A deep-dive analysis of the social media performance of the top soft drink brands in Australia and new Zealand. Engagement Metrics, Campaign Intel and much more in this report.

1. April 1st – June 30th 2016
TopSoftDrinksBrands
onSocialMedia

2. Soft Drinks Brands: Social Media Report
This Report looks at how
Soft Drinks Brands
(Australia and New Zealand)
performed on Social Media between
April 1st – June 30th, 2016

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4. Comparison of
“SOFT DRINKS"
Facebook Pages
Apr 01, 2016 - Jun 30, 2016

5. Coca-Cola Australia had the largest fan base of 972,539 while Charlie's Drink showed the highest fan growth of 54.61%.
-10.0%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
0K 200K 400K 600K 800K 1,000K 1,200K
Growth%
Number of Fans
Bundaberg Ginger Beer Pepsi Australia(AU) Fanta Australia Schweppes Australia Coca-ColaAustralia
Slurpee Australia Charlie's Drink Mountain Dew Australia FruitShoot Cottee's Cordial
Fans

6. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Bundaberg
Ginger Beer
Cottee's
Cordial
Mountain Dew
Australia
Fanta Australia Slurpee
Australia
FruitShoot Schweppes
Australia
Coca-Cola
Australia
Charlie's Drink Pepsi
Australia(AU)
France United States Countries < 2% Pakistan Australia Other Countries United Kingdom New Zealand India France
Fans - Geography

7. Mountain Dew Australia had the highest PTAT of 5.86% as a percentage of its average number of Fans during this time period.
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
0K 200K 400K 600K 800K 1,000K 1,200K
Peopletalkingabout(as%ofFans)
Average Number of Fans
Pepsi Australia(AU) Bundaberg Ginger Beer Fanta Australia Schweppes Australia Coca-Cola Australia
Slurpee Australia Charlie's Drink Mountain Dew Australia Cottee's Cordial FruitShoot
Conversations

8. Mountain Dew Australia published the greatest number of posts (90). Mountain Dew Australia had the highest average
engagement, with a score of 824.
0 10 20 30 40 50 60 70 80 90 100
0 100 200 300 400 500 600 700 800 900
Bundaberg Ginger Beer
Pepsi Australia(AU)
Fanta Australia
Schweppes Australia
Coca-Cola Australia
Slurpee Australia
Charlie's Drink
Mountain Dew Australia
FruitShoot
Cottee's Cordial
Numberof Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts

9. Mountain Dew Australia received the most number of Likes (79,657) and the most number of Comments (16,610) and
Slurpee Australia had the most number of Shares (3,209).
0K 10K 20K 30K 40K 50K 60K 70K 80K 90K
Pepsi Australia(AU)
Bundaberg Ginger Beer
Fanta Australia
Schweppes Australia
Coca-ColaAustralia
Slurpee Australia
Mountain Dew Australia
Charlie's Drink
Cottee's Cordial
FruitShoot
Likes Comments Shares
Engagement Breakdown

10. Most Engaging Brand Posts
Slurpee Australia
28-JUN-16, TUE 3:00AM
Slurpee’s NEW Bottle is packed with
UNLIMITED FUUUNN! $5 for the bottle and
$1 to refill whenevs!
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 15,009 5,049 1,136 Uncategorized
Slurpee Australia
27-JUN-16, MON 11:00PM
THRILLSWITH NO SPILLS! The NEW
Slurpee Bottle only $5 with the first fill
FREE.
Mountain Dew Australia
06-MAY-16, FRI 6:00PM
It would be wrong to waste it.
Line ‘em up? Show us your screenshot in the
comments.
#DoTheDew
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 16,581 4,884 1,454 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 1,488 3,264 168 Positive

11. Most Engaging Brand Posts
Mountain Dew Australia
29-APR-16, FRI 6:00PM
Can you Do The Dew?
Stop the spinning bottle on #DoTheDew.
Show us your success with a screenshot ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 817 2,277 72 Positive
Mountain Dew Australia
07-APR-16, THU 1:00AM
Know someone who wouldn't leave the
house if they had this?
#DotheDew #meme
Pepsi Australia(AU)
12-MAY-16, THU 6:38PM
Happy InternationalTop Gun Day! Get into
the Danger Zone with Prodrive Racing
driver, Chaz Mostert ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 4,469 1,457 285 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
999 4,064 665 872 Positive

12. Coca-Cola Australia's Facebook Page saw the highest number of Fan posts (206).
0 50 100 150 200 250
Bundaberg Ginger Beer
Pepsi Australia(AU)
Fanta Australia
SchweppesAustralia
Coca-Cola Australia
Slurpee Australia
Charlie's Drink
Mountain Dew Australia
FruitShoot
Cottee'sCordial
Numberof Fan Posts
Fan Posts

13. Slurpee Australia received the highest percentage of Positive Sentiment (46.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Bundaberg Ginger Beer
Pepsi Australia(AU)
Fanta Australia
Schweppes Australia
Coca-ColaAustralia
Slurpee Australia
Charlie's Drink
Mountain Dew Australia
FruitShoot
Negative Neutral Positive
Sentiment Analysis

14. Mountain Dew Australia responded to the highest percentage of Fan posts (81.25%).
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
0 500 1000 1500 2000 2500 3000
%ofFanPostsBrandRespondedto
Average Response Time (mins)
Bundaberg Ginger Beer Pepsi Australia(AU) Fanta Australia Schweppes Australia Coca-ColaAustralia
Slurpee Australia Charlie's Drink Mountain Dew Australia FruitShoot
Brand Responses

15. Mountain Dew Australia published the most with 90 posts.
0%
11%
13%
2%
27%
7%
9%
0%
6%
25%
FruitShoot Pepsi Australia(AU) Charlie's Drink Schweppes Australia Mountain Dew Australia
Coca-Cola Australia Slurpee Australia Cottee's Cordial Fanta Australia Bundaberg Ginger Beer
Share Of Voice – Volume of Posts

16. Mountain Dew Australia received the largest volume of Likes (79,657).
0%
12%
1%
0%
30%
21%
19%
0%
16%
1%
FruitShoot Pepsi Australia(AU) Charlie's Drink Schweppes Australia Mountain Dew Australia
Coca-ColaAustralia Slurpee Australia Cottee's Cordial Fanta Australia Bundaberg Ginger Beer
Share Of Voice – Likes

17. Mountain Dew Australia received the largest volume of Comments (16,610)
0%
10%
1%
0%
37%
6%
32%
0%
12%
2%
FruitShoot Pepsi Australia(AU) Charlie's Drink Schweppes Australia Mountain Dew Australia
Coca-Cola Australia Slurpee Australia Cottee's Cordial Fanta Australia Bundaberg Ginger Beer
Share Of Voice – Comments

18. Slurpee Australia received the largest volume of Shares (3,209), among the brands in "COMPETITORS" Group.
0%
21%
1%
0%
26%
9%
31%
0% 8%
4%
FruitShoot Pepsi Australia(AU) Charlie's Drink Schweppes Australia Mountain Dew Australia
Coca-Cola Australia Slurpee Australia Cottee's Cordial Fanta Australia Bundaberg Ginger Beer
Share Of Voice – Shares

19. During this time period, #Sayitwithpepsi was the most engaging run by Pepsi Australia(AU). Pepsi Australia(AU) published the
most (32) in its #Sayitwithpepsi campaign.
0 5 10 15 20 25 30 35
0 100 200 300 400 500 600 700
#Sayitwithpepsi(Pepsi
Australia(AU))
FANTA Flavour Lab weekly
prize draw(Fanta Australia)
#COKEcomealive(Coca-
Cola Australia)
Numberof Posts
Engagement Score
Engagement Score Number of Posts
Campaign Comparison

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21. Analysis of
Charlie's Drink
Facebook Page
Apr 01, 2016 - Jun 30, 2016

22. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
94,395 33,340 54.61%
New
Zealand
Charlie's Drink

23. Engagement Score Total Fan Posts
96 16
Total Posts Brand Response Rate
43 25.00%
Total Likes Avg. Reply Time
1,373 9 hrs, 38 mins
Total Comments General Sentiment
259 Neutral
Total Shares
71
BRAND POSTS FAN POSTS
Brand Overview

24. 0K
10K
20K
30K
40K
50K
60K
70K
80K
90K
100K
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-
May
20-
May
27-
May
3-Jun 10-Jun17-Jun24-Jun
Fan Growth
Total Fans
94,395
New Fans
33,340

25. Engagement
0
250
500
1-Apr 5-Apr 9-Apr 13-Apr17-Apr21-Apr25-Apr29-Apr3-May 7-May11-May15-May19-May23-May27-May31-May4-Jun 8-Jun 12-Jun16-Jun20-Jun24-Jun28-Jun
Charlie's Drink had an average engagement score of 96 and a highest of 297.

26. Community Analysis
Charlie's Drink fans are largely from New Zealand followed by Australia.
Distributionof Fans
0K 10K 20K 30K 40K 50K 60K
New Zealand
Australia
United States
United Kingdom
Singapore
Philippines
Thailand
India
Malaysia

27. 0
1
1
2
2
3
1-Apr 15-Apr 29-Apr 13-May 27-May 10-Jun 24-Jun
Brand Posts
Top keywords used Frequency
Charlie 8
HONEST coconut water 7
Drinks 6
real fruit 4
new photo 4

28. 7%
93%
Brand Participation Brand Non Participation
47%
7%
46%
Posititve Negative Neutral
Brand Posts - Engagement
Charlie's Drink responded to 3 conversations generated by the 43
Posts they published.
Charlie's Drink receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

29. Most Engaging Brand Posts
27-JUN-16, MON 9:54PM
Fruity and flippin delicious - made with real
fruit and with 30% less sugar than leading
soft drinks ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
348 53 49 11 Uncategorized
30-JUN-16, THU 9:00PM
Charlie's Drinks added a new photo.
07-JUN-16, TUE 8:01PM
Be in to win a double pass to our good
matesJulia and Libby's Woman's Wellness
in NZ event (prize i ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
297 96 18 15 Neutral
ENGMT. LIKES COMMENTS SHARES SENTIMENT
297 37 54 3 Uncategorized
NO IMAGE NO IMAGE NO IMAGE

30. Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50
0 20 40 60 80 100 120
Photos
Plain Text
Links
Videos
Polls
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10
0 50 100 150 200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

31. Top Keywords Used Frequency
Charlie 6
Ballistics Wake 3
Drinks 3
juice 2
JC Kitesurf 2
User Posts
0
0
0
1
1
1
1
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May20-May27-May 3-Jun 10-Jun 17-Jun 24-Jun
Positive Neutral Negative

32. Charlie's Drink responded to 4 conversations generated by the 16
Posts fans published.
Charlie's Drink appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
25%
75%
Brand Participation Brand Non Participation
40%
7%
53%
Posititve Negative Neutral

33. Analysis of
Coca-Cola Australia
Facebook Page
Apr 01, 2016 - Jun 30, 2016

34. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
972,539 1,545 .16% Australia
Mostly Young, Female and
Attached.
Coca-Cola Australia

35. Engagement Score Total Fan Posts
429 204
Total Posts Brand Response Rate
23 39.71%
Total Likes Avg. Reply Time
56,677 1 day, 8 hrs, 27 mins
Total Comments General Sentiment
2,619 Neutral
Total Shares
982
Most Engaging Campaign
Coca-Cola 1 million fans
Giveaway
Most Recent Campaign
#Openhappiness
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS

36. 969K
970K
970K
971K
971K
972K
972K
973K
973K
974K
974K
975K
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-
May
20-
May
27-
May
3-Jun 10-Jun17-Jun24-Jun
Fan Growth
Total Fans
972,539
New Fans
1,545

37. Engagement
0
250
500
750
1,000
1-Apr 5-Apr 9-Apr 13-Apr17-Apr21-Apr25-Apr29-Apr3-May 7-May11-May15-May19-May23-May27-May31-May4-Jun 8-Jun 12-Jun16-Jun20-Jun24-Jun28-Jun
Coca-Cola Australia had an average engagement score of 429 and a highest of 822.

38. Community Analysis
Coca-Cola Australia fans are mostly Young, Female and Attached. Coca-Cola Australia fans are largely from Australia followed by
United States.
Fan Demographics Distributionof Fans
43%
57%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 200K 400K 600K 800K 1,000K
Australia
United States
United Kingdom
New Zealand
India
Italy
Pakistan
Brazil
Indonesia
Mauritius

39. 0
0
0
1
1
1
1
1-Apr 15-Apr 29-Apr 13-May 27-May 10-Jun 24-Jun
Brand Posts
Top keywords used Frequency
Happy 2
feels 2
friends 2
COKE 1
Chilling 1

40. 35%
65%
Brand Participation Brand Non Participation
87%
0% 13%
Posititve Negative Neutral
Brand Posts - Engagement
Coca-Cola Australia responded to 8 conversations generated by
the 23 Posts they published.
Coca-Cola Australia receives more positive than negative vibes
from comments on their Posts.
Brand Responses Sentiment of Brand Posts

41. Most Engaging Brand Posts
08-MAY-16, SUN 3:30AM
IT’S OUR BIRTHDAY! #130today
#CocaColaBirthday
ENGMT. LIKES COMMENTS SHARES SENTIMENT
822 4,520 581 325 Positive
19-APR-16, TUE 12:00AM
Who feels like a COKE Frozen? ❄️
#TasteTheFeeling
25-APR-16, MON 11:00PM
What are friends for? ????
#TasteTheFeeling
ENGMT. LIKES COMMENTS SHARES SENTIMENT
671 5,411 157 66 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
599 4,485 120 56 Positive
NO IMAGE NO IMAGE NO IMAGE

42. Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20
0 100 200 300 400 500
Photos
Videos
Plain Text
Links
Polls
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8
0 100 200 300 400 500 600
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

43. Top Keywords Used Frequency
Coca-Cola Australia 63
coke 35
many 16
bottle 16
drink 14
User Posts
0
1
2
3
4
5
6
7
8
9
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May20-May27-May 3-Jun 10-Jun 17-Jun 24-Jun
Positive Neutral Negative

44. Coca-Cola Australia responded to 81 conversations generated by
the 206 Posts fans published.
Coca-Cola Australia appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
39%
61%
Brand Participation Brand Non Participation
25%
16%
59%
Posititve Negative Neutral

45. Campaign Intel – 3 most recent campaigns
Entire Campaign(not restricted to the time period surveyed
0 5 10 15 20 25
0 100 200 300 400 500 600
#COKEcomealive
#ReimagineCoke
#LetLifeSurpriseYou
Numberof Posts
Engagement Score
Engagement Score Number of Posts

46. Analysis of
Mountain Dew Australia
Facebook Page
Apr 01, 2016 - Jun 30, 2016

47. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
130,350 7,200 5.85% Australia
Mostly Young, Male and
Single
Mountain Dew Australia

48. Engagement Score Total Fan Posts
824 32
Total Posts Brand Response Rate
90 81.25%
Total Likes Avg. Reply Time
79,657 16 hrs, 25 mins
Total Comments General Sentiment
16,610 Neutral
Total Shares
2,642
BRAND POSTS FAN POSTS
Brand Overview

49. 118K
120K
122K
124K
126K
128K
130K
132K
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-
May
20-
May
27-
May
3-Jun 10-Jun17-Jun24-Jun
Fan Growth
Total Fans
130,350
New Fans
7,200

50. Engagement
0
250
500
750
1,000
1,250
1-Apr 5-Apr 9-Apr 13-Apr17-Apr21-Apr25-Apr29-Apr3-May 7-May11-May15-May19-May23-May27-May31-May4-Jun 8-Jun 12-Jun16-Jun20-Jun24-Jun28-Jun
Mountain Dew Australia had an average engagement score of 824 and a highest of 1000.

51. Community Analysis
Mountain Dew Australia fans are mostly Young, Male and Single Mountain Dew Australia fans are largely from Australia followed by
United States.
Fan Demographics Distributionof Fans
73%
27%
male female
0% 20% 40% 60% 80%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 40K 80K 120K
Australia
United States
New Zealand
United Kingdom
India
Pakistan
Philippines
Canada
Finland
Zambia

52. 0
1
1
2
2
3
1-Apr 15-Apr 29-Apr 13-May 27-May 10-Jun 24-Jun
Brand Posts
Top keywords used Frequency
DoTheDew 21
Dew Tour 8
Dew 8
comments 8
Amsterdam 7

53. 31%
69%
Brand Participation Brand Non Participation
64%7%
29%
Posititve Negative Neutral
Brand Posts - Engagement
Mountain Dew Australia responded to 28 conversations generated
by the 90 Posts they published.
Mountain Dew Australia receives more positive than negative
vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts

54. Most Engaging Brand Posts
06-MAY-16, FRI 6:00PM
It would be wrong to waste it.
Line ‘em up? Show us your screenshot in the
comments.
#DoTheDew
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 1,488 3,264 168 Positive
29-APR-16, FRI 6:00PM
Can you Do The Dew?
Stop the spinning bottle on #DoTheDew.
Show us your success with a screenshot ..
07-APR-16, THU 1:00AM
Know someone who wouldn't leave the
house if they had this?
#DotheDew #meme
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 817 2,277 72 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 4,469 1,457 285 Positive
NO IMAGE NO IMAGE NO IMAGE

55. Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50
0 200 400 600 800 1,000
Links
Photos
Videos
Plain Text
Polls
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

56. Top Keywords Used Frequency
Caffeine-Free
Mountain Dew many
11
Australia 4
sugar free mt dew 3
Caffeine-Free
variants
2
diet 2
User Posts
0
1
1
2
2
3
3
4
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May20-May27-May 3-Jun 10-Jun 17-Jun 24-Jun
Positive Neutral Negative

57. Mountain Dew Australia responded to 26 conversations generated
by the 32 Posts fans published.
Mountain Dew Australia appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
81%
19%
Brand Participation Brand Non Participation
32%
7%
61%
Posititve Negative Neutral

58. Analysis of
Slurpee Australia
Facebook Page
Apr 01, 2016 - Jun 30, 2016

59. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
434,492 2,398 .55% Australia
Mostly Young, Female and
Single
Slurpee Australia

60. Engagement Score Total Fan Posts
796 13
Total Posts Brand Response Rate
30 61.54%
Total Likes Avg. Reply Time
50,763 1 day, 35 mins
Total Comments General Sentiment
14,152 Positive
Total Shares
3,209
BRAND POSTS FAN POSTS
Brand Overview

61. 429K
430K
431K
432K
433K
434K
435K
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-
May
20-
May
27-
May
3-Jun 10-Jun17-Jun24-Jun
Fan Growth
Total Fans
434,492
New Fans
2,398

62. Engagement
0
250
500
750
1,000
1,250
1-Apr 5-Apr 9-Apr 13-Apr17-Apr21-Apr25-Apr29-Apr3-May 7-May11-May15-May19-May23-May27-May31-May4-Jun 8-Jun 12-Jun16-Jun20-Jun24-Jun28-Jun
Slurpee Australia had an average engagement score of 796 and a highest of 1000.

63. Community Analysis
Slurpee Australia fans are mostly Young, Female and Single Slurpee Australia fans are largely from Australia followed by United
States.
Fan Demographics Distributionof Fans
47%
53%
male female
0% 20% 40% 60% 80%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 100K 200K 300K 400K 500K
Australia
United States
New Zealand
United Kingdom
India
Pakistan
Indonesia
Malaysia
Philippines

64. 0
1
1
2
2
3
1-Apr 15-Apr 29-Apr 13-May 27-May 10-Jun 24-Jun
Brand Posts
Top keywords used Frequency
sugar 6
less 5
FIND 3
Apple App Store 3
Google Play store 3

65. 80%
20%
Brand Participation Brand Non Participation
87%
0% 13%
Posititve Negative Neutral
Brand Posts - Engagement
Slurpee Australia responded to 24 conversations generated by the
30 Posts they published.
Slurpee Australia receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

66. Most Engaging Brand Posts
28-JUN-16, TUE 3:00AM
Slurpee’s NEW Bottle is packed with
UNLIMITED FUUUNN! $5 for the bottle and
$1 to refill whenevs!
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 15,009 5,049 1,136 Uncategorized
27-JUN-16, MON 11:00PM
THRILLSWITH NO SPILLS! The NEW Slurpee
Bottle only $5 with the first fill FREE.
25-APR-16, MON 7:30PM
IT'S HUG AN AUSTRALIAN DAY!!!
Tag sum1 u wanna HUG!! <3
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 16,581 4,884 1,454 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
808 1,938 517 80 Positive
NO IMAGE NO IMAGE NO IMAGE

67. Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20 25 30
0 200 400 600 800 1,000 1,200
Photos
Videos
Plain Text
Links
Polls
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10 12
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

68. Top Keywords Used Frequency
Slurpee Australia 2
look 2
second free one 2
http://bit.ly/291eFEC 1
thrills 1
User Posts
0
1
1
2
2
3
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May20-May27-May 3-Jun 10-Jun 17-Jun 24-Jun
Positive Neutral Negative

69. Slurpee Australia responded to 8 conversations generated by the
13 Posts fans published.
Slurpee Australia appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
62%
38%
Brand Participation Brand Non Participation
46%
15%
39%
Posititve Negative Neutral

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