The document discusses stakeholder input on social media outreach for the American Psychological Association (APA). It provides data showing professionals prefer LinkedIn for engagement and students want fun engagement. It analyzes APA's current social media presence and success on LinkedIn, Facebook, Google+, YouTube, and Flickr. Recommendations include adding Slideshare, engaging students through university tweets and contests, targeting young professionals, and using tools like Wikipedia, Pinterest, Flickr, Yelp, Foursquare and Twitter to engage people in the Great Places of America program.

2. Stakeholder Input
Agenda
Current Social Media Outreach
Recommendations

3. Stakeholder input

4. 36% 16%
Where
professionals
prefer to
12% engage
20% 9%
Professionals Personal Use of Social Media

5. 90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Facebook
Twitter
LinkedIn
Students preferred engagement

6. Students want fun

7. APA’s current
social media success

9. Current outreach
LinkedIn
Highest membership, high degree of
engagement
Facebook
Large membership, modest engagement
Google+
65 people have included APA in their
circles, easy to add APA to your circle

12. YOUTUBE
105 videos
> 44,000 views
217 subscribers

15. Current outreach
Flickr
APA NJ has 469 pictures posted
Pinterest
New account with five boards

18. Current Outreach
Remove
Myspace and ning
Add
Slideshare or other slidesharing
presence

19. Social media strategy for the
president of the APA

21. Engaging through videos

22. Recommendations for Student and
Young Professional Engagement

23. Engaging students
University Tweets
Host a YouTube Contest
Growing Skills at the University
and State level

25. Engaging Young Professionals
Targeted Webcasts for New
Professionals
Educational YouTube Series

27. Recommendations for the
Great Places of America Program

28. Great Places Program
Wikipedia
Pinterest & Flickr
Yelp & Foursquare
Twitter