Social Media Strategy @ Hyper Island

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Presentation for Social Media Strategy Class at Hyper Island Digital Media Creative class'17. Key topics: Social Media Strategy and Social Media Behaviour.

Marketing

LYDIA KELLAM
Social Media & Strategy Consultant
www.lydiaklm.com @lydiaklm

•Post with Purpose
• Fast On Your Feet
•Leverage Learnings

POST
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behavioural aspects in social media

6 P R I N CI P L E S OF INFLUE N CE
Give a little something,
Get a little something in
return
R E C I P ROC I T Y COM M IT M E NT SOCIAL PROOF L IKIN GAUT H ORIT Y SC ARCIT Y
They are doing it too FOMOStay true Follow the master Familiar feelings

The buildings situated on hill slopes in earthquake prone areas are generally irregular, torsionally coupled. Hence, subjected to severe damage when affected by earthquake ground motion. Such buildings have mass & stiffness varying along the vertical & horizontal planes, resulting the center of mass & center of rigidity do not coincide on various floors, they demand torsional analysis, in addition to lateral forces under the action of earthquakes. This study compels with a studies on the seismic behavior of buildings resting on sloping ground with a shear walls. It is observed that the seismic behavior of buildings on sloping ground differ from other buildings.

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the Reinforced Concrete(RC) structure. The necessity of designing the structure as per codal provision is must for all kind of structure. In this for study. The Linear static analysis was done using American, European and Indian Codes. The building is modeled and analysed using ETABS software. All the required parameters for analysis was taken a storey deflection, storey drift and base shear were compared. The displacement, storey shear and storey displacement obtained from ACI code design is more when compared with other code’s analysis result.

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Social Media Strategy @ Hyper Island

1. SOCIAL MEDIA STRATEGY FEB 2016

2. LYDIA KELLAM Social Media & Strategy Consultant www.lydiaklm.com @lydiaklm

3. •Post with Purpose • Fast On Your Feet •Leverage Learnings

4. WHY HI?

5. 5 SOCIAL MEDIA STRATEGY

6. 6

7. 7 What’s the brain got to do with it?

8. POST LIKE COMMENT SHARE behavioural aspects in social media

10.

11.

12.

13. 6 P R I N CI P L E S OF INFLUE N CE Give a little something, Get a little something in return R E C I P ROC I T Y COM M IT M E NT SOCIAL PROOF L IKIN GAUT H ORIT Y SC ARCIT Y They are doing it too FOMOStay true Follow the master Familiar feelings

14. INFLUENCE IRL Exercise

15. 1 5 1 2 3 4 5

16. Post With Purpose case: A Sustainable Fashion Brand By Social Media Consultant Lydia Kellam www.lydiaklm.com

17. Make Friends Brand Advocates Start Talking Educate Make Money MON WED FRI SUN Post from your favourite blogger Ask community to share photos wearing the items Ask community for opinion on products Share your best tips on how to care for clothes Post Product Images Offer Discount Codes Ask community to pick their favourite item on site Post Product Video Share article on the importance of eco fashion Share important facts on sustainabiliy Ask community to share their best tips for green living Ask community for their best fashion tips Ask community Sunday brunch plans Post Inspirational Quote Post a Cool music video Post your favorite track right now Offer exclusive content to loyal fans UGC Instagram Contest Reward with Discounts Share news article on environment By Social Media Consultant Lydia Kellam www.lydiaklm.com

18. T H AN K YOU!!

Social Media Strategy @ Hyper Island

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