12. Market Research
• Traditional job boards and sites
focus on full-time and part-time
employment
• There isn’t a place to find and
post temporary jobs easily
• Kandooit.com will fill this need
13. Deployment Strategy
• Launch in Cache Valley, Utah
• Develop database aggregation scripts
• Proliferate service to other university
communities
• Develop mobile platforms and applications
• Launch nationwide
14. Marketing Strategy
Step 1: Brand development
– Local marketing: Flyers, Posts on Job Boards, Concerts, Social Media
– Local media: Newspapers, Radio, and Television stories on developing
trends in a struggling economy.
– Affiliate program with job services and temporary employment
agencies
– Event and Local Group Sponsorship
Step 2: User Involvement
– Encourage users to sign up, create complete profiles and use job
listings database
– Incentivize membership through various events, including, but not
limited to: social media giveaways for “liking” our site, drawing for first
500 users, and business partnerships with local companies.
– Advertise success stories on blog and feature successful users and
employers
15. Aims:
• Connect people who need temporary help
with those who have the means to provide it
using an attractive and easy to use web
service.
• Be just as valuable in 5 years to our users as
Wikipedia or Craigslist are today to their users.