The document outlines 5 trends for the auto industry in 2020: 1) Consumers prioritize quality over affordability in vehicles. 2) Sustainability and renewable energy are increasingly important as climate change concerns grow. 3) Good customer service when issues arise can boost brand favorability. 4) While self-driving cars are anticipated, most consumers don't think they will be the most transformative technology of 2020. 5) Tesla has seen the most growth and social/web visibility compared to other top auto brands like Toyota, BMW, Honda, and Ferrari.

1. 2020
5 Trends for the Auto Industry
Source: Brandwatch

2. 1. Quality > Affordability
Consumers responded that quality was the
most important with 30% of the vote.
Affordability followed, with 21% of
respondents choosing it as the most
important attribute.

3. 2. Sustainability and renewables
As climate change protests grow in number
and size, it seems like the time is now for auto
brands to move on this point.
As we’ll see in trend number 5, one auto brand
with a flair for sustainability is actually doing
very well at generating interest from
consumers.

4. 3. The importance of customer service
When things go wrong with the vehicle they
have, there’s an opportunity to garner favor
with customers with warm interactions.

5. 4. Self-driving cars
91% of consumers globally think self-
driving cars will NOT be the most
transformative tech of 2020.

6. 5. Standout auto brands of 2020
Brand I Social visibility I Web visibility I Growth I
1. Tesla 100 100 100
2. Toyota 37.6 80.5 13.3
3. BMW 35.3 91.7 33.6
4. Honda 40.5 79.0 13.7
5. Ferrari 35.6 45.2 47.6