Analyze the social media performance of top Pizza Brands during Q2 2016. Engagement Metrics, Promoted Posts and much more in this report.

1. Image courtesy : Pixabay
April 1st – June 30th, 2016
TopPizzaBrands
onSocialMedia

2. Comparison of
“PIZZA BRANDS"
Facebook Pages
Apr 01, 2016 - Jun 30, 2016

3. Pizza Brands: Social Media Report
This Report looks at how
Pizza Brands
performed on Social Media between
April 1st – June 30th, 2016

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5. Pizza Hut had the largest fan base of 28,007,841 while Papa Murphy's Pizza showed the highest fan growth of 2.92%.
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
0K 5,000K 10,000K 15,000K 20,000K 25,000K 30,000K
Growth%
Number of Fans
Papa Murphy's Pizza PizzaHut Papa John's Pizza(US) Chuck E. Cheese Sbarro
Little Caesars Marco's Pizza CiCi's Pizza Domino's Pizza Cpk
Fans

6. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Domino's Pizza PizzaHut Marco's Pizza Sbarro Papa Murphy's
Pizza
Cpk CiCi's Pizza Papa John's
Pizza(US)
Chuck E.
Cheese
Little Caesars
Egypt United States Philippines Countries < 2% Pakistan Mexico Turkey Other Countries United Kingdom India
Fans - Geography

7. Papa Murphy's Pizza had the highest PTAT of 2.35% as a percentage of its average number of Fans during this time period.
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
0K 5,000K 10,000K 15,000K 20,000K 25,000K 30,000K
Peopletalkingabout(as%ofFans)
Average Number of Fans
Pizza Hut Papa Murphy's Pizza Papa John's Pizza(US) Chuck E. Cheese Sbarro Little Caesars CiCi's Pizza Marco's Pizza Domino's Pizza Cpk
Conversations

8. Papa John's Pizza(US) published the greatest number of posts (112). Chuck E. Cheese had the highest average engagement,
with a score of 394.
0 20 40 60 80 100 120
0 50 100 150 200 250 300 350 400 450
Papa Murphy's Pizza
Pizza Hut
Papa John's Pizza(US)
Chuck E. Cheese
Sbarro
Little Caesars
Marco's Pizza
CiCi's Pizza
Domino's Pizza
Cpk
Numberof Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts

9. Papa Murphy's Pizza received the most number of Likes (149,026), Little Caesars got the most number of Comments (9,355)
and the most number of Shares (10,858).
0K 20K 40K 60K 80K 100K 120K 140K 160K
Pizza Hut
Papa Murphy's Pizza
Papa John's Pizza(US)
Chuck E. Cheese
Sbarro
Little Caesars
CiCi's Pizza
Marco's Pizza
Domino's Pizza
Cpk
Likes Comments Shares
Engagement Breakdown

10. Most Engaging Brand Posts
Papa Murphy's Pizza
01-APR-16, FRI 8:00AM
Time is running out to vote for the winner of our
#Team425 Take 'n' Bake Bracket Sweepstakes.
Grab ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
999 27,359 472 890 Positive
Papa Murphy's Pizza
11-JUN-16, SAT 12:10PM
It's time to celebrate Dad and for one fan
to win a grill Dad can cook his favorite
Papa Murphy's pi ..
Chuck E. Cheese
22-JUN-16, WED 8:00PM
Share your favorite Dad Hack photo using
the hashtags #DadHacks and
#Sweepstakeson Twitter and Inst ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
996 13,823 669 1,328 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
993 7,900 200 2,262 Uncategorized

11. Most Engaging Brand Posts
Papa Murphy's Pizza
13-APR-16, WED 9:00AM
Did someone say free pizza? Become a new
memberof our Dinner Circle text club and
receive a free FA ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
984 15,784 289 548 Positive
Cpk
25-APR-16, MON 2:00PM
All out of veggie jokes. If you have any,
lettuce know.
Cpk
12-APR-16, TUE 12:30PM
It's not just a crush, it's love. #CitrusCrush
ENGMT. LIKES COMMENTS SHARES SENTIMENT
972 8,996 344 420 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
972 10,284 182 368 Positive

12. Papa Murphy's Pizza had the most Promoted Posts, while Papa John's Pizza (United States) had the most Organic Posts.
Promoted/Organic: Volume

13. Papa Murphy's Pizza's Promoted Posts had the highest engagement, while Marco's Pizza had the highest engaging Organic Posts.
Promoted/Organic: Engagement

14. Papa Murphy's Pizza published the highest number of Promoted Posts and saw the biggest surge in engagement.
Effect of Promoted Posts on a Brand's Engagement

15. Domino's Pizza's Facebook Page saw the highest number of Fan posts (3,530).
0 500 1000 1500 2000 2500 3000 3500 4000
Papa Murphy's Pizza
Pizza Hut
Papa John's Pizza(US)
Chuck E. Cheese
Sbarro
Little Caesars
Marco's Pizza
CiCi's Pizza
Domino's Pizza
Cpk
Numberof Fan Posts
Fan Posts

16. Marco's Pizza received the highest percentage of Positive Sentiment (42.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Papa Murphy's Pizza
Papa John's Pizza(US)
Chuck E. Cheese
Sbarro
Little Caesars
Marco's Pizza
CiCi's Pizza
Domino's Pizza
Cpk
Negative Neutral Positive
Sentiment Analysis

17. Papa Murphy's Pizza responded to the highest percentage of Fan posts (75.73%).
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
0 500 1000 1500 2000 2500 3000 3500 4000 4500
%ofFanPostsBrandRespondedto
Average Response Time (mins)
Papa Murphy's Pizza Papa John's Pizza(US) Chuck E. Cheese Sbarro Little Caesars Marco's Pizza CiCi's Pizza Domino's Pizza Cpk
Brand Responses

18. Papa John's Pizza(US) published the most with 112 Posts.
17%
13%
11%
0%18%
5%
13%
6%
8%
9%
Papa Murphy's Pizza Little Caesars Marco's Pizza Pizza Hut Papa John's Pizza(US) Cpk Sbarro CiCi's Pizza Chuck E. Cheese Domino's Pizza
Share Of Voice – Volume of Posts

19. Papa Murphy's Pizza received the largest volume of Likes (149,026).
33%
23%
2%
0%
2%
5%1%
10%
13%
11%
Papa Murphy's Pizza Little Caesars Marco's Pizza Pizza Hut Papa John's Pizza(US) Cpk Sbarro CiCi's Pizza Chuck E. Cheese Domino's Pizza
Share Of Voice – Likes

20. Little Caesars received the largest volume of Comments (9,355).
16%
24%
8%
0%
8%
2%
1%
7%
11%
23%
Papa Murphy's Pizza Little Caesars Marco's Pizza Pizza Hut Papa John's Pizza(US) Cpk Sbarro CiCi's Pizza Chuck E. Cheese Domino's Pizza
Share Of Voice – Comments

21. Little Caesars received the largest volume of Shares (10,858).
19%
26%
4%
0%
11%
3%
1%
5%
20%
11%
Papa Murphy's Pizza Little Caesars Marco's Pizza Pizza Hut Papa John's Pizza(US) Cpk Sbarro CiCi's Pizza Chuck E. Cheese Domino's Pizza
Share Of Voice – Shares

22. During this time period, #NationalPizzaDay was the most engaging run by Little Caesars. Little Caesars published the most (4)
in its #NationalPizzaDay campaign.
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5
0 10 20 30 40 50 60 70 80 90
#kickoff2015(Papa John's
Pizza(US))
#NationalPizzaDay(Little
Caesars)
#FIFA (Domino's Pizza)
Numberof Posts
Engagement Score
Engagement Score Number of Posts
Campaign Comparison

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24. Analysis of
Little Caesars
Facebook Page
Apr 01, 2016 - Jun 30, 2016

25. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
2,935,054 35,153 1.21%
United
States
Mostly Young, Female and
Attached.
Little Caesars

26. Engagement Score Total Fan Posts
197 815
Total Posts Brand Response Rate
80 68.83%
Total Likes Avg. Reply Time
105,929 3 hrs, 45 mins
Total Comments General Sentiment
9,355 Neutral
Total Shares
10,858
Most Engaging Content Type
Engagement Oriented Posts
Least Engaging Content Type
Special Offer
Most Prolific Content Type
Engagement Oriented Posts
Most Engaging Campaign
4-CARD COMBO Sweeps
Most Recent Campaign
Throwback Thursday
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS

27. 2,880K
2,890K
2,900K
2,910K
2,920K
2,930K
2,940K
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-
May
20-
May
27-
May
3-Jun 10-Jun17-Jun24-Jun
Fan Growth
Total Fans
2,935,054
New Fans
35,153

28. Engagement
0
250
500
750
1,000
1,250
1-Apr 5-Apr 9-Apr 13-Apr17-Apr21-Apr25-Apr29-Apr3-May 7-May11-May15-May19-May23-May27-May31-May4-Jun 8-Jun 12-Jun16-Jun20-Jun24-Jun28-Jun
Little Caesars had an average engagement score of 197 and a highest of 958.

29. Community Analysis
Little Caesars fans are mostly Young, Female and Attached. Little Caesars fans are largely from United States followed by
Mexico.
Fan Demographics Distributionof Fans
37%
63%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 500K 1,000K 1,500K 2,000K
United States
Mexico
Turkey
Canada
Guatemala
Puerto Rico
El Salvador
Costa Rica
Honduras
New Zealand

30. 0
1
1
2
2
3
3
4
1-Apr 15-Apr 29-Apr 13-May 27-May 10-Jun 24-Jun
Brand Posts
Top keywords used Frequency
local Little Caesars 43
Stuffed Crust DEEP!DEEP 29
Dish Pizza 25
Stuffed Crust 12
FREE PIZZA 11

31. 80%
20%
Brand Participation Brand Non Participation
91%
0%
9%
Posititve Negative Neutral
Brand Posts - Engagement
Little Caesars responded to 64 conversations generated by the 80
Posts they published.
Little Caesars receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

32. Most Engaging Brand Posts
18-APR-16, MON 9:11PM
#stuffedcrustYUM ????
ENGMT. LIKES COMMENTS SHARES SENTIMENT
958 18,757 1,128 2,261 Positive
08-JUN-16, WED 10:36PM
HURRY HURRY...this is the LAST WEEKEND
for your chance to grab our limited-time only,
delicious Stuf ..
28-JUN-16, TUE 11:35AM
Ring in your fun 4th of July holiday weekend
with our delicious DEEP!DEEP! Dish Pizza
☺️????????
Pi ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
908 16,642 1,082 1,354 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
794 15,171 407 641 Uncategorized
NO IMAGE NO IMAGE NO IMAGE

33. Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40
0 100 200 300 400 500 600 700
Photos
Videos
Links
Plain Text
Polls
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 100 200 300 400 500
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

34. Top Keywords Used Frequency
pizza 259
Little Caesars 175
time 135
location 123
store 114
User Posts
0
5
10
15
20
25
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May20-May27-May 3-Jun 10-Jun 17-Jun 24-Jun
Positive Neutral Negative

35. Little Caesars responded to 561 conversations generated by the
815 Posts fans published.
Little Caesars appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
69%
31%
Brand Participation Brand Non Participation
28%
24%
48%
Posititve Negative Neutral

36. Most of Little Caesars posts were around 'Engagement Oriented Posts', and posts around 'Engagement Oriented Posts'
received the highest engagement.
Content Intel
0 2 4 6 8 10 12 14 16 18 20
0 50 100 150 200 250 300 350 400 450
Brand News
Special Offer
Others
Event
Recipes/Menu Updates
Contest
Question to fans
Corporate Social…
Facebook App
Ad Campaigns
Engagement Oriented Posts
Occasion specific…
Numberof Posts
Engagement Score
Engagement Score Number of Posts

37. In Little Caesars Posts about General Happenings, the category Festival/Greetings received the highest engagement.
Content Intel
About General Happenings
0 1 2 3 4 5 6 7 8
0 5 10 15 20 25 30
On Sports
Others
On Social Media
Entertainment
Question to fans
Festival/Greetings
Current Affairs
Numberof Posts
Engagement Score
Engagement Score Number of Posts

38. Campaign Intel – 3 most recent campaigns
0 2 4 6 8 10 12 14
0 50 100 150 200 250 300 350
#NationalPizzaDay
#LCNation
#GO24Sweepstakes
Numberof Posts
Engagement Score
Engagement Score Number of Posts
This data covers all the campaigns run by Little Ceasars, not limited to the period under study.

39. Analysis of
Papa Murphy's Pizza
Facebook Page
Apr 01, 2016 - Jun 30, 2016

40. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
859,260 24,377 2.92%
United
States
Papa Murphy's Pizza

41. Engagement Score Total Fan Posts
355 655
Total Posts Brand Response Rate
108 75.88%
Total Likes Avg. Reply Time
149,026 16 hrs, 46 mins
Total Comments General Sentiment
6,017 Neutral
Total Shares
8,150
BRAND POSTS FAN POSTS
Brand Overview

42. 820K
825K
830K
835K
840K
845K
850K
855K
860K
865K
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-
May
20-
May
27-
May
3-Jun 10-Jun17-Jun24-Jun
Fan Growth
Total Fans
859,260
New Fans
24,377

43. Engagement
0
250
500
750
1,000
1,250
1-Apr 5-Apr 9-Apr 13-Apr17-Apr21-Apr25-Apr29-Apr3-May 7-May11-May15-May19-May23-May27-May31-May4-Jun 8-Jun 12-Jun16-Jun20-Jun24-Jun28-Jun
Papa Murphy's Pizza had an average engagement score of 355 and a highest of 996.

44. Community Analysis
Papa Murphy'sPizza fans are largely from United States followed by United Arab Emirates.
Distributionof Fans
0K 100K 200K 300K 400K 500K 600K 700K 800K 900K
United States
United Arab Emirates
Canada
Mexico
India
Pakistan
Philippines
Egypt
United Kingdom

45. 0
1
1
2
2
3
3
4
4
5
1-Apr 15-Apr 29-Apr 13-May 27-May 10-Jun 24-Jun
Brand Posts
Top keywords used Frequency
LoveAt425 47
pizza 32
Click 25
Papa Murphy 25
locations 18

46. 60%
40%
Brand Participation Brand Non Participation
72%
4%
24%
Posititve Negative Neutral
Brand Posts - Engagement
Papa Murphy'sPizza responded to 65 conversations generated by
the 108 Posts they published.
Papa Murphy'sPizza receives more positive than negative vibes
from comments on their Posts.
Brand Responses Sentiment of Brand Posts

47. Most Engaging Brand Posts
01-APR-16, FRI 8:00AM
Time is running out to vote for the winner of our
#Team425 Take 'n' Bake Bracket Sweepstakes.
Grab ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
999 27,359 472 890 Positive
11-JUN-16, SAT 12:10PM
It's time to celebrate Dad and for one fan to
win a grill Dad can cook his favorite Papa
Murphy'spi ..
13-APR-16, WED 9:00AM
Did someone say free pizza? Become a
new member of our Dinner Circle text club
and receive a free FA ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
996 13,823 669 1,328 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
984 15,784 289 548 Positive
NO IMAGE NO IMAGE NO IMAGE

48. Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80 100
0 100 200 300 400 500
Photos
Links
Videos
Plain Text
Polls
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 100 200 300 400 500 600
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

49. Top Keywords Used Frequency
Papa Murphy 204
store 105
time 99
order 87
one 71
User Posts
0
5
10
15
20
25
30
35
40
45
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May20-May27-May 3-Jun 10-Jun 17-Jun 24-Jun
Positive Neutral Negative

50. Papa Murphy'sPizza responded to 497 conversations generated
by the 655 Posts fans published.
Papa Murphy'sPizza appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
76%
24%
Brand Participation Brand Non Participation
36%
13%
51%
Posititve Negative Neutral

51. Analysis of
Papa John's Pizza
Facebook Page
Apr 01, 2016 - Jun 30, 2016

52. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
2,419,688 8,930 .37%
United
States
Mostly Young, Female and
Attached.
Papa John's Pizza

53. Engagement Score Total Fan Posts
48 2,067
Total Posts Brand Response Rate
112 59.80%
Total Likes Avg. Reply Time
9,721 3 hrs, 25 mins
Total Comments General Sentiment
3,215 Neutral
Total Shares
4,479
Most Engaging Content Type
Contest
Least Engaging Content Type
Corporate Social
Responsibility
Most Prolific Content Type
Special Offer
Most Engaging Campaign
FREE Large 1-topping pizza
Most Recent Campaign
Super Bowl
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS

54. 2,406K
2,408K
2,410K
2,412K
2,414K
2,416K
2,418K
2,420K
2,422K
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-
May
20-
May
27-
May
3-Jun 10-Jun17-Jun24-Jun
Fan Growth
Total Fans
2,419,688
New Fans
8,930

55. Engagement
0
250
500
1-Apr 5-Apr 9-Apr 13-Apr17-Apr21-Apr25-Apr29-Apr3-May 7-May11-May15-May19-May23-May27-May31-May4-Jun 8-Jun 12-Jun16-Jun20-Jun24-Jun28-Jun
Papa John's Pizza had an average engagement score of 48 and a highest of 293.

56. Community Analysis
Papa John's Pizza fans are mostly Young, Female and Attached. Papa John's Pizza fans are largely from United States followed by
Philippines.
Fan Demographics Distributionof Fans
41%
59%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K
United States
Philippines
India
China
Indonesia
Canada
El Salvador
Puerto Rico
Mexico

57. 0
1
1
2
2
3
3
4
4
5
1-Apr 15-Apr 29-Apr 13-May 27-May 10-Jun 24-Jun
Brand Posts
Top keywords used Frequency
Online 57
40 57
regular menu price pizza 56
Papa Slam 45
code 29

58. 60%
40%
Brand Participation Brand Non Participation
66%
5%
29%
Posititve Negative Neutral
Brand Posts - Engagement
Papa John's Pizza responded to 67 conversations generated by
the 112 Posts they published.
Papa John's Pizza receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

59. Most Engaging Brand Posts
04-APR-16, MON 2:43PM
Congratsto delivery driver Robert Doxie from
Converse,TX for doing ordinary things in
extraordinar..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
497 666 99 760 Positive
11-MAY-16, WED 6:11PM
It goes without saying but pizza’s always a
slam dunk.
27-JUN-16, MON 1:59PM
Because pizza + movies = ❤️, get a $5
movie certificate when you spend $25 on
Papa John’s eGift Card ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
400 1,426 129 445 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
383 1,170 401 300 Uncategorized
NO IMAGE NO IMAGE NO IMAGE

60. Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80 100
0 10 20 30 40 50 60 70
Videos
Links
Photos
Plain Text
Polls
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20 25
0 20 40 60 80 100
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

61. Top Keywords Used Frequency
Papa John 877
order 464
time 367
store 337
hour 221
User Posts
0
5
10
15
20
25
30
35
40
45
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May20-May27-May 3-Jun 10-Jun 17-Jun 24-Jun
Positive Neutral Negative

62. Papa John's Pizza responded to 1,263 conversations generated by
the 2,131 Posts fans published.
Papa John's Pizza appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
59%
41%
Brand Participation Brand Non Participation
29%
21%
50%
Posititve Negative Neutral

63. Most of Papa John's Pizza posts were around 'Special Offer', and posts around 'Contest' received the highest engagement.
Content Intel
0 10 20 30 40 50 60 70
0 50 100 150 200 250
Brand News
Special Offer
Others
Event
Recipes/Menu Updates
Contest
Corporate Social Responsibility
Engagement Oriented Posts
Numberof Posts
Engagement Score
Engagement Score Number of Posts

64. Campaign Intel – 3 most recent campaigns
These stats are from all the campaigns run by the brand, not restricted to the period under study.
0 1 2 3 4
0 10 20 30 40 50 60 70 80 90
#kickoff2015
#Greekout #Sweepstakes
PayShare
Numberof Posts
Engagement Score
Engagement Score Number of Posts

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