SlideShare is a social media platform for sharing presentations that was founded in 2006 and acquired by LinkedIn in 2012. It has over 51 million monthly visitors. Users can create profiles to share content like PDFs and Office files, follow other users, comment on content, and download or reuse files that others share. Content on SlideShare can be made public or private, and users can integrate other social media like Twitter and YouTube into their profiles. Presentations on SlideShare can also embed videos and sync audio slides.

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Background
 Founded in October 2006 by
 Rashmi Sinha, CEO & Co-Founder
 Jonathan Boutelle, CTO & Co-
Founder
 Monthly visitors: 51.6 mil
 Acquired by LinkedIn in May 2012

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What exactly is SlideShare?
“SlideShare is the world's largest community for sharing presentations”

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Continued..
 Similar to Facebook, users create their own unique
profile where they can customize and share all
different kinds of content
 SlideShare is compatible with PDFs, Microsoft Office,
Open Office, KeyNote, and iWorks docs
 Users can follow, comment, favorite and download
content from other members
 It allows users to view presentations & documents on a
specific topic and possibly “download and reuse or
remix for their own work.”

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Example: HubSpot

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Privacy
 Since it is an online social community, SlideShare provides
users with many privacy options
 Users can allow their content to be private or public
 They can also restrict selected viewers from seeing certain content
of your presentations

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Integration with Other
Social Media Platforms
 Users can integrate live Twitter
feeds, along with YouTube
channels in various positions within
a profile
 Intertwines different social media
forms in one place
 Example: Pfizer’s page
incorporates Twitter and YouTube,
along with social media icons on
the left hand side that direct traffic
to their other platforms
 Users can also connect to FB and
LinkedIn to auto- share content

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2 Types of Embedding
 Embedding to outside sources:
 Content from SlideShare can be placed onto
“blogs, website, and company intranets” as
a little display window within a site
 Embedding within a presentation:
 YouTube videos can be embedded into
presentations
 SlideShare also enables the syncing of
Mp3s with slides
 It helps generate webinars, recorded
lectures, and musical slideshows.

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Stand out Features/ Benefits
 SlideShare can be used for networking
 Very simplistic and easy to use
 It’s Free! (Unless you want to upgrade to pro)
 Serves as a online USB with a substantially larger amount of online
storage then Prezi
 It is a source of referral traffic due to the integration of multiple social
media platforms as discussed earlier
 Content can go viral and be spread on its own
 “People tend to trust content they discover organically more than they do
content hosted on a corporate homepage.” -Todd Wheatland, head of global marketing at
Kelly Services

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Conclusion
 Catalyst can use SlideShare as a portfolio of its work, whether
to display their creative ability, previous case studies, or
complex data in a more comprehensible, sharable format
 It may even be a better way to display Catalyst’s visual portfolio
then Pinterest due to its more formal/ business oriented style

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Work Cited
 http://www.slideshare.net/about
 http://assettstaging.colorado.edu/post/1325