The telecom brands social media report for January 1 to March 31, 2016, reveals that Tata Docomo had the largest fan base while Grameenphone experienced the highest fan growth. Robi Axiata emerged as the most engaging brand with the most posts and likes, whereas Grameenphone led in shares and average engagement score. Overall, Robi Axiata Limited and Grameenphone dominated various engagement metrics during this period.

1. Telecom
Brands
on Social Media
Jan 01 2016 – Mar 31 2016

2. Telecom Brands: Social Media Report
This report looks at how
Telecom Brands
performed on social media between
January 1st – March 31st, 2016

3. Generate Your Own Social Media Report
This report was generated entirely by the
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4. Tata Docomo had the largest fan base of 13,224,765 while Grameenphone showed the highest fan growth of 9.58%.
-2.0%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K 14,000K
Growth%
Number of Fans
Robi Axiata Limited Grameenphone Airtel Sri Lanka Telecom
NTT communications Smart Communications Inc Globe Telecom tri indonesia
Aircel India Tata Docomo
Fans

5. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Philippines Countries < 2% Pakistan Indonesia Other Countries Sri Lanka Bangladesh Japan India Philippines
Fans - Geography

6. Robi Axiata Limited had the highest PTAT of 10.38% as a percentage of its average number of Fans during this time period.
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K 14,000K
Peopletalkingabout(as%ofFans)
Average Number of Fans
Robi Axiata Limited Grameenphone Airtel Sri Lanka Telecom NTT communications
Smart Communications Inc Globe Telecom tri indonesia Aircel India Tata Docomo
Conversations

7. Robi Axiata Limited published the greatest number of posts (309). Grameenphone had the highest average engagement, with
a score of 839.
0 50 100 150 200 250 300 350
0 100 200 300 400 500 600 700 800 900
Robi Axiata…
Grameenphone
Airtel
Sri Lanka…
NTT…
Smart…
Globe Telecom
tri indonesia
Aircel India
Tata Docomo
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts

8. Robi Axiata Limited received the most number of Likes (10,389,678), Robi Axiata Limited got the most number of Comments
(321,629) and Grameenphone had the most number of Shares (154,243).
0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K
Airtel
Grameenphone
Robi Axiata Limited
Sri Lanka Telecom
NTT communications
Smart Communications Inc
Globe Telecom
tri indonesia
Aircel India
Tata Docomo
Likes Comments Shares
Engagement Breakdown

9. Most Engaging Brand Posts
Grameenphone
31-MAR-16, THU 8:00AM
আমি আিার গ্রািীণফ ান মিিটি বাফ াফিমিক
পদ্ধমিফি ররমিফেশন কফরমি। আপমন কফরফিন মক?
না কফর থাকফে ৩০ এ ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 508,981 11,340 3,419 Uncategorized
Grameenphone
29-MAR-16, TUE 1:51AM
৭১-এর আগুনঝরা িাফচে র রিই ইমিহািফক স্মরণ
কফর গ্রািীণফ ান মিফে 1971MB internet িাত্র
১৪৫ টাকা যার ি ..
Grameenphone
25-MAR-16, FRI 11:15AM
স্বাধীনিার ৪৫ বির পূমিে ফি, রিই কাফো রাফির
শহীিফির প্রমি িানাই হািাফরা িাোি। িাাঁফির
িম্মাফন িামনফ ি ..
ENGMT.LIKES COMMENTS SHARES SENTIMENT
1,000 168,843 4,556 2,990 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 243,237 2,915 2,407 Uncategorized

10. Most Engaging Brand Posts
Grameenphone
25-MAR-16, FRI 2:24AM
২৬ িাচে , গ্রািীণফ াফনর শুভ িন্মমিন। গ্রািীণফ াফনর
১৯িি িন্মমিফন িবাইফক আন্তমরক শুফভো !! এই
special ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 243,343 8,476 7,053 Uncategorized
Grameenphone
20-MAR-16, SUN 2:09AM
Download FlexiPlan app and make your
own plan. Get 50MB free for app
download. Also get 20MB free ev ..
Grameenphone
19-MAR-16, SAT 9:02AM
এবার ইন্টারনযাশনাে হযামপফনি রে-রক আরও হযামপ
করফি গ্রািীণফ ান মিফে পুফরা ২০০০ এিমব
ইন্টারফনট িাত্র ..
ENGMT.LIKES COMMENTS SHARES SENTIMENT
1,000 207,440 2,995 2,176 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 291,247 9,875 8,633 Uncategorized

11. Robi Axiata Limited's Facebook Page saw the highest number of Fan posts (54,432).
0 10000 20000 30000 40000 50000 60000
Robi Axiata Limited
Grameenphone
Airtel
Sri Lanka Telecom
Aircel India
Tata Docomo
Number of Fan Posts
Fan Posts

12. Tata Docomo received the highest percentage of Positive Sentiment (22.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Robi Axiata Limited
Grameenphone
Airtel
Sri Lanka Telecom
Aircel India
Tata Docomo
Negative Neutral Positive
Sentiment Analysis

13. Robi Axiata Limited responded to the highest percentage of Fan posts (96.86%).
0.0%
20.0%
40.0%
60.0%
80.0%
100.0%
120.0%
0 200 400 600 800 1000 1200 1400 1600 1800
%ofFanPostsBrandRespondedto
Average Response Time (mins)
Robi Axiata Limited Grameenphone Airtel Sri Lanka Telecom Aircel India Tata Docomo
Brand Responses

14. Robi Axiata Limited published the most with 309 posts, among the brands in "Group 3" Group.
6%
10%
12%
1%
12%
9%
18%
13%
13%
6%
Tata Docomo tri indonesia Aircel India NTT communications Smart Communications Inc
Globe Telecom Robi Axiata Limited Grameenphone Sri Lanka Telecom Airtel
Share Of Voice – Volume of Posts

15. Robi Axiata Limited received the largest volume of Likes (10,389,678), among the brands in "Group 3" Group.
1% 0%
17%
0%
5%
6%
38%
32%
0%
1%
Tata Docomo tri indonesia Aircel India NTT communications Smart Communications Inc
Globe Telecom Robi Axiata Limited Grameenphone Sri Lanka Telecom Airtel
Share Of Voice – Likes

16. Robi Axiata Limited received the largest volume of Comments (321,629), among the brands in "Group 3" Group.
0% 1%
6%
0%
15%
14%
34%
26%
0%
4%
Tata Docomo tri indonesia Aircel India NTT communications Smart Communications Inc
Globe Telecom Robi Axiata Limited Grameenphone Sri Lanka Telecom Airtel
Share Of Voice – Comments

17. Grameenphone received the largest volume of Shares (154,243), among the brands in "Group 3" Group.
2% 1%
8% 0%
14%
12%
21%
38%
1%
3%
Tata Docomo tri indonesia Aircel India NTT communications Smart Communications Inc
Globe Telecom Robi Axiata Limited Grameenphone Sri Lanka Telecom Airtel
Share Of Voice – Shares

18. During this time period, #LimitSeZyadaOnline was the most engaging run by Aircel India. Airtel published the most (8) in its
#SingForNeerja campaign.
0 1 2 3 4 5 6 7 8 9
0 100 200 300 400 500 600 700 800
#SingForNeerja(Airtel)
#LimitSeZyadaOnline(Aircel
India)
Faydewala Recharge(Tata
Docomo)
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Comparison

19. Analysis of
Aircel India
Facebook Page
Jan 01, 2016 - Mar 31, 2016

20. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
10,022,042 140,155 1.42% India
Aircel India

21. Engagement Score Total Fan Posts
471 2,835
Total Posts Brand Response Rate
212 67.72%
Total Likes Avg. Reply Time
4,735,509 1 day, 4 hrs, 32 mins
Total Comments General Sentiment
58,995 Neutral
Total Shares
32,813
Most Engaging Content Type
Plans & Pricing
Least Engaging Content Type
Event
Most Prolific Content Type
Value Added Services
Most Engaging Campaign
Unlimited Internet for a day
at just Rs 9
Most Recent Campaign
#LimitSeZyadaOnline
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS

22. 9,800K
9,850K
9,900K
9,950K
10,000K
10,050K
1-Jan 8-Jan 15-Jan22-Jan29-Jan 5-Feb 12-
Feb
19-
Feb
26-
Feb
4-Mar 11-
Mar
18-
Mar
25-
Mar
Fan Growth
Total Fans
10,022,042
New Fans
140,155

23. Engagement
0
250
500
750
1,000
1-Jan 5-Jan 9-Jan 13-Jan17-Jan21-Jan25-Jan29-Jan2-Feb 6-Feb10-Feb14-Feb18-Feb22-Feb26-Feb1-Mar 5-Mar 9-Mar13-Mar17-Mar21-Mar25-Mar29-Mar
Aircel India had an average engagement score of 471 and a highest of 867.

24. Community Analysis
Aircel India fans are largely from India followed by United Arab Emirates.
Distribution of Fans
0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K
India
United Arab Emirates
United States
Egypt
Saudi Arabia
Bangladesh
Pakistan
Nepal
Canada

25. 0
1
2
3
4
5
6
7
8
9
1-Jan 15-Jan 29-Jan 12-Feb 26-Feb 11-Mar 25-Mar
Brand Posts
Top keywords used Frequency
dialer tune visit
http://bit.ly/1HaxXqg
83
comments 52
movie 39
song 34
visit
http://bit.ly/1HaxXqg
30

26. 98%
2%
Brand Participation Brand Non Participation
93%
0%
7%
Posititve Negative Neutral
Brand Posts - Engagement
Aircel India responded to 208 conversations generated by the 212
Posts they published.
Aircel India receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

27. Most Engaging Brand Posts
25-JAN-16, MON 9:06AM
Celebrate a little extra this Republic Day.
Enjoy unlimited Aircel to Aircel STD calling
with RC194 ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
985 40,342 528 12,197 Positive
10-MAR-16, THU 8:30AM
Enjoy your favorite games and get lost in the
action! Aircel brings to you Unlimited Internet
for a ..
30-MAR-16, WED 8:30AM
Game, and game some more! Aircel brings
to you Unlimited Internet for a day at just
Rs 9. Dial *121* ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
963 121,2931,430 252 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
927 90,471 2,097 328 Uncategorized
NO IMAGE NO IMAGE NO IMAGE

28. Brand Posts - Analysis
Brand Post Types Days of the week
0 50 100 150 200
0 100 200 300 400 500 600 700
Photos
Videos
Links
Plain Text
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30 40
0 200 400 600 800
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

29. Top Keywords Used Frequency
aircel 994
service 519
balance 443
Rs 375
number 351
User Posts
0
10
20
30
40
50
60
70
80
1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-Mar 18-Mar 25-Mar
Positive Neutral Negative

30. Aircel India responded to 1,920 conversations generated by the
2,835 Posts fans published.
Aircel India appears to participate more when Fan conversations
have greater negative vibes than positive.
User Posts - Engagement
Brand Responses Sentiment
68%
32%
Brand Participation Brand Non Participation
16%
20%
64%
Posititve Negative Neutral

31. Most of Aircel India posts were around 'Value Added Services', and posts around 'Plans & Pricing' received the highest
engagement.
Content Intel
0 10 20 30 40 50 60 70 80 90 100
0 100 200 300 400 500 600 700 800 900
Others
Event
Plans & Pricing
Ad Campaigns
Special Offer
Entertainment
Contest
Question to fans
Value Added Services
Number of Posts
Engagement Score
Engagement Score Number of Posts

32. In Aircel India Posts about General Happenings, the category Others received the highest engagement.
Content Intel
0 2 4 6 8 10 12
0 100 200 300 400 500 600
On Sports
Others
Festival/Greetings
Technology
Number of Posts
Engagement Score
Engagement Score Number of Posts

33. Campaign Intel – 3 most recent campaigns
Jan 01, 2016 - Mar 31, 2016 Entire Campaign
0 5 10
0 500 1000
#LimitSeZyadaOnline
Unlimited Internet for a
day at just Rs 9
#BigFridaySale
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10
0 200 400 600 800 1000
#LimitSeZyadaOnline
Unlimited Internet for a
day at just Rs 9
#BigFridaySale
Number of Posts
Engagement Score
Engagement Score Number of Posts

34. Analysis of
Airtel
Facebook Page
Jan 01, 2016 - Mar 31, 2016

35. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
7,060,150 475,079 7.21% India
Mostly Young, Male and
Single
Airtel

36. Engagement Score Total Fan Posts
158 17,364
Total Posts Brand Response Rate
105 36.07%
Total Likes Avg. Reply Time
216,933 1 day, 56 mins
Total Comments General Sentiment
34,838 Neutral
Total Shares
13,997
Most Engaging Content Type
Ad Campaigns
Least Engaging Content Type
Value Added Services
Most Prolific Content Type
Plans & Pricing
Most Engaging Campaign
#Airtel4G
Most Recent Campaign
#SingForNeerja
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS

37. 6,300K
6,400K
6,500K
6,600K
6,700K
6,800K
6,900K
7,000K
7,100K
1-Jan 8-Jan 15-Jan22-Jan29-Jan 5-Feb 12-
Feb
19-
Feb
26-
Feb
4-Mar 11-
Mar
18-
Mar
25-
Mar
Fan Growth
Total Fans
7,060,150
New Fans
475,079

38. Engagement
0
250
500
750
1,000
1,250
1-Jan 5-Jan 9-Jan 13-Jan17-Jan21-Jan25-Jan29-Jan 2-Feb 6-Feb 10-Feb14-Feb18-Feb22-Feb26-Feb 1-Mar 5-Mar 9-Mar 13-Mar17-Mar21-Mar25-Mar29-Mar
Airtel had an average engagement score of 158 and a highest of 986.

39. Community Analysis
Airtel fans are mostly Young, Male and Single Airtel fans are largely from India followed by Bangladesh.
Fan Demographics Distribution of Fans
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60%
Single
In a Relationship
Engaged
Married
0K 2,000K 4,000K 6,000K 8,000K
India
Bangladesh
United Arab Emirates
United States
Pakistan
Saudi Arabia
Sri Lanka
Nigeria
Uganda
Japan

40. 0
1
2
3
4
5
6
7
8
9
1-Jan 15-Jan 29-Jan 12-Feb 26-Feb 11-Mar 25-Mar
Brand Posts
Top keywords used Frequency
Airtel 16
free 14
Widest4GNetwork 13
call 11
http://bit.ly/Airtel4G_ 10

41. 99%
1%
Brand Participation Brand Non Participation
95%
0%
5%
Posititve Negative Neutral
Brand Posts - Engagement
Airtel responded to 104 conversations generated by the 105
Posts they published.
Airtel receives more positive than negative vibes from comments
on their Posts.
Brand Responses Sentiment of Brand Posts

42. Most Engaging Brand Posts
31-MAR-16, THU 8:03AM
Find 4G connectivity at several new places.
Get onto the #Widest4GNetwork with
#Airtel4G - http://bi ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
986 57,843 3,942 5,062 Uncategorized
15-MAR-16, TUE 8:11AM
Now experience Airtel 4G wherever you are.
Get onto India's Widest 4G Network. -
http://bit.ly/Airte ..
16-MAR-16, WED 12:00AM
Airtel 4G, now at surprising new places.
Stay connected on The #Widest4GNetwork
- http://bit.ly/Airt ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
795 14,747 4,248 1,129 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
733 19,980 1,895 1,000 Uncategorized
NO IMAGE NO IMAGE NO IMAGE

43. Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80 100
0 100 200 300 400 500 600
Videos
Photos
Links
Plain Text
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20 25
0 100 200 300 400
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

44. Top Keywords Used Frequency
Airtel 6015
service 3419
time 2659
call 2180
number 1952
User Posts
0
50
100
150
200
250
300
1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-Mar18-Mar25-Mar
Positive Neutral Negative

45. Airtel responded to 6,264 conversations generated by the 17,364
Posts fans published.
Airtel appears to participate more when Fan conversations have
greater negative vibes than positive.
User Posts - Engagement
Brand Responses Sentiment
36%
64%
Brand Participation Brand Non Participation
15%
21%
64%
Posititve Negative Neutral

46. Most of Airtel posts were around 'Plans & Pricing', and posts around 'Ad Campaigns' received the highest engagement.
Content Intel
0 5 10 15 20 25 30 35 40 45
0 100 200 300 400 500 600 700 800 900
Brand News
Others
Plans & Pricing
Ad Campaigns
Special Offer
Store Updates
Entertainment
Contest
Value Added Services
Number of Posts
Engagement Score
Engagement Score Number of Posts

47. In Airtel Posts about General Happenings, the category Entertainment received the highest engagement.
Content Intel
0 1 2 3
0 50 100 150 200 250 300 350 400 450
Entertainment
Festival/Greetings
Number of Posts
Engagement Score
Engagement Score Number of Posts

48. Campaign Intel – 3 most recent campaigns
Jan 01, 2016 - Mar 31, 2016 Entire Campaign
0 5 10 15
0 50 100 150 200
#SingForNeerja
J Series
#FreeMoviesMusicGa
mes
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 50 100 150 200
#SingForNeerja
J Series
#FreeMoviesMusicGam
es
Number of Posts
Engagement Score
Engagement Score Number of Posts

49. Analysis of
Grameenphone
Facebook Page
Jan 01, 2016 - Mar 31, 2016

50. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
6,495,669 568,079 9.58% Worldwide
Mostly Young, Male and
Attached.
Grameenphone

51. Engagement Score Total Fan Posts
839 28,150
Total Posts Brand Response Rate
232 87.82%
Total Likes Avg. Reply Time
8,808,030 24 mins
Total Comments General Sentiment
247,999 Neutral
Total Shares
154,243
BRAND POSTS FAN POSTS
Brand Overview

52. 5,600K
5,700K
5,800K
5,900K
6,000K
6,100K
6,200K
6,300K
6,400K
6,500K
6,600K
1-Jan 8-Jan 15-Jan22-Jan29-Jan 5-Feb 12-
Feb
19-
Feb
26-
Feb
4-Mar 11-
Mar
18-
Mar
25-
Mar
Fan Growth
Total Fans
6,495,669
New Fans
568,079

53. Engagement
0
250
500
750
1,000
1,250
1-Jan 5-Jan 9-Jan 13-Jan17-Jan21-Jan25-Jan29-Jan 2-Feb 6-Feb 10-Feb14-Feb18-Feb22-Feb26-Feb 1-Mar 5-Mar 9-Mar 13-Mar17-Mar21-Mar25-Mar29-Mar
Grameenphone had an average engagement score of 839 and a highest of 1000.

54. Community Analysis
Grameenphone fans are mostly Young, Male and Attached. Grameenphone fans are largely from Bangladesh followed by
Saudi Arabia.
Fan Demographics Distribution of Fans
67%
33%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 2,000K 4,000K 6,000K 8,000K
Bangladesh
Saudi Arabia
United Arab Emirates
India
Malaysia
Singapore
Pakistan
United States
Oman
Mauritius

55. 98%
2%
Brand Participation Brand Non Participation
Brand Posts - Engagement
Grameenphone responded to 228 conversations generated by the 232 Posts they published.
Brand Responses

56. Most Engaging Brand Posts
31-MAR-16, THU 8:00AM
আমি আিার গ্রািীণফ ান মিিটি বাফ াফিমিক
পদ্ধমিফি ররমিফেশন কফরমি। আপমন কফরফিন মক?
না কফর থাকফে ৩০ এ ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 508,981 11,340 3,419 Uncategorized
29-MAR-16, TUE 1:51AM
৭১-এর আগুনঝরা িাফচে র রিই ইমিহািফক স্মরণ কফর
গ্রািীণফ ান মিফে 1971MB internet িাত্র ১৪৫
টাকা যার ি ..
25-MAR-16, FRI 11:15AM
স্বাধীনিার ৪৫ বির পূমিে ফি, রিই কাফো রাফির
শহীিফির প্রমি িানাই হািাফরা িাোি। িাাঁফির
িম্মাফন িামনফ ি ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 168,8434,556 2,990 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 243,237 2,915 2,407 Uncategorized
NO IMAGE NO IMAGE NO IMAGE

57. Brand Posts - Analysis
Brand Post Types Days of the week
0 50 100 150 200
0 200 400 600 800 1000
Photos
Links
Videos
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30 40 50
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

58. Top Keywords Used Frequency
মক 3750
gp 3701
mb 3435
offer 2320
sim 2238
User Posts
0
100
200
300
400
500
600
1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-Mar18-Mar25-Mar
Positive Neutral Negative

59. Grameenphone responded to 24,722 conversations generated by
the 28,150 Posts fans published.
Grameenphone appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
88%
12%
Brand Participation Brand Non Participation
7%
2%
91%
Posititve Negative Neutral

60. Analysis of
Robi Axiata Limited
Facebook Page
Jan 01, 2016 - Mar 31, 2016

61. Brand Overview
FANS NEW FANS FAN
GROWTH
COUNTRY DEMOGRAPHICS
6,122,023 474,015 8.39% Bangladesh
Mostly Young, Male and
Attached.
Robi Axiata Limited

62. Engagement Score Total Fan Posts
795 54,431
Total Posts Brand Response Rate
309 96.86%
Total Likes Avg. Reply Time
10,389,678 17 mins
Total Comments General Sentiment
321,629 Neutral
Total Shares
85,295
BRAND POSTS FAN POSTS
Brand Overview

63. 5,400K
5,500K
5,600K
5,700K
5,800K
5,900K
6,000K
6,100K
6,200K
1-Jan 8-Jan 15-Jan22-Jan29-Jan 5-Feb 12-
Feb
19-
Feb
26-
Feb
4-Mar 11-
Mar
18-
Mar
25-
Mar
Fan Growth
Total Fans
6,122,023
New Fans
474,015

64. Engagement
0
250
500
750
1,000
1,250
1-Jan 5-Jan 9-Jan 13-Jan17-Jan21-Jan25-Jan29-Jan2-Feb 6-Feb10-Feb14-Feb18-Feb22-Feb26-Feb1-Mar 5-Mar 9-Mar13-Mar17-Mar21-Mar25-Mar29-Mar
Robi Axiata Limited had an average engagement score of 795 and a highest of 1000.

65. Community Analysis
Robi Axiata Limited fans are mostly Young, Male and Attached. Robi Axiata Limited fans are largely from Bangladesh followed by
Saudi Arabia.
Fan Demographics Distribution of Fans
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30%
Single
In a Relationship
Engaged
Married
0K 2,000K 4,000K 6,000K 8,000K
Bangladesh
Saudi Arabia
United Arab Emirates
Malaysia
United States
India
Pakistan
Oman
Qatar
Georgia

66. 0
2
4
6
8
10
12
14
1-Jan 15-Jan 29-Jan 12-Feb 26-Feb 11-Mar 25-Mar
Brand Posts
Top keywords used Frequency
JoleUthoBangladesh 60
Bangladesh 50
আর 45
বাাংোফিশ 43
ইন্টারফনট 43

67. 96%
4%
Brand Participation Brand Non Participation
97%
0%
3%
Posititve Negative Neutral
Brand Posts - Engagement
Robi Axiata Limited responded to 297 conversations generated by
the 309 Posts they published.
Robi Axiata Limited receives more positive than negative vibes
from comments on their Posts.
Brand Responses Sentiment of Brand Posts

68. Most Engaging Brand Posts
16-MAR-16, WED 4:01AM
এখন নিু ন রমব িাংফযাফে িাত্র ৯ টাকা ১ মিমব
ইন্টারফনট। অ ারটি রপফি ো াে করুন
*৮৬৬৬*০৯০#। এিাড়াও ২৯টাকা ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 463,845 12,249 1,913 Uncategorized
16-MAR-16, WED 2:29AM
ইন্টারফনট বযাফেন্স থাক বা না থাক, র িবুক চেফবই।
োটা না থাকফে, একিাত্র রমব মিি রথফকই র িবুফক
'মবনাি ..
14-MAR-16, MON 5:00AM
োবে রবানাি!! এখন ২৫০০ এিমব ইন্টারফনট
মকফনই পাফেন ১০০% রবানাি! ২৫০০ এিমব
ইন্টারফনট পযাক মকনফি ো াে ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 264,5266,556 1,127 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 322,791 3,903 607 Uncategorized
NO IMAGE NO IMAGE NO IMAGE

69. Brand Posts - Analysis
Brand Post Types Days of the week
0 50 100 150 200 250 300
0 200 400 600 800 1000 1200
Photos
Plain Text
Videos
Links
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 20 40 60 80
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

70. Top Keywords Used Frequency
Robi 7055
goongoon 4080
মক 3584
রমব 2777
Robi3.5G 2502
User Posts
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-Mar18-Mar25-Mar
Positive Neutral Negative

71. Robi Axiata Limited responded to 52,721 conversations generated
by the 54,431 Posts fans published.
Robi Axiata Limited appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
97%
3%
Brand Participation Brand Non Participation
4%
1%
95%
Posititve Negative Neutral

72. Analysis of
Tata Docomo
Facebook Page
Jan 01, 2016 - Mar 31, 2016

73. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
13,224,765 -40,372 -.30% India
Mostly Young, Male and
Single
Tata Docomo

74. Engagement Score Total Fan Posts
50 648
Total Posts Brand Response Rate
103 64.97%
Total Likes Avg. Reply Time
180,712 3 hrs, 50 mins
Total Comments General Sentiment
3,007 Neutral
Total Shares
6,628
Most Engaging Content Type
Brand News
Least Engaging Content Type
Special Offer
Most Prolific Content Type
Plans & Pricing
Most Engaging Campaign
#HappyHoli
Most Recent Campaign
Faydewala Recharge
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS

75. 13,200K
13,210K
13,220K
13,230K
13,240K
13,250K
13,260K
13,270K
13,280K
1-Jan 8-Jan 15-Jan22-Jan29-Jan 5-Feb 12-
Feb
19-
Feb
26-
Feb
4-Mar 11-
Mar
18-
Mar
25-
Mar
Fan Growth
Total Fans
13,224,765
New Fans
-40,372

76. Engagement
0
250
500
1-Jan 5-Jan 9-Jan 13-Jan 17-Jan 21-Jan 25-Jan 29-Jan 2-Feb 6-Feb 10-Feb14-Feb18-Feb22-Feb26-Feb 1-Mar 5-Mar 9-Mar 13-Mar17-Mar21-Mar25-Mar29-Mar
Tata Docomo had an average engagement score of 50 and a highest of 308.

77. Community Analysis
Tata Docomo fans are mostly Young, Male and Single Tata Docomo fans are largely from India followed by Indonesia.
Fan Demographics Distribution of Fans
78%
22%
male female
0% 20% 40% 60% 80%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60%
Single
In a Relationship
Engaged
Married
UnKnown
0K 5,000K 10,000K 15,000K
India
Indonesia
Pakistan
Bangladesh
United States
Nepal
United Arab Emirates
Saudi Arabia
Sri Lanka
Argentina

78. 0
1
1
2
2
3
3
4
4
5
1-Jan 15-Jan 29-Jan 12-Feb 26-Feb 11-Mar 25-Mar
Brand Posts
Top keywords used Frequency
data 15
XL packs 9
talktime 9
Rs 7
quick online recharge 7

79. 42%
58%
Brand Participation Brand Non Participation
75%
3%
22%
Posititve Negative Neutral
Brand Posts - Engagement
Tata Docomo responded to 43 conversations generated by the
103 Posts they published.
Tata Docomo receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

80. Most Engaging Brand Posts
23-JAN-16, SAT 1:57AM
Must. Eat. More
ENGMT. LIKES COMMENTS SHARES SENTIMENT
308 10,667 231 657 Positive
19-JAN-16, TUE 7:36AM
Nobody distributes chocolates anymore :(
02-JAN-16, SAT 5:27AM
Coffee lovers will understand.
ENGMT. LIKES COMMENTS SHARES SENTIMENT
284 11,530 54 487 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
266 12,127 87 286 Positive
NO IMAGE NO IMAGE NO IMAGE

81. Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80 100
0 10 20 30 40 50 60
Photos
Links
Plain Text
Videos
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 20 40 60 80 100
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

82. Top Keywords Used Frequency
Tata Docomo 152
service 113
number 83
call 82
days 75
User Posts
0
2
4
6
8
10
12
14
16
18
20
1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-Mar 18-Mar 25-Mar
Positive Neutral Negative

83. Tata Docomo responded to 421 conversations generated by the
654 Posts fans published.
Tata Docomo appears to participate more when Fan conversations
have greater negative vibes than positive.
User Posts - Engagement
Brand Responses Sentiment
64%
36%
Brand Participation Brand Non Participation
22%
22%
56%
Posititve Negative Neutral

84. Most of Tata Docomo posts were around 'Plans & Pricing', and posts around 'Brand News' received the highest engagement.
Content Intel
0 5 10 15 20 25 30 35
0 5 10 15 20 25 30 35 40 45
Brand News
Others
Plans & Pricing
Special Offer
Question to fans
Like This/Engagement
Oriented Posts
Number of Posts
Engagement Score
Engagement Score Number of Posts

85. In Tata Docomo Posts about Telecom & Digital Services, Like
This/Engagement Oriented Posts posts received the highest
engagement.
In Tata Docomo Posts about General Happenings, the category
Others received the highest engagement.
Content Intel
About Telecom & Digital Services About General Happenings
0 1 2 3 4
0 50 100 150
Like This/Engagement
Oriented Posts
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30
0 50 100 150
Others
Question to fans
Festival/Greetings
Number of Posts
Engagement Score
Engagement Score Number of Posts

86. Campaign Intel – 3 most recent campaigns
Jan 01, 2016 - Mar 31, 2016 Entire Campaign
0 2 4 6 8
0 5 10 15
Faydewala Recharge
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 20 40 60 80 100
Faydewala Recharge
#NoConditionsApply
#MyBestOffer
Number of Posts
Engagement Score
Engagement Score Number of Posts

87. Thanks!
Pleasecontactusat NotJustNumbers@unmetric.comformoreinformation.