4. Facebook facts
• 750 mln. users
worldwide
• More than half of users
return daily
• 200 mln. mobile users
monthly
• 4 hrs. 57 min. average
time spent per user monthly
• 29 average visits per
user monthly
Source: Comsore and Facebook internal data, July 2011
5. Facebook is the most popular social network
200 000 th.
160 000 th. 153 168
120 000 th.
80 000 th.
39 204
40 000 th. 32 669 29 781 29 654 27 786 25 956 23 969 22 591 20 254
4 309 1 441
0 th.
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Facebook usage in US is huge
1,5 mln. users in Ukraine
Source: Socialbakers, August 2011
7. Facebook: for users
Apps&Games
Communications
News&Media
Facebook gives its users all they need to stay here as long as possible
8. Facebook: for business
HR
Marketing
Sales
Facebook
Service R&D
Facebook is the optimal platform for business to deliver its functions
9. Facebook: marketing
Services
Facebook
ads
Games
Apps Sponsored
stories
Advertising
Polls
Landing
page
Quizzes
Engagement Marketing Business
& pages
Content
Questions
Posts&
discussion
Like button
Analytics
Facebook platform has wide array of marketing tools
10. Facebook: social reach
Facebook population
Social reach
Friends of Brand’s fans
Fans of
Brand page
Due to Facebook social graph architecture brand can easily and cost-
effectively reach target audience
11. Facebook: like button
Like button creates visual desire, helps users to share information and
increases the audience reach
12. Facebook: content & engagement strategy
Landing
Apps
page Posts & Discussions
Goals
Idea
Engagement & Contest & Polls
Content
strategy
Facebook
strategy
Analytics &
Optimization
Business Account
goals Tools support
Metrics
Content and engagement activity are the base for business to increase
its fan-base and build long-lasting relationships with its customers
13. Facebook: landing page
Facebook landing page is a goal-oriented welcome tool inspiring people
to “Like” the page or impacting the user’s path on the page
19. Our case study: objectives
Client: the internet book-shop “Chytayka”
Objectives: build Chytayka community in Facebook
Period: 1.03.2011 - 31.03.2011 and 15.07.2011 - date
20. Our case study: what we did
• Business goal-
oriented landing page
developed
• Engagement and
content strategy consulting
• Advertising account
support
• Analytics reporting
21. Our case study: results
• By now there are
about 1 500 fans
• Constant growth of fan
base
• Active discussions,
posting, comments every
day
22. Thank you!
More about us:
www.jayadigital.com
www.facebook.com/jayadigital
http://www.slideshare.net/jayadigital/jayadigital-2010