The document discusses the Royal Netherlands Embassy in Washington D.C.'s use of SlideShare as a social media platform. SlideShare allows users to share presentations, documents, and PDFs and receives 25 million unique visitors per month. The presentation provides an overview of SlideShare's functionality and statistics, discusses why the embassy chose to use SlideShare, and provides recommendations on how to create an effective strategy for engaging audiences on the platform.

1. Social Media: SlideShare By Bert Bentsink Research Assistant Digital Communications The Royal Netherlands Embassy Public Diplomacy, Press and Culture 4200 Linnean Ave, N.W. Washington, D.C. 20008 http://www.the-netherlands.org/ Contact for presentation Roos Kouwenhoven (Digital Communications Officer) [email_address]

2. Context Presentation In order to ‘organize a dialogue’ with its target audiences, the Royal Netherlands Embassy in Washington. D.C. experiments with different social media platforms (i.e. SlideShare). This presentation was given internally to educate our staff members and to initiate a more strategic discussion about the Embassy’s use of SlideShare.

3. What is SlideShare? Social Sharing “ YouTube for PowerPoint” .doc and .pdf as well!

4. Statistics 25 million unique visitors per month 80% ‘technology & business decision makers’ 50% content either embedded on other platforms or bookmarked as ‘favorite’ Public = highly engaged Majority > 7 min on SlideShare

5. Alternatives?

6. Why SlideShare?(1) Visual attractive presentation without knowledge HTML Could be used for internal purposes as well Relatively large and engaged audience Good indexation by Google “ Establishing relevance” by “demonstrating expertise” “ Organize dialogue” (reacting and sharing)

7. Why SlideShare? (2) Reacting via SS, TW and FB account (highly accesible) Exclusive embedding agreement SlideShare and LinkedIn. Transparancy gov. agencies

8. Why not? SS does not support Prezi files (..yet) Though popular platforms, still SS, TW and FB accounts required for engaging in discussion Not many customization options for free accounts

9. Strategy Focus on two pillars Demonstrating expertise generating traffic to micro sites

10. Dilemma Own content versus Other Content … ..or both?

11. Practical Recommendations Provide context (transcript, document, audio sync) Corporate visible identity (‘huisstijl’) Contact information (1st slide) Copyrights© Use correct tags Recruit potential ‘followers’ actively (provoke reactions)

12. Examples (non-custom channels) Hewlett-Packard (visual identity) http://www.slideshare.net/hewlettpackard Sasha Chua (Enterprise 2.0 consultant IBM) http://www.slideshare.net/sachac

13. Examples (custom channels)(1)

14. Examples (custom channels)(2)

15. Questions? Thank you for your attention and interest. In case you watch this presentation on SlideShare please leave your comments or questions in the designated comment fields. In case you watch this presentation embedded on another platform feel free to mail your question to roos.kouwenhoven@minbuza.nl.