This document provides a social media report on the performance of major soft drink brands in India on Facebook from January 1st to March 31st, 2016. Some key findings include: - Pepsi India had the largest fan base while Paper Boat saw the highest fan growth. - Mountain Dew India published the most posts and had the highest engagement and shares. - Frooti received the most likes while Mountain Dew India got the most comments. - Paper Boat had the highest positive sentiment and response rate to fan posts.

1. Jan 1st – Mar 31st 2016
TopSoftDrinkBrands
onSocialMedia

2. Soft Drink Brands: Social Media Report
This report captures the performance of
Soft Drink Brands
(India Region)
on Social Media between
January 1st – March 31st, 2016

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4. Comparison of
SOFT DRINKS
Facebook Pages
Jan 01, 2016 - Mar 31, 2016

5. Pepsi India(IN) had the largest fan base of 4,533,357 while Paper Boat showed the highest fan growth of 8.22%.
-2.0%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K 3,500K 4,000K 4,500K 5,000K
Growth%
Number of Fans
Mountain Dew India Thums Up india Coca-Cola(IN) Del Monte India Sprite India(IN)
Fanta(IN) 7Up India(IN) Paper Boat Pepsi India(IN) Frooti
Fans

6. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Mountain Dew
India
Fanta(IN) Coca-Cola(IN) Paper Boat Thums Up
india
Frooti Sprite India(IN) Pepsi India(IN) 7Up India(IN) Del Monte
India
Countries < 2% Other Countries India
Fans - Geography

7. Paper Boat had the highest PTAT of 5.77% as a percentage of its average number of Fans during this time period.
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K 3,500K 4,000K 4,500K 5,000K
Peopletalkingabout(as%ofFans)
Average Number of Fans
Mountain Dew India Thums Up india Coca-Cola(IN) Del Monte India Sprite India(IN) 7Up India(IN) Fanta(IN) Paper Boat Pepsi India(IN) Frooti
Conversations

8. Mountain Dew India published the greatest number of posts (100). Fanta(IN) had the highest average engagement, with a
score of 1,000.
0 20 40 60 80 100 120
0 200 400 600 800 1000 1200
Mountain Dew India
Thums Up india
Coca-Cola(IN)
Del Monte India
Sprite India(IN)
Fanta(IN)
7Up India(IN)
Paper Boat
Pepsi India(IN)
Frooti
Numberof Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts

9. Frooti received the most number of Likes (701,289), Mountain Dew India got the most number of Comments (7,191) and the
most number of Shares (11,217).
0K 100K 200K 300K 400K 500K 600K 700K 800K
Mountain Dew India
Thums Up india
Coca-Cola(IN)
Del Monte India
Sprite India(IN)
7Up India(IN)
Fanta(IN)
Pepsi India(IN)
Paper Boat
Frooti
Likes Comments Shares
Engagement Breakdown

10. Most Engaging Brand Posts
Pepsi India(IN)
25-MAR-16, FRI 6:16AM
Grab a PepsiMoji bottle & take a picture
matching the mood on the bottle. Upload it
on either FB/Twi ..
ENGMT. LIKES COMMENTS SHARES
1,000 159,772 344 120
Frooti
25-MAR-16, FRI 1:30AM
We now declare #TheFrootiLife door
open. Go forth, rejoice, and don't forget to
do the Mango Bango!
Fanta(IN)
23-MAR-16, WED 6:03AM
Add Fanta fun to your Holi celebrations!
Share your colorful, #FANTAstic Holi
momentswith us and yo ..
ENGMT. LIKES COMMENTS SHARES
1,000 71,774 1,188 2,819
ENGMT. LIKES COMMENTS SHARES
1,000 91,383 484 327

11. Most Engaging Brand Posts
Frooti
20-MAR-16, SUN 1:30AM
You know if you see a closed door, you really
(really) want to open it. Can you blame
Shahrukh for t ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 35,161 416 1,256 Positive
Mountain Dew India
12-FEB-16,FRI 5:00AM
Where others saw the end, they saw a
beginning. That made them real heroes.
Who will you become? #Na ..
Coca-Cola(IN)
02-FEB-16,TUE 11:25PM
There’sa Coke for every feeling. Share
yours at www.Gifthefeeling.com
#TasteTheFeeling
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 85,916 909 7,017 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 77,042 1,196 4,487 Positive

12. Coca-Cola(IN)'s Facebook Page saw the highest number of Fan posts (358).
0 50 100 150 200 250 300 350 400
Thums Up india
Coca-Cola(IN)
Sprite India(IN)
Fanta(IN)
7Up India(IN)
Paper Boat
Pepsi India(IN)
Frooti
Numberof Fan Posts
Fan Posts

13. Paper Boat received the highest percentage of Positive Sentiment (69.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Thums Up india
Coca-Cola(IN)
Sprite India(IN)
Fanta(IN)
7Up India(IN)
Paper Boat
Pepsi India(IN)
Frooti
Negative Neutral Positive
Sentiment Analysis

14. Paper Boat responded to the highest percentage of Fan posts (8.46%).
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
9.0%
0 2000 4000 6000 8000 10000 12000 14000
%ofFanPostsBrandRespondedto
Average Response Time (mins)
Thums Up india Coca-Cola(IN) Sprite India(IN) Fanta(IN) 7Up India(IN) Paper Boat Pepsi India(IN) Frooti
Brand Responses

15. Mountain Dew India published the most with 100 posts.
16%
1%
13%
29%
11%
11%
7%
4%
3%
5%
Paper Boat Fanta(IN) Pepsi India(IN) Mountain Dew India Frooti Coca-Cola(IN) Del Monte India 7Up India(IN) Sprite India(IN) Thums Up india
Share Of Voice – Volume of Posts

16. Frooti received the largest volume of Likes (701,289), among the brands analyzed.
6%
5%
23%
26%
29%
8%
0%
3%
0% 0%
Paper Boat Fanta(IN) Pepsi India(IN) Mountain Dew India Frooti Coca-Cola(IN) Del Monte India 7Up India(IN) Sprite India(IN) Thums Up india
Share Of Voice – Likes

17. Mountain Dew India received the largest volume of Comments (7,191), among the Soft Drink brands studied.
6%
5%
9%
41%
17%
18%
1%
2% 0% 1%
Paper Boat Fanta(IN) Pepsi India(IN) Mountain Dew India Frooti Coca-Cola(IN) Del Monte India 7Up India(IN) Sprite India(IN) Thums Up india
Share Of Voice – Comments

18. Mountain Dew India received the largest volume of Shares (11,217).
13%
7%
7%
31%
15%
25%
0% 1% 0% 1%
Paper Boat Fanta(IN) Pepsi India(IN) Mountain Dew India Frooti Coca-Cola(IN) Del Monte India 7Up India(IN) Sprite India(IN) Thums Up india
Share Of Voice – Shares

19. During this time period, #PepsiMojiT20 was the most engaging run by Pepsi India(IN). 7Up India(IN) published the most (6) in
its #UPside campaign.
0 1 2 3 4 5 6 7
0 100 200 300 400 500 600 700 800 900 1000
#IndiasGotCourage(Mount
ain Dew India)
#InternationalWomensDay(
Coca-Cola(IN))
#UPside(7Up India(IN))
#PepsiMojiT20(Pepsi
India(IN))
Numberof Posts
Engagement Score
Engagement Score Number of Posts
Campaign Comparison

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21. Analysis of
Coca-Cola
Facebook Page
Jan 01, 2016 - Mar 31, 2016

22. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
2,857,239 -1,315 -.05% India Not Available
Coca-Cola

23. Engagement Score Total Fan Posts
421 358
Total Posts Brand Response Rate
37 0.28%
Total Likes Avg. Reply Time
187,424 2 days, 14 hrs, 28 mins
Total Comments General Sentiment
3,102 Neutral
Total Shares
9,168
Most Engaging Content Type
Ad Campaigns
Least Engaging Content Type
Engagement-oriented posts
Most Prolific Content Type
Ad Campaigns
Most Engaging Campaign
#TasteTheFeeling
Most Recent Campaign
#TasteTheFeeling
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS

24. 2,825K
2,830K
2,835K
2,840K
2,845K
2,850K
2,855K
2,860K
2,865K
1-Jan 8-Jan 15-Jan22-Jan29-Jan 5-Feb 12-
Feb
19-
Feb
26-
Feb
4-Mar 11-
Mar
18-
Mar
25-
Mar
Fan Growth
Total Fans
2,857,239
New Fans
-1,315

25. Engagement
0
250
500
750
1,000
1,250
1-Jan 5-Jan 9-Jan 13-Jan17-Jan21-Jan25-Jan29-Jan2-Feb 6-Feb10-Feb14-Feb18-Feb22-Feb26-Feb1-Mar 5-Mar 9-Mar13-Mar17-Mar21-Mar25-Mar29-Mar
Coca-Cola had an average engagement score of 421 and a highest of 989.

26. Community Analysis
Coca-Cola fans are largely from India followed by United States.
Distributionof Fans
0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K
India
United States
United Arab Emirates
Pakistan
Saudi Arabia
Bangladesh
United Kingdom
Nepal
Philippines
Georgia

27. 0
1
2
3
4
5
6
7
8
9
10
1-Jan 15-Jan 29-Jan 12-Feb 26-Feb 11-Mar 25-Mar
Brand Posts
Top keywords used Frequency
Coca-Cola 8
friends 3
Coke 3
love 2
first time 2

28. 71%
4%
25%
Posititve
Negative
Neutral
Brand Posts - Engagement
Coca-Cola receives more positive than negative vibes from comments on their Posts.
Sentiment of Brand Posts

29. Most Engaging Brand Posts
02-FEB-16,TUE 11:25PM
There’sa Coke for every feeling. Share yours
at www.Gifthefeeling.com #TasteTheFeeling
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 77,042 1,196 4,487 Positive
11-MAR-16, FRI 4:41AM
Watch how Coca-Cola makes the moment
special in this TVC featuring Sidharth
Malhotra.#TasteTheFeeli ..
18-FEB-16,THU 12:37AM
You know what they say…sparksdon’t lie.
#TasteTheFeeling
ENGMT. LIKES COMMENTS SHARES SENTIMENT
989 42,281 812 2,002 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
750 19,570 52 38 Positive
NO IMAGE NO IMAGE NO IMAGE

30. Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20
0 100 200 300 400 500 600 700
Links
Videos
Photos
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 200 400 600 800
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

31. Top Keywords Used Frequency
Coca-Cola 160
Neeti 56
Chanakya 56
Swami 36
Vivekanand 35
User Posts
0
5
10
15
20
25
1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-Mar 18-Mar 25-Mar
Positive Neutral Negative

32. Coca-Cola responded to 1 conversations generated by the 358
Posts fans published.
Coca-Cola appears to participate more when Fan conversations
have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
0%
100%
Brand Participation Brand Non Participation
29%
11%
60%
Posititve Negative Neutral

33. Most of Coca-Cola posts were around 'Ad Campaigns', and posts around 'Ad Campaigns' received the highest engagement.
Content Intel
0 2 4 6 8 10 12
0 100 200 300 400 500 600
Engagement-oriented posts
Ad Campaigns
Numberof Posts
Engagement Score
Engagement Score Number of Posts

34. Campaign Intel – Recent campaigns
Jan01, 2016 - Mar 31, 2016 Entire Campaign
0 10 20 30 40
0 200 400 600
#InternationalWomens
Day
#TasteTheFeeling
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 20 40 60
0 100 200 300 400 500
#InternationalWomens
Day
#TasteTheFeeling
Numberof Posts
Engagement Score
Engagement Score Number of Posts

35. Analysis of
Mountain Dew India
Facebook Page
Jan 01, 2016 - Mar 31, 2016

36. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
2,065,564 25,211 1.24% India
Mostly Young, Male and
Single
Mountain Dew India

37. Engagement Score Most Engaging Campaign
491 #NaamBanteHainRiskSe
Total Posts Most Recent Campaign
100 #NaamBanteHainRiskSe
Total Likes
609,218
Total Comments
7,191
Total Shares
11,217
BRAND POSTS
Brand Overview
CONTENT & CAMPAIGNS

38. 2,025K
2,030K
2,035K
2,040K
2,045K
2,050K
2,055K
2,060K
2,065K
2,070K
1-Jan 8-Jan 15-Jan22-Jan29-Jan 5-Feb 12-
Feb
19-
Feb
26-
Feb
4-Mar 11-
Mar
18-
Mar
25-
Mar
Fan Growth
Total Fans
2,065,564
New Fans
25,211

39. Engagement
0
250
500
750
1,000
1,250
1-Jan 5-Jan 9-Jan 13-Jan17-Jan21-Jan25-Jan29-Jan2-Feb 6-Feb10-Feb14-Feb18-Feb22-Feb26-Feb1-Mar 5-Mar 9-Mar13-Mar17-Mar21-Mar25-Mar29-Mar
Mountain Dew India had an average engagement score of 491 and a highest of 1000.

40. Community Analysis
Mountain Dew India fans are mostly Young, Male and Single Mountain Dew India fans are largely from India followed by United
States.
Fan Demographics Distributionof Fans
83%
17%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60% 80%
Single
In a Relationship
Engaged
Married
UnKnown
0K 500K 1,000K 1,500K 2,000K 2,500K
India
United States
United Arab Emirates
Pakistan
Bangladesh
Saudi Arabia
Canada
Nepal
Australia

41. 0
1
1
2
2
3
3
4
4
5
1-Jan 15-Jan 29-Jan 12-Feb 26-Feb 11-Mar 25-Mar
Brand Posts
Top keywords used Frequency
risks 30
glory 13
Mountain Dew India 12
ready 9
RiskOnWheels 9

42. 29%
71%
Brand Participation Brand Non Participation
70%
5%
25%
Posititve Negative Neutral
Brand Posts - Engagement
Mountain Dew India responded to 29 conversations generated by
the 100 Posts they published.
Mountain Dew India receives more positive than negative vibes
from comments on their Posts.
Brand Responses Sentiment of Brand Posts

43. Most Engaging Brand Posts
12-FEB-16,FRI 5:00AM
Where others saw the end, they saw a
beginning. That made them real heroes. Who
will you become? #Na ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 85,916 909 7,017 Positive
11-JAN-16, MON 2:17AM
Want to WIN tickets to WWE Live, Delhi?
All you have to do is tell us which WWE
superstaris 7 feet ..
02-MAR-16, WED 11:36AM
If you want glory, no risk is too big.
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 88,899 4,047 421 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
999 56,525 690 1,529 Positive
NO IMAGE NO IMAGE NO IMAGE

44. Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80
0 100 200 300 400 500 600 700
Photos
Videos
Links
Plain Text
Polls
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 200 400 600 800
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

45. Campaign Intel – 3 most recent campaigns
0 5 10 15 20 25
0 100 200 300 400 500 600
#IndiasGotCourage
We Are Blood
#NaamBanteHainRiskSe
Numberof Posts
Engagement Score
Engagement Score Number of Posts
Here is an overview of all the campaigns run by Mountain Dew not restricted to the time period surveyed.

46. Analysis of
Paper Boat
Facebook Page
Jan 01, 2016 - Mar 31, 2016

47. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
214,674 16,302 8.22% India
Paper Boat

48. Engagement Score Total Fan Posts
848 331
Total Posts Brand Response Rate
55 8.46%
Total Likes Avg. Reply Time
132,950 1 day, 3 hrs, 37 mins
Total Comments General Sentiment
1,043 Positive
Total Shares
4,900
BRAND POSTS FAN POSTS
Brand Overview

49. 190K
195K
200K
205K
210K
215K
220K
1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb19-Feb26-Feb 4-Mar 11-
Mar
18-
Mar
25-
Mar
Fan Growth
Total Fans
214,674
New Fans
16,302

50. Engagement
0
250
500
750
1,000
1,250
1-Jan 5-Jan 9-Jan 13-Jan17-Jan21-Jan25-Jan29-Jan2-Feb 6-Feb10-Feb14-Feb18-Feb22-Feb26-Feb1-Mar 5-Mar 9-Mar13-Mar17-Mar21-Mar25-Mar29-Mar
Paper Boat had an average engagement score of 848 and a highest of 998.

51. Community Analysis
Paper Boat fans are largely from India followed by United States.
Distributionof Fans
0K 50K 100K 150K 200K 250K
India
United States
United Arab Emirates
Saudi Arabia
Canada
United Kingdom
Australia
Pakistan
Qatar
Argentina

52. 0
1
1
2
2
3
3
4
1-Jan 15-Jan 29-Jan 12-Feb 26-Feb 11-Mar 25-Mar
Brand Posts
Top keywords used Frequency
Paper Boat 6
cover photo 4
child 3
www.teachforindia 3
Feb 3

53. 31%
69%
Brand Participation Brand Non Participation
90%
5%
5%
Posititve Negative Neutral
Brand Posts - Engagement
Paper Boat responded to 17 conversations generated by the 55
Posts they published.
Paper Boat receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

54. Most Engaging Brand Posts
17-MAR-16, THU 5:25AM
Relieved that it's over, happy to be able to
play guilt-free, scared for report card day,
excited ab ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
998 6,515 43 486 Positive
04-MAR-16, FRI 3:12AM
Revising that portion "that will surely come in
the exam".
29-JAN-16, FRI 11:06PM
The thrill of being chosen to see all my
favourite and scary teachers in one place.
ENGMT. LIKES COMMENTS SHARES SENTIMENT
992 5,648 86 266 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
979 4,585 36 209 Positive
NO IMAGE NO IMAGE NO IMAGE

55. Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50 60
0 200 400 600 800 1000
Photos
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

56. Top Keywords Used Frequency
Paper Boat 304
dreams 73
Happy New Year 49
video 46
2016 45
User Posts
0
20
40
60
80
100
120
1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-Mar18-Mar25-Mar
Positive Neutral Negative

57. Paper Boat responded to 28 conversations generated by the 331
Posts fans published.
Paper Boat appears to participate more when Fan conversations
have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
8%
92%
Brand Participation Brand Non Participation
69%
3%
28%
Posititve Negative Neutral

58. Analysis of
Pepsi India
Facebook Page
Jan 01, 2016 - Mar 31, 2016

59. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
4,533,357 -39,764 -.87% India
Mostly Young, Male and
Single
Pepsi India

60. Engagement Score Total Fan Posts
474 139
Total Posts Brand Response Rate
43 0.00%
Total Likes Avg. Reply Time
549,361 0 sec
Total Comments General Sentiment
1,636 Neutral
Total Shares
2,542
Most Engaging Content Type
Contest
Least Engaging Content Type
Event
Most Prolific Content Type
Contest
Most Engaging Campaign
#GharWaliDiwali
Most Recent Campaign
"#OhYesAbhi"
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS

61. 4,480K
4,490K
4,500K
4,510K
4,520K
4,530K
4,540K
4,550K
4,560K
4,570K
4,580K
1-Jan 8-Jan 15-Jan22-Jan29-Jan 5-Feb 12-
Feb
19-
Feb
26-
Feb
4-Mar 11-
Mar
18-
Mar
25-
Mar
Fan Growth
Total Fans
4,533,357
New Fans
-39,764

62. Engagement
0
250
500
750
1,000
1,250
1-Jan 5-Jan 9-Jan 13-Jan17-Jan21-Jan25-Jan29-Jan2-Feb 6-Feb10-Feb14-Feb18-Feb22-Feb26-Feb1-Mar 5-Mar 9-Mar13-Mar17-Mar21-Mar25-Mar29-Mar
Pepsi India had an average engagement score of 474 and a highest of 982.

63. Community Analysis
Pepsi India fans are mostly Young, Male and Single Pepsi India fans are largely from India followed by United States.
Fan Demographics Distributionof Fans
80%
20%
male female
0% 20% 40% 60% 80%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60% 80%
Single
In a Relationship
Engaged
Married
UnKnown
0K 1,000K 2,000K 3,000K 4,000K 5,000K
India
United States
United Arab Emirates
Saudi Arabia
United Kingdom
Australia
Qatar
Indonesia
Philippines

64. 0
1
2
3
4
5
6
1-Jan 15-Jan 29-Jan 12-Feb 26-Feb 11-Mar 25-Mar
Brand Posts
Top keywords used Frequency
Mumbai 5
Pepsi Mini 5
T&C 5
Virat 5
Mad decent block party 4

65. 5%
95%
Brand Participation Brand Non Participation
63%11%
26%
Posititve Negative Neutral
Brand Posts - Engagement
Pepsi India responded to 2 conversations generated by the 43
Posts they published.
Pepsi India receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

66. Most Engaging Brand Posts
25-MAR-16, FRI 6:16AM
Grab a PepsiMoji bottle & take a picture
matchingthe mood on the bottle. Upload it
on either FB/Twi ..
ENGMT. LIKES COMMENTS SHARES
1,000 159,772 344 120
28-MAR-16, MON 2:57AM
Magnificent Innings Thi, Jeet Gaye! C'mon
Virat, fingers crossed for a 100 in the semis.
28-MAR-16, MON 10:40AM
Grab a PepsiMoji bottle & take a picture
matching the mood on the bottle. Upload it
on either FB/Twi ..
ENGMT. LIKES COMMENTS SHARES
988 89,387 196 328
ENGMT. LIKES COMMENTS SHARES
972 72,610 231 152
NO IMAGE NO IMAGE NO IMAGE

67. Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20 25 30 35
0 100 200 300 400 500 600
Links
Photos
Plain Text
Videos
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10 12
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

68. Top Keywords Used Frequency
Pepsi 46
India 17
से 10
मे 9
U LOVE 8
User Posts
0
1
2
3
4
5
6
7
8
1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-Mar 18-Mar 25-Mar
Positive Neutral Negative

69. Pepsi India appears to participate more when Fan conversations have greater positive vibes than negative.
User Posts - Engagement
Sentiment
24%
3%
73%
Posititve Negative Neutral

70. Most of Pepsi India posts were around 'Contest', and posts around 'Contest' received the highest engagement.
Content Intel
0 2 4 6 8 10 12 14 16
0 100 200 300 400 500 600 700
Event
Engagement-oriented posts
Ad Campaigns
Recipes/Product Updates
Contest
Numberof Posts
Engagement Score
Engagement Score Number of Posts

71. In Pepsi India Posts about General Happenings, the category On Sports received the highest engagement.
Content Intel
About General Happenings
0 1 2 3
0 200 400 600 800 1000 1200
On Social Media
On Sports
Others
Entertainment
Question to fans
Festival/Greetings
Current Affairs
Numberof Posts
Engagement Score
Engagement Score Number of Posts

72. Campaign Intel – 3 most recent campaigns
Jan01, 2016 - Mar 31, 2016 Entire Campaign
0 1 2 3 4
0 500 1000 1500
#PepsiMojiT20
#PepsiMoji 2016
#BuraNaManoHoliHai
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30 40
0 200 400 600 800 1000
#PepsiMojiT20
#PepsiMoji 2016
#BuraNaManoHoliHai
Numberof Posts
Engagement Score
Engagement Score Number of Posts

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