The report analyzes the performance of various infant care brands on social media from August 1 to September 30, 2016, highlighting Philips Avent's leading fan base and Munchkin's highest growth. Nuby USA excelled in engagement and post interactions, posting the most content and receiving the most likes, shares, and comments. Additionally, Nuby USA demonstrated the highest PTAT, while Munchkin had the highest percentage of positive sentiment and Nuk USA responsiveness to fan posts.

1. Infant Care
on Social Media
Aug 1st – Sept 30th 2016

2. Infant Care : Social Media Report
This Report looks at how
Infant Care Brands
performed on Social Media between
Aug 01, 2016 - Sep 30, 2016

3. Comparison of
“Infant Care"
Facebook Pages
Aug 01, 2016 - Sep 30, 2016

4. Philips Avent had the largest fan base of 2,724,139 while Munchkin showed the highest fan growth of 6.05%.
-12.0%
-10.0%
-8.0%
-6.0%
-4.0%
-2.0%
0.0%
2.0%
4.0%
6.0%
8.0%
0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K
Growth%
Number of Fans
Nuk-USA Medela Dr Brown Baby Tommee Tippee North America(US) Munchkin nubyusa Philips Avent MAM USA
Fans

5. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Philips Avent MAM USA Tommee Tippee
North America(US)
Medela nubyusa Munchkin Dr Brown Baby Nuk-USA
France Egypt United States Countries < 2% Mexico Argentina Spain Turkey Other Countries United Kingdom
Fans - Geography

6. Nuby USA had the highest PTAT of 12.30% as a percentage of its average number of Fans during this time period.
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K
Peopletalkingabout(as%ofFans)
Average Number of Fans
Nuk-USA Dr Brown Baby Medela Tommee Tippee North America(US) Munchkin nubyusa Philips Avent MAM USA
Conversations

7. Nuby USA published the greatest number of posts (182) and had the highest average engagement, with a score of 896.
0 20 40 60 80 100 120 140 160 180 200
0 100 200 300 400 500 600 700 800 900 1000
Nuk-USA
Medela
Dr Brown Baby
Tommee Tippee
North…
Munchkin
nubyusa
Philips Avent
MAM USA
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts

8. Nuby USA received the most number of Likes (66,904), the most number of Comments (17,820) and the most number of
Shares (51,593).
0K 10K 20K 30K 40K 50K 60K 70K 80K
Nuk-USA
Dr Brown Baby
Medela
Tommee Tippee North America(US)
Munchkin
nubyusa
Philips Avent
MAM USA
Likes Comments Shares
Engagement Breakdown

9. Most Engaging Brand Posts
MAM USA
29-SEP-16, THU 12:35PM
Two of the most emotional moments of
parenthood for parents of more than one
happen when your second ..
ENGMT. LIKES COMMENTS SHARES
1,000 25,832 2,576 5,417
Medela
27-SEP-16, TUE 9:20AM
Breastfeeding isn't always as pretty and
glowy as the latest celebrity ""brelfie""
makes it look. In ..
nubyusa
15-SEP-16, THU 9:00PM
#Truth
ENGMT. LIKES COMMENTS SHARES
1,000 10,025 1,309 924
ENGMT. LIKES COMMENTS SHARES
1,000 1,242 24 1,789

10. Most Engaging Brand Posts
nubyusa
12-SEP-16, MON 10:17AM
The struggle is real! ????
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 565 176 1,887 Positive
Medela
04-SEP-16, SUN 10:14AM
Hey, mama. Remember to breathe. And
remember to love yourself.
nubyusa
23-AUG-16, TUE 10:37AM
Truth!! ????????
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 10,568 83 2,183 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 1,602 171 3,221 Positive

11. Munchkin's Facebook Page saw the highest number of Fan posts (280).
0 50 100 150 200 250 300
Nuk-USA
Medela
Dr Brown Baby
Tommee Tippee North America(US)
Munchkin
nubyusa
Philips Avent
MAM USA
Number of Fan Posts
Fan Posts

12. Munchkin received the highest percentage of Positive Sentiment (64.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Nuk-USA
Medela
Dr Brown Baby
Tommee Tippee North America(US)
Munchkin
nubyusa
Philips Avent
MAM USA
Negative Neutral Positive
Sentiment Analysis

13. Nuk-USA responded to the highest percentage of Fan posts (90.32%).
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
0 500 1000 1500 2000 2500
%ofFanPostsBrandRespondedto
Average Response Time (mins)
Nuk-USA Medela Dr Brown Baby Tommee Tippee North America(US) Munchkin nubyusa Philips Avent MAM USA
Brand Responses

14. Nuby USA published the most with 182 posts.
10%
15%
10%
7%
4%
10%
40%
4%
MAM USA Munchkin Medela Dr Brown Baby Philips Avent Tommee Tippee North America(US) nubyusa Nuk-USA
Share Of Voice – Volume of Posts

15. Nuby USA received the largest volume of Likes (66,904).
13%
13%
18%
15%
8%
3%
29%
1%
MAM USA Munchkin Medela Dr Brown Baby Philips Avent Tommee Tippee North America(US) nubyusa Nuk-USA
Share Of Voice – Likes

16. Nuby USA received the largest volume of Comments (17,820).
15%
15%
8%
5%
6%6%
43%
2%
MAM USA Munchkin Medela Dr Brown Baby Philips Avent Tommee Tippee North America(US) nubyusa Nuk-USA
Share Of Voice – Comments

17. Nuby USA received the largest volume of Shares (51,593).
8%
16%
7%
3%
2%
1%
63%
MAM USA Munchkin Medela Dr Brown Baby Philips Avent Tommee Tippee North America(US) nubyusa Nuk-USA
Share Of Voice – Shares

18. GenerateYourOwnSocialMediaReport
This report was generated entirely by the Unmetric
Reporting Engine.
It took minutes to create.
Create Your Free
Social Media Report Now

19. Thank You
For more information, please contact your account manager notjustnumbers@unmetric.com