Social Media Report - Fashion Magazines (India) July - August 2016

Fashion Magazines
on Social Media
July 1st – Aug 31st 2016

Fashion Magazines : Social Media Report
This Report looks at how
Fashion Magazines
(India)
performed on Social Media between
July 1st – Aug 31st, 2016

Comparison of
“Fashion Magazines"
Facebook Pages
Jul 01, 2016 - Aug 31, 2016

MensXP had the largest fan base of 1,865,681 while Cosmopolitan India showed the highest fan growth of 19.84%.
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
0K 200K 400K 600K 800K 1,000K 1,200K 1,400K 1,600K 1,800K 2,000K
Growth%
Number of Fans
POPxo Cosmopolitan India AskMen India Luxpresso MensXP ELLE DECOR India GQ India MissMalini Vogue India
Fans

0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Vogue India MensXP Luxpresso Cosmopolitan
India
AskMen India POPxo MissMalini GQ India ELLE DECOR
India
Egypt Philippines Countries < 2% Mexico Pakistan Argentina Brazil Other Countries Bangladesh India
Fans - Geography

MensXP had the highest PTAT of 35.13% as a percentage of its average number of Fans during this time period.
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
0K 200K 400K 600K 800K 1,000K 1,200K 1,400K 1,600K 1,800K 2,000K
Peopletalkingabout(as%ofFans)
Average Number of Fans
POPxo Cosmopolitan India AskMen India Luxpresso MensXP ELLE DECOR India GQ India MissMalini Vogue India
Conversations

Cosmopolitan India published the greatest number of posts (2,736). MensXP had the highest average engagement with a
score of 437.
0 500 1000 1500 2000 2500 3000
0 50 100 150 200 250 300 350 400 450 500
POPxo
Cosmopolitan
India
AskMen India
Luxpresso
MensXP
ELLE DECOR
India
GQ India
MissMalini
Vogue India
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts

MensXP received the most number of Likes (7,329,282) and the most number of Shares (374,793) while POPxo got the most
number of Comments (343,653).
0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K 7,000K 8,000K
POPxo
Cosmopolitan India
AskMen India
Luxpresso
ELLE DECOR India
MensXP
GQ India
Vogue India
MissMalini
Likes Comments Shares
Engagement Breakdown

Most Engaging Brand Posts
MensXP
27-AUG-16, SAT 1:30PM
Dayyum!
ENGMT. LIKES COMMENTS SHARES
1,000 81,331 244 255
POPxo
27-AUG-16, SAT 3:55AM
Dear boy bestie, please do!! :D <3
MissMalini
26-AUG-16, FRI 11:38AM
Congratulations to the couple! Shahid
Kapoor
1,000 4,992 14,785 1,286
1,000 51,621 888 1,334

POPxo
25-AUG-16, THU 7:55AM
God help him! :P Tag your bestie! <3
1,000 9,261 9,238 2,761
POPxo
22-AUG-16, MON 2:15PM
Are you lucky too? :) <3
MensXP
22-AUG-16, MON 6:30AM
She remained unconscious for almost 2-3
hours and had to be administered 7 bottles
of glucose. Imagi ..
1,000 16,302 8,194 5,688
1,000 24,778 828 5,885

Cosmopolitan India's Facebook Page saw the highest number of Fan posts (126).
0 20 40 60 80 100 120 140
POPxo
Cosmopolitan India
AskMen India
Luxpresso
MensXP
ELLE DECOR India
GQ India
MissMalini
Vogue India
Number of Fan Posts
Fan Posts

Luxpresso received the highest percentage of Positive Sentiment (100.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Cosmopolitan India
AskMen India
Luxpresso
ELLE DECOR India
Negative Neutral Positive
Sentiment Analysis

Cosmopolitan India published the most with 2,736 posts.
15%
2%
19%
15%
1%
5%
12%
18%
13%
Vogue India ELLE DECOR India Cosmopolitan India MensXP AskMen India Luxpresso POPxo MissMalini GQ India
Share Of Voice – Volume of Posts

MensXP received the largest volume of Likes (7,329,282).
7%
0%
5%
51%
0%
0%
18%
17%
2%
Share Of Voice – Likes

POPxo received the largest volume of Comments (343,653).
2% 0% 1%
34%
0%
0%
54%
7%
2%
Share Of Voice – Comments

MensXP received the largest volume of Shares (374,793).
2% 0%
2%
44%
0%
0%
42%
8%
2%
Share Of Voice – Shares

During this time period, #ReturnOfXanderCage was the most engaging run by Vogue India. POPxo published the most (2) in its
#RioOlympics2016 campaign.
0 0.5 1 1.5 2 2.5
0 20 40 60 80 100 120 140
#RioOlympics2016(POPxo)
#ReturnOfXanderCage(Vogu
e India)
Number of Posts
Engagement Score
Campaign Comparison

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Analysis of
POPxo
Facebook Page
Jul 01, 2016 - Aug 31, 2016

Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
1,612,893 100,433 6.64% India Mostly Young, Female and Single
POPxo

Engagement Score Total Comments
381 343,653
Total Posts Total Shares
1,810 357,949
Total Likes
2,539,641
BRAND POSTS
Brand Overview

1,460K
1,480K
1,500K
1,520K
1,540K
1,560K
1,580K
1,600K
1,620K
1,640K
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug
Fan Growth
Total Fans
1,612,893
New Fans
100,433

Engagement
0
250
500
750
1,000
1-Jul 5-Jul 9-Jul 13-Jul 17-Jul 21-Jul 25-Jul 29-Jul 2-Aug 6-Aug 10-Aug 14-Aug 18-Aug 22-Aug 26-Aug 30-Aug
POPxo had an average engagement score of 381 and a highest of 822.

Community Analysis
POPxo fans are mostly Young, Female and Single POPxo fans are largely from India followed by Pakistan.
Fan Demographics Distribution of Fans
15%
85%
male female
0% 20% 40% 60% 80%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60%
Single
In a Relationship
Engaged
Married
UnKnown
0K 500K 1,000K 1,500K
India
Pakistan
Philippines
United States
Bangladesh
Malaysia
United Arab Emirates
Nepal
Egypt

0
5
10
15
20
25
30
35
40
Brand Posts
Top keywords used Frequency
post 158
POPxo Wedding 157
girls 93
one 78
time 72

73%
5%
22%
Posititve Negative Neutral
Brand Posts - Engagement
POPxo receives more positive than negative vibes from comments on their Posts.
Sentiment of Brand Posts

27-AUG-16, SAT 3:55AM
Dear boy bestie, please do!! :D <3
1,000 4,992 14,785 1,286
25-AUG-16, THU 7:55AM
God help him! :P Tag your bestie! <3
22-AUG-16, MON 2:15PM
Are you lucky too? :) <3
1,000 9,261 9,238 2,761
1,000 16,302 8,194 5,688
NO IMAGE NO IMAGE NO IMAGE

Brand Posts - Analysis
Brand Post Types Days of the week
0 200 400 600 800 1000 1200 1400
0 200 400 600 800 1,000
Videos
Links
Photos
Plain Text
Polls
Number of Posts
Engagement Score
0 50 100 150 200 250 300
0 100 200 300 400 500
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score

Campaign Intel
Entire Campaign
0 1 2 3 4 5 6 7 8 9
0 200 400 600 800 1000 1200
#RioOlympics2016
#HappyRakshaBandhan
Nail Hacks
Number of Posts
Engagement Score

Analysis of
MensXP
Facebook Page
Jul 01, 2016 - Aug 31, 2016

Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
1,865,681 293,289 18.65% India
MensXP

437 215,487
2,156 374,793
Total Likes
7,329,282
BRAND POSTS
Brand Overview

1,400K
1,450K
1,500K
1,550K
1,600K
1,650K
1,700K
1,750K
1,800K
1,850K
1,900K
30-Jun 7-Jul 14-Jul 21-Jul 28-Jul 4-Aug 11-Aug 18-Aug 25-Aug
Fan Growth
Total Fans
1,865,681
New Fans
293,289

Engagement
0
250
500
750
1,000
MensXP had an average engagement score of 437 and a highest of 767.

Community Analysis
MensXP fans are largely from India followed by Pakistan.
Distribution of Fans
0K 200K 400K 600K 800K 1,000K 1,200K 1,400K 1,600K 1,800K
India
Pakistan
United States
Bangladesh
Philippines
Malaysia
Nepal
Saudi Arabia

0
5
10
15
20
25
30
35
40
45
50
Brand Posts
one 167
time 156
life 128
things 110
people 94

79%
9%
12%
MensXP receives more positive than negative vibes from comments on their Posts.

27-AUG-16, SAT 1:30PM
Dayyum!
1,000 81,331 244 255
22-AUG-16, MON 6:30AM
She remained unconscious for almost 2-3
hours and had to be administered 7 bottles
of glucose. Imagi ..
22-AUG-16, MON 5:00AM
Be careful when you visit a Torrent website
next time.
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 24,778 828 5,885 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 27,150 3,295 4,051 Positive
NO IMAGE NO IMAGE NO IMAGE

0 500 1000 1500 2000 2500
0 100 200 300 400 500 600 700
Links
Photos
Videos
Plain Text
Polls
Number of Posts
Engagement Score
0 100 200 300 400
0 100 200 300 400 500 600
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score

Analysis of
MissMalini
Facebook Page
Jul 01, 2016 - Aug 31, 2016

Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
1,358,526 168,402 14.15% India
MissMalini

147 43,652
2,677 65,643
Total Likes
2,388,744
BRAND POSTS
Brand Overview

1,100K
1,150K
1,200K
1,250K
1,300K
1,350K
1,400K
Fan Growth
Total Fans
1,358,526
New Fans
168,402

Engagement
0
250
500
MissMalini had an average engagement score of 147 and a highest of 306.

Community Analysis
MissMalini fans are largely from India followed by Pakistan.
Distribution of Fans
0K 100K 200K 300K 400K 500K 600K 700K 800K 900K
India
Pakistan
Bangladesh
Nepal
Myanmar
Saudi Arabia
United States
Afghanistan
New Zealand

0
10
20
30
40
50
60
70
80
Brand Posts
love 90
Khan 87
outfit 81
India 75
style 74

72%
9%
19%
MissMalini receives more positive than negative vibes from comments on their Posts.

26-AUG-16, FRI 11:38AM
Congratulations to the couple! Shahid
Kapoor
1,000 51,621 888 1,334
27-AUG-16, SAT 10:44AM
Whoa. Things just got mad intense
@shantanunikhil #TheMutiny.
05-AUG-16, FRI 3:16AM
#FriesBeforeGuys
999 4,817 539 4,750
990 8,008 2,509 1,521
NO IMAGE NO IMAGE

0 500 1000 1500 2000 2500
0 50 100 150 200 250
Links
Photos
Videos
Plain Text
Polls
Number of Posts
Engagement Score
0 100 200 300 400 500
0 50 100 150 200 250
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score

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Social Media Report - Fashion Magazines (India) July - August 2016

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Social Media Report - Fashion Magazines (India) July - August 2016