Market Yourself Online 101 <ul><li>Today‘s teacher: Matthias Depenbusch </li></ul>
Tools
Blog
Blog <ul><li>Show your thoughts </li></ul><ul><li>Get in dialogue </li></ul><ul><li>Remember your target audience </li></u...
Blog talk <ul><li>Posts: 11 </li></ul><ul><li>Comments: 6  </li></ul><ul><ul><li>Kid‘s, don‘t do that!  </li></ul></ul><ul...
Video  <ul><li>Personal approach to audience </li></ul><ul><ul><li>Integrate it in mass media pages: Youtube </li></ul></u...
Facebook
Facebook <ul><li>Have news from friends  </li></ul><ul><ul><li>Be the other part: Inform everyone! </li></ul></ul><ul><li>...
Twitter
Twitter <ul><li>Short messages to inform audience </li></ul><ul><li>I follow Madjid, Barack Obama, Timothy </li></ul><ul><...
LinkedIn <ul><li>Professional Networking </li></ul><ul><li>Jobs, present yourself </li></ul><ul><li>Pretty uninteresting f...
My thoughts <ul><li>Kid‘s, this is the future </li></ul><ul><li>See also: Knowledge Sharing  Experience Network </li></ul>...
Already using it
...the wrong way! <ul><li>Our blog, but no comments! </li></ul>
What did I find out? <ul><li>You have to keep your conversation running </li></ul><ul><ul><li>takes effort and discipline ...
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Social media presentation Matthias Depenbusch

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Social media presentation Matthias Depenbusch

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Social media presentation Matthias Depenbusch

  1. 1. Market Yourself Online 101 <ul><li>Today‘s teacher: Matthias Depenbusch </li></ul>
  2. 2. Tools
  3. 3. Blog
  4. 4. Blog <ul><li>Show your thoughts </li></ul><ul><li>Get in dialogue </li></ul><ul><li>Remember your target audience </li></ul><ul><li>Most popular entry: Shopping -> We talked about it ; </li></ul><ul><li>EASY to use </li></ul>
  5. 5. Blog talk <ul><li>Posts: 11 </li></ul><ul><li>Comments: 6 </li></ul><ul><ul><li>Kid‘s, don‘t do that! </li></ul></ul><ul><ul><li>Use posts = 2x Comments </li></ul></ul><ul><li>If it‘s posible, I won‘t blog in the future </li></ul><ul><li>Timing: Most views night before class </li></ul>
  6. 6. Video <ul><li>Personal approach to audience </li></ul><ul><ul><li>Integrate it in mass media pages: Youtube </li></ul></ul><ul><li>Extremely difficult to do perfect </li></ul><ul><ul><li>Length, appearence, “attraction words“ </li></ul></ul><ul><li>I would practice more next time! </li></ul>
  7. 7. Facebook
  8. 8. Facebook <ul><li>Have news from friends </li></ul><ul><ul><li>Be the other part: Inform everyone! </li></ul></ul><ul><li>Target persons and groups </li></ul><ul><li>Efficient, everybody knows how it works! </li></ul><ul><li>Watch your privacy! </li></ul>
  9. 9. Twitter
  10. 10. Twitter <ul><li>Short messages to inform audience </li></ul><ul><li>I follow Madjid, Barack Obama, Timothy </li></ul><ul><li>Great to know who talks about what </li></ul><ul><ul><li>Comapnies can find out how products are appreciated </li></ul></ul><ul><li>I don‘t like it, just a collection of useless information or links -> prefer newspaper </li></ul>
  11. 11. LinkedIn <ul><li>Professional Networking </li></ul><ul><li>Jobs, present yourself </li></ul><ul><li>Pretty uninteresting for most in this room </li></ul>
  12. 12. My thoughts <ul><li>Kid‘s, this is the future </li></ul><ul><li>See also: Knowledge Sharing Experience Network </li></ul><ul><li>Permanent networking can be used for marketing purposes </li></ul><ul><li>Use tools your targets use -> now i know a bunch of tools! </li></ul>
  13. 13. Already using it
  14. 14. ...the wrong way! <ul><li>Our blog, but no comments! </li></ul>
  15. 15. What did I find out? <ul><li>You have to keep your conversation running </li></ul><ul><ul><li>takes effort and discipline </li></ul></ul><ul><ul><li>use multiple communication channels </li></ul></ul><ul><li>Know your audience, what do they want to hear? </li></ul><ul><li>Advertise your thoughts! </li></ul>

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