This document summarizes tips for using Facebook, Instagram, and bloggers to promote fashion retail businesses. For Facebook, it recommends creating a business page rather than profile, regularly posting 4-6 times per week at optimal times, using engaging content like images and questions, and linking to the store website. For Instagram, it suggests posting daily using aesthetically pleasing photos with relevant hashtags and tags to build followers. It also advises developing relationships with bloggers by engaging with their various social media profiles and offering them product samples to feature.

1. Facebook, Instagram, Blogger Reach
in Fashion Retail
Lead with Style, Webinar 2 - By Alin Wagner-Lahmy

2. Thanks for coming back!

3. About Me
I use current technology to
build meaningful, “old-
school”, relationships
between people
Blog: SleeplessInSocialMedia.com
Pinterest.com/Alinwagnerlahmy
Twitter: @alinwagnerlahmy

4. ● Today, we’ll review Facebook, Instagram and Blogger reach in depth
● Tuesday 27th Jan - Covering Pinterest, Polyvore in depth
2 More Webinars

5. Facebook - Framework
• Create it as a Page, not a profile. Facebook will not promote you as a business if you are a profile.
• Name it as the store name, and make sure the About info is accurate and alluring.
• Put cover image - replace often!
• Profile pic of owner or shop front. (Atelier957 thubs up!)
• Create a “subscribe to newsletter” tab
• Be Consistent - Post at least minimum 4 times a week, ideal - 5-6 times - best to post mid week Tue-
Fri
• Best time: 5pm til 8am (use Facebook scheduler)

6. Facebook - Format
• Keep it short
• Always use an Image
• Meta always on images! (e.g. “CladIn_Alembika_top_automn2014”)
• Tag, Tag, Tag! (Velvet Button doing a great job!)
• Be Consistent - Post at least 4 times a week, preferably every day.

7. Facebook - Content
• Be Personable
• Holistic approach!
• Owners/seller images are great!
• Pics of cloths
• Give tips! be useful to your audience
• Let them know of sales coming
• Ask questions
• “Retail brand Posts containing the sales keywords “$ off” and “coupon” receive the highest fan
engagement.”

8. Facebook - Build Fans
• Link to your store
• Have your site, your email, your postcards, a poster in the store - with ‘follow
us on Facebook’
• $$$$ for more followers, learn to target or hire someone to do a one-off for
you.
• Link to designers/labels and of course Yael :-)

9. Stores who do it well

10. Instagram - Framework
• Register using smartphone
• CHANGE PERSPECTIVE: Make sure you sign up for a personal account
as well so you can experience what a user experiences.
• Post minimum once - Twice a day
• Tell an interesting story through your images and captions.
• Don’t be afraid to experiment, and pay attention to what users like and
comment on most.

11. Instagram - Content
• Fashion retail - easiest to create images for!
• You don’t have to be a great photographer
• Take lots of photographs and make them aesthetically pleasing and creative.
Picture name is critical - use same as Facebook
• Use Framatic App

15. Instagram - Build Followers
• Use relevant hashtags
• Tag, Tag, Tag
• Engage with your followers. Comment. Follow back. Like things. Be human
• Follow Instagram and join in on their #projects ~ that’s where you get
featured by them. For ex. weekend #projects and #tbt (throw back
thursdays).

17. Most Important: Reach Bloggers

21. Reach Bloggers
• Holistic View of Blogger: Facebook, Twitter, Instagram, Blog.
• Follow them, comment, like, share…. give them virtual TLC
• Takes 1-3 months to build relationships online
• email them! Offer a look.

22. Join our next webinars for in-depth session about
Polyvore and Pinterest