snapchat to create their own custom geofilter in a specific area for a set amount of time, with a minimum size of 5,000 square feet and a minimum duration of 30 minutes. Turnaround time for a review is roughly a day, and pricing begins at $5.
Now, as a result of the on-demand filter addition, local SMBs can use Snapchat as their own marketing channel without prohibitive expense. Social media is already an integral part of many local businesses’ marketing strategies, due to the fact that it is low cost and easily managed in-house — and Snapchat is well positioned to become a more significant tool in the arsenal.
Additionally, users are likely send more snaps from a given location if it provides an interesting or artistic geofilter. This increases publicity for the given business in a way that’s set to drive foot-traffic; would-be customers can’t buy directly from Snapchat (at least, not yet), nor can they get the geo-filter for the pictures unless they actually go to the physical location.
Story Search, QR Snapcodes and its Spectacles glasses were all based off its acquisitions of Vurb, Scan.me and Vergence Labs,
Story Search, QR Snapcodes and its Spectacles glasses were all based off its acquisitions of Vurb, Scan.me and Vergence Labs,
Acquisition of Scan.me
Known as QR Snapcodes
$14 million in cash, $3 million in restricted stock units and $33 million in Class B common Snapchat stock
Users can create a unique Snapcode for a website, which will open inside Snapchat when they scan it with the app’s camera. This could create a powerful way for businesses and other sites to promote themselves with photographable symbols instead of just a URL.
They made it easy for people to add each other on Snapchat without typing in user names
e)QR code is the trademark name for the two dimensional barcode system.other hand, can not only hold 100 times more data than 1D barcodes—they can also be digitally scanned.
Geofilters, Backdrops, new voice filters, Paperclip tool. Another feature is the Voice filter that will let users remix their voices with predefined voices after recording a snap.
The Snapchat Voice filter is an interactive filter that lets you remix your voice in the snap with a range of predefined character, animal, and other voices.
Snapchat's Paperclip is very handy tool when it comes to sending a website link to your friends while sending a snap. Tapping on the Paperclip will open a URL bar where you can input the website link and hit enter. Snapchat will make the use of Google's Safe Browsing service to scan it for potential threats and will provide an option to attach it to your snap.
Stories look pics/gifs
Facebook's clones
User growth FB vs Insta vs Snapchat
“Masks” vs “Face Filters”
Geostickers
Was Spectacles just for IPO?
Loyal user base
43% revenue from “Discover”
Academics, tours
Loyal user base
43% revenue from “Discover”
Exclusive content deals - future as a news and media company?
Discovery Communications - mobile-first” series and exclusive content based on hit programming like Shark Week and MythBusters.
Original content, including an August deal with NBCUniversal to bring Snapchat-only content from shows like The Voice and Saturday Night Live