Which ones do you use?How long do you spend each day on social media?http://m1c.com/tag/social-media/
Is Google still King?
Quality - In industrial(traditional) publishing—mediated by a publisher—the typical range of quality is substantially narrower than in niche, unmediated markets. The main challenge posed by content in social media sites is the fact that the distribution of quality has high variance: from very high-quality items to low-quality, sometimes abusive content. Reach – both industrial and social media technologies provide scale and are capable of reaching a global audience. Industrial media, however, typically use a centralized framework for organization, production, and dissemination, whereas social media are by their very nature more decentralized, less hierarchical, and distinguished by multiple points of production and utility.Frequency - the number of time an advertisement is display on social media platforms.Accessibility – the means of production for industrial media are typically government and/or corporate (privately-owned); social media tools are generally available to the public at little or no cost.Usability – industrial media production typically requires specialized skills and training. Conversely, most social media production requires only modest reinterpretation of existing skills; in theory, anyone with access can operate the means of social media production.Immediacy – the time lag between communications produced by industrial media can be long (days, weeks, or even months) compared to social media (which can be capable of virtually instantaneous responses).Permanence – industrial media, once created, cannot be altered (once a magazine article is printed and distributed changes cannot be made to that same article) whereas social media can be altered almost instantaneously by comments or editing.http://en.wikipedia.org/wiki/Social_media
What do you want to achieve via Social Media?What do you want the audience to do?What information do you want to find? (research instead of survey?)What and how do you want to communicatehttp://cybernations.wikia.com/wiki/File:People-out-persp.gif
“Social media employ mobile and web- based technologies to create highly interactive platforms via which individuals and communities share, co-create, discuss, and modify user-generated content. It introduces substantial and pervasive changes to communication between organizations, communities and individuals”H. Kietzmann, Jan; Kristopher Hermkens (2011). "Social media? Get serious! Understanding the functional building blocks of social media". Business Horizons 54: 241–251Social Media as a concept
Designed to propagate your message if… ◦ Sufficient connections/fans/followers/friends ◦ Create or curate relevant content ◦ Understand and make full use of technology available ◦ Keep content relevant and up to date ◦ Relinquish at least some control of your content/campaign ◦ Buy-in from target ◦ Internal buy-in/ownership ◦ Engage target and promote cross user engagementNo Brainer...
Private Banking Conference (200) Large Scale Music Festival (50,000) Scientific Congress (2,000) Corporate Incentive Travel (50) Charity Fundraiser (500) Association General Assembly (1000)Custom Social Media Strategy
Set Objectives Choice of Channels Pre – During – Post Event IT Integration Measurements against objectives Use Social Media Menu for reference http://bit.ly/Z200BSCustom Social Media Strategy