It was celebration time in the UK as brands churned out content with the Christmas theme to engage with their fans on social media. Most of the brands ran contests and gave away prizes in accordance with the season of giving.

1. Social Media Shakedown of Top UK Brands in December 2013
analyzed by

3. ANALYSIS OF
BRANDS ON
FACEBOOK
SO
Fans, Conversations, Engagement,
Campaigns, etc...

4. Sector Leaders in the United Kingdom
(Based on the Unmetric Score for Facebook)
Sector
Brand
Sector
Automotive
Food & Beverages
Aviation
Hospitality
Banking
Insurance
Beverages – Alcohol
Luxury
Consumer Electronics
Home Appliances
December 2013
Brand

5. Sector Leaders in the United Kingdom
(Based on the Unmetric Score for Facebook)
Sector
Brand
Sector
Home Care
Retail Chains
Mobile & Handhelds
Sports
Personal Care
Technology
Restaurant & Cafe
Telecom Services
Retail
Travel
December 2013
Brand

6. A Closer Look at
Selected Top
Brands

7. Santander UK – Competition & Prize Draw
In December, Santander UK ran the ‘12 Toys of Christmas competition’ between the 1st &12th and also
conducted Prize Draws between the 20th & 30th on its Facebook page which saw huge engagement
among its fans.
As a result, Santander UK’s overall average
engagement score was 966, which is more than
5 times the sector average of 191
Santander UK also ramped up its fan base much faster in December.
The brand experienced a fan growth rate of 36.3%, which is more than
10 times the sector average of 2%

8. Samsung UK – Christmas Prize Draw
Samsung UK ran a Christmas prize draw between the 18th and 20th December giving away a gift each
day to its fans on Facebook. The updates around the prize draw were the most engaging on its
Facebook page.
Samsung UK garnered an average
engagement score of 679, which is more
than twice the sector average of 265

9. Paper Mate – 12 Days of Christmas Timeline Competition
Paper Mate engaged with its fans on Facebook by running the ‘12 Days of Christmas’ competition and gave away
a number of gifts according to each day of Christmas.
As a result, Paper Mate’s overall average
engagement score for December was 1,000,
which is more than 3 times the sector
average of 294

10. ANALYSIS OF
BRANDS ON
TWITTER
SO
Followers, Customer Service Metrics,
Campaigns, etc...

11. Sector Leaders in the United Kingdom
(Based on the Unmetric Score for Twitter)
Sector
Brand
Sector
Automotive
Food & Beverages
Aviation
Hospitality
Banking
Insurance
Beverages – Alcohol
Luxury
Consumer Electronics
Home Appliances
December 2013
Brand

12. Sector Leaders in the United Kingdom
(Based on the Unmetric Score for Twitter)
Sector
Brand
Sector
Home Care
Retail Chains
Mobile & Handhelds
Sports
Personal Care
Technology
Restaurant & Cafe
Telecom Services
Retail
Travel
December 2013
Brand

13. A Closer Look at
Selected Top
Brands
SO

14. Sainsbury’s – ‘Christmas In A Day’ Film Quiz
Sainsbury’s conducted 4 rounds of quizzes on Twitter around the film ‘Christmas In A Day’ on the 8th December
and this generated lots of buzz for the brand on Twitter.
#Christmasinaday was the most used hashtag by the
brand and its followers in December and the hashtag
had an engagement score of 207
The usage of the #Christmasinaday peaked on the
8th December and was used 2,805 times.

15. Premier Inn - #PremierWinn Competition
Premier Inn ran a #PremierWinn competition between the 9th and 13th December for a chance to win a stay in
Premier Inn’s new Bath City centre branch. The tweets around the competition generated lots of buzz for the
brand on Twitter.
#PremierWinn was used 657 times by the brand’s
followers in December
Premier Inn’s engagement score peaked on the
9th and 13th December. The brand garnered an
average engagement score of 408, which is
more than twice the sector average of 145

16. Nando’s UK - #NandosXmas
Nando’s UK celebrated Christmas by conducting various contests and promoted them using the hashtag
#NandosXmas. The tweets around #NandosXmas engaged the best with its followers on Twitter.
#NandosXmas was used 38,870 times by the
brand’s followers in December
#NandosXmas was the most engaging hashtag for
the brand in December with an engagement score
of 239.

17. ANALYSIS OF
BRANDS ON
YOUTUBE
SO
Views, Shares, Uploads, Top Video, etc...

18. Sector Leaders in the United Kingdom
(Based on the Unmetric Score for YouTube)
Sector
Brand
Sector
Automotive
Food & Beverages
Aviation
Hospitality
Banking
Insurance
Beverages – Alcohol
Luxury
Consumer Electronics
Home Appliances
December 2013
Brand

19. Sector Leaders in the United Kingdom
(Based on the Unmetric Score for YouTube)
Sector
Home Care
Mobile & Handhelds
Personal Care
Restaurant & Cafe
December 2013
Brand
Sector
Retail Chains
Retail
Telecom Services
Travel
Brand

20. A Closer Look at
Selected Top
Brands
SO

21. LG UK – So Viral It’s Scary – Men can’t multitask #LGUltrawide
LG UK’s video on how men can’t multitask garnered
more than 5.9 million views to become the most
watched video on its channel
Video Views Growth

22. Nokia UK: Lumia 2520: For Work. For Play
Nokia UK’s video about the Lumia 2520 was the most
viewed video on its channel in December with more
than 357,000 views.
Video Views Growth

23. Virgin Money: South Pole 2013: Arrival at the Pole
Virgin Money’s ‘South Pole 2013’ video was viewed more
than 8,000 times in December and was the most
watched on its channel.
Video Views Growth

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