Collective Bias, Shopper Events and the Coca-Cola Walmart team received an Effie Award for their #Shareitforward campaign at Walmart. Check out this slideshare presentation to view the results!
A 6 Pack for Event Marketers: Lessons from the Craft Beer IndustryRJ Coleman
For event marketers strategizing on the next trade show, sales meeting, or other event there are lessons to be learned from the highly successful craft beer industry.
This presentation will take you through a brand audit of the Johnnie Walker brand. Looking at its current market, trends and news surrounding the brand. Introducing information regarding the brand and company, looking at their current brand position their competitors. Also paying attention to Johnnie Walkers brand equity, brand awareness and brand associations. We will conclude with recommendations to Johnnie Walker on how they can build and manage their brand equity.
Les 10 spots préférés du superbowl 2014 de l'agence Leo Burnett France, analysés à la sauce HumanKind - la philosophie Leo Burnett.
Les marques qui ont une raison d'être capables d'inspirer des actes qui changent le comportement des gens sont des marques Humankind
Les liens des vidéos par ordre d'apparition:
- Budweiser: http://www.youtube.com/watch?v=uQB7QRyF4p4
- SodaStream: http://www.youtube.com/watch?v=nORgzCgQgDk
- H&M: http://www.youtube.com/watch?v=1yI5GVCqO7Y
- Volkswagen: http://www.youtube.com/watch?v=8iryH-Nemv0 (teaser) - http://www.youtube.com/watch?v=ns-p0BdUB5o
- Microsoft: http://www.youtube.com/watch?v=qaOvHKG0Tio
- Cheerios: http://www.youtube.com/watch?v=LKuQrKeGe6g
- Pepsi #1 : http://www.youtube.com/watch?v=meQKpdVgEjo
- Pepsi #2 : http://www.youtube.com/watch?v=oM4xO5azcvE
- Pepsi Halftime Show : http://www.youtube.com/watch?v=U-ci9a7wIJo
- Axe: http://www.youtube.com/watch?v=63b4O_2HCYM
- Jeep: http://www.youtube.com/watch?v=mHg9XSyd8Fo
- Doritos #1 : http://www.youtube.com/watch?v=FHY5pwgCY3w
- Doritos #2 : http://www.youtube.com/watch?v=Y-P0Hs0ADJY
- Doritos #3 : http://www.youtube.com/watch?v=oMdwJ7fyp00
- Doritos #4 : http://www.youtube.com/watch?v=MoANeCLWOjI
- Doritos #5 : http://www.youtube.com/watch?v=ugo7Y2lRsxc
- Chrysler: http://www.youtube.com/watch?v=KlSn8Isv-3M
- Newcastle #1: http://www.youtube.com/watch?v=9g9wXBkdWEg
- Newcastle #2 : http://www.youtube.com/watch?v=8ARF4VmUa1s
Collective Bias, Shopper Events and the Coca-Cola Walmart team received an Effie Award for their #Shareitforward campaign at Walmart. Check out this slideshare presentation to view the results!
A 6 Pack for Event Marketers: Lessons from the Craft Beer IndustryRJ Coleman
For event marketers strategizing on the next trade show, sales meeting, or other event there are lessons to be learned from the highly successful craft beer industry.
This presentation will take you through a brand audit of the Johnnie Walker brand. Looking at its current market, trends and news surrounding the brand. Introducing information regarding the brand and company, looking at their current brand position their competitors. Also paying attention to Johnnie Walkers brand equity, brand awareness and brand associations. We will conclude with recommendations to Johnnie Walker on how they can build and manage their brand equity.
Les 10 spots préférés du superbowl 2014 de l'agence Leo Burnett France, analysés à la sauce HumanKind - la philosophie Leo Burnett.
Les marques qui ont une raison d'être capables d'inspirer des actes qui changent le comportement des gens sont des marques Humankind
Les liens des vidéos par ordre d'apparition:
- Budweiser: http://www.youtube.com/watch?v=uQB7QRyF4p4
- SodaStream: http://www.youtube.com/watch?v=nORgzCgQgDk
- H&M: http://www.youtube.com/watch?v=1yI5GVCqO7Y
- Volkswagen: http://www.youtube.com/watch?v=8iryH-Nemv0 (teaser) - http://www.youtube.com/watch?v=ns-p0BdUB5o
- Microsoft: http://www.youtube.com/watch?v=qaOvHKG0Tio
- Cheerios: http://www.youtube.com/watch?v=LKuQrKeGe6g
- Pepsi #1 : http://www.youtube.com/watch?v=meQKpdVgEjo
- Pepsi #2 : http://www.youtube.com/watch?v=oM4xO5azcvE
- Pepsi Halftime Show : http://www.youtube.com/watch?v=U-ci9a7wIJo
- Axe: http://www.youtube.com/watch?v=63b4O_2HCYM
- Jeep: http://www.youtube.com/watch?v=mHg9XSyd8Fo
- Doritos #1 : http://www.youtube.com/watch?v=FHY5pwgCY3w
- Doritos #2 : http://www.youtube.com/watch?v=Y-P0Hs0ADJY
- Doritos #3 : http://www.youtube.com/watch?v=oMdwJ7fyp00
- Doritos #4 : http://www.youtube.com/watch?v=MoANeCLWOjI
- Doritos #5 : http://www.youtube.com/watch?v=ugo7Y2lRsxc
- Chrysler: http://www.youtube.com/watch?v=KlSn8Isv-3M
- Newcastle #1: http://www.youtube.com/watch?v=9g9wXBkdWEg
- Newcastle #2 : http://www.youtube.com/watch?v=8ARF4VmUa1s
HOW BRAND PR BROUGHT SHARE A COKE TO LIFE FOR COKE FANSThe Wilbert Group
The campaign was bolstered by customized VIP kits, consumer-generated original online content, a satellite media tour with Danica Patrick from the Coke Zero 400, the campaign’s eCommerce site, and a Twitter emoticon.
Case study: Share a Coke Campaign Post-analysis
Campaign: Share a Coke
Client: Coca-Cola
Agencies: Naked, Ogilvy, Wunderman, Ikon, Fuel, Urban, Momentum, One Green Bean
Brand Leadership - 5 Global Cases from the best brands By Dan Pankrazguest7e5b6a
5 Global Case studies showing how the best brands create leadership in their categories. A youth marketing slant with some examples of brands who have gotten it wrong....and then recovered
A l'occasion du SuperBowl, nous avons eu pour mission de réaliser un plan de communication afin d'informer sur le concours de vidéo organisé chaque année par Doritos
Cadre : projet étudiant
Année de réalisation : 2015
Marketing Plan project as part of International Marketing (MKT5915) course at Hult International Business School.
------------------------------------
Description
Guarana Antarctica is a soft drink that is made from the Guarana berry, and is extremely popular in Brazil, where it originated. This berry is special because of it “natural energy” provided to the consumer. Guarana is manufactured and produced by InBev only in Brazil, Portugal, and Japan, and is distributed in about 20 markets throughout Latin America and Europe. The market in China for soft drinks has grown at a rate of 20% in average in last years. This growth in the market, along with the company’s successful launch in Japan, brings us to the conclusion that China is a huge opportunity for Guarana.
Targeted Segment: the active sports fan
Our target consumer in China is between the ages of 16-35, lives an active lifestyle, and is a fan of watching sports. He or she also practices a sports 3 to 6 times a month. We believe these behavioral and attitudinal characteristics of our consumer are the most important, which is why we will position our brand around this “active sports fan”.
Size of the segment
The football fan base is estimated at 600 million people in China, making the number one most watched sport. Chinese follow their national league (Chinese Super League) as well as all major European leagues.Also, Guarana is the main sponsor of the Brazilian National football team, and with the world cup coming to Brazil in 2014, there will be a great international brand exposure.
These facts support our strategy to position Guarana related to sports success in this new market.
Competition
We have identified our main and direct competitors in the China market to be Coca-Cola/Pepsi, Sprite/7Up and the full range of Iced Tea products. Right now, the Coca-Cola Company owns 19% of the Chinese soft drink market, and PepsiCo only 9%.
Positioning
There is thus an opportunity for Guarana to enter the market as a refreshing natural energy drink. Guarana will be positioned in between coffee and coca-cola as a refreshing, energy enhancing beverage. When compared to Sprite, Guarana offers similar refreshing attributes, but with the added energy boost. And if those were not compelling enough reasons for our consumers to buy it, Guarana can be positioned as the healthiest version of all carbonated soft drinks on the market because of the “natural” energy from the Guarana berry.
For active sports fans, Guarana Antarctica is the refreshing soft drink that delivers natural energy, because only Guarana is able to give you the feeling that you can excel like a professional footballer.
HOW BRAND PR BROUGHT SHARE A COKE TO LIFE FOR COKE FANSThe Wilbert Group
The campaign was bolstered by customized VIP kits, consumer-generated original online content, a satellite media tour with Danica Patrick from the Coke Zero 400, the campaign’s eCommerce site, and a Twitter emoticon.
Case study: Share a Coke Campaign Post-analysis
Campaign: Share a Coke
Client: Coca-Cola
Agencies: Naked, Ogilvy, Wunderman, Ikon, Fuel, Urban, Momentum, One Green Bean
Brand Leadership - 5 Global Cases from the best brands By Dan Pankrazguest7e5b6a
5 Global Case studies showing how the best brands create leadership in their categories. A youth marketing slant with some examples of brands who have gotten it wrong....and then recovered
A l'occasion du SuperBowl, nous avons eu pour mission de réaliser un plan de communication afin d'informer sur le concours de vidéo organisé chaque année par Doritos
Cadre : projet étudiant
Année de réalisation : 2015
Marketing Plan project as part of International Marketing (MKT5915) course at Hult International Business School.
------------------------------------
Description
Guarana Antarctica is a soft drink that is made from the Guarana berry, and is extremely popular in Brazil, where it originated. This berry is special because of it “natural energy” provided to the consumer. Guarana is manufactured and produced by InBev only in Brazil, Portugal, and Japan, and is distributed in about 20 markets throughout Latin America and Europe. The market in China for soft drinks has grown at a rate of 20% in average in last years. This growth in the market, along with the company’s successful launch in Japan, brings us to the conclusion that China is a huge opportunity for Guarana.
Targeted Segment: the active sports fan
Our target consumer in China is between the ages of 16-35, lives an active lifestyle, and is a fan of watching sports. He or she also practices a sports 3 to 6 times a month. We believe these behavioral and attitudinal characteristics of our consumer are the most important, which is why we will position our brand around this “active sports fan”.
Size of the segment
The football fan base is estimated at 600 million people in China, making the number one most watched sport. Chinese follow their national league (Chinese Super League) as well as all major European leagues.Also, Guarana is the main sponsor of the Brazilian National football team, and with the world cup coming to Brazil in 2014, there will be a great international brand exposure.
These facts support our strategy to position Guarana related to sports success in this new market.
Competition
We have identified our main and direct competitors in the China market to be Coca-Cola/Pepsi, Sprite/7Up and the full range of Iced Tea products. Right now, the Coca-Cola Company owns 19% of the Chinese soft drink market, and PepsiCo only 9%.
Positioning
There is thus an opportunity for Guarana to enter the market as a refreshing natural energy drink. Guarana will be positioned in between coffee and coca-cola as a refreshing, energy enhancing beverage. When compared to Sprite, Guarana offers similar refreshing attributes, but with the added energy boost. And if those were not compelling enough reasons for our consumers to buy it, Guarana can be positioned as the healthiest version of all carbonated soft drinks on the market because of the “natural” energy from the Guarana berry.
For active sports fans, Guarana Antarctica is the refreshing soft drink that delivers natural energy, because only Guarana is able to give you the feeling that you can excel like a professional footballer.
Part of a 12 part series of courses at AllCEUs.com resulting in the receipt of a certificate in eating disorders counseling. Addresses bulimia, binge eating, anorexia, obesity. Uses The Body Betrayed by Zerbe and Brief Therapy with Eating Disorders by McDonald in addition to Dr. Snipes clinical experiences.
Lecture 10 from a college level neuropharmacology course taught in the spring 2012 semester by Brian J. Piper, Ph.D. (psy391@gmail.com) at Willamette University. Focus is on the Monitoring the Future.
2.1.7 AWHN Conference 6 2010 Federation:
What Works? Services for Culturally and Linguistically Diverse Women with Co-occurring Mental Health and Drug and Alcohol Issues
Through our network and panel of Trend Hunters we’ve identified three consumer trends that are gaining momentum in 2011: planned spontaneity, making the mundane fun & the new community.
Our slide presentation outlines these trends, showing how brands are already responding and providing tips on how to get involved in order to build a stronger relationship with your target audience.
2012 #Canneslion Review - THE GENEROUS AGE OF ADVERTISINGBridget Jung
A round up of the 2012 cannes lions. THE GENEROUS AGE OF ADVERTISING. There is no such thing as a free lunch - this is especially true in advertising. By ‘generous’ we don’t mean pro bono or charity.
We’re talking about brands that do things for and with people. These brands create value and earn attention.
Today’s successful brands find the mutual value exchange between brand and consumer.
One area many CPG brands have begun seeing success is through capturing User Generated Content, and getting consumers to participate in their promotional programs. By inviting the people who already love your brand to help tell your story—through pictures, videos and posts—you can increase overall awareness with other like-minded customers without having to invest heavily into brand produced content. Offerpop dives in with 11 top-notch examples!
The Storymaking Bible: The Future of StorytellingDavid Berkowitz
What is the future of storytelling? It's not just rehashing the same old stories makreters are used to telling and then paying more to get them out. On the heels of Inbound and released in time for Advertising Week, this new master compendium will be continually updated and refreshed with new examples from a range of verticals: consumer packaged goods (CPG), financial services, business-to-business (B2B), consumer electronics, retail, quick-service restaurants (QSR) and more. Follow this account to receive updates on when this deck and others are updated.
Note: I have made updates to this deck but SlideShare no longer allows re-uploads. If you are interested in the latest slides, email me - dberkowitz/at/serialmarketer/dot/net and I will send you a Dropbox link.
The craft beer industry is growing at a rapid pace, providing an abundance of options for craft beer enthusiasts. But this creates a challenge for breweries, making it difficult to stand out among the competition at the tap or on the shelf.
In order to win people over, you have to reach them at critical decision points along the customer journey, whether it be at the bar, in front of a display case, or even before they leave the house.
Let’s consider what makes a great beer brand. I share a few of my thoughts on how to craft a brand.
Top viral advertising trends in 2013 - What comes next?van_slides
Tope viral marketing trends of 2013 - a round up of most shared branded ads, UGC videos, trending YouTubers and Social media sharing stats.
Visit http://viraladnetwork.joinvan.com/blog/ for the latest viral marketing and ad industry news.
Top Christmas trends in viral advertising and the UGC spherevan_slides
As the festive season slowly creeps up on us, the question that agencies should be concerning themselves with is, “what makes for a memorable ad?”
We used TubeRank, VAN’s viral planning tool, to analyse some of the most popular festive themed YouTube videos and top ad campaigns from Christmases past, to find out what made them so successful.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Viral Insight: Soft drinks and alcohol marketing trends
1. SOCIAL VIDEO INSIGHT REPORT
Image source: Flickr - OpalMirror
Soft Drinks and Alcohol Video Trends // November ’13
2. INTRO
Welcome to VAN’s regular insight report. This month we’re looking at
viral trends in the sphere of soft drinks and alcohol.
This document is comprised of:
• Brand insights
• Viral ad campaign case studies
• UGC insights
• Social media influencer insights
We used TubeRank, VAN’s viral planning tool, to analyse some of the
most popular ads of 2013 and break down the main viral triggers and
conversation points that made them so successful.
3. BRAND TRENDS: ALCOHOL
Key brand observations
What does your drink say about you?
Historically, alcohol companies have had a strong association with a certain
type of “lifestyle”, your drink of choice being seen as both an extension of who
you are and who you want to be. For this reason, alcohol brands tend to be
marketed at specific audience demographics, often including a strong gender
bias.
Beer and lager brands in particular are renowned for their male oriented
campaigns, usually using jokey humour, sports and sexual cues to appeal to
their target audience. Interestingly, these conversation triggers offer extremely
successful viral sharing cues and some of the most popular viral ads of the year
have come from the likes of Heineken and Carlsberg with their hidden camera
pranks and elaborate IRL comedy stunts.
In contrast, spirits and wine brands tend to have relatively fewer viral hits,
choosing instead to align them selves with attributes like sophistication,
sexiness, power and a successful desirable lifestyle. Often these videos, whilst
alluring to watch, are missing the sense of humour and wider appeal needed to
generate conversations and encourage viral sharing.
SOCIAL VIDEO INSIGHT REPORT - Soft drinks & alcohol // November ’13
Source Flickr: Auntie P
PAGE 1
4. CASE STUDIES: BEER & LAGER
*Shares: 761 | Views: 564,737
SHARE-TO-VIEW RATIO = 1:742
Click to play
COMMUNITIES OF INTEREST:
Heineken: Dropped (July 2013)
As part of its ‘Man of the World’ campaign, Heineken focused on a global travel theme by
launching a reality style web series called Dropped. The campaign took different men from
across the world and dropped them in remote locations with nothing but basic supplies and
directions. The result was a series of episodic adventures following their legendary travel
experiences.
In addition to a dedicated website, fans were also directed to the Dropped YouTube
channel where they could follow the progress of each voyage and contribute their video
entries to win a chance of taking part in their own travel adventure.
#Wins
• The series acted as a social experiment providing a clever way for the brand to appeal to
Travel
Sports
Internet
culture
CONVERSATION TRIGGERS:
the aspirations of fans of travel and adventure.
• The open competition and
reality TV format helped Heineken to create socially relatable
characters, making viewers more likely to identify with the story lines.
#Fails
• The video doesn’t quite score highly enough on any of the TubeRank viral triggers to get
people talking about and sharing it. The low share/view ratio indicates that the brand
probably had to put a significant media spend behind the view count.
* Stats are for an example video in the series, not the whole campaign
• The whole campaign was spread across 30 videos, diluting the overall impact of the
individual videos and reducing their viral impact.
SOCIAL VIDEO INSIGHT REPORT - Soft drinks & alcohol // November ’13
PAGE 2
5. CASE STUDIES: BEER & LAGER
Shares: 77,938 | Views: 3,967,039
SHARE-TO-VIEW RATIO = 1:51
Tui Beer: Guy finds house plumbed with beer (Sep 2013)
New Zealand based niche brewery, Tui teamed up with a group of local men to prank their
friend by re-plumbing his entire house to dispense nothing but beer. The team then rigged the
building with hidden cameras to capture his hilarious reaction.
#Wins:
• Public prank campaigns have become increasingly popular in viral marketing and beer
COMMUNITIES OF INTEREST:
Internet
culture
General
CONVERSATION TRIGGERS:
brands lend themselves perfectly to the format, often relying on juvenile humour and targeting
a largely male demographic. The video worked so well because it made people think about
how they would react in that situation and the idea of having chilled beer literally ‘on tap’ in
your own home is many men’s idea of paradise.
• The attention to detail and elaborate nature of the stunt, combined with hilarious reaction
footage, provided plenty of conversation triggers, from hilarity to disbelief and the video
received extensive media coverage, catapulting the relatively unknown brand into the viral
limelight.
#Fails:
• There’s a fine line between keeping the branding in a viral campaign subtle and risking
having your marketing message lost in the noise. The Tui Brewery just about managed to fall
the right side of the fence, but the brand could have benefited from a more obvious
association to the video, with many people assuming it was just another UGC YouTube stunt.
SOCIAL VIDEO INSIGHT REPORT - Soft drinks & alcohol // November ’13
PAGE 3
6. CASE STUDIES: BEER & LAGER
Shares: 206,547 | Views: 7,585,485
SHARE-TO-VIEW RATIO = 1:37
Guinness: Basketball commercial (Sep 2013)
As part of Guinness’ ‘Made of More’ campaign, designed to celebrate the resilience of the
human spirit, the brand released an ad featuring a group of men playing wheelchair
basketball. The heartwarming video manages to capture the essence of friendship in an
unexpected twist at the end… with the exception of just one guy who is physically wheelchair
bound, they all stand up and walk.
#Wins:
• The video scored high for emotional conversation triggers. Beer brands tend to be
COMMUNITIES OF INTEREST:
renowned for producing stereotypically masculinized campaigns, so it makes a refreshing
change to see a company use sentimentality as a viral talking point.
• The high production values, complete with a moving sound track and the voice of a silver
Sports
Music
CONVERSATION TRIGGERS:
General
tongued narrator creates a cinematic style which makes the video a pleasure to watch and
increases its sharability.
#Fails:
• Guinness is famed for iconic advertising campaigns, including Surfer and Back in Time.
However, with more and more beer brands launching interactive campaigns packed full of
high octane stunts and elaborate pranks, this traditional advertising style has become
somewhat outdated. The brand has received criticism recently for failing to target younger
generations and woo new consumers.
SOCIAL VIDEO INSIGHT REPORT - Soft drinks & alcohol // November ’13
PAGE 4
7. CASE STUDIES: SPIRITS
Shares: 1147 | Views: 1,359,149
SHARE-TO-VIEW RATIO = 1:1185
Grey Goose: Fly beyond (Oct 2013)
Traditionally Grey Goose’s advertising has been less about the product itself than the
elegant sexy people who drink it. Like many other spirits brands, the vodka manufacturer
has focused on selling the concept of sophistication and glamour that is often associated
with cocktail bars and the party life style.
Last month Grey Goose launched a new campaign focusing on its status as a luxury
vodka brand by highlighting the history and craftsmanship that goes into the drink’s
production.
COMMUNITIES OF INTEREST:
#Wins
• The video revolves around the remarkable story of how the brand’s creator defied
General
CONVERSATION TRIGGERS:
expectations in France and throughout the spirits world to create a vodka that would set
a standard of luxury in the super premium category. It’s a clever way to put a personal
face to the brand and create the impression of a specialist craft distillery that appeals to
sophisticated consumers who care about where their products come from.
#Fails
• Ultimately this is a TV ad with a media spend for online views and it lacks a specific
target community of interest and the relevant conversational triggers to make it sharable
- as indicated by the extremely low share to view ratio.
SOCIAL VIDEO INSIGHT REPORT - Soft drinks & alcohol // November ’13
PAGE 5
8. CASE STUDIES: SPIRITS
Shares: 12,278 | Views: 397,353
SHARE-TO-VIEW RATIO = 1:32
Southern Comfort: Karate | Whatever’s Comfortable (Aug 2013)
Southern Comfort has long positioned itself as a drink that can be enjoyed at relaxing
occasions where people feel free to just ‘be themselves’. Karate is the latest instalment
in the brand’s ‘Whatever’s Comfortable’ campaign - a series of character portraits that
wordlessly give viewers a glimpse into the life of a unique individual who goes about his
business, his way, with Southern Comfort in hand.
Following the success of Beach, the spirit manufacturer has stepped away from its
earlier attempts to rebrand Southern Comfort as a trendy new drink to be enjoyed by
young partygoers, (remember those terrible old So-Co ads?), and instead opted for a
unique deadpan comedic style.
COMMUNITIES OF INTEREST:
#Wins
Internet
culture
Film
CONVERSATION TRIGGERS:
Music
• In contrast to the glamorous young socialites that tend to be a staple part of the
marketing of most spirits companies, Southern Comfort has gone for for a somewhat
unlikely brand hero – the middle aged, mustached oddball! The unusual character and
surreal scenario makes the video score highly for ‘LOL’ and ‘WTF’ conversation triggers.
• The ‘whatever’s comfortable’ slogan celebrates the fact that it’s okay to simply ‘be who
you are’, delivering the message that Southern Comfort is the drink of the ‘average
winner’.
• Despite having a relatively low view count, the high sharing ratio shows that the video is
ticking the right boxes the get people talking about the campaign.
SOCIAL VIDEO INSIGHT REPORT - Soft drinks & alcohol // November ’13
PAGE 6
9. CASE STUDIES: SPIRITS
Shares: 2,351 | Views: 361,992
SHARE-TO-VIEW RATIO = 1:154
Pop
culture
CONVERSATION TRIGGERS:
From Warhol to Jay-Z, ABSOLUT vodka has a rich heritage of collaborating with
inspirational personalities. As part of its ‘Transform Today’ campaign, the brand enlisted
a group of 4 contemporary artists from around the world, whose work embodied the spirit
of creativity and challenging the norm. The result was a 90-second film intended to
inspire others to change their lives.
When it comes to a prime example of the tendency for spirits brands to market their
products around the idea of a desirable life style then this is it. The message is clear, the
type of people who drink this particular brand of vodka are cool, trendy, cutting edge and
not afraid to challenge the norm. The aspirational slogan of the ad is that Absolut is a
brand that ‘allows you to become who you want to become’.
COMMUNITIES OF INTEREST:
Music
ABSOLUT: Transform Today (Sep 2013)
Fashion
#Wins
The ad is shot in a cinematic style with an atmospheric musical soundtrack and
showcasing some genuine artistic talent. The result is a stylish cocktail intended to align
the brand with a young, daring, creative generation that is actually pretty interesting to
watch.
#Fails
Ultimately this is still a video packed full of attractive model types partying with the
artists, a glass of vodka in hand. Whilst scoring highly on talent it generally lacks core
conversation triggers.
SOCIAL VIDEO INSIGHT REPORT - Soft drinks & alcohol // November ’13
PAGE 7
10. CASE STUDIES: WINE
Shares: 502 | Views: 66,100
SHARE-TO-VIEW RATIO = 1:132
COMMUNITIES OF INTEREST:
Internet
culture
General
CONVERSATION TRIGGERS:
SLO Down Wines: #GoesGreatWith (May 2013)
Historically wine brands don’t tend to have many viral hits. This is largely because
they simply don’t include the right viral conversation triggers that get people talking
and sharing. But small Californian winemaker, SLO down wines, bucked the
industry trend of stuffy, elitist ads, with a rather unusual approach to wine parings!
Featuring Brendon Allen, the spokesman for SLO Down Wines, the brand released
a series of ads exploring a range of suggestive wine pairings including threesomes,
bongs, and sadomasochism!
#Wins
• The WTF nature of the campaign was a clever way for a small and relatively
unheard of brand to capture the attention of the internet and set itself aside from its
competitors.
• A quick look at the company website makes it clear that the brand is clearly
positioning itself as a young, quirky and humourous company which makes a
refreshing change for a wine manufacturer.
#Fails
• The brand video was only uploaded to Vimeo, which tends to have lower
engagement rates than YouTube. Despite scoring relatively highly for conversation
triggers, the share ratio would probably have been higher if the video had been
accessible to a wider audience.
SOCIAL VIDEO INSIGHT REPORT - Soft drinks & alcohol // November ’13
PAGE 8
11. ALCOHOL VERTICAL SNAP SHOT - BEER AND LAGER
Video
Viral Stats
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Conversation Triggers
Heineken - The Candidate
Shares - 374,513 | Views - 5,224,317
SHARE-TO-VIEW RATIO = 1:14
Budweiser - The Clydesdales: "Brotherhood"
Shares - 8,444 | Views - 388,992 *
SHARE-TO-VIEW RATIO = 1:46
*The original video got over 1 million shares but is now set to private
Molson Canadian - The Beer Fridge
Shares - 31,712 | Views - 19,73,340
SHARE-TO-VIEW RATIO = 1:62
Guinness - Clock
Shares - 42,309 | Views - 1,156,315
SHARE-TO-VIEW RATIO = 1:27
Maccabee Beer - TastyTasty
SOCIAL VIDEO INSIGHT REPORT - Soft drinks & alcohol // November ’13
Shares - 6,003 | Views - 1,067,030
SHARE-TO-VIEW RATIO = 1:178
PAGE 9
12. ALCOHOL VERTICAL SNAP SHOT - SPIRITS
Video
Viral Stats
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Conversation Triggers
Johnnie Walker - From the Future
Shares - 3,319 | Views - 95,867
SHARE-TO-VIEW RATIO = 1:29
Smirnoff Ice - ‘Straight Primpin’
Shares - 435 | Views - 416,164
SHARE-TO-VIEW RATIO = 1:957
Wild Turkey Bourbon - #Nevertamed
Shares - 366 | Views - 59,120
SHARE-TO-VIEW RATIO = 1:162
Cruzan Rum - Welcome to The Don't Hurry
Shares - 16,521 | Views - 8,853,266
SHARE-TO-VIEW RATIO = 1:536
Captain Morgan - For Gold and Glory
SOCIAL VIDEO INSIGHT REPORT - Soft drinks & alcohol // November ’13
Shares - 1062 | Views - 1,207,105
SHARE-TO-VIEW RATIO = 1:1137
PAGE 10
13. BRAND TRENDS: SOFT DRINKS
Key brand observations
The long story...
It’s not just alcohol brands seeking to align themselves with consumer lifestyle
choices; soft drinks companies are placing increasing importance on the production
of compelling content to create a story that their audience actively wants to be a
part of.
The success of Red Bull’s Stratos Jump and subsequent adrenaline-fueled videos
underlines a broad cultural shift in viral marketing strategies, with brands focusing
on specific communities of interest in order to associate themselves with a target
demographic. In Red Bull’s case, the brand is appealing to sporting communities by
showcasing the kind of talent that viewers aspire to and creating something
remarkable that people want to share.
In an effort to increase audience engagement with brands, there has also been a
rise in the use of experiential marketing strategies in the soft drinks sector, with the
likes of Coca-Cola and Pepsi being just a few to launch big budget public stunts
and pranks designed to get viewers talking about and sharing their content online.
Source Flickr: Tambako the Jaguar
Celebrity endorsement is another common theme, especially in the advertising of
soft drinks brands which largely target the 16-34 year old demographic who have a
strong affinity to music and pop culture.
SOCIAL VIDEO INSIGHT REPORT - Soft drinks & alcohol // November ’13
PAGE 11
14. CASE STUDIES: SOFT DRINKS
Shares: 938,869 | Views: 39,485,765
SHARE-TO-VIEW RATIO = 1:42
Pepsi: Test Drive (Mar 2013)
Pepsi teamed up with NASCAR driver, Jeff Gordon, to give an unsuspecting car
salesman the test-drive of his life. Disguised as a would-be customer, Gordon took the
salesman out for a vomit inducing spin, leaving him clinging to his passenger seat for
dear life. The whole stunt was captured on a series of hidden cameras inside the car.
#Wins:
• The best viral ratios always come from clips that provoke a strong emotional response
in a viewer; anything from laughter to shock and disbelief, and filming people’s reactions
to public stunts is a clever way to tick some of those boxes. The salesman’s hilarious
reaction to the stunt provided some powerful sharing triggers and got people thinking
about how they would have reacted in that situation.
COMMUNITIES OF INTEREST:
Auto
Internet
culture
CONVERSATION TRIGGERS:
Sports
#Fails:
• Unfortunately the elaborate prank was actually a fake. The fact that the salesman’s
emotional reaction wasn’t genuine took some of the comedy impact away from the
video. Nevertheless, the interweb loves the chance to go on a bit of a detective mission
and the real or fake debate actually worked in the brand’s favour for a while by fueling
conversations around the ad.
SOCIAL VIDEO INSIGHT REPORT - Soft drinks & alcohol // November ’13
PAGE 12
15. CASE STUDIES: SOFT DRINKS
Shares: 1342838 | Views: 65,923,076
SHARE-TO-VIEW RATIO = 1:49
Evian: Baby and Me (April 2013)
Evian continued its long running ‘Live Young’ campaign, following on from the huge
success of “Waterbabies” and the viral smash hit, “Rollerbabies”, with Baby & Me. The
video featured a group of adults dancing with miniature versions of their younger selves
in the side of a mirrored building to a catchy remix of “Here Comes the Hotstepper”.
It’s always interesting to see brands developing trademark styles across their marketing.
It can be a great way for agencies to build a repertoir that makes their ads instantly
recognisable and develop a fan base of viewers looking for the next installment in a
campaign..
COMMUNITIES OF INTEREST:
#Wins:
Music
Pop
culture
Parenting
CONVERSATION TRIGGERS:
Internet
culture
• Cute babies always score highly on the list of viral triggers. Cute babies dancing to a
catchy pop song is even better. Throw in the quirky element of adults grooving with
miniature versions of their younger selves and you’ve got some powerful conversation
starters.
#Fails:
• In addition to it’s TV and online ads, Evian expanded the reach of the campaign by
developing a free “Baby & Me” app for Facebook, Android, and iPhone that uses
advanced facial recognition software to reveal the user’s baby face. However the app
wasn’t available until over a month after the campaign launched and the hype had died
down, reducing the impact it might otherwise have had.
SOCIAL VIDEO INSIGHT REPORT - Soft drinks & alcohol // November ’13
PAGE 13
16. CASE STUDIES: SOFT DRINKS
Shares: 251,774 | Views: 10,837,268
SHARE-TO-VIEW RATIO = 1:43
Pop
culture
CONVERSATION TRIGGERS:
Red Bull teamed up with bike stuntman, Danny MacAskill, to create another another
adrenaline-fueled video. The 7-minute short film featured MacAskill performing
acrobatic stunts on giant versions of his old childhood toys; from comic books, to
army tanks and decks of cards.
Like most of Red Bull’s online video content, this latest ad contains no direct
reference to the soft drink itself (with the exception of a branded helmet). The
emphasis is on associating the brand with adventure, showcasing the kind of talent
that viewers aspire to and actively want to be a part of.
COMMUNITIES OF INTEREST:
Sports
Red Bull: Danny MacAskill's Imaginate (June 2013)
Internet
culture
#Wins
•MacAskill already has a sizeable following on YouTube and Red Bull managed to
tap into his existing fan base by featuring him in the video.
•The action scored highly for talent on TubeRank appealing to biking and sports
communities, increasing the likelihood of people talking about and sharing the
video.
•The novelty factor of the giant toys created a sense of childhood nostalgia,
creating another reason for people to talk about the campaign.
SOCIAL VIDEO INSIGHT REPORT - Soft drinks & alcohol // November ’13
PAGE 14
17. SOFT DRINKS VERTICAL SNAP SHOT
Video
Viral Stats
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Conversation Triggers
Pepsi: Beyoncé "Mirrors"
Shares - 92,098 | Views - 12,523,732
SHARE-TO-VIEW RATIO = 1:136
Coca-Cola: Small World Machines
Shares - 91,415 | Views - 2,320,197
SHARE-TO-VIEW RATIO = 1:25
IRN-BRU: Mum
Shares - 23,564 | Views - 1,682,751
SHARE-TO-VIEW RATIO = 1:71
Red Bull: Mad Mike drifting Crown Range
Shares - 62,084 | Views - 2,407228
SHARE-TO-VIEW RATIO = 1:39
Coca-Cola: Unlock the 007 in you
Shares - 359,209 | Views - 10,643,115
SHARE-TO-VIEW RATIO = 1:30
SOCIAL VIDEO INSIGHT REPORT - Soft drinks & alcohol // November ’13
PAGE 15
18. UGC TRENDS: SOFT DRINKS AND ALCOHOL
Key UGC observations
What can brands learn from the success of home made video hits?
Brands can learn a lot about consumer interests by paying attention
to what’s trending on YouTube.
As part of our weekly research for The Drum Viral Video Chart, our
team scrapes data from across the internet to pull together a top-10
rundown of the most popular UGC videos from the previous 7 days.
As with the Food and Confectionary sector, the readily available
nature of soft drinks and alcohol make them perfect ingredients for
comedy stunts and culinary experiments…. What happens when you
mix a pack of Mentos mints with a can of Coke? How about when you
drink a Red Bull and milk cocktail? Or if you turn a bottle of fizzy pop
into an explosive rocket? Rest assured, all these questions and more
have been answered by YouTubers already!
We used TubeRank to break down the key conversation triggers of
some of the most popular alcohol and soft drinks UGC clips of 2013,
to help marketers get a better grip on popular trends when planning
their ad campaigns.
SOCIAL VIDEO INSIGHT REPORT - Soft drinks & alcohol // November ’13
PAGE 16
19. TRENDING UGC VIDEOS - SOFT DRINKS & ALCOHOL
Comediva: Beer of Thrones (Game of
Thrones Parody)
BuzzFeedFood: How To Open A Beer
Bottle Without Touching It
Milonak Grupa: Gangnam Style Parody
(VODKA STYLE)
The Sounds of AHH by Kurt Hugo
Schneider & Kevin Olu
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Shares: 22,954 | Views: 2,883,786
Shares: 9,404 | Views: 1,837,652
Shares: 1,298 | Views: 86,174
SHARE-TO-VIEW RATIO = 1:47
SHARE-TO-VIEW RATIO = 1:126
SHARE-TO-VIEW RATIO = 1:195
SHARE-TO-VIEW RATIO = 1:66
HowToBasic: How To Make Coke
Grant Thompson: Self Freezing Coke
Skippy62able: Redbull and Milk
Challenge
Slow Motion Coke Rocket - Geek Week
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Shares: 3,675 | Views: 1,198,392
Shares: 1,202 | Views: 219,255
SHARE-TO-VIEW RATIO = 1:311
SHARE-TO-VIEW RATIO = 1:133
SHARE-TO-VIEW RATIO = 1:326
SHARE-TO-VIEW RATIO = 1:182
SOCIAL VIDEO INSIGHT REPORT - Soft drinks & alcohol // November ’13
PAGE 17
20. YOUTUBE - POPULAR SOFT DRINKS & ALCOHOL YOUTUBE CHANNELS
Vertical
Channel
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Stats
Description
Will It Blend?
Subscribers:
645,675
Views:
227,597,880
Blendtec’s official YouTube channel. A series of viral infomercials testing
the strength of the blades by turning various unusual objects into
‘smoothies’, including smart phone, iPads and car parts.
Brewing TV
Subscribers:
16,911
Views:
972,336
Brewing TV's mission is to cover the world of home brewing through the
magic of video.
The Wine Guy
Subscribers:
1,947
Views:
44,266
A dedicated wine channel featuring introductory lessons on how to select,
smell and taste wine, as well expert news and reviews of wines from
around the world.
Beer Geek Nation
Subscribers:
15,083
Views:
1,752,859
SOCIAL VIDEO INSIGHT REPORT - Soft drinks & alcohol // November ’13
Craft beer video reviews for the beer geek in all of us.
PAGE 18
21. TOP SOFT DRINKS AND ALCOHOL BLOGS
12 Bottle Bar
Travels With Beer
The Boys Club
Five O'Clock Cocktails
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Gastronomista
The Thirsty Wench
Guys Drinking Beer
Jameson Fink
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An art and design blog focused on the
culture of food and drink.
A geek girl’s blog about beer, breweries and
bastard cats.
Journalists covering the world of craft beers.
Food and wine writer, blogger, social
media marketer, and wine professional.
Classic cocktail recipes, reviews of cocktail
books and products, and interviews with
some of the cocktail world’s luminaries.
Photographer and beer aficionado, Robert
Gale, travels the world in search of great
beer adventures.
SOCIAL VIDEO INSIGHT REPORT - Soft drinks & alcohol // November ’13
Comprehensive alcohol appreciation blog,
everything you need to know about beer,
wine, spirits and mixology.
The Five O’Clock Cocktail Blog serves up
cocktail recipes five days a week at 5 pm
PAGE 19
22. TWITTER - POPULAR SOFT DRINKS & ALCOHOL INFLUENCERS
Beer Advocate
@BeerAdvocate
Followers:
412,079
Beer tweets by @JasonAlstrom @ToddAlstrom, BeerAdvocate
founders, hardcore champions of craft beer + brewing. Respect
#Beer.
BarChick
@HotBarChick
Followers:
12,340
Like Goose, a great wingman. Writing about the best bars in the
world.
Joe Cross
@JoetheJuicer
Followers:
67,260
Joe Cross is a documentary film maker, health advocate and fruit
and vegetable fan. lose weight and get healthy the simple way.
GinMonkey
@GinMonkeyUK
Followers:
10,240
Independent & impartial cocktail bar reviews & other musings.
Beer47
@beer47
Followers:
47,832
Reviews, news, and more about beer, home brewing, beer events,
and cooking with beer.
Drink Spirits
@drinkspirits
Followers:
11,991
Drink Spirits helps you figure out what to drink next with spirit
articles, reviews and interviews.
All About Beer
@allaboutbeer
Followers:
42,107
Celebrating the world of beer culture.
SOCIAL VIDEO INSIGHT REPORT - Soft drinks & alcohol // November ’13
PAGE 20
23. A BIT MORE ABOUT VAN
VAN is a social video platform, providing technology and services to agencies and brands to create awesome shareable video. Our
platform is used by leading agencies and brands across the world, and was created by the founders of award-winning viral agency
Rubber Republic.
To find out more about VAN’s work, read this Forbes review, visit www.JoinVAN.com, or try one of our products:
#KITTENCAMP
VIRAL AD NETWORK
TUBERANK
We offer a range of tools to help
individuals and teams learn the art of
social video. Our regular
#KittenCamp events, agency training
workshops & online tutorials can
help you build your knowledge (and
have a LOL too).
Our TubeRank app provides a model
to help you plan a successful (and
shareable) social video. VAN also
provides insight in the form of trend
analysis and benchmarking data for
specific online communities /
verticals.
Book your ticket for our next event
Explore TubeRank
SOCIAL VIDEO INSIGHT REPORT - Soft drinks & alcohol // November ’13
CREATORS NETWORK
VIRAL AD NETWORK
We provide a platform for the
commissioning of social video with
VAN’s Creator Network. The network
consists of a selection of handpicked
video producers, YouTubers and
web publishers; and allows a range
of social video collaboration.
Our Viral Ad Network can ensure
your video gets the coverage it
needs. We offer guaranteed views
across our network of over 5,000
publishers. We can also offer
advertorial placements & other
bespoke publisher partnership
solutions.
Distribute your next video with VAN
PAGE 21