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Source: thatgrumguy Social Media Are City Planning Programs With It? The Good, the Bad, and the Boring Jennifer Evans-Cowl...
 
 
Source: Luz
Planning Programs Who is Doing What? Source: thms.nl
Planning Programs Are Noticed <ul><li>151,171 YouTube Views </li></ul><ul><li>9,368 Twitter Followers </li></ul><ul><li>9,...
Planning Programs Have a Presence <ul><li>Of the 63 University Planning Programs Considered </li></ul><ul><li>58% (37) are...
YouTube Who is Doing What? Source: thms.nl
YouTube Usage <ul><li>Ohio State, Wayne State, Virginia Commonwealth, and USC have >1,000 views </li></ul><ul><li>Differen...
 
What Students Said About the USC Video <ul><li>Way Too Long </li></ul><ul><li>I was bored </li></ul><ul><li>It’s Campy (an...
We  Define   Planning
What Students Said About the OSU Video <ul><li>Kept my Interest </li></ul><ul><li>Allows Student to Draw Their Own Conclus...
Lessons Learned <ul><li>Think Small Screen </li></ul><ul><li>Short is Key - Max 90 second video </li></ul><ul><li>Must hav...
LinkedIn Who is Doing What? Source: inju
Source: Andy Schultz Source: nan palmero
 
Lessons Learned Invite New Users Encourage Dialogue Value the Professional Network Source: johnlamb
Facebook Who is Doing What? Source: west.m
<ul><li>College of Environmental Design (CED), UC Berkeley </li></ul><ul><li>http://www.facebook.com/group.php?gid=5961172...
 
Lessons Learned Most heavily used Good for events and information sharing Best for current students Source: johnlamb
Twitter Who is Doing What? Source: keiyac
 
Lessons Learned Best for Pushing Information Need to update at least weekly Source: kengo
Source: thatgrumguy Chairs Self-Assessment
Self-Assessment <ul><li>There is more we could be doing </li></ul><ul><li>Too early to tell how we are doing </li></ul><ul...
 
<ul><li>Need for Comprehensive Communication Strategy. </li></ul>Looking Forward Source: Yagan Kielyagio
Source: alberto.devega Ready for Social Media?
Source: Slava Baranskyi Twitter –EvansCowley Email –  [email_address] LinkedIn – Jennifer Evans-Cowley
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Are City Planning Programs With It? The Good, The Bad, and The Boring

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This presentation examines the use of social media by city planning schools in the United States. It identifys key ways that planning schools are using social media and opportunities for improving and coordinating social media efforts.

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Are City Planning Programs With It? The Good, The Bad, and The Boring

  1. 1. Source: thatgrumguy Social Media Are City Planning Programs With It? The Good, the Bad, and the Boring Jennifer Evans-Cowley, PhD, AICP Associate Professor and Head City and Regional Planning The Ohio State University
  2. 4. Source: Luz
  3. 5. Planning Programs Who is Doing What? Source: thms.nl
  4. 6. Planning Programs Are Noticed <ul><li>151,171 YouTube Views </li></ul><ul><li>9,368 Twitter Followers </li></ul><ul><li>9,866 LinkedIn Members </li></ul><ul><li>8,410 Facebook Fans </li></ul>Source: Maggie Osterberg
  5. 7. Planning Programs Have a Presence <ul><li>Of the 63 University Planning Programs Considered </li></ul><ul><li>58% (37) are on YouTube </li></ul><ul><li>58% (37) are on LinkedIn </li></ul><ul><li>51% (32) on Facebook </li></ul><ul><li>28% (18) on Twitter </li></ul>Source: Andy Schultz Source: maebmij
  6. 8. YouTube Who is Doing What? Source: thms.nl
  7. 9. YouTube Usage <ul><li>Ohio State, Wayne State, Virginia Commonwealth, and USC have >1,000 views </li></ul><ul><li>Different approaches to video content including lectures, marketing, and student work </li></ul>Source: Pouwerkerk
  8. 11. What Students Said About the USC Video <ul><li>Way Too Long </li></ul><ul><li>I was bored </li></ul><ul><li>It’s Campy (anyone could have made that) </li></ul><ul><li>It’s About the School, Not me! How do I fit in? </li></ul><ul><li>Not Social Media Ready </li></ul>Source: Andy Schultz
  9. 12. We Define Planning
  10. 13. What Students Said About the OSU Video <ul><li>Kept my Interest </li></ul><ul><li>Allows Student to Draw Their Own Conclusion </li></ul><ul><li>You Centered </li></ul><ul><li>Visually Appealing </li></ul><ul><li>Imaginative </li></ul>Source: Alexandre.Formagio
  11. 14. Lessons Learned <ul><li>Think Small Screen </li></ul><ul><li>Short is Key - Max 90 second video </li></ul><ul><li>Must have entertainment value </li></ul><ul><li>Get to the Point in < 20 seconds </li></ul>Source: thatgrumguy
  12. 15. LinkedIn Who is Doing What? Source: inju
  13. 16. Source: Andy Schultz Source: nan palmero
  14. 18. Lessons Learned Invite New Users Encourage Dialogue Value the Professional Network Source: johnlamb
  15. 19. Facebook Who is Doing What? Source: west.m
  16. 20. <ul><li>College of Environmental Design (CED), UC Berkeley </li></ul><ul><li>http://www.facebook.com/group.php?gid=59611725522 </li></ul>
  17. 22. Lessons Learned Most heavily used Good for events and information sharing Best for current students Source: johnlamb
  18. 23. Twitter Who is Doing What? Source: keiyac
  19. 25. Lessons Learned Best for Pushing Information Need to update at least weekly Source: kengo
  20. 26. Source: thatgrumguy Chairs Self-Assessment
  21. 27. Self-Assessment <ul><li>There is more we could be doing </li></ul><ul><li>Too early to tell how we are doing </li></ul><ul><li>Facebook is the most successful platform </li></ul>Source: Alexandre.Formagio
  22. 29. <ul><li>Need for Comprehensive Communication Strategy. </li></ul>Looking Forward Source: Yagan Kielyagio
  23. 30. Source: alberto.devega Ready for Social Media?
  24. 31. Source: Slava Baranskyi Twitter –EvansCowley Email – [email_address] LinkedIn – Jennifer Evans-Cowley

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