This report analyzes the performance of various bourbon brands on social media platforms like Facebook, Twitter, and Instagram between July 1st and August 31st, 2016. It finds that Wild Turkey had the highest engagement, while Jim Beam had the largest audience size and Old Forester had the highest audience growth. The report also identifies the most engaging content and posts for each brand and social network, and provides data on customer service response rates. It analyzes metrics like audience size, growth, engagement, number of posts, likes, comments, and response times for brands like Bulleit, Jim Beam, Old Forester, Knob Creek, Maker's Mark, Wild Turkey, and Four Roses.

1. Bourbon Brands
on Social Media
July 1st – August 31st 2016

2. Bourbon Brands : SocialMedia Report
This Report looks at how
Bourbon Brands
performed on
Facebook, Twitter, and Instagram
between
July1st – August31st, 2016

3. Comparison of
“Bourbon Brands”
on Social Media
July1st – August31st , 2016

4. Table of Contents
 Performance Snapshot
 Audience Size
 Audience Growth
 Engagement
 Customer Service
 Most Engaging Content
 Facebook
 Twitter
 Instagram
Brands Analyzed in this report include: Bulleit, Jim Beam, Old Forester, Knob Creek, Maker's Mark, Wild Turkey, Four Roses
Jul 01, 2016 - Aug 31, 2016

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6. Jul 01, 2016 - Aug 31, 2016
Performance Snapshot
Network
Highest Audience
Size
Jim Beam Jim Beam Maker's Mark
Highest
Growth
Bulleit Old Forester Old Forester
Highest
Engagement
Wild Turkey Jim Beam Four Roses

7. Jul 01, 2016 - Aug 31, 2016
Share Of Voice Snapshot
Network
Highest Volume Of
Posts
Four Roses Maker's Mark Maker's Mark
Highest Number Of
Likes
Wild Turkey Maker's Mark Maker's Mark
Highest Number Of
Comments
Wild Turkey Maker's Mark Maker's Mark

8. 0.00M 0.50M 1.00M 1.50M 2.00M 2.50M 3.00M 3.50M
Bulleit
Jim Beam
Old Forester
Knob Creek
Maker's Mark
Wild Turkey
Four Roses
LinkedIn Instagram Twitter Facebook
Audience Size
Jul 01, 2016 - Aug 31, 2016

9. Audience Growth
Jul 01, 2016 - Aug 31, 2016
0.00% 2.00% 4.00% 6.00% 8.00% 10.00% 12.00% 14.00% 16.00% 18.00% 20.00%
Bulleit
Jim Beam
Old Forester
Knob Creek
Maker's Mark
Wild Turkey
Four Roses
LinkedIn Instagram Twitter Facebook

10. Engagement
Jul 01, 2016 - Aug 31, 2016
0 100 200 300 400 500 600 700 800 900
Bulleit
Jim Beam
Old Forester
Knob Creek
Maker's Mark
Wild Turkey
Four Roses
linkedin Instagram Twitter Facebook

11. Share Of Voice – Volume Of Posts
Jul 01, 2016 - Aug 31, 2016
0 20 40 60 80 100 120 140 160 180 200
Bulleit
Jim Beam
Old Forester
Knob Creek
Maker's Mark
Wild Turkey
Four Roses
Linkedin Instagram Twitter Facebook

12. Share Of Voice - Like
Jul 01, 2016 - Aug 31, 2016
0 10000 20000 30000 40000 50000 60000
Bulleit
Jim Beam
Old Forester
Knob Creek
Maker's Mark
Wild Turkey
Four Roses
Linkedin Instagram Twitter Facebook

13. Share Of Voice - Comments
Jul 01, 2016 - Aug 31, 2016
0 500 1000 1500 2000 2500 3000 3500 4000
Bulleit
Jim Beam
Old Forester
Knob Creek
Maker's Mark
Wild Turkey
Four Roses
Linkedin Instagram Twitter Facebook

14. Customer Service - Reply Time (inminutes)
Jul 01, 2016 - Aug 31, 2016
0 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000
Bulleit
Jim Beam
Old Forester
Knob Creek
Maker's Mark
Wild Turkey
Four Roses
Twitter Facebook

15. 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0%
Bulleit
Jim Beam
Old Forester
Knob Creek
Maker's Mark
Wild Turkey
Four Roses
Twitter Facebook
Customer Service - Response Rate
Jul 01, 2016 - Aug 31, 2016

16. Most Engaging Facebook Posts
Wild Turkey
01-AUG-16, MON 7:00AM
The only thing our great story was missing
was a great storyteller. Meet Wild Turkey’s
new Creative ..
ENGMT. LIKES COMMENTS SHARES
1,000 46,611 3,354 4,854
Old Forester
15-JUL-16, FRI 1:37PM
You look hot. #FirstBottledBourbon
#ServeUpSummer
Old Forester Summer Lemonade Recipe:
Fill Glass ..
Maker's Mark
24-AUG-16, WED 2:00PM
We don’t have beaches in Kentucky, but
we can still craft plenty of deliciousness.
ENGMT
.
LIKES COMMENTS SHARES
1,000 3,427 96 632
ENGMT.LIKES COMMENTS SHARES
968 6,597 226 1,075

17. Our story told like never before. Meet our
new Creative Director, Matthew
McConaughey. https://t.co..
01-Aug-16, Mon 06:57AM
ENGMT. FAV. REPLIES RETWEETS
990 450 27 222
Most Engaging Tweets
12 days until the release of
#2016BirthdayBourbon
#FirstBottledBourbon
https://t.co/uo4jz6JAeJ
Over 200 years of history at your fingertips.
Go inside the World of #Beam.
https://t.co/LpnF7EXAh8..
21-Aug-16, Sun 02:21PM
ENGMT. FAV. REPLIES RETWEETS
953 71 7 31
07-Jul-16, Thu 12:12PM
ENGMT. FAV. REPLIES RETWEETS
888 735 24 203
Wild Turkey Old Forester Jim Beam

18. Getting ready for this #4thofJuly weekend.
What are your plans?
01-Jul-16, Fri 07:15PM
ENGMT. LIKES COMMENTS FILTER
700 2,517 64 No filter
Most Engaging Instagram Posts
12 days until the release of
#2016BirthdayBourbon
#FirstBottledBourbon
25-Aug-16, Thu 06:57PM
ENGMT. LIKES COMMENTS FILTER
670 301 18 No filter
21-Aug-16, Sun 02:18PM
ENGMT. LIKES COMMENTS FILTER
660 297 16 No filter
Maker's Mark Old Forester Old Forester

19. Generate Your Own Social Media Report
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It took minutes to create.
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20. Thanks!
Pleasecontactusat NotJustNumbers@unmetric.comformoreinformation.

21. Engagement is the measure of audience responses to a brand's content and activity on
a social network. To calculate the engagement score, we weigh audience interactions on
brand content such as Likes, Comments, Shares, based on their importance. We then
divide their weighted sum by our estimate of the number of brand fans who actively
receive and view such content.
Appendix – Unmetric’s Engagement Score
(Likes × 1 + Comments × 5 + Shares × 10) × 10000
(Community size) 0.8
Twitter: (Favorite x 1, Reply x 5, Retweet x 10)
Instagram: (Likes x 1, Comments x 5)
Facebook: