This document provides an overview of how Twitter can be used for public affairs and political consulting. It discusses how journalists, politicians, and government agencies use Twitter and offers tips on how to follow journalists, pitch stories to reporters on Twitter, monitor brand discussions, conduct rapid response, and provide customer service through Twitter. The document also covers basics of setting up a Twitter account and how to tweet, search trends, follow others, reply and retweet, share photos and links, and use Twitter analytics tools.

1. Gpg presents…An overview of the micro-blogging site and its applications in the public affairs and political consulting world

3. how can we utilize twitter?(or) Twitter and public Affairs http://www.nytimes.com/2010/01/03/weekinreview/03carr.html

4. 3how can we utilize twitter?(or) Twitter and public affairs

5. 4how can we utilize twitter?(or) Twitter and public affairs

6. 5how can we utilize twitter?(or) Twitter and public affairs Consider:

7. How you can use twitter in the workplace6

8. Journalists and twitterDirectories of Twitter JournalistsJournalists on TwitterchucktoddMediaOnTwitterjaketapperMuckRackmorningmikaPoliticoClickGStephanopoulosJournalistTweetsmaddowandersoncooperWeFollow

9. Pitching via twitterMichaelluo – New York Times careypena3tv – Phoenix News@charshaffI like it…The idea is pitched in a more concise fashion and if more info is needed, then go to email. Also on Twitter hopefully PR folks have a better sense of what reporters are like and what sort of stories they cover so the pitches aren’t so random.

10. 9

12. 11KasieHunt

13. 12

14. Twitter as a resourcehow twitter can be used to gather information13Federal Government AnnouncementsA Digital Tool for PR Pros

15. Twitter as a resourcehow twitter can be used to connect with white houseWhat the White House is Talking AboutHow the White House is Spinning It

16. Twitter lists15

17. Direct grassroots outreachNearly a third of Members of Congress are using Twitter, whether to make political points or just talk about the weather

18. how your clients can use twitter17

19. Rapid response

20. Real time brand monitoring

21. external Twitter tools

22. Case studies21

23. 22

24. 23

25. Customer service

26. Customer service25

27. Twitter and you26

28. The basics: creating an accountGo to www.twitter.com and click “Sign up now”

29. The basics: creating an accountFill out the fields, but keep your username short, to not take away from your 140 character limit

30. NAVIGATING, WITHOUT THE COMPASSUse the navigation panel at the top of the Twitter site to find new users, view your profile, change your settings and get help from the Twitter team

31. Tweet, tweet: the ins and outs of getting your tweet on

32. 31SEARCH AND Discuss trending topicsUse hashtags ( # ) to search for what Tweeters are saying about a specific topic

33. I WANT TO FOLLOW THE LEADER…

34. Like what someone has to say?Want to tell someone what you think?Like what @barackobamahas to say? Then retweet his post so that all your followers can see.Want to reply to @barackobama? Just click reply and type.

35. IS ANYBODY LISTENING!?Using a tool like TweetDeck, you can follow when people mention your handle in their tweets…

36. Easily upload and share pictures to your Twitter using twitpic

38. Using bit.ly to publish links 37

39. Questions?38