Find out which Chip Brands commanded the most engagement on social media in this comparison cross-channel report. Social media metrics on the brands' performance can be found here.
6. Sep 01, 2016 - Oct 31, 2016
Share Of Voice Snapshot
Network
Most Number of
Posts
Cornitos Kurkure
Most Number of
Likes
Cornitos Kurkure
Most Number of
Comments
Cornitos Kurkure
13. Most Engaging Facebook Posts
Cornitos
02-SEP-16, FRI 2:30AM
#ContestAlert #MatchTheFlavour
Match the Cornitos Flavours with the correct
ingr ..
ENGMT. LIKES COMMENTS SHARES
4,840 295 421 244
Cornitos
10-OCT-16, MON 2:30AM
#ContestAlert #FusionPack
Can you guess the contents of th ..
Bingo
26-OCT-16, WED 9:31AM
Are you ready to win some #prizes? Grab a
bite of our #Cheese Masala Tangles and
tell us what is mis ..
ENGMT. LIKES COMMENTS SHARES
3,981 286 315 212
ENGMT. LIKES COMMENTS SHARES
3,921 281 326 201
14. #CornitosCelebratesDiwali #ContestAlert
Cornitos makes it big for you this
Diwali!
WIN ham..
26-Oct-16, Wed 02:25AM
ENGMT. FAV. REPLIES RETWEETS
1,000 26 59 23
Most Engaging Tweets
#ContestAlert #CornitosPopnCrunch
Cornitos is launching your new snack
partner soon!
Guess and WIN..
#ContestAlert #FollowToWin
#TwitterContest
1. Follow @cornitos
2. Re-tweet this post
3. TAG 2 ..
04-Oct-16, Tue 02:30AM
ENGMT. FAV. REPLIES RETWEETS
1,000 14 27 112
30-Sep-16, Fri 02:17AM
ENGMT. FAV. REPLIES RETWEETS
1,000 48 68 137
Cornitos Cornitos Cornitos
16. Thank You
For more information, please contact your account manager notjustnumbers@unmetric.com
17. Engagement is the measure of audience responses to a brand's content and activity on
a social network. To calculate the engagement score, we weigh audience interactions on
brand content such as Likes, Comments, Shares, based on their importance. We then
divide their weighted sum by our estimate of the number of brand fans who actively
receive and view such content.
Appendix – Unmetric’s Engagement Score
(Likes × 1 + Comments × 5 + Shares × 10) × 10000
(Community size) 0.8
Twitter: (Favorite x 1, Reply x 5, Retweet x 10)
Instagram: (Likes x 1, Comments x 5)
Facebook: