Social Media for the 55+

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Getting social for the 55+ year olds from CEO/Founder of .Com Marketing, Hillary Bressler.

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Social Media for the 55+

  1. 1. .Com Marketing<br />400 North Wymore Road<br />Winter Park, FL 32789<br />1.866.266.6584<br />http://cms.commarketing.com<br />
  2. 2. Presented by:<br />Hillary Bressler<br />Founder, CEO<br />.Com Marketing<br />A Top 100 Interactive Agency Nationwide<br />www.commarketing.com<br /> 1.866.266.6584<br />
  3. 3.
  4. 4. What is Social Media?<br />
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  6. 6.
  7. 7. Social Media IconsMost Common<br />
  8. 8. Years to Reach 50 Million Users<br /><ul><li>Radio- 38 Years
  9. 9. TV- 13 Years
  10. 10. Internet- 4 Years
  11. 11. iPod- 3 Years
  12. 12. Facebook adds 100 Million Users in 9 months</li></ul>“Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009<br />
  13. 13. Average user spends more than 55 minutes per day on Facebook<br />
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  15. 15. The Fastest Growing <br />Segment on Facebook is <br />55-65 year old Females <br />
  16. 16. ?% <br />Of Facebook Users<br />Are over the age of 55<br /> Pew study. According to iStrategyLabs 2011<br />
  17. 17. 11% <br />Of Facebook Users<br />Are over the age of 55<br /> Pew study. According to iStrategyLabs 2011<br />
  18. 18. What’s it all about?<br />
  19. 19. The Most Important Relationship You Have In<br />Regards To Social Media is….your grandkid!<br />Most older adults have been introduced to social networking by their children. <br />
  20. 20. Let’s Look<br />At The<br />The Power <br />of<br />Social Media<br />
  21. 21. File<br />
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  23. 23. Negative Effects on United from Social Media<br />Over 8.5 million views<br />Stock prices dip 10% resulting in $180 million<br />Appeared on ABC’s The View <br />Time Magazine’s Top Viral Video’s of 2009<br />2 more videos to be produced<br /> As of 5/29/10<br />
  24. 24. Why use social media?<br />Stay Connected<br />
  25. 25. Why use social media?<br />Find Old Classmates<br />
  26. 26. Why use social media?<br />Find Old War Buddies<br />
  27. 27. Why use social media?<br />Find Old Flames<br />
  28. 28. Why use social media?<br />Find Work<br />
  29. 29. Why use social media?<br />Find Work<br />
  30. 30. Why use social media?<br />Find A Date<br />
  31. 31. Why use social media?<br />Get Better At Pickle Ball<br />
  32. 32. What is Twitter<br />Twitter is a social networking and microblogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters.<br />
  33. 33. Why Use Twitter?<br />Up To The Second News Updates<br />
  34. 34. Why Use Twitter?<br />Weather Updates<br />
  35. 35. Why Use Twitter?<br />Discounts<br />
  36. 36. Why Use Twitter?<br />Follow Sports Scores<br />
  37. 37. Why Use Twitter?<br />Follow Celebrities<br />
  38. 38. Why Use Twitter?<br />Follow Celebrities<br />
  39. 39. Why Use Twitter?<br />Follow The Politics<br />
  40. 40. What is blogging?<br />
  41. 41. Most Famous Blogs<br />From to Tom Cruise ranting about Scientology to footage from the Burmese uprising, blogging has never been bigger. It can help elect presidents and take down countries.<br />
  42. 42. Why Blog?<br />News<br />
  43. 43. Why Blog?<br />Read About Life After 50<br />
  44. 44. Why Blog?<br />Tell Your Story<br />
  45. 45. Why Blog?<br />Read Reviews<br />
  46. 46. What is Facebook?<br />Facebook is an online social network of your friends and family.<br />
  47. 47. Why Use Facebook?<br />Follow Your Kids<br />
  48. 48. Why Use Facebook?<br />Get Invited To Events<br />
  49. 49. Why Use Facebook?<br />Never Forget A Birthday<br />
  50. 50. Why Use Facebook?<br />Start a Group<br />
  51. 51. Why Use Facebook?<br />Keep Up With The Gossip<br />
  52. 52. What is YouTube<br />YouTube is a video sharing website on which users can upload and share videos.<br />
  53. 53. Why Use YouTube?<br />Watch Old Shows<br />
  54. 54. Why Use YouTube?<br />Exercise Shows<br />
  55. 55. Why Use YouTube?<br />Learn An Instrument <br />
  56. 56. What are apps?<br />The term has been used as shorthand for "application“. <br />However, it became newly popular for mobile applications in smartphones and tablets. <br />
  57. 57. Ibooks- Apple’s answer to the Amazon Kindle, iBooks turns the iPad into an electronic book reader with 60,000 books at launch to choose from (the app is free, the e-books are not). Although the Kindle has many more titles (450,000), iBooks lets you flip through virtual pages with your fingers on a color screen. <br />
  58. 58. Crosswords (US$9.99) Some seniors love doing the daily crossword puzzle in their local newspaper. But why do just one crossword puzzle a day when you can download a bunch from newspapers around the world? Puzzles are available from a varied group of sources from the Wall Street Journal, King Features Crosswords and the New York Times (subscription required) to the Onion A.V. Club crossword. <br />
  59. 59. WebMD for iPad(Free) -- The free WebMD app is a wealth of information for the health-concerned (or obsessed), with a symptom checker, a directory of medical conditions, a complete list of drugs and treatments (including side effects, precautions and interactions with other drugs), First Aid information for a variety of conditions, and complete listings of hospitals, physicians, and pharmacies.<br />
  60. 60. Epicurious (free) digital cookbook which allows you to access 27,000 recipes from both Gourmet and Bon Appetit. You can browse recipe collections, search via keyword, and filter your searches by what’s in your fridge, seasonalfoods, holidays and more. You can add any recipe to your favorites box to save it as well as email recipes to yourself and others.<br />
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