A snapshot of the social media performance of top biscuit brands in India during the month of April 2016. Find campaign intel, community analysis, engagement and other metrics in this report.

1. TopBiscuit Brands
onSocialMedia
April 1st – April 30th 2016

2. Biscuit Brands: Social Media Report
This Report looks at how
Biscuit Brands (India Region)
performed on Social Media between
April 1st – April 30th, 2016

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4. Comparison of
BISCUIT BRANDS (India Region)
Facebook Pages
Apr 01, 2016 - Apr 30, 2016

5. Oreo India had the largest fan base of 3,937,074 while Britannia Good Day showed the highest fan growth of 3.66%.
-0.5%
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
4.0%
0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K 3,500K 4,000K 4,500K
Growth%
Number of Fans
McVitie's India Britannia Good Day Oreo India Sunfeast Dark Fantasy Unibic Cookies
Fans

6. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
McVitie's India Unibic Cookies Oreo India BritanniaGood Day Sunfeast Dark Fantasy
Countries < 2% Other Countries India Other Countries
Fans - Geography

7. Britannia Good Day had the highest PTAT of 19.50% as a percentage of its average number of Fans during this time period.
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K 3,500K 4,000K 4,500K
Peopletalkingabout(as%ofFans)
Average Number of Fans
McVitie's India Britannia Good Day Oreo India Sunfeast Dark Fantasy Unibic Cookies
Conversations

8. Britannia Good Day published the greatest number of posts (68). Britannia Good Day had the highest average engagement,
with a score of 887.
0 10 20 30 40 50 60 70 80
0 100 200 300 400 500 600 700 800 900 1000
Britannia Good
Day
Sunfeast Dark
Fantasy
Unibic Cookies
Numberof Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts

9. Britannia Good Day received the most number of Likes (272,003), Britannia Good Day got the most number of Comments
(1,328) and Britannia Good Day had the most number of Shares (1,456).
Engagement Breakdown
0 50000 100000 150000 200000 250000 300000
Shares
Comments
Likes
Unibic Cookies
Sunfeast Dark
Fantasy
Britannia Good
Day

10. Most Engaging Brand Posts
Unibic Cookies
18-APR-16, MON 4:30AM
Start your day with the high fibre bicalicious
Unibic #Multigrain #cookies!
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 15,660 39 11 Uncategorized
Unibic Cookies
14-APR-16, THU 6:13AM
Now you know why Unibic’s #Multigrain
#cookies are the most Bicalicious of them
all!
Britannia Good Day
13-APR-16, WED 7:56AM
Announcing our daily winners for today!
Congratulationsto Ankur, Babit and Pavni
for winning KXIP m ..
ENGMT
.
LIKES COMMENTS SHARES SENTIMENT
1,000 9,081 12 4 Uncategorized
ENGMT.LIKES COMMENTS SHARES SENTIMENT
1,000 37,760 136 34 Uncategorized

11. Most Engaging Brand Posts
Britannia Good Day
12-APR-16, TUE 9:29AM
Are you geared up to go nuts this Cricket
Season?Get out your crazy headgears and
go nuts with the ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 48,424 166 218 Uncategorized
Britannia Good Day
11-APR-16, MON 10:00AM
Best of Luck, Kings XI Punjab! Here’s
wishing the team a good start!
#GoodDayForANuttyIndia
Britannia Good Day
11-APR-16, MON 8:27AM
Have you tried the Britannia Good day
Chunkies new ₹30 pack?
ENGMT
.
LIKES COMMENTS SHARES SENTIMENT
1,000 29,880 70 44 Uncategorized
ENGMT.LIKES COMMENTS SHARES SENTIMENT
1,000 30,527 217 396 Uncategorized

12. Britannia Good Day published the most with 63 posts, among the brands analyzed.
39%
0%
37%
24%
0%
Britannia Good Day
McVitie's India
Sunfeast Dark Fantasy
Unibic Cookies
Oreo India
Share Of Voice – Volume of Posts

13. Britannia Good Day received the largest volume of Likes (272,003), among the biscuit brands studied.
90%
0%
1%
9%
0%
Britannia Good Day
McVitie's India
Sunfeast Dark Fantasy
Unibic Cookies
Oreo India
Share Of Voice – Likes

14. Britannia Good Day received the largest volume of Comments (1,328), among the brands we looked at.
89%
0%
5%
6%
0%
Britannia Good Day
McVitie's India
Sunfeast Dark Fantasy
Unibic Cookies
Oreo India
Share Of Voice – Comments

15. Britannia Good Day received the largest volume of Shares (1,456), among the brands studied here.
87%
0%
10%
3%
0%
Britannia Good Day
McVitie's India
Sunfeast Dark Fantasy
Unibic Cookies
Oreo India
Share Of Voice – Shares

16. During this time period, #GoodDayForANuttyIndia was the most engaging campaign run by Britannia Good Day. 44 posts were
published as part of this.
0
100
200
300
400
500
600
700
800
900
1000
#GoodDayForANuttyIndia(Britannia Good Day)
Engagement Score
Number of Posts
Campaign Comparison

17. Analysis of
Britannia Good Day
Facebook Page
Apr 01, 2016 - Apr 30, 2016

18. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
262,940 9,272 3.66% India
Britannia Good Day

19. Engagement Score
887
Total Posts
63
Total Likes
272,003
Total Comments
1,328
Total Shares
1,456
Most Engaging Content Type
Question to fans
Least Engaging Content Type
Contest
Most Prolific Content Type
Contest
Most Engaging Campaign
Free recharge from
FreeCharge worth Rs.10!
Most Recent Campaign
#SmileForAGoodDay
BRAND POSTS
Brand Overview
CONTENT & CAMPAIGNS

20. 248K
250K
252K
254K
256K
258K
260K
262K
264K
31-Mar 7-Apr 14-Apr 21-Apr 28-Apr
Fan Growth
Total Fans
262,940
New Fans
9,272

21. Engagement
0
250
500
750
1,000
1,250
1-Apr 5-Apr 9-Apr 13-Apr 17-Apr 21-Apr 25-Apr 29-Apr
Britannia Good Day had an average engagement score of 887 and a highest of 1000.

22. Community Analysis
BritanniaGood Day fans are largely from India followed by United Arab Emirates.
Distributionof Fans
0K 50K 100K 150K 200K 250K 300K
India
United Arab Emirates
United States
Saudi Arabia
Malaysia
Pakistan
Bangladesh
Qatar
Canada

23. 0
1
2
3
4
5
6
7
8
9
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr
Brand Posts
Top keywords used Frequency
cricket 25
ContestAlert 22
GoodDayForANuttyIndia 21
nutty 20
Congratulations 18

24. 10%
90%
Brand Participation Brand Non Participation
35%
4%
61%
Posititve Negative Neutral
Brand Posts - Engagement
BritanniaGood Day responded to 6 conversations generated by
the 63 Posts they published.
BritanniaGood Day receives more positive than negative vibes
from comments on their Posts.
Brand Responses Sentiment of Brand Posts

25. Most Engaging Brand Posts
13-APR-16, WED 7:56AM
Announcing our daily winners for today!
Congratulationsto Ankur, Babit and Pavni for
winning KXIP m ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 37,760 136 34 Uncategorized
12-APR-16, TUE 9:29AM
Are you geared up to go nuts this Cricket
Season?Get out your crazy headgears and
go nuts with the ..
11-APR-16, MON 10:00AM
Best of Luck, Kings XI Punjab! Here’s
wishing the team a good start!
#GoodDayForANuttyIndia
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 48,424 166 218 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 29,880 70 44 Uncategorized
NO IMAGE NO IMAGE NO IMAGE

26. Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50 60
0 200 400 600 800 1000 1200
Photos
Videos
Links
Plain Text
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

27. Most of Britannia Good Day posts were around 'Contest', and posts around 'Question to fans' received the highest
engagement.
Content Intel
0 5 10 15 20 25 30 35 40 45 50
0 200 400 600 800 1000 1200
Ad Campaigns
Recipes/Product Updates
Contest
Question to fans
Numberof Posts
Engagement Score
Engagement Score Number of Posts

28. Campaign Intel – 3 most recent campaigns
Apr 01, 2016 - Apr 30, 2016 Entire Campaign
0 10 20 30 40 50
0 200 400 600 800 1000
#GoodDayForANuttyInd
ia
#ClickASmile2015
#WomensDayEveryday
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30 40 50
0 200 400 600 800 1000
#GoodDayForANuttyIndi
a
#ClickASmile2015
Numberof Posts
Engagement Score
Engagement Score Number of Posts

29. Analysis of
Sunfeast Dark Fantasy
Facebook Page
Apr 01, 2016 - Apr 30, 2016

30. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
1,584,506 -1,700 -.11% India
Mostly Young, Male and
Single
Sunfeast Dark Fantasy

31. Engagement Score Total Fan Posts
11 4
Total Posts Brand Response Rate
60 0.00%
Total Likes Avg. Reply Time
3,853 0 sec
Total Comments General Sentiment
69 Neutral
Total Shares
168
BRAND POSTS FAN POSTS
Brand Overview

32. 1,584K
1,584K
1,585K
1,585K
1,586K
1,586K
1,587K
31-Mar 7-Apr 14-Apr 21-Apr 28-Apr
Fan Growth
Total Fans
1,584,506
New Fans
-1,700

33. Engagement
0
250
1-Apr 5-Apr 9-Apr 13-Apr 17-Apr 21-Apr 25-Apr 29-Apr
Sunfeast Dark Fantasy had an average engagement score of 11 and a highest of 19.

34. Community Analysis
Sunfeast Dark Fantasy fans are mostly Young, Male and Single Sunfeast Dark Fantasy fans are largely from India followed by
Bangladesh.
Fan Demographics Distributionof Fans
64%
36%
male female
0% 20% 40% 60% 80%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60% 80%
Single
In a Relationship
Engaged
Married
UnKnown
0K 500K 1,000K 1,500K 2,000K
India
Bangladesh
Pakistan
United States
United Arab Emirates
Saudi Arabia
Vietnam
Nepal
Canada
Japan

35. 0
1
1
2
2
3
3
4
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr
Brand Posts
Top keywords used Frequency
cookie 33
chocofills 30
DarkFantasy 26
DarkFantasyDelights 19
vanillacreme 11

36. 3%
97%
Brand Participation Brand Non Participation
67%
3%
30%
Posititve Negative Neutral
Brand Posts - Engagement
Sunfeast Dark Fantasy responded to 2 conversations generated
by the 60 Posts they published.
Sunfeast Dark Fantasy receives more positive than negative vibes
from comments on their Posts.
Brand Responses Sentiment of Brand Posts

37. Most Engaging Brand Posts
22-APR-16, FRI 1:46AM
Be the change you wish to see in this World.
#DarkFantasy #HappyEarthDay
ENGMT. LIKES COMMENTS SHARES SENTIMENT
32 170 0 13 Positive
21-APR-16, THU 8:33AM
Who said dreams can't come true? Here is
your ideal chance of living a dream to be the
filmmaker.
Wa ..
13-APR-16, WED 8:30AM
Adding a #vanillacreme #cookie to a cake
is like turning a meeting to a party!
#DarkFantasyDelights
ENGMT. LIKES COMMENTS SHARES SENTIMENT
32 184 0 11 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
27 134 8 8 Uncategorized
NO IMAGE NO IMAGE NO IMAGE

38. Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50 60
0 5 10 15 20
Photos
Links
Videos
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10 12
0 5 10 15
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

39. Top Keywords Used Frequency
में टाइम तो लगता 1
आप अपने 1
Sponcer 1724154
kahi
1
रुपए ममल 1
monthly 20,000 1
User Posts
0
1
1
2
2
3
1-Apr
2-Apr
3-Apr
4-Apr
5-Apr
6-Apr
7-Apr
8-Apr
9-Apr
10-Apr
11-Apr
12-Apr
13-Apr
14-Apr
15-Apr
16-Apr
17-Apr
18-Apr
19-Apr
20-Apr
21-Apr
22-Apr
23-Apr
24-Apr
25-Apr
26-Apr
27-Apr
28-Apr
29-Apr
30-Apr
Positive Neutral Negative

40. Sunfeast Dark Fantasy appears to participate more when Fan conversations have greater positive vibes than negative.
User Posts - Engagement
Sentiment
25%
0%
75%
Posititve
Negative
Neutral

41. Analysis of
Unibic Cookies
Facebook Page
Apr 01, 2016 - Apr 30, 2016

42. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
108,777 909 .84% India
Unibic Cookies

43. Engagement Score Total Likes
469 25,270
Total Posts Total Comments
39 97
Total Shares
57
BRAND POSTS
Brand Overview

44. 107K
107K
108K
108K
108K
108K
108K
109K
109K
109K
31-Mar 7-Apr 14-Apr 21-Apr 28-Apr
Fan Growth
Total Fans
108,777
New Fans
909

45. Engagement
0
250
500
750
1,000
1,250
1-Apr 5-Apr 9-Apr 13-Apr 17-Apr 21-Apr 25-Apr 29-Apr
Unibic Cookies had an average engagement score of 469 and a highest of 1000.

46. Community Analysis - Distribution of Fans
Unibic Cookies fans are largely from India followed by United States.
0K 20K 40K 60K 80K 100K 120K
India
United States
United Arab Emirates
Saudi Arabia
Malaysia
Canada
Australia
United Kingdom
Nepal

47. 0
1
1
2
2
3
3
4
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr
Brand Posts
Top keywords used Frequency
cookies 12
Unibic Cookies 8
profile picture 4
cover photo 4
Bicalicious 3

48. 3%
97%
Brand Participation Brand Non Participation
27%
0%
73%
Posititve Negative Neutral
Brand Posts - Engagement
UnibicCookies responded to 1 conversations generated by the 39
Posts they published.
UnibicCookies receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

49. Most Engaging Brand Posts
18-APR-16, MON 4:30AM
Start your day with the high fibre bicalicious
Unibic #Multigrain #cookies!
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 15,660 39 11 Uncategorized
14-APR-16, THU 6:13AM
Now you know why Unibic’s #Multigrain
#cookies are the most Bicalicious of them
all!
02-APR-16, SAT 10:47AM
Arrange the pieces of the puzzle in the
correct order and tell us in the comments
below! #PuzzleDay
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 9,081 12 4 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
297 49 35 15 Uncategorized
NO IMAGE NO IMAGE NO IMAGE

50. Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20 25 30 35
0 100 200 300 400 500 600
Photos
Links
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

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